*MAT = moving annual total

RankAdvertiserMAT May '25 £Radio Share % MAT May '25MAT May '24 £Change % year on year
1EE Ltd18,080,45617.0219,712,900-8.28
2Allwyn Entertainment Ltd17,254,89113.4416,614,4043.86
3McDonald's Restaurants Ltd12,975,7297.9317,386,235-25.37
4Amazon (UK) Ltd12,014,5177.1011,928,9100.72
5People's Postcode Lottery10,725,37716.0110,646,9970.74
6Samsung (UK) Ltd9,587,03618.999,965,706-3.80
7Tesco PLC9,585,9075.1712,533,388-23.52
8Octopus Energy Ltd9,310,68683.147,901,32017.84
9Sky UK Ltd9,049,6217.8916,264,797-44.36
10Boots UK Ltd8,579,53112.2412,837,520-33.17
11Asda Stores Ltd8,355,08817.437,187,28316.25
12Vodafone Ltd8,332,25515.108,471,178-1.64
13Sainsbury's Supermarkets Ltd8,282,36811.367,119,05316.34
14IKEA UK Ltd8,136,48517.897,396,95810
15Wickes Building Supplies Ltd7,840,89941.675,815,22834.83
16WM Morrison Supermarkets PLC7,770,25417.247,529,3293.20
17British Gas PLC7,532,95120.558,228,626-8.45
18Hutchison 3G UK Ltd7,018,48919.248,741,664-19.71
19Bauer Consumer Media Ltd6,980,70595.012,664,319162.01
20Tesco Mobile Ltd6,855,91218.928,262,002-17.02

 

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RankBuying AgencyMAT May '25 £Radio Share % MAT May '25MAT May '24 £Change % year on year
1OMD Group UK112,276,11710.38120,562,948-6.87
2EssenceMediacom London101,543,2839.41125,163,824-18.87
3The7stars56,142,18214.0539,578,73241.85
4Mindshare Media UK Ltd50,883,8449.6048,653,6524.58
5Zenith38,707,4359.1940,550,133-4.54
6PHD Ltd33,047,0866.9433,222,181-0.53
7Carat (London) Ltd30,618,0308.5625,843,41718.48
8Wavemaker24,639,9386.0932,023,826-23.06
9Starcom23,446,9884.6825,942,517-9.62
10Spark Foundry21,131,2065.9327,320,527-22.65
11Havas Media20,841,1817.6022,222,937-6.22
12EssenceMediacom North20,461,81915.8124,139,555-15.24
13Hearts & Science Ltd20,327,97710.067,248,843180.43
14Goodstuff Communications18,593,93613.0820,485,583-9.23
15T&P18,554,07913.3412,984,41742.89
16Initiative Media London16,953,1456.7823,997,571-29.35
17UM London15,034,9486.6219,133,753-21.42
18iProspect12,727,5258.3223,965,526-46.89
19Carat (Manchester) Ltd11,047,04016.3317,037,731-35.16
20Active International Ltd9,310,6861003,447,163170.1

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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RankCreative AgencyMAT May '25 £Radio Share % MAT May '25MAT May '24 £Change % year on year
1VCCP57,441,73912.5533,863,74469.63
2Leo Burnett Ltd50,422,60011.1841,924,43920.27
3Saatchi & Saatchi36,384,1238.1240,766,381-10.75
4Bartle Bogle Hegarty (BBH)33,221,7009.8830,975,0217.25
5McCann UK26,412,5908.6723,108,25214.30
6T&P23,499,79815.6720,478,10014.76
7VML20,999,76211.8616,445,25427.69
8Mother Ltd20,379,1949.0324,298,547-16.13
9New Commercial Arts16,875,94211.2614,062,42820.01
10adam&eveDDB14,962,37610.1736,184,065-58.65
11Havas London13,597,58410.8915,401,289-11.71
12Pablo12,744,8029.5413,085,568-2.60
13House 33711,363,6389.7512,535,873-9.35
14St Lukes Communications Ltd11,015,96524.804,057,831171.47
15Abbott Mead Vickers BBDO Ltd10,839,1625.3213,433,057-19.31
16Accenture Song9,738,03113.4510,325,807-5.69
17Uncommon Creative Studio9,678,1449.535,386,65479.67
18IMA-HOME9,581,17417.0210,892,353-12.04
19Wonderhood Studios9,303,13616.5012,869,274-27.71
20The Gate8,815,70214.566,127,69343.87

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RankPlanning AgencyMAT May '25 £Radio Share % MAT May '25MAT May '24 £Change % year on year
1OMD Group UK104,119,39310107,103,052-2.79
2EssenceMediacom London101,488,2238.66125,321,033-19.02
3The7stars55,331,44213.8838,940,12142.09
4Mindshare Media UK Ltd50,883,8449.6048,653,6524.58
5Zenith38,669,3449.1840,550,133-4.64
6PHD Ltd33,047,0866.9433,222,181-0.53
7Wavemaker31,895,7787.2243,716,811-27.04
8Carat (London) Ltd30,358,5638.4525,843,40517.47
9Starcom23,446,9884.6825,942,517-9.62
10Spark Foundry20,777,6015.8427,185,383-23.57
11EssenceMediacom North20,461,81915.8124,139,555-15.24
12Hearts & Science Ltd20,327,97710.117,248,843180.43
13Havas Media20,304,2327.5421,209,276-4.27
14T&P18,554,07913.3412,984,41742.89
15Goodstuff Communications17,250,20312.8819,108,358-9.72
16Initiative Media London16,953,1456.7823,997,571-29.35
17UM London15,034,9486.6219,133,753-21.42
18iProspect12,727,5258.3223,965,526-46.89
19Carat (Manchester) Ltd11,047,04016.3317,037,731-35.16
20Active International Ltd9,310,6861003,447,163170.10

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RankProduct CategoryMAT May '25 £Radio Share % MAT May '25MAT May '24 £Change % year on year
1Entertainment & Leisure156,200,9379.01164,783,200-5.21
2Finance112,477,17811.5895,732,96717.49
3Food78,700,2596.8777,823,3241.13
4Travel & Transport77,410,4038.5680,947,845-4.37
5Telecoms76,702,45712.7274,124,4223.48
6Automotive75,228,82214.9081,853,767-8.09
7Retail73,272,90712.1291,399,952-19.83
8Business & Industrial71,188,52514.3469,057,2253.09
9Government Social Political Organisation60,294,6078.6777,631,684-22.33
10Household Equipment & DIY33,533,8459.1226,056,78428.70
11Online Retail22,655,1517.1523,471,497-3.48
12Health & Wellbeing18,753,2425.1917,526,0067
13Mail Order16,380,84114.1110,962,36449.43
14Computers16,056,4484.5116,885,698-4.91
15Electronics, Household Appliances & Tech14,715,7805.2514,296,9912.93
16Household FMCG9,991,5482.1310,554,008-5.33
17Drink9,303,5962.7814,912,893-37.61
18Media9,302,5373.5016,596,666-43.95
19Cosmetics & Personal Care8,637,5241.505,422,55059.29
20Clothing & Accessories6,187,3041.704,976,98524.32

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