Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis
| Advertiser | MAT Sept '18 £ | Radio Share % | MAT Oct '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Sky Uk Ltd | 19,840,505 | 13.83 | 18,353,776 | 8.1 |
| Mcdonalds Restaurants Ltd | 16,242,014 | 13.72 | 10,694,417 | 51.87 |
| Bt Ltd | 15398,623 | 12.97 | 17,958,475 | -14.25 |
| British Gas Plc | 13,265,651 | 31.16 | 11,723,418 | 13.16 |
| Claims Guys Ltd | 10,379,485 | 99.51 | 8,655,136 | 19.92 |
| Asda Stores Ltd | 8,395,485 | 11.48 | 5,241,862 | 60.16 |
| Vodafone Ltd | 8,366,007 | 13.07 | 5,419,463 | 54.37 |
| Smart Energy Gb | 7,853,168 | 22.59 | 6,081,667 | 29.13 |
| Lidl Uk Gmbh | 7,674,831 | 11.17 | 6,603,657 | 16.22 |
| Camelot Group Plc | 7,410,456 | 14.65 | 7,216,721 | 2.68 |
| Talktalk Group | 7,065,889 | 31.75 | 4,033,184 | 75.19 |
| Tesco Plc | 7,019,949 | 10.23 | 6,248,617 | 12.34 |
| Dreams Plc | 6,956,744 | 27.88 | 5,693,216 | 22.19 |
| Plusnet Ltd | 6,744,223 | 24.89 | 5,661,454 | 19.13 |
| Indeed (Us) | 6,593,033 | 42.31 | 2,790,077 | 136.3 |
| Ebay Inc | 6,532,409 | 23.68 | 9,764,427 | -33.1 |
| Vauxhall Motors Ltd | 6,428,573 | 19.01 | 5,435,782 | 18.26 |
| Direct Line Insurance Plc | 6,357,988 | 17.92 | 5,222,182 | 21.75 |
| Cooperative Food | 6,346,764 | 25.22 | 6,467,550 | -1.87 |
| Now Tv | 6,280,150 | 20.46 | 4,480,930 | 40.15 |
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| Buying Agency | MAT Sept '18 £ | Radio Share % | MAT Oct '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 120,815,921 | 11.89 | 95,157,668 | 26.96 |
| Omd | 58,331,382 | 7.64 | 58,157,978 | 0.3 |
| Carat (London) Ltd | 53,056,120 | 10.93 | 61,225,865 | -13.34 |
| Phd Ltd | 37,235,920 | 7.64 | 31,409,651 | 18.55 |
| Wavemaker | 33,717,083 | 6.08 | 0 | 0 |
| Mindshare Media Uk Ltd | 29,777,407 | 5.78 | 38,106,924 | -21.86 |
| Blue 449 | 26,719,491 | 10.58 | 21,238,962 | 25.8 |
| Starcom | 23,508,725 | 5.23 | 19,850,150 | 18.43 |
| Zenith | 19,703,105 | 4.69 | 14,516,182 | 35.73 |
| Essence | 17,972,038 | 12.76 | 0 | 0 |
| M/six | 16,777,911 | 14.42 | 9,363,706 | 79.18 |
| Advertising Excellence | 15,520,668 | 71.03 | 9,811,980 | 58.18 |
| The7stars | 15,491,566 | 5.08 | 14,367,904 | 7.82 |
| Goodstuff Communications | 14,364,613 | 12.07 | 11,517,316 | 24.72 |
| Vizeum Uk Ltd | 13,663,000 | 5.8 | 22,346,181 | -38.86 |
| Mediacom Manchester | 11,928,033 | 7.2 | 15,715,427 | -24.1 |
| Hearts & Science | 11,577,923 | 11.13 | 9,750,562 | 18.74 |
| Carat (Manchester) Ltd | 11,402,765 | 7.34 | 9,084,992 | 25.51 |
| Mec | 11,368,657 | 8 | 39,734,463 | -71.39 |
| Havas Media | 9,477,983 | 5.86 | 13,527,138 | -29.93 |
As a specialist, RadioWorks bought airtime to the value of £27,530,174 on behalf of over 150 agencies during the last MAT to July 2018.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT Sept '18 £ | Radio Share % | MAT Oct '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Abbott Mead Vickers Bbdo Ltd | 45,737,914 | 10.49 | 45,109,828 | 1.39 |
| Ogilvy & Mather | 35,884,464 | 15.58 | 26,372,955 | 36.07 |
| Leo Burnett Ltd | 28,148,042 | 12.13 | 25,003,211 | 12.58 |
| Mccann-Erickson Advertising Ltd | 27,164,653 | 8.52 | 19,822,509 | 37.04 |
| Adam & Eve Ddb | 24,900,082 | 8.26 | 23,507,976 | 5.92 |
| Wcrs | 24,213,126 | 11.8 | 26,915,787 | -10.04 |
| Vallance Carruthers Coleman Priest | 23,752,038 | 8.21 | 21,551,007 | 10.21 |
| Karmarama | 19,387,528 | 10.71 | 14,936,102 | 29.8 |
| Saatchi & Saatchi | 19,383,180 | 10.35 | 17,881,832 | 8.4 |
| Bartle Bogle Hegarty (Bbh) | 18,466,260 | 7.26 | 18,807,598 | -1.81 |
| M&c Saatchi | 17,144,621 | 17.78 | 9,697,012 | 76.8 |
| Tbwa London | 11,292,103 | 5.95 | 10,605,184 | 6.48 |
| Publicis London | 9,614,823 | 4.87 | 11,940,528 | -19.48 |
| Brothers And Sisters | 8,442,623 | 15.38 | 5,444,873 | 55.06 |
| The&partnership | 8,381,046 | 8.23 | 8,635,882 | -2.95 |
| Iris | 8,162,711 | 15.77 | 11,204,505 | -27.15 |
| Mother Ltd | 8,003,861 | 6.91 | 12,365,253 | -35.27 |
| Radioville Ltd | 7,609,663 | 100 | 5,468,873 | 39.14 |
| Anomaly London | 7,457,554 | 15.28 | 4,887,554 | 52.58 |
| Wieden & Kennedy | 6,896,663 | 7.68 | 4,595,326 | 50.08 |
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| Planning Agency | MAT Oct '18 £ | Radio Share % | MAT Sept '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 126449699 | 11.43 | 101923402 | 24.06 |
| Omd | 58334977 | 7.64 | 58154081 | 0.31 |
| Phd Ltd | 37247759 | 7.64 | 31409651 | 18.59 |
| Wavemaker | 36472307 | 6.48 | 0 | 0 |
| Carat (London) Ltd | 36083142 | 8.11 | 50438240 | -28.46 |
| Mindshare Media Uk Ltd | 30587889 | 5.96 | 38422983 | -20.39 |
| Blue 449 | 26657018 | 10.55 | 21219968 | 25.62 |
| Starcom | 23509658 | 5.23 | 19850150 | 18.44 |
| Zenith | 19761240 | 5.2 | 14536142 | 35.95 |
| Essence | 17975315 | 12.76 | 0 | 0 |
| M/six | 16736901 | 14.34 | 9005411 | 85.85 |
| Advertising Excellence | 15520668 | 71.03 | 9811980 | 58.18 |
| The7stars | 15501629 | 5.08 | 14367904 | 7.89 |
| Goodstuff Communications | 14364613 | 12.07 | 11517316 | 24.72 |
| Vizeum Uk Ltd | 13661874 | 5.81 | 22259803 | -38.63 |
| Mec | 12466249 | 8.65 | 42950418 | -70.98 |
| Hearts & Science | 11557958 | 11.12 | 9750562 | 18.54 |
| Carat (Manchester) Ltd | 11399322 | 7.34 | 9040601 | 26.09 |
| Havas Media | 9478191 | 6.02 | 13527138 | -29.93 |
| Mediacom Manchester | 9320457 | 6.6 | 12630108 | -26.2 |
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| Product Sectors | MAT Oct '18 £ | Radio Share % | MAT Sept '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Finance | 111,704,724 | 9.85 | 87,243,809 | 28.04 |
| Entertainment & Leisure | 107,009,672 | 8.28 | 94,303,583 | 13.47 |
| Motors | 105,501,053 | 15.3 | 121,895,765 | -13.45 |
| Telecoms | 65,577,370 | 10.61 | 62,622,780 | 4.72 |
| Government Social Political Organisation | 64,484,846 | 14.49 | 63,786,489 | 1.09 |
| Travel & Transport | 59,249,752 | 7.5 | 64,760,614 | -8.51 |
| Retail | 56,212,053 | 10.76 | 69,547,905 | -19.18 |
| Household Equipment & Diy | 45,949,675 | 9.92 | 47,203,482 | -2.66 |
| Food | 41,809,307 | 4.92 | 36,404,193 | 14.85 |
| Business & Industrial | 37,777,613 | 12.6 | 46,269,625 | -18.35 |
| Electronics, Household Appliances & Tech | 24,561,642 | 5.81 | 22,231,086 | 10.48 |
| Media | 21,362,641 | 8.71 | 20,701,352 | 3.19 |
| Online Retail | 18,489,153 | 9.58 | 16,951,849 | 9.07 |
| Property | 16,615,463 | 11.48 | 12,351,632 | 34.52 |
| Pharmaceutical | 16,469,676 | 5.56 | 13,239,716 | 24.4 |
| Computers | 16,029,888 | 4.22 | 13,924,558 | 15.12 |
| Drink | 12,574,630 | 4.04 | 14,729,923 | -14.63 |
| Cosmetics & Personal Care | 6,438,975 | 1.05 | 4,768,443 | 35.03 |
| Clothing & Accessories | 4,986,970 | 1.43 | 2,177,388 | 129.03 |
| Gardening & Agriculture | 4,782,075 | 10.8 | 5,274,820 | -9.34 |