Commercial radio at a glance

See radio differently: reach, resonance and result for your advertising

Commercial radio provides brands with a way to speak to millions of people via a medium they trust.

Radio provides reach, with nearly 36m listeners every week; resonance, as an emotional influencer with power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.

Radio advertising also stretches beyond the traditional 30 second ad, with longer ads, sponsorship, branded content and innovate digital solutions increasingly providing advertisers with new and more creative ways to get their message to potential customers. Throughout this section of the site you’ll find more on how to plan and buy radio, how to make great radio ads, and to use our tools, research and case studies.

36
million

adults listen to commercial radio every week

Radio fact £7.70

the average ROI generated on radio

Radio fact 380

licensed stations

Radio and the
audio revolution

Radio – the broadcast linear flow of curated, predominantly live, presenter-led music and speech based audio entertainment – is now part of a much wider audio ecology

Find out more Commercial radio at a glance

Great radio
creativity

Great writing, stand-out performance and quality sound design, turbo-charged by innovation in digital audio. This is what radio advertising is all about

Get creative Commercial radio at a glance
Radio fact 51%

of listening is digital

Radio fact 12

Aerial Award winners each year

90%

of adults listen to radio every week

20.8
hours

of live radio consumed weekly on average

Radio fact 78%

of listeners introduced to new music

Radio fact £679m

annual commercial radio revenue

Introduction to
radio advertising

Radiocentre offers three types of free training, depending on which area of the advertising chain you work in.

Training Commercial radio at a glance
Where next?

Research studies

Research studies

Tools

Tools

The future of radio

The future of radio