Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT April '20 £ | Radio Share % | MAT April '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 15,457,044 | 12.13 | 19,553,840 | -20.95 |
| 2 | Sky Uk Ltd | 15,112,645 | 7.94 | 16,356,787 | -7.61 |
| 3 | Tesco Plc | 9,974,809 | 11.18 | 7,238,273 | 37.81 |
| 4 | Vodafone Ltd | 9,847,470 | 11.23 | 9,617,373 | 2.39 |
| 5 | Camelot Group Plc | 9,425,685 | 12.89 | 8,331,830 | 13.13 |
| 6 | British Gas Plc | 9,417,899 | 37.00 | 10,233,127 | -7.97 |
| 7 | Asda Stores Ltd | 8,581,875 | 13.15 | 7,357,744 | 16.64 |
| 8 | Vauxhall Motors Ltd | 8,021,694 | 18.47 | 7,440,228 | 7.82 |
| 9 | Credit Claims (Bolton) | 7,926,413 | 81.85 | 1,635,927 | 384.52 |
| 10 | Peoples Postcode Lottery | 7,543,607 | 17.04 | 4,453,347 | 69.39 |
| 11 | Bt Ltd | 7,499,163 | 8.36 | 18,960,929 | -60.45 |
| 12 | Direct Line Insurance Plc | 7,493,968 | 19.19 | 9,571,484 | -21.71 |
| 13 | Talktalk Group | 7,470,089 | 22.52 | 8,312,329 | -10.13 |
| 14 | Webuyanycar Com | 7,123,905 | 36.62 | 4,083,445 | 74.46 |
| 15 | Amazon (Uk) Ltd | 7,111,900 | 4.45 | 7,356,850 | -3.33 |
| 16 | Dsg Retail Ltd | 5,848,423 | 12.62 | 5,331,415 | 9.70 |
| 17 | Lidl Uk Gmbh | 5,798,824 | 10.50 | 6,253,212 | -7.27 |
| 18 | Now Tv | 5,738,639 | 15.19 | 5,015,228 | 14.42 |
| 19 | B&q Plc | 5,586,706 | 25.00 | 6,571,869 | -14.99 |
| 20 | Tesco Mobile Ltd | 5,421,077 | 19.63 | 5,852,432 | -7.37 |
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| Buying Agency | MAT April '20 £ | Radio Share % | MAT April '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 118,437,516 | 9.92 | 123,593,904 | -4.17 |
| 2 | Omd Group Uk | 80,956,522 | 6.92 | 78,322,725 | 3.36 |
| 3 | Wavemaker | 43,109,523 | 6.14 | 47,451,382 | -9.15 |
| 4 | Phd Ltd | 34,513,097 | 7.75 | 41,481,210 | -16.80 |
| 5 | Spark Foundry | 29,480,336 | 9.38 | 29,905,212 | -1.42 |
| 6 | The7stars | 29,249,511 | 8.41 | 17,818,943 | 64.15 |
| 7 | M/six | 20,008,009 | 15.55 | 21,112,874 | -5.23 |
| 8 | Mindshare Media Uk Ltd | 19,737,312 | 4.08 | 22,601,763 | -12.67 |
| 9 | Mediacom Manchester | 18,628,134 | 11.69 | 11,845,764 | 57.26 |
| 10 | Vizeum Uk Ltd | 18,126,425 | 7.93 | 14,698,477 | 23.32 |
| 11 | Carat (London) Ltd | 16,960,285 | 4.59 | 29,989,363 | -43.45 |
| 12 | Starcom | 16,775,927 | 4.48 | 20,611,776 | -18.61 |
| 13 | Carat (Manchester) Ltd | 13,347,472 | 8.99 | 12,640,327 | 5.59 |
| 14 | Havas Media | 12,928,421 | 6.18 | 10,303,810 | 25.47 |
| 15 | Zenith | 12,567,978 | 3.33 | 17,892,126 | -29.76 |
| 16 | Initiative Media London | 11,280,703 | 5.09 | 12,282,758 | -8.16 |
| 17 | Essence | 10,935,664 | 5.06 | 25,669,926 | -57.40 |
| 18 | Goodstuff Communications | 10,432,931 | 5.41 | 14,741,288 | -29.23 |
| 19 | Um London | 8,238,576 | 6.35 | 5,823,441 | 41.47 |
| 20 | All Response Media | 7,110,302 | 4.54 | 5,200,096 | 36.73 |
As a specialist, RadioWorks bought airtime to the value of £23,836,393 on behalf of over 150 agencies during the last MAT to February 2020.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT April '20 £ | Radio Share % | MAT April '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Adam & Eve Ddb | 40,939,653 | 8.62 | 28,640,624 | 42.94 |
| 2 | Mccann Uk | 30,049,053 | 8.69 | 30,643,604 | -1.94 |
| 3 | Abbott Mead Vickers Bbdo Ltd | 29,420,836 | 8.27 | 52,087,032 | -43.52 |
| 4 | Vccp | 29,110,538 | 8.11 | 23,398,916 | 24.41 |
| 5 | Bartle Bogle Hegarty (Bbh) | 26,724,700 | 10.44 | 25,783,115 | 3.65 |
| 6 | Engine | 25,997,799 | 11.19 | 26,069,136 | -0.27 |
| 7 | Ogilvy & Mather | 25,875,572 | 9.44 | 32,436,855 | -20.23 |
| 8 | Leo Burnett Ltd | 21,500,421 | 8.96 | 21,761,419 | -1.20 |
| 9 | Karmarama | 17,080,790 | 11.58 | 19,757,094 | -13.55 |
| 10 | Saatchi & Saatchi | 13,079,595 | 4.91 | 16,162,474 | -19.07 |
| 11 | The&partnership | 12,699,968 | 10.04 | 6,667,444 | 90.48 |
| 12 | Wieden & Kennedy | 11,378,065 | 7.68 | 4,914,840 | 131.50 |
| 13 | Brothers And Sisters | 11,127,791 | 18.28 | 7,154,142 | 55.54 |
| 14 | Publicispoke | 10,434,103 | 9.18 | 11,000,650 | -5.15 |
| 15 | Krow Communications | 8,837,322 | 7.58 | 10,698,448 | -17.40 |
| 16 | Havas London | 8,542,021 | 7.49 | 8,857,474 | -3.56 |
| 17 | Radioville Ltd | 7,606,811 | 100.00 | 8,803,689 | -13.60 |
| 18 | Wunderman Thompson | 6,258,909 | 8.19 | 5,091,697 | 22.92 |
| 19 | Tbwa London | 6,091,198 | 2.98 | 9,814,644 | -37.94 |
| 20 | M&c Saatchi | 6,061,110 | 7.02 | 11,627,187 | -47.87 |
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| Planning Agency | MAT April '20 £ | Radio Share % | MAT April '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 123,609,044 | 9.87 | 127,112,339 | -2.76 |
| 2 | Omd Group Uk | 76,308,358 | 6.66 | 75,704,733 | 0.80 |
| 3 | Wavemaker | 47,354,113 | 6.59 | 50,293,421 | -5.84 |
| 4 | Phd Ltd | 34,443,961 | 7.76 | 41,461,711 | -16.93 |
| 5 | Spark Foundry | 29,260,198 | 9.36 | 29,766,870 | -1.70 |
| 6 | The7stars | 29,249,511 | 8.41 | 17,822,671 | 64.11 |
| 7 | M/six | 20,008,009 | 15.55 | 21,112,874 | -5.23 |
| 8 | Mindshare Media Uk Ltd | 19,737,312 | 4.08 | 22,606,499 | -12.69 |
| 9 | Vizeum Uk Ltd | 18,126,425 | 8.05 | 14,676,553 | 23.51 |
| 10 | Starcom | 16,993,443 | 4.53 | 21,302,121 | -20.23 |
| 11 | Carat (London) Ltd | 16,960,285 | 4.59 | 24,088,365 | -29.59 |
| 12 | Mediacom Manchester | 13,656,050 | 10.21 | 9,901,106 | 37.92 |
| 13 | Carat (Manchester) Ltd | 13,347,472 | 9.00 | 12,640,327 | 5.59 |
| 14 | Havas Media | 12,928,421 | 6.29 | 10,303,810 | 25.47 |
| 15 | Zenith | 12,573,323 | 3.33 | 17,913,949 | -29.81 |
| 16 | Initiative Media London | 11,280,703 | 5.09 | 12,282,758 | -8.16 |
| 17 | Essence | 10,935,664 | 5.06 | 25,669,926 | -57.40 |
| 18 | Goodstuff Communications | 9,803,624 | 5.40 | 14,517,948 | -32.47 |
| 19 | Um London | 8,238,576 | 6.35 | 6,026,905 | 36.70 |
| 20 | All Response Media | 7,110,302 | 4.57 | 5,200,096 | 36.73 |
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| Product Sectors | MAT April '20 £ | Radio Share % | MAT April '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 112,116,215 | 7.46 | 115,390,440 | -2.84 |
| 2 | Finance | 103,003,162 | 9.32 | 115,705,098 | -10.98 |
| 3 | Motors | 101,796,983 | 14.80 | 100,771,068 | 1.02 |
| 4 | Government Social Political Organisation | 60,869,577 | 8.36 | 64,340,951 | -5.40 |
| 5 | Retail | 60,093,717 | 12.01 | 55,550,698 | 8.18 |
| 6 | Telecoms | 57,259,277 | 8.40 | 73,070,406 | -21.64 |
| 7 | Travel & Transport | 53,867,360 | 6.32 | 61,261,694 | -12.07 |
| 8 | Food | 52,063,545 | 5.68 | 43,168,946 | 20.60 |
| 9 | Business & Industrial | 42,084,648 | 11.48 | 38,412,414 | 9.56 |
| 10 | Household Equipment & Diy | 26,068,274 | 6.97 | 41,831,469 | -37.68 |
| 11 | Media | 20,248,058 | 6.90 | 21,043,161 | -3.78 |
| 12 | Electronics, Household Appliances & Tech | 18,304,882 | 4.40 | 17,451,631 | 4.89 |
| 13 | Online Retail | 17,376,513 | 7.80 | 18,289,283 | -4.99 |
| 14 | Computers | 16,551,570 | 2.32 | 16,437,101 | 0.70 |
| 15 | Health & Wellbeing | 12,332,348 | 3.47 | 13,983,270 | -11.81 |
| 16 | Property | 9,907,130 | 8.81 | 14,331,961 | -30.87 |
| 17 | Drink | 9,717,626 | 2.47 | 12,502,686 | -22.28 |
| 18 | Cosmetics & Personal Care | 4,416,085 | 0.77 | 7,364,487 | -40.04 |
| 19 | Gardening & Agriculture | 3,120,966 | 6.70 | 5,619,213 | -44.46 |
| 20 | Clothing & Accessories | 2,987,571 | 0.89 | 4,030,962 | -25.88 |