Our Tools

Our tools give you access to relevant data and creative stimulus, allowing you to stress-test your thinking and use radio advertising more effectively.

Creative
Our suite of radio listening lifestyle images authentically reflect modern radio listening. The photos show a range of scenarios including a family breakfast, at work, in car and in bed and are free to use. 
We've compiled a selection of award-winning radio ads and the pick of best in class campaigns by sector to inspire you.
Explore the meaning and effectiveness of music for brands based on semiotic analysis. Listen to clips that link brand values to emotions and feelings through the characteristics of the music.
Seek out radio ads with specific creative features. Search hundreds of radio campaigns based on their attributes to find inspiration with ads matching defined creative criteria.
Access our largest database of over 25,000 radio ads searchable by specific brand, sector or year.
Planning
Use this tool to develop headline planning weights based on a reach target or to estimate campaign coverage based on your current planning weights.
Visually compare the overall performance of two different media against a range of attributes relevant to brand building campaigns.
Discover which media are best for reaching people throughout the day when engaged in activities relevant to your campaign. Be inspired by pertinent radio case studies, audio, and effectiveness data.
Identify which radio stations cover specific regions, cities, or towns within the UK. Create and export maps showing the coverage areas of the stations you have selected.
Effectiveness
Radiogauge is a free service which provides advertisers with robust data to help them understand the effectiveness of their radio campaign, benchmarking results against the competition.
Calculate the potential ROI from your media campaign based on the status of the brand and how budgets are allocated across media. Experiment to see how the ROI changes as you shift budgets between media.
Understand the effect that radio can deliver for your marketing campaign. Search by sector, media mix and refine data by audience age and gender.
Get inspired by case studies that relate to your campaign brief. Search by Sector, Campaign Objective, or Consumer Context across both airtime and/or branded content activity.
Where next?

Commercial Radio at a Glance

Commercial Radio at a Glance

What's New

What's New

Get in touch

Get in touch