*MAT = moving annual total
| Advertiser | MAT May '24 £ | Radio Share % MAT May '24 | MAT May '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | EE Ltd | 19,222,200 | 13.17 | 10,770,116 | 78.48% |
| 2 | McDonald's Restaurants Ltd | 17,287,459 | 9.98 | 15,926,592 | 8.54% |
| 3 | Allwyn Entertainment Ltd | 16,571,814 | 16.07 | 20,418,736 | -18.84% |
| 4 | Sky UK Ltd | 16,413,886 | 8.87 | 19,377,017 | -15.29% |
| 5 | Boots UK Ltd | 12,822,261 | 23.35 | 7,047,674 | 81.94% |
| 6 | Tesco PLC | 12,496,447 | 8.40 | 9,840,374 | 26.99% |
| 7 | HM Government | 12,239,773 | 26.55 | 11,351,504 | 7.83% |
| 8 | Amazon (UK) Ltd | 11,902,320 | 6.24 | 6,414,338 | 85.56% |
| 9 | Unilever UK Ltd | 10,835,926 | 5.08 | 5,893,287 | 83.87% |
| 10 | People's Postcode Lottery | 10,613,804 | 11.39 | 4,156,847 | 155.33% |
| 11 | Response Science Ltd | 10,233,129 | 100 | 6,546,418 | 56.32% |
| 12 | Samsung (UK) Ltd | 9,901,856 | 12.69 | 7,356,232 | 34.60% |
| 13 | Walt Disney Co Ltd | 9,443,459 | 12.22 | 9,099,788 | 3.78% |
| 14 | Hutchison 3G UK Ltd | 8,720,142 | 19.44 | 5,146,814 | 69.43% |
| 15 | Vodafone Ltd | 8,464,477 | 14.74 | 8,134,222 | 4.06% |
| 16 | Tesco Mobile Ltd | 8,223,182 | 16.35 | 9,834,113 | -16.38% |
| 17 | British Gas PLC | 8,221,164 | 24.30 | 6,945,397 | 18.37% |
| 18 | Octopus Energy Ltd | 7,857,267 | 97.79 | 1,439,782 | 445.73% |
| 19 | WM Morrison Supermarkets PLC | 7,513,908 | 19.88 | 4,645,050 | 61.76% |
| 20 | Jet2 Com Ltd | 7,435,620 | 13.47 | 8,386,417 | -11.34% |
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| Buying Agency | MAT May '24 £ | Radio Share % MAT May '24 | MAT May '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | OMD Group Uk | 120,297,506 | 9.98 | 114,597,600 | 4.97% |
| 2 | EssenceMediacom London | 97,295,198 | 9.20 | 114,539,858 | -15.06% |
| 3 | Mindshare Media UK Ltd | 48,445,176 | 8.59 | 35,104,574 | 38.00% |
| 4 | Zenith | 40,332,209 | 7.67 | 39,507,316 | 2.09% |
| 5 | The7stars | 39,308,694 | 9.03 | 27,999,982 | 40.39% |
| 6 | PHD Ltd | 33,078,404 | 6.62 | 21,271,159 | 55.51% |
| 7 | Wavemaker | 31,403,898 | 7.02 | 24,151,889 | 30.03% |
| 8 | Direct (In House) Advertising | 29,159,185 | 6.71 | 29,567,646 | -1.38% |
| 9 | EssenceMediacom X | 28,066,544 | 6.41 | 27,539,687 | 1.91% |
| 10 | Spark Foundry | 27,239,181 | 6.93 | 20,685,105 | 31.69% |
| 11 | Carat (London) Ltd | 26,017,318 | 7.64 | 22,933,923 | 13.44% |
| 12 | Starcom | 25,801,136 | 4.46 | 15,560,481 | 65.81% |
| 13 | EssenceMediacom North | 24,066,274 | 16.60 | 33,209,564 | -27.53% |
| 14 | Initiative Media London | 23,957,735 | 7.41 | 15,007,936 | 59.63% |
| 15 | iProspect | 23,923,074 | 10.93 | 25,832,320 | -7.39% |
| 16 | Havas Media | 21,775,575 | 7.51 | 29,264,096 | -25.59% |
| 17 | Goodstuff Communications | 21,472,858 | 13.17 | 20,378,623 | 5.37% |
| 18 | UM London | 19,088,718 | 9.52 | 17,709,835 | 7.79% |
| 19 | Carat (Manchester) Ltd | 17,004,014 | 15.94 | 20,452,263 | -16.86% |
| 20 | T&Pm | 12,940,509 | 8.65 | 21,696,734 | -40.36% |
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT May '24 £ | Radio Share % MAT May '24 | MAT May '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | Leo Burnett Ltd | 41,741,792 | 11.59 | 31,763,648 | 31.41% |
| 2 | Saatchi & Saatchi | 40,314,423 | 7.98 | 31,274,707 | 28.90% |
| 3 | adam&eveDDB | 35,395,094 | 12.27 | 41,031,276 | -13.74% |
| 4 | VCCP | 33,329,611 | 9.09 | 44,329,818 | -24.81% |
| 5 | Bartle Bogle Hegarty Ltd | 31,000,792 | 8.40 | 26,025,747 | 19.12% |
| 6 | Direct (In House) Advertising | 26,660,610 | 3.57 | 18,770,353 | 42.04% |
| 7 | Mother Ltd | 24,987,278 | 8.86 | 15,007,987 | 66.49% |
| 8 | McCann UK | 22,873,964 | 7.37 | 20,382,833 | 12.22% |
| 9 | T&Pm | 20,345,156 | 14.40 | 24,934,158 | -18.40% |
| 10 | Ogilvy UK | 20,109,585 | 13.15 | 20,958,838 | -4.05% |
| 11 | Havas London | 15,370,016 | 9.71 | 13,451,470 | 14.26% |
| 12 | Wonderhood Studios | 15,000,917 | 18.79 | 11,417,408 | 31.39% |
| 13 | New Commercial Arts | 13,662,858 | 10.76 | 8,739,516 | 56.33% |
| 14 | Abbott Mead Vickers BBDO Ltd | 13,381,892 | 6.58 | 17,039,132 | -21.46% |
| 15 | Pablo | 13,067,768 | 8.24 | 13,749,813 | -4.96% |
| 16 | House 337 | 12,428,289 | 7.46 | 13,142,903 | -5.44% |
| 17 | M&C Saatchi | 12,070,275 | 15.97 | 3,356,840 | 259.57% |
| 18 | IMA-HOME | 10,545,601 | 12.33 | 10,462,688 | 0.79% |
| 19 | Accenture Song | 10,317,778 | 9.96 | 15,260,723 | -32.39% |
| 20 | Lucky Generals | 10,046,576 | 12.28 | 6,954,319 | 44.47% |
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| Planning Agency | MAT May '24 £ | Radio Share % MAT May '24 | MAT May '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | OMD Group UK | 107,475,284 | 9.27 | 104,176,809 | 3.17% |
| 2 | EssenceMediacom London | 97,452,407 | 8.63 | 116,745,890 | -16.53% |
| 3 | Mindshare Media Uk Ltd | 48,445,176 | 8.59 | 35,104,574 | 38.00% |
| 4 | Wavemaker | 42,472,133 | 8.71 | 32,848,295 | 29.30% |
| 5 | Zenith | 40,332,209 | 7.67 | 39,507,316 | 2.09% |
| 6 | The7stars | 38,670,083 | 8.90 | 27,710,552 | 39.55% |
| 7 | PHD Ltd | 33,078,404 | 6.62 | 21,271,159 | 55.51% |
| 8 | Direct (In House) Advertising | 28,905,916 | 6.76 | 29,928,327 | -3.42% |
| 9 | EssenceMediacom X | 28,066,544 | 6.45 | 27,539,687 | 1.91% |
| 10 | Spark Foundry | 27,104,084 | 6.90 | 20,682,532 | 31.05% |
| 11 | Carat (London) Ltd | 26,047,078 | 7.52 | 22,933,891 | 13.57% |
| 12 | Starcom | 25,801,136 | 4.46 | 15,560,481 | 65.81% |
| 13 | EssenceMediacom North | 24,066,274 | 16.6 | 29,952,181 | -19.65% |
| 14 | Initiative Media London | 23,957,735 | 7.41 | 15,007,936 | 59.63% |
| 15 | iProspect | 23,923,074 | 10.92 | 25,832,320 | -7.39% |
| 16 | Havas Media | 20,771,545 | 7.43 | 29,187,362 | -28.83% |
| 17 | Goodstuff Communications | 19,419,746 | 12.62 | 18,256,126 | 6.37% |
| 18 | Um London | 19,088,718 | 9.51 | 17,709,835 | 7.79% |
| 19 | Carat (Manchester) Ltd | 17,004,014 | 15.94 | 20,452,263 | -16.86% |
| 20 | T&Pm | 12,940,509 | 8.65 | 21,696,734 | -40.36% |
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| Product Category | MAT May '24 £ | Radio Share % MAT May '24 | MAT May '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 164,242,854 | 7.93 | 146,663,077 | 11.99% |
| 2 | Finance | 95,489,219 | 9.63 | 110,550,720 | -13.62% |
| 3 | Retail | 90,018,280 | 14.26 | 78,041,229 | 15.35% |
| 4 | Automotive | 81,510,995 | 13.48 | 69,218,203 | 17.76% |
| 5 | Travel & Transport | 80,571,440 | 7.66 | 79,457,015 | 1.40% |
| 6 | Food | 77,762,394 | 6.67 | 63,997,075 | 21.51% |
| 7 | Government Social Political Organisation | 77,728,732 | 8.81 | 78,346,244 | -0.79% |
| 8 | Telecoms | 74,525,842 | 10.85 | 85,577,131 | -12.91% |
| 9 | Business & Industrial | 68,195,285 | 14.45 | 56,701,236 | 20.27% |
| 10 | Household Equipment & DIY | 25,974,469 | 6.91 | 27,285,492 | -4.80% |
| 11 | Online Retail | 23,400,987 | 5.46 | 24,992,541 | -6.37% |
| 12 | Health & Wellbeing | 17,443,415 | 4.55 | 19,796,613 | -11.89% |
| 13 | Computers | 16,855,383 | 3.09 | 18,276,338 | -7.77% |
| 14 | Media | 16,552,297 | 4.73 | 13,731,996 | 20.54% |
| 15 | Drink | 14,819,166 | 3.74 | 18,802,875 | -21.19% |
| 16 | Electronics, Household Appliances & Tech | 14,247,532 | 4.94 | 16,893,436 | -15.66% |
| 17 | Mail Order | 10,913,202 | 6.26 | 8,310,556 | 31.32% |
| 18 | Household FMCG | 10,505,501 | 2.46 | 8,832,456 | 18.94% |
| 19 | Cosmetics & Personal Care | 5,394,695 | 0.79 | 1,762,773 | 206.03% |
| 20 | Clothing & Accessories | 4,948,472 | 1.13 | 4,306,657 | 14.90% |