Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT July '26 £	Radio Share % MAT July '26	MAT July '25 £	Change % year on year
1	McDonald's Restaurants Ltd	15,135,660	8.49	12,747,855	18.73
2	EE Ltd	13,210,694	13.64	16,736,940	-21.07
3	Octopus Energy Ltd	13,089,643	91.24	9,239,832	41.67
4	Tesco PLC	13,063,500	6.38	9,490,677	37.65
5	Amazon (UK) Ltd	11,723,854	6.81	14,034,697	-16.47
6	Sainsbury's Supermarkets Ltd	10,515,038	10.77	7,189,036	46.26
7	Allwyn Entertainment Ltd	10,501,502	10.21	15,972,079	-34.25
8	Sky UK Ltd	9,525,326	5.82	8,320,694	14.48
9	Jet2 Com Ltd	7,976,954	20.70	6,692,446	19.19
10	Boots UK Ltd	7,813,996	11.93	8,850,739	-11.71
11	Tesco Mobile Ltd	7,754,370	20.25	7,460,428	3.94
12	Lidl UK	7,458,849	13.62	6,576,818	13.41
13	Vodafone Ltd	7,444,978	14.61	7,922,989	-6.03
14	HM Government	7,420,102	21.37	6,465,772	14.76
15	Asda Stores Ltd	7,287,468	14.92	7,874,225	-7.45
16	Wickes Building Supplies Ltd	7,280,470	51.45	8,283,281	-12.11
17	Specsavers Optical Group Ltd	7,208,831	18.08	5,474,907	31.67
18	Postcode Lottery	6,556,730	10.22	10,137,309	-35.32
19	British Gas PLC	6,277,740	21.66	7,868,566	-20.22
20	Deliveroo	5,789,359	14.39	4,567,727	26.74

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Rank	Buying Agency	MAT July '26 £	Radio Share % MAT July '26	MAT July '25 £	Change % year on year
1	OMD Group UK	127,209,146	12.14	115,598,274	10.04
2	EssenceMediacom London	91,597,762	9.70	99,529,395	-7.97
3	The7stars	41,367,281	13.50	49,260,939	-16.02
4	Zenith	36,140,880	6.70	38,504,914	-6.14
5	Carat (London) Ltd	34,465,067	9.97	30,708,900	12.23
6	Mindshare Media UK Ltd	34,353,741	8.30	47,801,508	-28.13
7	PHD Ltd	30,445,851	7.12	28,913,072	5.30
8	Spark Foundry	24,790,994	6.96	20,756,351	19.44
9	EssenceMediacom North	21,274,286	16.28	20,599,153	3.28
10	Starcom	20,006,979	3.78	21,322,367	-6.17
11	Havas Media	18,279,230	10.18	21,286,020	-14.13
12	T&P	16,149,170	13.79	19,488,804	-17.14
13	iProspect	15,263,498	8.96	13,539,458	12.73
14	Goodstuff Communications	14,516,446	13.67	18,308,747	-20.71
15	Active International Ltd	13,089,643	100	9,239,832	41.67
16	Wavemaker	12,049,380	3.95	24,026,564	-49.85
17	Initiative Media London	11,941,450	7.93	15,743,250	-24.15
18	OpenDoor	11,723,854	7.13	8,682,353	35.03
19	Hearts & Science Ltd	11,707,849	6.98	18,233,696	-35.79
20	Publicis Media	10,766,658	5.34	4,038,648	166.59

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT July '26 £	Radio Share % MAT July '26	MAT July '25 £	Change % year on year
1	VCCP	56,832,794	9.95	60,654,056	-6.30
2	Leo UK	49,617,491	11.05	50,477,897	-1.70
3	Bartle Bogle Hegarty (BBH)	31,799,675	9.91	31,180,627	1.99
4	McCann UK	27,780,070	9.70	27,360,260	1.53
5	Pablo	23,156,907	13.67	15,660,060	47.87
6	Saatchi & Saatchi	22,206,874	5.85	33,560,634	-33.83
7	Lucky Generals	17,578,741	7.49	7,914,982	122.09
8	AMV BBDO Ltd	15,938,819	8.55	17,522,913	-9.04
9	adam&eve\TBWA	15,911,078	6.89	21,393,865	-25.63
10	T&pP	15,809,483	12.21	22,148,879	-28.62
11	Droga5 London	15,534,017	12.81	13,078,140	18.78
12	VML	14,832,424	8.96	19,611,928	-24.37
13	Mother Ltd	13,044,228	6.02	19,383,882	-32.71
14	New Commercial Arts	10,443,486	7.87	15,060,712	-30.66
15	Uncommon Creative Studio	9,967,154	8.92	8,957,652	11.27
16	TMW Unlimited	9,687,160	17.05	8,229,946	17.71
17	IMA-HOME	9,495,302	24.42	9,168,247	3.57
18	The Gate	8,291,810	14.06	9,279,873	-10.65
19	St Lukes Communications Ltd	7,860,680	32.66	10,058,501	-21.85
20	Elvis	7,064,964	7.48	10,707,646	-34.02

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Rank	Planning Agency	MAT July '26 £	Radio Share % MAT July '26	MAT July '25 £	Change % year on year
1	OMD Group UK	100,702,482	10.51	93,560,417	7.63
2	EssenceMediacom London	91,983,593	8.13	99,529,395	-7.58
3	The7stars	41,371,219	10.29	48,616,161	-14.9
4	Zenith	36,140,880	8.38	38,466,823	-6.05
5	Mindshare Media UK Ltd	34,353,741	6.43	47,801,508	-28.13
6	Carat (London) Ltd	33,934,076	9.44	30,457,184	11.42
7	PHD Ltd	30,445,851	6.98	28,913,072	5.30
8	Spark Foundry	24,790,994	7.02	20,403,339	21.50
9	Wavemaker	23,450,987	5.22	33,064,341	-29.07
10	EssenceMediacom North	21,274,286	16.17	20,599,153	3.28
11	Starcom	20,006,979	3.97	21,322,367	-6.17
12	Havas Media	17,768,409	6.72	20,745,388	-14.35
13	T&P	16,149,170	12.34	19,488,804	-17.14
14	iProspect	15,263,498	9.90	13,539,458	12.73
15	Active International Ltd	13,089,643	141.67	9,239,832	41.67
16	Goodstuff Communications	12,358,804	10.46	14,506,609	-14.81
17	Initiative Media London	11,941,450	5.40	15,743,250	-24.15
18	OpenDoor	11,723,854	14.23	8,682,353	35.03
19	Hearts & Science Ltd	11,707,849	6.24	18,233,696	-35.79
20	Publicis Media	10,766,658	13.92	4,038,648	166.59

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Rank	Product Category	MAT July '26 £	Radio Share % MAT July '26	MAT July '25 £	Change % year on year
1	Entertainment & Leisure	134,008,187	7.96	152,922,165	-12.37
2	Finance	103,798,091	9.67	115,322,641	-9.99
3	Food	81,296,894	8.31	69,987,375	16.16
4	Retail	80,359,478	10.54	80,700,112	-0.42
5	Travel & Transport	78,757,021	8.74	77,880,260	1.13
6	Business & Industrial	69,021,815	15.08	71,859,667	-3.95
7	Automotive	63,920,027	12.53	71,142,960	-10.15
8	Government Social Political Organisation	62,962,223	8.81	60,095,518	4.77
9	Telecoms	62,116,425	10.92	73,193,888	-15.13
10	Online Retail	27,964,503	9.27	26,062,927	7.30
11	Household Equipment & DIY	25,077,003	7.40	33,058,196	-24.14
12	Health & Wellbeing	19,488,081	5.85	19,885,924	-2.00
13	Computers	18,984,065	6.29	15,802,461	20.13
14	Drink	15,236,654	5.04	11,638,797	30.91
15	Electronics, Household Appliances & Tech	14,781,546	5.23	13,740,078	7.58
16	Media	13,701,090	5.43	8,860,684	54.63
17	Mail Order	10,129,356	12.42	15,123,887	-33.02
18	Household FMCG	7,126,236	1.87	10,506,714	-32.17
19	Property	4,512,080	2.29	5,005,993	-9.87
20	Clothing & Accessories	3,671,704	1.02	7,196,364	-48.98