Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT July '20 £	Radio Share %	MAT July '19 £	Change % Year on Year
1	Sky Uk Ltd	15,506,202	8.87	15,916,137	-2.58
2	Vodafone Ltd	11,758,879	14.36	10,585,332	11.09
3	Mcdonalds Restaurants Ltd	11,418,494	11.96	20,110,496	-43.22
4	Camelot Group Plc	10,766,811	16.31	8,572,275	25.6
5	Tesco Plc	10,159,364	12.18	7,696,896	31.99
6	Hm Government	9,286,898	11.23	1,405,906	560.56
7	Asda Stores Ltd	8,749,835	14.55	8,554,818	2.28
8	Talktalk Group	8,183,649	25.68	6,937,088	17.97
9	Peoples Postcode Lottery	7,461,454	17.23	5,935,145	25.72
10	British Gas Plc	7,458,379	32.6	11,516,894	-35.24
11	Bt Ltd	7,224,881	8.52	19,177,836	-62.33
12	Walt Disney Co Ltd	7,184,845	29.94	999,698	618.7
13	Credit Claims (Bolton)	6,800,329	75.25	4,147,154	63.98
14	Tesco Mobile Ltd	6,664,121	21.6	5,745,774	15.98
15	Vauxhall Motors Ltd	6,607,876	17.24	7,746,223	-14.7
16	Direct Line Insurance Plc	6,603,835	18.02	9,962,899	-33.72
17	Amazon (Uk) Ltd	6,228,915	3.89	7,494,637	-16.89
18	O2 Uk	6,151,349	12.51	1,541,760	298.98
19	Webuyanycar Com	6,102,680	32.61	4,810,018	26.87
20	Lidl Uk Gmbh	6,076,272	12.88	5,213,028	16.56

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	Buying Agency	MAT July '20 £	Radio Share %	MAT July '19 £	Change % Year on Year
1	Mediacom London	110,922,086	10.25	128,039,315	-13.37
2	Omd Group Uk	87,327,366	7.66	82,072,536	6.40
3	Wavemaker	35,775,768	6.22	50,363,329	-28.96
4	Phd Ltd	31,849,378	8.03	41,161,554	-22.62
5	The7stars	29,267,227	9.11	20,300,414	44.17
6	Spark Foundry	23,556,685	9.16	33,606,317	-29.90
7	Vizeum Uk Ltd	20,948,633	9.91	15,678,973	33.61
8	Carat (London) Ltd	20,350,615	6.05	24,977,641	-18.52
9	Mindshare Media Uk Ltd	20,209,311	4.60	21,478,788	-5.91
10	M/six	17,272,019	15.61	22,511,384	-23.27
11	Mediacom Manchester	17,262,871	11.19	13,488,932	27.98
12	Zenith	17,196,230	5.06	16,502,163	4.21
13	Starcom	13,793,387	4.26	21,512,360	-35.88
14	Havas Media	13,660,898	5.80	11,744,709	16.32
15	Carat (Manchester) Ltd	11,763,466	9.04	14,449,964	-18.59
16	Initiative Media London	10,208,941	4.76	13,373,874	-23.67
17	Essence	10,120,728	4.78	26,181,197	-61.34
18	Goodstuff Communications	9,719,209	5.04	13,400,477	-27.47
19	Um London	7,441,974	6.72	6,524,109	14.07
20	Freedom Media Group	6,800,329	100.00	3,730,126	82.31

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT July '20 £	Radio Share %	MAT July '19 £	Change % Year on Year
1	Adam & Eve Ddb	40,275,422	9.39	34,195,923	17.78
2	Vccp	31,272,640	9.44	23,141,627	35.14
3	Bartle Bogle Hegarty (Bbh)	30,870,297	12.82	24,720,535	24.88
4	Mccann Uk	28,371,215	8.64	31,916,970	-11.11
5	Engine	28,079,929	12.70	29,057,688	-3.36
6	Abbott Mead Vickers Bbdo Ltd	23,239,256	7.43	48,940,173	-52.51
7	Ogilvy & Mather	22,625,689	9.53	34,682,400	-34.76
8	Leo Burnett Ltd	17,717,659	8.66	23,122,053	-23.37
9	Karmarama	17,700,326	13.65	19,788,615	-10.55
10	The&partnership	14,229,329	11.35	6,969,079	104.18
11	Saatchi & Saatchi	13,819,262	5.91	16,271,741	-15.07
12	Publicispoke	10,581,307	10.61	10,843,347	-2.42
13	Wieden & Kennedy	9,893,404	7.82	6,691,376	47.85
14	Brothers And Sisters	9,876,616	17.82	8,307,562	18.89
15	Radioville Ltd	7,827,023	100.00	7,718,010	1.41
16	Krow Communications	7,117,899	7.82	11,039,052	-35.52
17	Havas London	7,089,548	7.42	10,203,790	-30.52
18	Mullenlowe London	6,770,533	4.43	4,605,873	47.00
19	Vmly&r	4,928,430	4.64	6,740,787	-26.89
20	Wunderman Thompson	4,704,745	7.16	6,036,048	-22.06

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	Planning Agency	MAT July '20 £	Radio Share %	MAT July '19 £	Change % Year on Year
1	Mediacom London	116,636,015	10.23	131,573,697	-11.35
2	Omd Group Uk	81,716,702	7.41	79,251,369	3.11
3	Wavemaker	40,713,363	6.73	52,741,659	-22.81
4	Phd Ltd	31,846,064	8.04	41,084,528	-22.49
5	The7stars	29,267,227	9.11	20,300,414	44.17
6	Spark Foundry	23,285,025	9.10	33,511,043	-30.52
7	Vizeum Uk Ltd	20,948,633	10.00	15,659,043	33.78
8	Carat (London) Ltd	20,350,615	6.05	21,848,685	-6.86
9	Mindshare Media Uk Ltd	20,209,311	4.60	21,483,524	-5.93
10	M/six	17,272,019	15.61	22,511,384	-23.27
11	Zenith	17,205,863	5.06	16,521,752	4.14
12	Starcom	14,019,128	4.32	22,204,973	-36.86
13	Havas Media	13,660,898	5.86	11,744,709	16.32
14	Carat (Manchester) Ltd	11,763,466	9.04	14,449,964	-18.59
15	Mediacom Manchester	11,748,672	9.40	10,759,372	9.19
16	Initiative Media London	10,208,941	4.76	13,373,874	-23.67
17	Essence	10,120,728	4.78	26,181,197	-61.34
18	Goodstuff Communications	9,043,234	5.00	13,276,647	-31.89
19	Um London	7,441,974	6.72	6,533,502	13.90
20	Freedom Media Group	6,800,329	100.00	3,730,126	82.31

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	Product Sectors	MAT July '20 £	Radio Share %	MAT July '19 £	Change % Year on Year
1	Entertainment & Leisure	102,819,211	7.47	121,404,847	-15.31
2	Finance	94,710,595	9.23	118,800,984	-20.28
3	Motors	90,491,971	15.10	104,399,988	-13.32
4	Government Social Political Organisation	76,087,907	9.76	62,089,162	22.55
5	Telecoms	59,746,232	9.65	73,706,012	-18.94
6	Retail	53,999,773	11.88	56,920,597	-5.13
7	Food	53,872,103	6.44	43,952,305	22.57
8	Travel & Transport	43,305,469	6.34	61,899,404	-30.04
9	Business & Industrial	36,895,713	9.97	38,825,663	-4.97
10	Household Equipment & Diy	22,423,884	6.78	40,626,509	-44.80
11	Media	20,527,693	7.79	19,539,005	5.06
12	Online Retail	18,151,420	7.67	18,729,243	-3.09
13	Computers	17,638,024	3.19	17,139,705	2.91
14	Electronics, Household Appliances & Tech	15,757,851	4.00	19,908,478	-20.85
15	Health & Wellbeing	12,332,522	3.84	13,435,189	-8.21
16	Drink	8,030,465	2.79	12,569,621	-36.11
17	Property	7,860,519	7.79	13,419,355	-41.42
18	Household Fmcg	3,344,824	1.58	2,846,767	17.50
19	Cosmetics & Personal Care	2,930,350	0.53	7,468,316	-60.76
20	Clothing & Accessories	2,390,006	0.80	3,675,301	-34.97