*MAT = moving annual total

AdvertiserMAT Jan'24 £Radio Share % MAT Jan'24MAT Jan'23 £Change % year on year
1Allwyn Entertainment Ltd19,764,10619.4618,156,1888.86
2Sky UK Ltd17,207,9209.6619,585,788-12.14
3McDonalds Restaurants Ltd16,592,8969.9717,374,745-4.50
4EE Ltd13,215,24910.2410,744,32223.00
5Tesco Plc11,680,0888.9610,599,14110.20
6Unilever UK Ltd11,526,1105.574,650,735147.83
7Amazon (UK) Ltd11,195,5714.535,032,024122.49
8HM Government10,999,99621.5010,629,6803.48
9Boots UK Ltd9,524,85720.668,286,06414.95
10Peoples Postcode Lottery9,375,27411.594,149,761125.92
11Samsung (UK) Ltd9,351,72612.176,917,08535.20
12Walt Disney Co Ltd9,077,47812.239,823,123-7.59
13Tesco Mobile Ltd8,621,53715.4610,204,106-15.51
14Vodafone Ltd8,463,11712.609,559,958-11.47
15Jet2 Com Ltd8,380,02114.338,519,907-1.64
16Sainsburys Supermarkets Ltd7,872,24010.939,720,685-19.02
17Webuyanycar Com7,682,46542.205,478,61440.23
18Hutchison 3g UK Ltd7,671,74617.714,200,03382.66
19Wm Morrison Supermarkets Plc7,335,28619.283,684,97399.06
20Paramount Pictures7,232,79010.243,328,135117.32

 

Click here for the archive

Buying AgencyMAT Jan'24 £Radio Share % MAT Jan'24MAT Jan '23 £Change % year on year
1Omd Group UK118,511,91610.05115,976,8632.19%
2Essencemediacom London97,515,6599.17124,785,373-21.85%
3Mindshare Media UK Ltd46,007,6948.6533,106,61738.97%
4Zenith40,922,0917.0535,063,82316.71%
5Wavemaker34,048,5908.8027,880,09322.13%
6The7stars33,729,5027.0023,456,59743.80%
7Direct (In House) Advertising30,859,6186.5928,596,5697.91%
8Iprospect29,275,53911.8222,571,94029.70%
9PHD Ltd27,646,4566.1023,653,39716.88%
10Carat (London) Ltd24,320,3077.1223,194,2164.86%
11Initiative Media London24,225,7376.5119,056,54727.13%
12Spark Foundry24,020,4585.8428,085,064-14.47%
13Essencemediacom X23,839,5604.6914,096,00969.12%
14Goodstuff Communications22,990,7626.0514,370,37559.99%
15Starcom22,457,70312.7323,856,908-5.86%
16Havas Media20,377,0707.5728,601,429-28.76%
17Essencemediacom Manchester20,306,52510.0717,849,02713.77%
18Um London18,853,80814.6328,537,466-33.93%
19Carat (Manchester) Ltd16,579,70315.6820,165,681-17.78%
20M/six11,730,51312.0810,928,9197.33%

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

Creative AgencyMAT Jan'24 £Radio Share % MAT Jan'24MAT Jan '23 £Change % year on year
1Adam & Eve Ddb40,906,00212.5339,744,2602.92
2Leo Burnett Ltd38,669,26411.6831,751,80021.79
3VCCP33,027,7419.3544,666,174-26.06
4Saatchi & Saatchi30,963,5236.9234,005,303-8.95
5Bartle Bogle Hegarty (Bbh)28,274,9148.6428,271,0940.01
6Ogilvy & Mather22,622,46215.1322,166,0512.06
7Mother Ltd21,803,3877.6912,996,40167.76
8McCann UK19,315,8396.1121,939,266-11.96
9Direct (In House) Advertising17,131,6742.5716,597,3563.22
10The&partnership16,812,17511.4627,382,784-38.60
11Abbott Mead Vickers Bbdo Ltd14,860,6028.2816,874,281-11.93
12Pablo14,827,5299.8513,320,39111.31
13House 33714,528,2238.5118,256,208-20.42
14Wonderhood Studios13,835,51217.7811,751,96217.73
15Havas London13,742,3759.1811,962,63414.88
16New Commercial Arts12,117,88510.407,024,72872.50
17Accenture Song12,059,67112.6416,460,164-26.73
18Ima-Home11,063,33212.5710,332,6247.07
19Wieden & Kennedy10,437,12212.1613,008,843-19.77
20Brothers And Sisters9,798,18033.038,257,60918.66

Click here for the archive

Planning AgencyMAT Jan'24 £Radio Share % MAT Jan'24MAT Jan'23 £Change % year on year
1Omd Group UK109,426,3529.56104,384,9654.83
2Essencemediacom London97,695,5008.72128,982,870-24.26
3Mindshare Media UK Ltd46,007,6948.6533,106,61738.97
4Wavemaker41,094,2078.0633,064,98624.28
5Zenith40,922,0917.0535,063,82316.71
6The7stars33,478,4938.6827,590,66321.34
7Direct (In House) Advertising30,641,0236.7229,336,1424.45
8Iprospect29,275,53911.8222,571,94029.70
9PHD Ltd27,646,4566.1023,653,39716.88
10Carat (London) Ltd24,320,2816.9123,194,1964.86
11Essencemediacom X24,020,4585.8728,085,064-14.47
12Spark Foundry23,923,2966.4419,053,97425.56
13Starcom23,839,5604.6814,629,47062.96
14Initiative Media London22,990,7626.0514,370,37559.99
15UM London20,306,52510.0717,849,02713.77
16Goodstuff Communications20,009,20212.3021,805,685-8.24
17Havas Media19,674,4397.6528,454,324-30.86
18Essencemediacom Manchester18,853,80814.7023,240,576-18.88
19Carat (Manchester) Ltd16,579,70315.6820,165,681-17.78
20Wavemaker Manchester11,712,66012.0810,158,53415.30

Click here for the archive

Product CategoryMAT Jan'24 £Radio Share % MAT Jan'24MAT Jan'23 £Change % year on year
1Entertainment & Leisure160,729,0307.89141,858,80313.30
2Finance101,547,10110.31105,489,113-3.74
3Retail80,505,15614.2577,861,8303.39
4Automotive77,415,55913.0470,738,3649.44
5Travel & Transport76,973,7317.5182,184,379-6.34
6Government Social Political Organisation75,613,8458.6077,802,823-2.81
7Food74,522,0206.9161,507,50321.16
8Telecoms74,312,81010.0088,558,302-16.09
9Business & Industrial63,490,79214.453,223,55419.29
10Household Equipment & Diy27,087,6557.2325,298,9727.07
11Online Retail26,191,9835.1625,144,5914.17
12Health & Wellbeing18,487,5234.6421,081,042-12.30
13Computers18,041,9792.9521,519,470-16.16
14Drink17,421,2574.4816,997,2232.49
15Media15,230,8744.9714,363,4776.04
16Electronics, Household Appliances & Tech12,287,2304.4718,156,968-32.33
17Household Fmcg9,184,1032.398,819,8394.13
18Mail Order7,959,2654.037,026,70013.27
19Clothing & Accessories4,765,8851.154,173,00814.21
20Cosmetics & Personal Care4,298,7260.671,596,227169.31

Click here for the archive