Training
Interactive Workshops for Media & Creative Professionals
Radiocentre offers three types of free training, depending on which area of the advertising chain you work in. If you are unsure which would be most suitable for you, or have questions not answered below, please email tyrone.newton@radiocentre.org
Please note, due to the current coronavirus crisis some of our training programmes have been temporarily suspended. If you have any specific questions in the meantime about our training please contact tyrone.newton@radiocentre.org
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“A dynamic and fun day, filled with information which will be very useful to our business”
“Excellent session – probably one of the most engaging sessions of training I’ve been to. LOVED RECORDING THE ADVERT”
“Great course – would fully recommend”
If you are new to radio as an advertising medium or simply want a refresher, then this interactive workshop will really help. Whether you are a media agency planner/buyer, creative agency account exec or brand manager, you will get an overview of all aspects of UK commercial radio as an advertising medium. Find out about the unique brand building benefits of radio; hear about effective radio creative; listen to successful branded content; and be inspired by the power of sound. All of this culminating in an afternoon visit to one of our major radio groups and a lively group studio session in which you’ll brainstorm and record your own ad.
This training course is free of charge to UK advertisers, agencies and member stations. Outside of this, a fee will apply – please contact tyrone.newton@radiocentre.org for details.
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Do you want to get your clients’ radio ads on air quickly with minimum pain, or need a refresher in radio copy compliance? Radiocentre’s Clearance team will take you on an interactive tour of “everything you need to know” to get your scripts cleared. Find out about the principles of misleadingness and comparative claims, social responsibility and harm and offence and learn what evidence will get your scripts cleared. Debate specific issues and problematic scripts as well as some cases which have led to ASA-upheld complaints in the past.
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We offer bespoke in-agency training for junior to mid-level account handlers and planners in ad agencies who want to hone their skills and understanding of radio. This session highlights key facts about the audio market, explains how sound influences our behaviour and showcases inspirational creative campaigns. It gives participants a chance to practice key skills of briefing, pitching and evaluation. The session last 3 hours and are free to agencies. Agencies will have the opportunity to tailor the session to their specific requirements. For more information or to arrange a session, please contact tyrone.newton@radiocentre.org
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Have a question?
If you're not sure which training session is best for you or have any questions, get in touch with Tyrone.
