Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT Feb '23 £	Radio Share % MAT Feb '23	MAT Feb '22 £	Change % year on year
1	Sky UK Ltd	19,527,043	9.28	17,225,817	13.36
2	Camelot Group Plc	18,541,357	24.47	18,575,503	-0.18
3	McDonalds Restaurants Ltd	16,955,298	9.16	17,942,274	-5.50
4	BT Ltd	12,230,350	16.98	11,421,282	7.08
5	Indeed (Us)	11,164,191	45.87	10,507,207	6.25
6	HM Government	11,137,351	28.44	23,378,550	-52.36
7	TalkTalk Group	10,695,973	19.36	9,739,420	9.82
8	Tesco Plc	10,516,009	8.70	13,879,051	-24.23
9	EE Ltd	10,294,801	9.08	5,600,672	83.81
10	Tesco Mobile Ltd	9,940,621	22.52	8,013,156	24.05
11	Walt Disney Co Ltd	9,593,913	16.21	11,381,408	-15.71
12	Vodafone Ltd	8,920,919	12.30	12,781,317	-30.20
13	Direct Line Insurance Plc	8,863,892	21.86	9,901,898	-10.48
14	Sainsbury's Supermarkets Ltd	8,643,250	10.69	11,195,757	-22.80
15	Jet2.com Ltd	7,992,922	17.26	7,253,136	10.20
16	Boots UK Ltd	7,795,595	17.10	6,766,805	15.20
17	Samsung (UK) Ltd	7,430,786	6.42	6,704,769	10.83
18	On The Beach	7,325,083	37.68	4	183,126,975.00
19	Lidl UK GMBH	7,219,945	13.48	5,789,144	24.72
20	Motorway Online Ltd	7,150,184	24.98	4,641,500	54.05

Click here for the archive

	Buying Agency	MAT Feb '23 £	Radio Share % MAT Feb '23	MAT Feb '22 £	Change % year on year
1	EssenceMediacom London	124,136,265	9.97	125,471,185	-1.06
2	OMD Group UK	116,133,727	10.61	127,484,453	-8.90
3	Zenith	37,276,265	7.1	31,425,744	18.62
4	Mindshare Media UK Ltd	32,107,156	6.03	25,707,932	24.89
5	Havas Media	28,992,686	8.27	20,819,968	39.25
6	EssenceMediacom Manchester	28,450,019	16.49	38,285,305	-25.69
7	Direct (In House) Advertising	27,732,790	4.53	29,118,925	-4.76
8	EssenceMediacom X	27,568,529	6.59	24,637,218	11.90
9	The7stars	27,220,909	7.06	32,697,428	-16.75
10	m/SIX	25,070,642	13.1	22,157,644	13.15
11	Goodstuff Communications	23,804,585	11.63	21,749,922	9.45
12	iProspect	23,720,986	12.97	22,749,620	4.27
13	Wavemaker	22,600,825	4.66	30,549,205	-26.02
14	Carat (London) Ltd	22,498,847	7.7	25,074,356	-10.27
15	PHD Ltd	22,161,018	5.05	37,652,124	-41.14
16	Carat (Manchester) Ltd	20,659,846	17.66	16,252,422	27.12
17	Spark Foundry	19,401,699	5.24	19,340,823	0.31
18	UM London	17,888,935	8.05	17,909,000	-0.11
19	Starcom	14,817,321	3.03	14,778,299	0.26
20	Initiative Media London	13,846,623	4.28	16,543,823	-16.30

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

	Creative Agency	MAT Feb '23 £	Radio Share % MAT Feb '23	MAT Feb '22 £	Change % year on year
1	VCCP	44,481,999	9.22	39,590,631	12.35
2	Adam & Eve DDB	40,783,199	12.1	49,684,718	-17.92
3	Saatchi & Saatchi	33,145,134	9.54	33,021,503	0.37
4	Leo Burnett Ltd	33,069,268	9.88	33,652,321	-1.73
5	Bartle Bogle Hegarty (BBH)	27,624,965	9.83	33,081,743	-16.49
6	The&Partnership	26,655,872	14.52	25,290,791	5.4
7	Accenture Song	22,796,818	23.28	24,199,801	-5.8
8	McCann UK	20,874,839	6.04	24,520,803	-14.87
9	Ogilvy & Mather	20,469,565	15.52	21,338,028	-4.07
10	Abbott Mead Vickers BBDO Ltd	18,127,884	9.32	19,750,625	-8.22
11	House 337	17,523,316	10.5	31,321,855	-44.05
12	Direct (In House) Advertising	15,317,293	2.42	16,352,713	-6.33
13	Pablo	13,846,313	10.65	8,161,009	69.66
14	Mother Ltd	13,108,222	5.81	13,201,073	-0.7
15	Wieden & Kennedy	12,722,925	9.07	18,297,581	-30.47
16	Havas London	12,310,491	8.24	8,090,554	52.16
17	Wonderhood Studios	11,734,003	13.23	7,115,614	64.9
18	Brothers And Sisters	10,227,763	24.98	17,415,244	-41.27
19	IMA Home	9,841,369	12.37	8,790,411	11.96
20	PublicisPoke	8,561,870	10.03	8,651,622	-1.04

Click here for the archive

	Planning Agency	MAT Feb '23 £	Radio Share % MAT Feb '23	MAT Feb '22 £	Change % year on year
1	EssenceMediacom London	127,754,742	9.81	130,302,411	-1.96
2	Omd Group UK	105,647,880	9.91	109,384,384	-3.42
3	Zenith	37,276,442	7.1	31,425,744	18.62
4	Mindshare Media UK Ltd	32,107,156	6.03	25,707,932	24.89
5	Wavemaker	31,762,730	6.22	44,210,622	-28.16
6	Havas Media	28,932,449	8.52	20,733,100	39.55
7	Direct (In House) Advertising	27,956,260	4.98	31,711,834	-11.84
8	EssenceMediacom X	27,568,529	6.59	24,637,218	11.9
9	The7stars	26,407,352	6.87	32,397,602	-18.49
10	m/SIX	25,070,642	13.11	22,157,644	13.15
11	EssenceMediacom Manchester	23,739,707	16.87	33,582,640	-29.31
12	iProspect	23,720,986	12.95	22,749,620	4.27
13	Carat (London) Ltd	22,498,827	6.66	25,073,677	-10.27
14	PHD Ltd	22,161,018	5.05	37,652,124	-41.14
15	Goodstuff Communications	21,766,117	11.02	19,551,556	11.33
16	Carat (Manchester) Ltd	20,658,975	17.67	16,252,267	27.11
17	Spark Foundry	19,399,126	5.24	18,982,217	2.2
18	UM London	18,223,055	8.11	18,313,071	-0.49
19	Starcom	15,220,535	3.1	15,400,080	-1.17
20	Initiative Media London	13,846,623	4.29	16,543,823	-16.3

Click here for the archive

	Product Category	MAT Feb '23 £	Radio Share % MAT Feb '23	MAT Feb '22 £	Change % year on year
1	Entertainment & Leisure	140,619,256	7.61	135,490,768	3.79
2	Finance	107,567,632	8.79	104,111,867	3.32
3	Telecoms	87,620,965	10.82	84,417,558	3.79
4	Travel & Transport	82,712,595	7.62	59,123,520	39.9
5	Government Social Political Organisation	77,443,936	8.99	104,206,300	-25.68
6	Retail	77,006,379	13.44	65,589,887	17.41
7	Motors	69,870,397	11.76	100,453,062	-30.44
8	Food	59,517,261	5.68	62,011,631	-4.02
9	Business & Industrial	53,054,997	10.69	45,628,854	16.28
10	Household Equipment & Diy	25,824,950	5.8	27,381,747	-5.69
11	Online Retail	24,937,018	6.8	31,960,654	-21.98
12	Computers	22,402,130	2.99	21,806,396	2.73
13	Health & Wellbeing	19,875,461	4.93	21,632,357	-8.12
14	Electronics, Household Appliances & Tech	17,372,203	3.93	17,421,279	-0.28
15	Media	16,950,003	5.41	17,138,764	-1.1
16	Drink	16,803,921	3.46	11,852,952	41.77
17	Household Fmcg	8,695,491	2.85	5,517,833	57.59
18	Mail Order	7,241,575	3	6,713,960	7.86
19	Property	7,067,295	4.62	9,694,384	-27.1
20	Gardening & Agriculture	4,790,276	6.61	3,058,270	56.63