r-graphical@2x
Creative
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Lifestyle Photography
Our suite of radio listening lifestyle images authentically reflect modern radio listening. The photos show a range of scenarios including a family breakfast, at work, in car and in bed and are free to use. 
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Inspirational Radio Ads
We've compiled a selection of radio ads and the pick of best in class campaigns by sector to inspire you.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Brand Music Navigator
Explore the meaning and effectiveness of music for brands based on semiotic analysis. Listen to clips that link brand values to emotions and feelings through the characteristics of the music.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Radio Ad Feature Finder
Seek out radio ads with specific creative features. Search hundreds of radio campaigns based on their attributes to find inspiration with ads matching defined creative criteria.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Radio Ads Database
Access our largest database of over 25,000 radio ads searchable by specific brand, sector or year.
Planning
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Audio Need-states Navigator
The Audio Need-states Navigator provides access to wide-ranging commercial audio audience insight designed to stimulate different thinking/new planning approaches and help generate better outcomes from audio advertising.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Radio Planning Optimiser
The Radio Planning Optimiser provides radio planners and buyers with a data-framework to help them make smarter effectiveness-outcome-based decisions when setting the optimum planning weights for their radio campaigns.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Cover Curves Generator
Use this tool to develop headline planning weights based on a reach target or to estimate campaign coverage based on your current planning weights.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Media Attribute Mapper
Visually compare the overall performance of two different media against a range of attributes relevant to brand building campaigns.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Context Targeter
Discover which media are best for reaching people throughout the day when engaged in activities relevant to your campaign. Be inspired by pertinent radio case studies, audio, and effectiveness data.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Station Mapper
Identify which radio stations cover specific regions, cities, or towns within the UK. Create and export maps showing the coverage areas of the stations you have selected.
Effectiveness
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Radiogauge
Radiogauge is a free service which provides advertisers with robust data to help them understand the effectiveness of their radio campaign, benchmarking results against the competition.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Campaign ROI Calculator
Calculate the potential ROI from your media campaign based on the status of the brand and how budgets are allocated across media. Experiment to see how the ROI changes as you shift budgets between media.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Radiogauge Predict
Understand the effect that radio can deliver for your marketing campaign. Search by sector, media mix and refine data by audience age and gender.
26BDD833-A43B-4CD0-9C71-9287D80FCB31 Created with sketchtool. Case Study Finder
Get inspired by case studies that relate to your campaign brief. Search by Sector, Campaign Objective, or Consumer Context across both airtime and/or branded content activity.

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Commercial Radio at a Glance

Commercial Radio at a Glance

What's New

What's New

Get in touch

Get in touch