Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT September '21 £	Radio Share % MAT September '20	MAT September '20 £	Change % year on year
1	HM Government	37,093,759	29.09	13,184,057	181.35
2	McDonalds Restaurants Ltd	18,811,165	15.79	10,269,743	83.17
3	Camelot Group Plc	16,288,654	21.85	10,652,360	52.91
4	Sky UK Ltd	14,527,688	10.51	12,677,163	14.60
5	Tesco Plc	12,295,485	11.27	9,142,889	34.48
6	BT Ltd	10,538,953	14.42	6,203,707	69.88
7	Vodafone Ltd	9,349,020	20.82	10,926,541	-14.44
8	Sainsburys Supermarkets Ltd	9,329,596	13.55	4,939,886	88.86
9	Walt Disney Co Ltd	9,094,698	23.89	8,496,645	7.04
10	TalkTalk Group	8,522,357	31.34	8,223,278	3.64
11	Webuyanycar.com	8,497,182	39.29	5,930,882	43.27
12	Direct Line Insurance Plc	8,124,776	18.75	5,717,329	42.11
13	Indeed (US)	7,572,071	39.45	2,699,789	180.47
14	Cinch Cars Limited	7,412,387	21.16	403,455	1737.23
15	British Gas Plc	7,382,987	39.38	6,848,134	7.81
16	Ebay Inc	7,122,781	9.12	4,881,410	45.92
17	Tesco Mobile Ltd	6,991,100	27.17	6,989,470	0.02
18	Samsung (UK) Ltd	6,842,931	11.89	1,901,523	259.87
19	Asda Stores Ltd	6,101,282	12.88	8,591,812	-28.99
20	Amazon (UK) Ltd	5,813,382	2.93	5,094,594	14.11

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	Buying Agency	MAT September '21 £	Radio Share % MAT September '20	MAT September '20 £	Change % year on year
1	OMD Group Uk	124,520,739	13.4	89,344,795	39.37
2	MediaCom London	110,226,359	11.86	99,520,615	10.76
3	PHD Ltd	33,864,961	9.61	27,930,228	21.25
4	The7stars	29,238,725	10.31	22,675,657	28.94
5	MediaCom Manchester	28,297,994	17.28	15,617,923	81.19
6	Wavemaker	27,797,381	7.28	30,701,842	-9.46
7	Mindshare Media Uk Ltd	25,577,121	5.65	18,979,385	34.76
8	Direct (In House) Advertising	24,957,486	6.67	29,163,643	-14.42
9	Zenith	24,764,768	6.28	18,570,407	33.36
10	Carat (London) Ltd	24,527,861	9.57	21,611,116	13.5
11	Essence	21,139,678	5.03	9,579,011	120.69
12	iProspect	20,446,765	10.41	21,532,795	-5.04
13	Starcom	18,097,544	5.13	12,766,796	41.75
14	m/SIX	15,916,734	12.92	17,316,986	-8.09
15	Goodstuff Communications	15,513,051	7.53	10,473,429	48.12
16	Havas Media	15,450,584	6.97	17,271,079	-10.54
17	Spark Foundry	13,347,407	7.97	21,712,740	-38.53
18	UMK London	12,083,443	10.93	7,167,665	68.58
19	Initiative Media London	12,002,426	4.4	9,585,283	25.22
20	Carat (Manchester) Ltd	11,783,640	9.56	9,901,810	19

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative agency	MAT September '21 £	Radio Share % MAT September '20	MAT September '20 £	Change % year on year
1	Adam & Eve DDB	41,721,577	11.53	38,650,329	7.95
2	Bartle Bogle Hegarty (Bbh)	34,780,158	13.03	28,968,658	20.06
3	Leo Burnett Ltd	30,962,612	13.10	16,502,344	87.63
4	Saatchi & Saatchi	29,463,711	10.99	13,364,042	120.47
5	VCCP	28,585,299	9.80	29,184,667	-2.05
6	Ogilvy & Mather	27,231,723	21.9	21,870,296	24.51
7	McCann Uk	25,098,754	70	24,130,026	4.015
8	Mullenlowe London	23,619,632	15.19	14,588,369	61.91
9	Abbott Mead Vickers BBDO Ltd	22,905,093	11.89	21,697,920	5.56
10	Engine	21,801,380	13.27	29,013,345	-24.86
11	Karmarama	19,084,084	16.84	16,577,147	15.12
12	Wieden & Kennedy	15,921,946	13.16	9,270,584	71.75
13	The&Partnership	14,205,274	12.96	20,383,103	-30.31
14	Brothers And Sisters	12,809,278	36.52	8,311,913	54.11
15	Mother Ltd	11,012,661	7.84	2,702,561	307.49
16	Iris	9,692,259	14.94	1,589,548	509.75
17	Lucky Generals	7,500,162	12.96	4,061,558	84.66
18	Direct (In House) Advertising	6,486,116	1.25	4,849,943	33.74
19	Cheil London	6,319,722	15.66	22,195	28373.63
20	Leith Agency	5,941,107	22.36	5,880,288	1.03

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	Planning agency	MAT September '21 £	Radio Share % MAT September '20	MAT September '20 £	Change % year on year
1	MediaCom London	112,612,924	11.77	104,578,365	7.68
2	OMD Group Uk	111,543,991	13.29	83,499,758	33.59
3	Wavemaker	35,596,624	7.67	34,635,213	2.78
4	PHD Ltd	33,864,961	9.61	27,930,228	21.25
5	The7stars	29,238,725	10.31	22,675,657	28.94
6	Direct (In House) Advertising	27,702,052	7.37	29,558,929	-6.28
7	MediaCom Manchester	26,039,990	18.02	10,759,903	142.01
8	Mindshare Media Uk Ltd	25,577,121	5.65	18,979,385	34.76
9	Zenith	24,777,510	6.28	18,581,813	33.34
10	Carat (London) Ltd	24,626,958	9.60	21,611,116	13.96
11	Essence	21,139,678	5.03	9,579,011	120.69
12	iProspect	20,160,244	10.37	21,532,795	-6.37
13	Starcom	18,097,544	5.13	12,992,537	39.29
14	m/SIX	15,916,734	12.92	17,316,986	-8.09
15	Havas Media	15,450,584	7.12	17,271,079	-10.54
16	Goodstuff Communications	14,946,206	7.36	9,782,873	52.78
17	Spark Foundry	13,087,899	7.83	21,319,093	-38.61
18	UM London	12,280,222	11.08	7,167,665	71.33
19	Initiative Media London	12,002,426	4.40	9,585,283	25.22
20	Carat (Manchester) Ltd	11,783,640	9.56	9,901,810	19.00

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	Product Sector	MAT September '21 £	Radio Share % MAT September '20	MAT September '20 £	Change % year on year
1	Entertainment & Leisure	115,980,194	9.38	93,910,437	23.50
2	Government Social Political Organisation	105,424,695	12.65	80,733,697	30.58
3	Finance	93,388,397	9.31	85,471,452	9.26
4	Motors	86,749,426	15.13	83,046,124	4.46
5	Telecoms	69,511,670	12.87	57,757,450	20.35
6	Food	57,872,061	6.42	52,580,278	10.06
7	Retail	47,593,492	10.99	48,474,983	-1.82
8	Business & Industrial	33,336,641	10.51	31,015,064	7.49
9	Travel & Transport	31,317,821	7.97	37,149,581	-15.70
10	Online Retail	27,260,600	7.26	18,085,433	50.73
11	Household Equipment & Diy	22,653,268	7.70	19,576,098	15.72
12	Electronics, Household Appliances & Tech	18,851,152	6.12	12,255,863	53.81
13	Computers	15,953,957	4.03	15,347,764	3.95
14	Health & Wellbeing	15,849,919	4.30	12,731,975	24.49
15	Media	14,062,862	6.70	14,432,596	-2.56
16	Drink	9,110,925	2.73	7,569,046	20.37
17	Property	9,027,699	5.75	7,291,981	23.80
18	Household Fmcg	5,221,344	1.91	3,753,513	39.11
19	Clothing & Accessories	4,537,953	1.40	3,241,053	40.01
20	Mail Order	3,561,474	1.37	556,971	539.44