Radiogauge is a free service from Radiocentre which provides advertisers with robust data to help them understand the effectiveness of their radio campaign. Results are benchmarked against the competition and analysed to suggest ways that ads can be enhanced creatively to improve future performance.
Four reasons why Radiogauge insight will help you get more from your use of radio
Radiogauge fieldwork is independently conducted by third party research company Other Lines of Enquiry. The study consists of a post-campaign exposed vs. non-exposed methodology based on an online survey of 800 respondents split into matched samples of listeners and non-listeners to commercial radio.
This enables us to isolate the effect of the radio campaign within a wider media mix.
To qualify for measurement your airtime campaign should be running nationally across a range of stations with a minimum spend of £300k.
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Radiogauge is quick, simple and free of charge. The high-quality and robust data provides an insight into your investment in radio, benchmarking it against competitors, with the aim of enhancing future campaigns.
So if you want to gain a deeper understanding of your campaign, get on board with Radiogauge today and get the most from your radio advertising.
See benchmarks for different sectors and media mixes here.