Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT August '19 £ | Radio Share % | MAT August '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 20,193,366 | 12.99 | 15,849,886 | 27.40 |
| 2 | Bt Ltd | 18,313,840 | 18.53 | 13,917,987 | 31.58 |
| 3 | Sky Uk Ltd | 15,634,170 | 10.27 | 22,072,316 | -29.17 |
| 4 | British Gas Plc | 11,278,310 | 44.19 | 13,378,167 | -15.70 |
| 5 | Vodafone Ltd | 10,900,557 | 15.15 | 8,304,906 | 31.25 |
| 6 | Direct Line Insurance Plc | 9,792,263 | 23.63 | 5,555,431 | 76.26 |
| 7 | Claims Guys Ltd | 8,514,184 | 99.68 | 10,608,958 | -19.75 |
| 8 | Camelot Group Plc | 8,332,720 | 12.11 | 7,922,054 | 5.18 |
| 9 | Asda Stores Ltd | 8,224,884 | 12.01 | 8,546,521 | -3.76 |
| 10 | Tesco Plc | 7,859,127 | 10.34 | 7,071,526 | 11.14 |
| 11 | Vauxhall Motors Ltd | 7,851,373 | 21.57 | 5,955,957 | 31.82 |
| 12 | Amazon (Uk) Ltd | 7,705,637 | 5.61 | 4,729,057 | 62.94 |
| 13 | B&q Plc | 7,443,265 | 23.48 | 4,831,620 | 54.05 |
| 14 | Talktalk Group | 6,881,574 | 29.41 | 6,832,671 | 0.72 |
| 15 | Indeed (Us) | 6,680,793 | 35.52 | 7,123,069 | -6.21 |
| 16 | Dsg Retail Ltd | 6,474,550 | 12.48 | 4,319,949 | 49.88 |
| 17 | Peoples Postcode Lottery | 6,368,425 | 19.11 | 718,065 | 786.89 |
| 18 | Carphone Warehouse | 6,277,250 | 32.02 | 3,138,866 | 99.98 |
| 19 | Barclays Bank Plc | 5,998,778 | 17.59 | 1,844,094 | 225.30 |
| 20 | Now Tv | 5,895,929 | 19.36 | 6,104,148 | -3.41 |
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| Buying Agency | MAT August '19 £ | Radio Share % | MAT August '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 126,919,161 | 11.45 | 121,232,891 | 4.69 |
| 2 | Omd Group Uk | 83,190,595 | 8.35 | 57,207,544 | 45.42 |
| 3 | Wavemaker | 52,412,785 | 6.82 | 54,153,339 | -3.21 |
| 4 | Phd Ltd | 39,864,170 | 8.23 | 35,668,061 | 11.76 |
| 5 | Blue 449 | 30,034,140 | 10.95 | 26,424,537 | 13.66 |
| 6 | Essence | 24,694,818 | 13.00 | 15,085,891 | 63.69 |
| 7 | Carat (London) Ltd | 23,510,455 | 6.88 | 49,870,321 | -52.86 |
| 8 | Starcom | 21,491,461 | 4.88 | 24,816,861 | -13.40 |
| 9 | Mindshare Media Uk Ltd | 21,487,156 | 4.61 | 31,734,641 | -32.29 |
| 10 | M/six | 21,112,774 | 15.02 | 16,418,904 | 28.59 |
| 11 | The7stars | 19,004,993 | 5.96 | 15,298,887 | 24.22 |
| 12 | Vizeum Uk Ltd | 15,360,379 | 5.67 | 15,230,873 | 0.85 |
| 13 | Zenith | 14,863,302 | 3.93 | 19,730,902 | -24.67 |
| 14 | Carat (Manchester) Ltd | 14,786,201 | 10.16 | 10,457,546 | 41.39 |
| 15 | Mediacom Manchester | 13,527,287 | 8.65 | 12,417,483 | 8.94 |
| 16 | Initiative Media London | 13,487,766 | 6.42 | 8,812,632 | 53.05 |
| 17 | Goodstuff Communications | 12,821,141 | 7.83 | 14,832,361 | -13.56 |
| 18 | Havas Media | 11,212,394 | 7.05 | 10,495,378 | 6.83 |
| 19 | Advertising Excellence | 10,701,869 | 61.21 | 16,288,297 | -34.30 |
| 20 | Wavemaker Manchester | 9,358,127 | 12.03 | 8,559,903 | 9.33 |
As a specialist, RadioWorks bought airtime to the value of £24,957,215 on behalf of over 150 agencies during the last MAT to August 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT August '19 £ | Radio Share % | MAT August '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 51,481,064 | 12.43 | 44,388,090 | 15.98 |
| 2 | Adam & Eve Ddb | 35,517,670 | 8.75 | 24,415,357 | 45.47 |
| 3 | Engine | 33,424,971 | 14.74 | 25,689,611 | 30.11 |
| 4 | Ogilvy & Mather | 32,690,453 | 13.72 | 35,899,508 | -8.94 |
| 5 | Mccann Uk | 32,537,637 | 9.15 | 25,798,114 | 26.12 |
| 6 | Bartle Bogle Hegarty (Bbh) | 26,648,384 | 10.56 | 17,467,610 | 52.56 |
| 7 | Vallance Carruthers Coleman Priest | 22,420,980 | 6.35 | 22,932,248 | -2.23 |
| 8 | Leo Burnett Ltd | 22,088,656 | 8.98 | 22,873,698 | -3.43 |
| 9 | Karmarama | 19,520,391 | 13.80 | 18,852,313 | 3.54 |
| 10 | Saatchi & Saatchi | 15,229,782 | 6.20 | 19,965,906 | -23.72 |
| 11 | Krow Communications | 11,414,510 | 9.85 | 7,834,677 | 45.69 |
| 12 | Havas London | 10,699,427 | 12.27 | 6,253,369 | 71.10 |
| 13 | Publicispoke | 10,182,897 | 6.15 | 8,832,880 | 15.28 |
| 14 | Tbwa London | 10,051,414 | 5.71 | 11,861,041 | -15.26 |
| 15 | M&c Saatchi | 9,659,733 | 10.33 | 15,132,704 | -36.17 |
| 16 | Brothers And Sisters | 9,397,482 | 16.87 | 10,274,915 | -8.54 |
| 17 | Wunderman Thompson | 7,860,792 | 9.21 | 4,805,323 | 63.59 |
| 18 | Radioville Ltd | 7,720,816 | 100.00 | 7,385,120 | 4.55 |
| 19 | Golley Slater Group Ltd | 7,016,844 | 27.24 | 1,469,609 | 377.46 |
| 20 | The&partnership | 6,685,883 | 6.75 | 7,474,653 | -10.55 |
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| Planning Agency | MAT August '19 £ | Radio Share % | MAT August '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 129,994,522 | 11.09 | 127,299,526 | 2.12 |
| 2 | Omd Group Uk | 80,849,785 | 8.16 | 57,022,356 | 41.79 |
| 3 | Wavemaker | 54,835,496 | 7.08 | 58,048,181 | -5.53 |
| 4 | Phd Ltd | 39,751,017 | 8.24 | 35,665,212 | 11.46 |
| 5 | Blue 449 | 29,891,375 | 10.91 | 26,387,573 | 13.28 |
| 6 | Essence | 24,694,818 | 13.00 | 15,085,891 | 63.69 |
| 7 | Starcom | 22,178,750 | 5.01 | 24,816,861 | -10.63 |
| 8 | Mindshare Media Uk Ltd | 21,598,290 | 4.63 | 32,522,376 | -33.59 |
| 9 | Carat (London) Ltd | 21,266,341 | 6.32 | 36,313,753 | -41.44 |
| 10 | M/six | 21,133,967 | 15.18 | 16,267,201 | 29.92 |
| 11 | The7stars | 19,004,993 | 5.96 | 15,308,950 | 24.14 |
| 12 | Vizeum Uk Ltd | 15,340,449 | 5.71 | 15,228,879 | 0.73 |
| 13 | Zenith | 14,880,712 | 4.13 | 19,755,703 | -24.68 |
| 14 | Carat (Manchester) Ltd | 14,522,110 | 10.01 | 10,452,620 | 38.93 |
| 15 | Initiative Media London | 13,487,766 | 6.42 | 8,812,632 | 53.05 |
| 16 | Goodstuff Communications | 12,821,141 | 7.88 | 14,832,361 | -13.56 |
| 17 | Havas Media | 11,212,394 | 7.28 | 10,495,378 | 6.83 |
| 18 | Mediacom Manchester | 10,929,723 | 8.34 | 9,426,884 | 15.94 |
| 19 | Advertising Excellence | 10,701,869 | 61.43 | 16,288,297 | -34.30 |
| 20 | Wavemaker Manchester | 9,243,008 | 11.93 | 8,339,566 | 10.83 |
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| Product Sectors | MAT August '19 £ | Radio Share % | MAT August '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 120,806,440 | 8.45 | 105,219,630 | 14.81 |
| 2 | Finance | 117,480,110 | 9.64 | 111,229,387 | 5.62 |
| 3 | Motors | 105,404,616 | 14.90 | 104,058,607 | 1.29 |
| 4 | Telecoms | 71,333,679 | 10.30 | 64,065,123 | 11.35 |
| 5 | Travel & Transport | 61,726,119 | 7.18 | 60,206,994 | 2.52 |
| 6 | Government Social Political Organisation | 59,546,086 | 11.90 | 63,963,483 | -6.91 |
| 7 | Retail | 58,067,023 | 11.85 | 55,501,496 | 4.62 |
| 8 | Food | 43,261,633 | 5.14 | 42,417,586 | 1.99 |
| 9 | Household Equipment & Diy | 38,597,119 | 9.27 | 46,908,556 | -17.72 |
| 10 | Business & Industrial | 38,399,046 | 11.68 | 47,207,445 | -18.66 |
| 11 | Electronics, Household Appliances & Tech | 20,848,440 | 5.71 | 17,686,516 | 17.88 |
| 12 | Media | 18,997,096 | 7.33 | 21,816,859 | -12.92 |
| 13 | Online Retail | 18,597,387 | 8.19 | 18,475,470 | 0.66 |
| 14 | Computers | 17,256,556 | 2.38 | 17,163,426 | 0.54 |
| 15 | Property | 13,079,394 | 9.94 | 16,984,169 | -22.99 |
| 16 | Health & Wellbeing | 12,831,382 | 3.66 | 17,318,259 | -25.91 |
| 17 | Drink | 12,622,238 | 3.39 | 12,899,535 | -2.15 |
| 18 | Cosmetics & Personal Care | 6,803,188 | 1.22 | 6,340,734 | 7.29 |
| 19 | Gardening & Agriculture | 5,146,309 | 10.71 | 4,849,901 | 6.11 |
| 20 | Clothing & Accessories | 3,088,056 | 0.86 | 4,592,366 | -32.76 |