The word ‘package’ can only be used if the holiday comprises at least transport and accommodation, is sold at an inclusive price and includes overnight accommodation for more than twenty-four hours.
If the price of a holiday/flight/package is dependent on compulsory extra charges, (e.g. travel insurance), this must be qualified in the copy.
If the price of a holiday/flight/package is dependent on advance booking or payment, a minimum number of people travelling or can only take place on certain days/between specified dates, a qualification such as “conditions apply” is required. Where any restriction severely limits the offer for consumers, it will need to be specifically qualified in the advertisement.
Advertisements which include flight prices must quote the all-inclusive price, i.e. the total payable by consumers when they buy their ticket (which includes Airport Passenger Duty and any other mandatory taxes – e.g. “£109 to Paris”).
Where an advertisement states a destination or departure airport, it should be made clear if it is not the official primary airport.
Any organisations that hold an ATOL Licence must state “ATOL protected”.