Training
Interactive Workshops for Media & Creative Professionals
We run a series of online training courses throughout the year and are also bringing back our in person training course for media agencies which will include a station visit, 2023 dates for this will be released soon so make sure to check back here. See below for further details and dates for all our courses.
Sign up to our newsletter to be kept up-to-date on developments regarding our training sessions.
If you have any specific questions about training in the meantime, please email Judith.Spilsbury@radiocentre.org.
We hope to see you very soon.
“Really clear presentations and great interactive use of polls and break-out sessions”
“Great interaction and a brilliant initiative to run this online making it easy and very accessible. The contributions from everyone were superb”
“A really valuable morning, thank you!”
Half day online course
If you are relatively new to radio or simply want a refresher, this interactive online course will give you an overview of radio as an advertising medium and tips on how to get the best out of it. It is aimed primarily at UK advertisers and agencies and is also available for Radiocentre full member stations. Free of charge.
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Full day in-person course for agencies with visit to Global.
If you have just started your career in a UK media agency or creative agency or you have little or no experience of radio this will help build your understanding of radio’s potential. In the morning you will be at our central London office for an overview of radio as an advertising medium and tips on how to get the best out of it. The afternoon will be hosted by Global including a studio tour and an “in the studio” recording session to learn how to get the best out of a radio script. Numbers are limited so early booking recommended.
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Do you want to get your clients’ radio ads on air quickly with minimum pain, or need a refresher in radio copy compliance? Radiocentre’s Clearance team will take you on a tour of “everything you need to know” to get your scripts cleared. Find out about the principles of misleadingness and comparative claims, social responsibility and harm and offence and learn what evidence will get your scripts cleared. Debate specific issues and problematic scripts as well as some cases which have led to ASA-upheld complaints in the past.
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If you are a Radiocentre member and are relatively new to radio sales, or just need a bit of a refresher on Radiocentre’s latest research and tools, our new mobile learning programme will help you trumpet the benefits of radio advertising.
The programme, which runs through a mobile app, enables you to take learning into your own hands. The easy-to-digest courses can be completed at a time that suits you best. While you are on the go, working from home or in the office. It’s up to you.
Lessons include:
- Why radio?
- Radio for targeting
- Using radio with other media
It’s free of charge to all full member stations to inspire you with ideas for persuading your customers to “See Radio Differently”.
If you are a UK business and new to advertising or have little or no experience of advertising on radio, then our new mobile learning programme will give you an overview of how radio can help grow your business as well as insights on using radio to optimise campaign results.
The programme runs on a mobile app (although it can also be accessed via desktop) and includes a series of bite-size lessons so you can learn at a time and place which suits you.
Content ranges from using radio to get immediate results to radio for long-term brand building, as well as the benefits of adding radio to your existing media plans.
To apply for this free of charge programme, please complete and submit the form below. Or, for further details, contact Judith.spilsbury@radiocentre.org
Have a question?
If you're not sure which training session is best for you or have any questions, get in touch.
