Commercial radio at a glance

See radio differently: reach, resonance and results for your advertising

Commercial radio provides brands with a way to speak to millions of people via a medium they trust.

Radio provides reach, with nearly 38.2m listeners every week; resonance, as an emotional influencer with power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.

Radio advertising also stretches beyond the traditional 30 second ad, with longer ads, sponsorship, branded content and innovative digital solutions increasingly providing advertisers with new and more creative ways to get their message to potential customers. Throughout this section of the site you’ll find more on how to plan and buy radio, how to make great radio ads, and to use our tools, research and case studies.


adults listen to commercial radio every week

Radio fact £7.70

the average ROI generated on radio

Radio fact 380

licensed stations

Radio and the
audio revolution

Radio – the broadcast linear flow of curated, predominantly live, presenter-led music and speech based audio entertainment – is now part of a much wider audio ecology

Find out more Commercial radio at a glance

Great radio

Great writing, stand-out performance and quality sound design, turbo-charged by innovation in digital audio. This is what radio advertising is all about

Get creative Commercial radio at a glance
Radio fact 67%

of listening is digital

Radio fact 52%

uplift in online brand browsing


of adults listen to radio every week



of live radio consumed weekly on average

Radio fact 78%

of listeners introduced to new music

Radio fact £719m

annual commercial radio revenue

Introduction to
radio advertising

Radiocentre offers three types of free training, depending on which area of the advertising chain you work in.

Training Commercial radio at a glance
Where next?

Research studies

Research studies



The future of radio

The future of radio