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Tuning In
The audio circle-red market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

  • Radio and the audio revolution
  • The future of radio
  • Ad Revenues and Forecasts
  • Top Radio Spenders
Why use triangle-pink play-pale-green radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

  • Commercial radio at a glance
  • Roles for radio
  • Radio for specific sectors
  • Radio effectiveness
How to yellow-triangle equalise-aqua do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

  • Planning your campaign
  • Creativity
  • Measuring your campaign
  • Training
Clearance star-pale-red

To enquire about ad clearance call 020 7010 0608 in office hours, 07710 400276 outside of hours or clearance@radiocentre.org

  • Submit Script
  • Copy Guidelines
  • Clearance Services
  • Ts&Cs May Not Always Apply
  

Copy Guidelines Index

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  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  • Accountants
  • Acupuncture
  • Adoption & Fostering
  • Adult Shops
  • Alcohol
  • Alternative & Complementary Medicine
  • Anti-Drugs Messages
  • Appeals To Fear
  • Architects
  • Aromatherapy
  • Award-Winning & Multi-Award-Winning
Back to top

B

  • Barristers
  • Beauty Salons & Treatments
  • Best
  • Bingo, Betting, Gambling, Gaming & Betting Tipsters
  • Body Piercing & Tattoos
  • Booking Fees
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C

  • Cabs & Taxis
  • Cannabidiol (CBD) and Cannabis Products
  • Car Dealerships
  • Charities
  • Children
  • Chiropodists and Podiatrists
  • Chiropractors
  • Cigarettes, Tobacco & E-Cigarettes
  • Claims Management Companies
  • Clinical Trials
  • Comparative Advertising
  • Competitions & Prize Draws
  • Competitor Brand Names
  • Condoms & Contraception
  • Consumer Advice Services
  • Copycat Creative Treatments
  • Copyright
  • Cosmetic Surgery
  • Country of Origin
  • Credit & Lending
  • Cruelty to Animals
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D

  • Dating Services
  • Death
  • Debt Management
  • Denigration
  • Dentists
  • Discrimination, Minority Groups & Use of Accents
  • Divination
  • Doctors
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E

  • Educational Courses
  • Endorsements & Testimonials
  • Environmental Claims
  • Exclusive
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F

  • Family Planning
  • FCA Confirmed Industry Guidance
  • Fertility Clinics
  • Fictional Playlets
  • Films, DVDs and Video Games
  • Fireworks
  • Flights & Airlines
  • Food & Supplements
  • Free
  • Free Trials
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G

  • Gender Stereotypes
  • Guarantee
  • Guns, Gun Shops, Clubs & Clay Pigeon Shooting
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H

  • Harm & Offence
  • Helpnote – Betting & Gaming
  • Helpnote – Car Finance Helper
  • Helpnote – Christmas
  • Helpnote – Claims By Retailers
  • Helpnote – Clinics & Treatments
  • Helpnote – Example Uses of Free
  • Helpnote – Finance
  • Helpnote – Food & Supplement Claims
  • Helpnote – Political Advertising
  • Helpnote – Robust Clinical Evidence
  • Helpnote – Scheduling
  • Holiday Offers
  • Homeopathic & Herbal Remedies
  • Homeworking Schemes
  • Hospitals & Clinics
  • Hypnosis
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I

  • Identification of Advertising
  • Immigration Services
  • Instructional Courses
  • Insurance & Assurance
  • Interference & Static Noise
  • Introductory Offers
  • Intrusive Sound Effects
  • Investments & Spread-Betting
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L

  • Lap Dancing
  • Laser Treatments
  • Limited
  • Lotteries
  • Lowest and Unbeatable Price Claims and Price Promises/Guarantees
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M

  • Medicines, Medical Devices, Treatments and Health
  • Mental Health & Medical Conditions
  • Misleadingness
  • Mortgages
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N

  • Newspapers’ Celebrity References
  • News-Style Ads
  • Nicotine Replacement & Quitting Smoking
  • Nursing
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O

  • Opticians
  • Osteopathy
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P

  • Parliamentary Scenarios
  • Passing Off
  • Pawnbrokers
  • Pensions & Investments
  • Pet Shops
  • Phone, Internet & TV Providers
  • Physiotherapists
  • Police
  • Political Advertising
  • PPE & Face Coverings
  • Pregnancy Testing
  • Premium Rate & 0800 Phone Services
  • Presenter Endorsements
  • Price Reduction Claims
  • Private Investigators
  • Prohibited Advertisers
  • Protection of Privacy
  • Psychiatry & Counselling
  • Pyramid Schemes
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R

  • Reflexology
  • Religious Ads
  • Religious Themes
  • Requesting Fast Track
  • Review Quotes
  • Royalty
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S

  • Sales & Sale Prices
  • Sanitary Products
  • Savings & Deposit Accounts
  • Scheduling
  • Separation of Advertising
  • Sexual Innuendo
  • Sex Education
  • Silence in Advertising
  • Slimming, Dieting & Weight Loss
  • Smoking Scenarios
  • Social Responsibility
  • Solar & Renewable Energy
  • Solicitors
  • Special Categories
  • Sperm Donation
  • Sponsorship
  • Sunday Trading
  • Superlatives
  • Surrogacy
  • Swearwords, Bleeps & Taboo Slang
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T

  • Tanning Salons
  • Taste, Harm & Offence
  • Telecomms-based Sexual Entertainment
  • Testimonials
  • Therapeutic Massage
  • The Olympics
  • Timeshares
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U

  • Unbeatable
  • Utilities
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V

  • VAT
  • Veterinary Products
  • Veterinary Surgeons
  • Voted Best
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W

  • Warranty
  • Weaponry
  • Window Companies
Back to top

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Commercial Radio at a Glance

Commercial Radio at a Glance

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