adults listen to commercial radio every week
Commercial radio provides brands with a way to speak to millions of people via a medium they trust.
Radio provides reach, with 39.3m listeners every week; resonance, as an emotional influencer with power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.
Radio advertising also stretches beyond the traditional 30 second ad, with longer ads, sponsorship, branded content and innovative digital solutions increasingly providing advertisers with new and more creative ways to get their message to potential customers. Throughout this section of the site you’ll find more on how to plan and buy radio, how to make great radio ads, and to use our tools, research and case studies.
the average ROI generated on radio
With a raft of new stations launching across the UK every year and the rise of national brands like Capital, Absolute, Heart and KISS, radio’s audiences are growing and the opportunity to target has never been greater.
The high reach of radio combined with its mood enhancing effect on listeners means that it is able to play a more ambitious role for brands than the tactical role it often holds.Find out more
Radio’s unique combination of targeting opportunities enables advertisers to more efficiently reach their audience and optimise their advertising effects.Find out more
If your goal is to increase ROI, econometric analysis highlights how moving money into radio from other media leads to greater returns at a total campaign level at no extra cost.Find out more
The short-term, sales-response model of advertising is the way many advertisers use radio, and is based on its obvious strengths of short term lead times and low production cost, cost efficiency and effective targeting.Find out more
Radio can play a highly effective role for advertisers either on its own or alongside other media. Using radio as part of a wider media combination can enhance overall campaign performance.Find out more
Radio is a fantastic medium for local advertisers as it allows you to reach out to the local community in a highly targeted and cost effective way. However these aren’t the only reasons why you should be using radio. If you’re trying to understand how radio can help grow your brand, find out more about how effective radio advertising can be.Find out more
With its huge reach, low ad avoidance, and ability to reach people at relevant times, radio is a strong call to action medium. Find out how radio has the ability to drive response.Find out more