Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT February '19 £ | Radio Share % | MAT February '18 £ | Change % Year on Year |
|---|---|---|---|---|
| Mcdonalds Restaurants Ltd | 18,342,133 | 13.93 | 12,938,404 | 41.77 |
| Bt Ltd | 16,497,003 | 13.2 | 16,855,094 | -2.12 |
| Sky Uk Ltd | 16,312,609 | 12.48 | 23,843,933 | -31.59 |
| British Gas Plc | 11,061,195 | 33.09 | 13,943,342 | -20.67 |
| Claims Guys Ltd | 9,790,335 | 99.69 | 10,113,403 | -3.19 |
| Vodafone Ltd | 9,757,435 | 14.79 | 6,444,396 | 51.41 |
| Talktalk Group | 8,405,111 | 32.11 | 5,926,234 | 41.83 |
| Direct Line Insurance Plc | 8,213,099 | 19.9 | 4,658,738 | 76.29 |
| Camelot Group Plc | 8,104,138 | 14.13 | 7,119,650 | 13.83 |
| Vauxhall Motors Ltd | 7,737,499 | 20.02 | 4,987,249 | 55.15 |
| Asda Stores Ltd | 7,193,713 | 9.31 | 7,492,628 | -3.99 |
| Smart Energy Gb | 6,645,964 | 21.23 | 7,650,437 | -13.13 |
| Tesco Plc | 6,632,906 | 8.83 | 8,033,146 | -17.43 |
| B&q Plc | 6,447,152 | 19.75 | 6,800,509 | -5.2 |
| Lidl Uk Gmbh | 6,410,771 | 10.83 | 7,577,576 | -15.4 |
| Indeed (Us) | 6,400,256 | 35.88 | 5,887,022 | 8.72 |
| Amazon (Uk) Ltd | 6,394,188 | 5.97 | 4,347,411 | 47.08 |
| Ebay Inc | 6,174,694 | 24.88 | 7,708,129 | -19.89 |
| Dreams Plc | 5,963,890 | 25.64 | 7,052,649 | -15.44 |
| Cooperative Food | 5,960,164 | 26.84 | 6,532,990 | -8.77 |
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| Buying Agency | MAT February '19 £ | Radio Share % | MAT February '18 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 118,279,829 | 11.4 | 113,918,185 | 3.83 |
| Omd | 67,829,432 | 7.82 | 56,375,104 | 20.32 |
| Wavemaker | 48,611,084 | 6.08 | 69,080,573 | -29.63 |
| Phd Ltd | 38,778,808 | 7.94 | 34,243,133 | 13.25 |
| Carat (London) Ltd | 36,669,769 | 9.05 | 56,514,809 | -35.11 |
| Blue 449 | 26,196,779 | 10.4 | 24,457,855 | 7.11 |
| Mindshare Media Uk Ltd | 24,218,720 | 4.98 | 36,819,055 | -34.22 |
| Essence | 24,090,683 | 11.86 | 5,085,617 | 373.7 |
| Starcom | 21,938,564 | 4.68 | 24,488,745 | -10.41 |
| M/six | 19,567,411 | 14.01 | 13,085,970 | 49.53 |
| Zenith | 18,929,914 | 4.65 | 14,271,322 | 32.64 |
| The7stars | 16,018,259 | 4.99 | 14,490,154 | 10.55 |
| Goodstuff Communications | 13,958,057 | 10.84 | 11,952,222 | 16.78 |
| Vizeum Uk Ltd | 13,864,710 | 5.3 | 17,975,006 | -22.87 |
| Advertising Excellence | 13,156,613 | 66.08 | 13,844,830 | -4.97 |
| Carat (Manchester) Ltd | 12,812,250 | 9.01 | 9,286,997 | 37.96 |
| Hearts & Science | 11,751,645 | 11.49 | 10,042,910 | 17.01 |
| Mediacom Manchester | 10,864,731 | 6.53 | 14,594,164 | -25.55 |
| Initiative Media London | 10,774,731 | 6 | 11,464,636 | -6.02 |
| Havas Media | 10,195,124 | 6.88 | 10,767,359 | -5.31 |
As a specialist, RadioWorks bought airtime to the value of £28,189,394 on behalf of over 150 agencies during the last MAT to November 2018.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT February '19 £ | Radio Share % | MAT February '18 £ | Change % Year on Year |
|---|---|---|---|---|
| Abbott Mead Vickers Bbdo Ltd | 47,893,971 | 10.51 | 45,694,976 | 4.81 |
| Ogilvy & Mather | 32,870,006 | 15.28 | 34,155,220 | -3.76 |
| Mccann-Erickson Advertising Ltd | 31,911,711 | 8.45 | 18,825,707 | 69.51 |
| Wcrs | 27,067,030 | 13.03 | 28,838,447 | -6.14 |
| Adam & Eve Ddb | 26,994,463 | 8.61 | 20,952,814 | 28.83 |
| Bartle Bogle Hegarty (Bbh) | 23,938,567 | 9.19 | 17,169,173 | 39.43 |
| Vallance Carruthers Coleman Priest | 21,895,599 | 6.48 | 24,283,779 | -9.83 |
| Leo Burnett Ltd | 19,396,852 | 8.72 | 26,543,052 | -26.92 |
| Karmarama | 18,128,791 | 11.62 | 18,922,383 | -4.19 |
| Saatchi & Saatchi | 17,082,902 | 7.22 | 18,644,142 | -8.37 |
| M&c Saatchi | 11,968,004 | 12.97 | 16,829,715 | -28.89 |
| Tbwa London | 9,840,402 | 5.24 | 11,709,292 | -15.96 |
| Krow Communications | 9,822,866 | 9.17 | 5,965,203 | 64.67 |
| Publicis London | 9,568,683 | 5.08 | 9,558,873 | 0.1 |
| Radioville Ltd | 8,889,787 | 100 | 6,874,834 | 29.31 |
| Havas London | 7,499,413 | 9.96 | 6,169,986 | 21.55 |
| Mother Ltd | 7,420,379 | 6.9 | 9,851,784 | -24.68 |
| Anomaly London | 6,924,331 | 12.18 | 7,112,099 | -2.64 |
| The&partnership | 6,921,017 | 6.41 | 9,291,062 | -25.51 |
| Brothers And Sisters | 6,802,735 | 11.76 | 7,796,232 | -12.74 |
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| Planning Agency | MAT February '19 £ | Radio Share % | MAT February '18 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 122,681,216 | 10.95 | 119,984,553 | 2.25 |
| Omd | 66980517 | 7.75 | 56,365,914 | 18.83 |
| Wavemaker | 51,671,889 | 6.4 | 74,099,744 | -30.27 |
| Phd Ltd | 38,778,808 | 7.94 | 34,243,133 | 13.25 |
| Carat (London) Ltd | 26,646,273 | 6.93 | 41,696,834 | -36.1 |
| Blue 449 | 26,135,813 | 10.38 | 24,457,855 | 6.86 |
| Mindshare Media Uk Ltd | 25,011,049 | 5.17 | 37,130,268 | -32.64 |
| Essence | 24,090,683 | 11.86 | 5,085,617 | 373.7 |
| Starcom | 22,352,355 | 4.75 | 24,488,745 | -8.72 |
| M/six | 19,567,411 | 14.12 | 12,800,151 | 52.87 |
| Zenith | 18,951,480 | 5.12 | 14,297,736 | 32.55 |
| The7stars | 16,022,941 | 4.99 | 14495535 | 10.54 |
| Goodstuff Communications | 13,958,057 | 10.85 | 11,952,222 | 16.78 |
| Vizeum Uk Ltd | 13,842,786 | 5.33 | 17,975,006 | -22.99 |
| Advertising Excellence | 13,156,613 | 66.53 | 13,844,830 | -4.97 |
| Carat (Manchester) Ltd | 12,598,103 | 8.88 | 9,240,939 | 36.33 |
| Hearts & Science | 11,751,645 | 11.49 | 10,042,910 | 17.01 |
| Initiative Media London | 10,774,731 | 6 | 11,464,636 | -6.02 |
| Havas Media | 10,195,124 | 7.13 | 10,767,359 | -5.31 |
| Wavemaker Manchester | 8,992,707 | 11.17 | 7,819,322 | 15.01 |
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| Product Sectors | MAT February '19 £ | Radio Share % | MAT February '18 £ | Change % Year on Year |
|---|---|---|---|---|
| Entertainment & Leisure | 112,889,077 | 8.33 | 99,947,377 | 12.95 |
| Finance | 111,552,521 | 8.91 | 95,487,799 | 16.82 |
| Motors | 100,466,788 | 14.6 | 116,779,016 | -13.97 |
| Telecoms | 68,630,328 | 10.15 | 67,415,435 | 1.8 |
| Government Social Political Organisation | 63,318,706 | 13.21 | 64,949,087 | -2.51 |
| Travel & Transport | 61,996,333 | 7.31 | 60,336,344 | 2.75 |
| Retail | 57,005,503 | 11.05 | 61,506,131 | -7.32 |
| Household Equipment & Diy | 43,023,234 | 9.31 | 49,659,153 | -13.36 |
| Food | 40,739,412 | 4.79 | 37,855,451 | 7.62 |
| Business & Industrial | 33,384,292 | 10.63 | 45,034,141 | -25.87 |
| Electronics, Household Appliances & Tech | 22,492,669 | 5.32 | 23,345,842 | -3.65 |
| Media | 20,814,662 | 8.74 | 22,542,058 | -7.66 |
| Online Retail | 18,113,644 | 7.63 | 18,083,148 | 0.17 |
| Computers | 16,006,943 | 2.53 | 15,767,914 | 1.52 |
| Pharmaceutical | 15,345,661 | 4.57 | 15,394,446 | -0.32 |
| Property | 15,042,195 | 10.1 | 14997242 | 0.3 |
| Drink | 11,966,826 | 3.68 | 14,065,080 | -14.92 |
| Cosmetics & Personal Care | 6,521,481 | 1.06 | 5,176,715 | 25.98 |
| Gardening & Agriculture | 4,671,154 | 10.07 | 5,743,650 | -18.67 |
| Clothing & Accessories | 3,919,687 | 1.05 | 3,384,546 | 15.81 |