Explore our tools

Our tools give you access to rlevant data and creative stimulus, allowing you to stress-test your thinking and use radio advertising more effectively.

Creative

Inspirational Radio Ads

We’ve compiled a selection of award-winning radio ads and the pick of best in class campaigns by sector to inspire you.

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Brand Music Navigator

Explore the meaning and effectiveness of music for brands based on semiotic analysis. Listen to clips that link brand values to emotions and feelings through the characteristics of the music.

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Radio Ad Feature Finder

Seek out radio ads with specific creative features. Search hundreds of radio campaigns based on their attributes to find inspiration with ads matching defined creative criteria.

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Radio Ads Database

Access our largest database of over 25,000 radio ads searchable by specific brand, sector or year.

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Effectiveness

Campaign ROI Calculator

Calculate the potential ROI from your media campaign based on the status of the brand and how budgets are allocated across media. Experiment to see how the ROI changes as you shift budgets between media.

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Radio Effectiveness Analyser

Understand the effect that radio can deliver for your marketing campaign. Search by sector, media mix and refine data by audience age and gender.

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Case Study Finder

Get inspired by case studies that relate to your campaign brief. Search by Sector, Campaign Objective, or Consumer Context across both airtime and/or branded content activity.

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Planning

Cover Curves Generator

Use this tool to develop headline planning weights based on a reach target or to estimate campaign coverage based on your current planning weights.

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Media Attribute Mapper

Visually compare the overall performance of two different media against a range of attributes relevant to brand building campaigns.

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Consumer Context Targeting

Discover which media are best for reaching people throughout the day when engaged in activities relevant to your campaign. Be inspired by pertinent radio case studies, audio, and effectiveness data.

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Station Mapper

Identify which radio stations cover specific regions, cities, or towns within the UK. Create and export maps showing the coverage areas of the stations you have selected.

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Where next?

Commercial Radio at a Glance

Commercial Radio at a Glance

What's New

What's New

Get in touch

Get in touch