Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT October '19 £ | Radio Share % | MAT October '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 19,496,887 | 12.46 | 16,443,443 | 18.57 |
| 2 | Sky Uk Ltd | 17,096,372 | 8.84 | 16,845,071 | 1.49 |
| 3 | Bt Ltd | 14,280,231 | 15.68 | 16,502,603 | -13.47 |
| 4 | British Gas Plc | 10,275,169 | 46.70 | 12,402,363 | -17.15 |
| 5 | Vodafone Ltd | 9,742,841 | 13.26 | 9,673,929 | 0.71 |
| 6 | Direct Line Insurance Plc | 9,588,758 | 23.48 | 7,023,624 | 36.52 |
| 7 | Camelot Group Plc | 8,308,288 | 11.44 | 7,933,892 | 4.72 |
| 8 | Tesco Plc | 8,211,761 | 11.31 | 7,559,429 | 8.63 |
| 9 | Vauxhall Motors Ltd | 8,205,254 | 21.14 | 6,148,771 | 33.45 |
| 10 | Amazon (Uk) Ltd | 8,199,248 | 5.16 | 5,420,264 | 51.27 |
| 11 | Asda Stores Ltd | 8,142,113 | 11.75 | 8,597,910 | -5.30 |
| 12 | Peoples Postcode Lottery | 7,719,763 | 20.72 | 956,949 | 706.71 |
| 13 | Claims Guys Ltd | 7,414,819 | 99.81 | 10,237,407 | -27.57 |
| 14 | B&q Plc | 7,061,745 | 23.74 | 5,520,511 | 27.92 |
| 15 | Talktalk Group | 7,039,120 | 28.19 | 7,411,028 | -5.02 |
| 16 | Dsg Retail Ltd | 6,492,548 | 13.18 | 4,858,537 | 33.63 |
| 17 | Indeed (Us) | 6,287,312 | 33.98 | 6,527,809 | -3.68 |
| 18 | Carphone Warehouse | 6,204,058 | 28.29 | 3,389,816 | 83.02 |
| 19 | Tesco Mobile Ltd | 6,109,213 | 25.15 | 3,993,170 | 52.99 |
| 20 | Credit Claims (Bolton) | 6,009,635 | 91.96 | 138,867 | 4,227.62 |
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| Buying Agency | MAT October '19 £ | Radio Share % | MAT October '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 126,745,031 | 10.96 | 117,500,706 | 7.87 |
| 2 | Omd Group Uk | 89,202,740 | 8.48 | 58,708,942 | 51.94 |
| 3 | Wavemaker | 49,845,248 | 6.70 | 54,133,555 | -7.92 |
| 4 | Phd Ltd | 39,770,549 | 8.25 | 38,098,511 | 4.39 |
| 5 | Blue 449 | 29,428,371 | 10.32 | 27,457,081 | 7.18 |
| 6 | M/six | 21,056,759 | 14.47 | 18,578,802 | 13.34 |
| 7 | Mindshare Media Uk Ltd | 20,745,408 | 4.29 | 28,817,605 | -28.01 |
| 8 | Essence | 20,520,786 | 11.12 | 20,502,360 | 0.09 |
| 9 | The7stars | 20,460,706 | 6.23 | 15,597,936 | 31.18 |
| 10 | Starcom | 20,124,581 | 4.81 | 24,455,597 | -17.71 |
| 11 | Carat (London) Ltd | 17,676,415 | 5.59 | 51,101,672 | -65.41 |
| 12 | Vizeum Uk Ltd | 16,874,873 | 6.73 | 13,763,286 | 22.61 |
| 13 | Carat (Manchester) Ltd | 15,863,718 | 10.23 | 10,709,478 | 48.13 |
| 14 | Mediacom Manchester | 14,338,713 | 9.10 | 12,239,909 | 17.15 |
| 15 | Initiative Media London | 14,087,866 | 5.84 | 8,840,010 | 59.36 |
| 16 | Zenith | 13,881,988 | 3.80 | 19,503,535 | -28.82 |
| 17 | Goodstuff Communications | 12,281,893 | 7.19 | 13,892,995 | -11.60 |
| 18 | Havas Media | 10,661,620 | 6.35 | 9,507,000 | 12.14 |
| 19 | Advertising Excellence | 9,796,541 | 59.60 | 15,369,307 | -36.26 |
| 20 | Wavemaker Manchester | 8,236,786 | 11.15 | 8,189,211 | 0.58 |
As a specialist, RadioWorks bought airtime to the value of £24,283,650 on behalf of over 150 agencies during the last MAT to September 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT October '19 £ | Radio Share % | MAT October '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 44,758,664 | 11.73 | 48,818,076 | -8.32 |
| 2 | Adam & Eve Ddb | 36,995,474 | 8.45 | 26,077,816 | 41.87 |
| 3 | Mccann Uk | 31,857,661 | 9.11 | 28,624,743 | 11.29 |
| 4 | Ogilvy & Mather | 30,098,125 | 12.07 | 34,557,875 | -12.91 |
| 5 | Engine | 29,900,264 | 13.08 | 22,107,962 | 35.25 |
| 6 | Bartle Bogle Hegarty (Bbh) | 25,624,099 | 10.68 | 20,105,741 | 27.45 |
| 7 | Leo Burnett Ltd | 23,630,576 | 9.16 | 21,294,525 | 10.97 |
| 8 | Vallance Carruthers Coleman Priest | 22,677,224 | 6.88 | 22,571,628 | 0.47 |
| 9 | Karmarama | 20,030,587 | 13.87 | 19,340,204 | 3.57 |
| 10 | Saatchi & Saatchi | 15,080,791 | 6.15 | 20,511,063 | -26.47 |
| 11 | Publicispoke | 11,141,019 | 7.59 | 8,538,626 | 30.48 |
| 12 | Brothers And Sisters | 10,741,677 | 16.73 | 7,159,477 | 50.03 |
| 13 | Krow Communications | 10,710,388 | 7.95 | 9,697,866 | 10.44 |
| 14 | Havas London | 10,501,559 | 11.22 | 5,809,930 | 80.75 |
| 15 | Tbwa London | 9,722,372 | 5.36 | 11,250,102 | -13.58 |
| 16 | Golley Slater Group Ltd | 8,293,130 | 32.18 | 1,788,326 | 363.74 |
| 17 | M&c Saatchi | 8,286,184 | 9.10 | 15,342,102 | -45.99 |
| 18 | Radioville Ltd | 7,844,381 | 100.00 | 7,986,117 | -1.77 |
| 19 | The&partnership | 7,025,963 | 7.09 | 8,312,669 | -15.48 |
| 20 | Wieden & Kennedy | 6,850,149 | 5.54 | 5,617,219 | 21.95 |
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| Planning Agency | MAT October '19 £ | Radio Share % | MAT October '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 130,389,418 | 10.72 | 123,127,594 | 5.90 |
| 2 | Omd Group Uk | 86,622,660 | 8.31 | 58,511,266 | 48.04 |
| 3 | Wavemaker | 51,345,533 | 6.85 | 58,728,363 | -12.57 |
| 4 | Phd Ltd | 39,687,831 | 8.27 | 38,095,370 | 4.18 |
| 5 | Blue 449 | 29,314,418 | 10.29 | 27,420,026 | 6.91 |
| 6 | M/six | 21,056,965 | 14.56 | 18,539,045 | 13.58 |
| 7 | Mindshare Media Uk Ltd | 20,860,456 | 4.31 | 29,607,745 | -29.54 |
| 8 | Starcom | 20,635,445 | 4.91 | 24,718,850 | -16.52 |
| 9 | Essence | 20,529,513 | 11.12 | 20,502,360 | 0.13 |
| 10 | The7stars | 20,464,991 | 6.24 | 15,608,105 | 31.12 |
| 11 | Carat (London) Ltd | 18,046,982 | 5.79 | 36,370,896 | -50.38 |
| 12 | Vizeum Uk Ltd | 16,878,648 | 6.82 | 13,746,289 | 22.79 |
| 13 | Carat (Manchester) Ltd | 15,604,924 | 10.08 | 10,707,923 | 45.73 |
| 14 | Initiative Media London | 14,093,604 | 5.84 | 8,840,010 | 59.43 |
| 15 | Zenith | 13,898,829 | 3.91 | 19,530,552 | -28.84 |
| 16 | Goodstuff Communications | 12,270,880 | 7.24 | 13,892,995 | -11.68 |
| 17 | Mediacom Manchester | 10,783,321 | 8.38 | 9,593,077 | 12.41 |
| 18 | Havas Media | 10,661,440 | 6.53 | 9,507,000 | 12.14 |
| 19 | Advertising Excellence | 9,814,946 | 59.82 | 15,369,307 | -36.14 |
| 20 | Wavemaker Manchester | 8,137,559 | 11.05 | 7,968,874 | 2.12 |
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| Product Sectors | MAT October '19 £ | Radio Share % | MAT October '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 121,046,929 | 8.04 | 106,902,055 | 13.23 |
| 2 | Finance | 112,555,377 | 9.44 | 113,846,043 | -1.13 |
| 3 | Motors | 106,472,081 | 14.91 | 100,668,498 | 5.77 |
| 4 | Telecoms | 66,234,718 | 9.29 | 66,963,096 | -1.09 |
| 5 | Travel & Transport | 61,600,258 | 7.12 | 61,097,563 | 0.82 |
| 6 | Retail | 60,410,668 | 11.96 | 56,168,462 | 7.55 |
| 7 | Government Social Political Organisation | 60,171,662 | 10.89 | 68,218,977 | -11.80 |
| 8 | Food | 45,667,994 | 5.44 | 41,868,416 | 9.08 |
| 9 | Business & Industrial | 41,154,562 | 11.44 | 42,986,088 | -4.26 |
| 10 | Household Equipment & Diy | 34,073,251 | 8.41 | 45,246,167 | -24.69 |
| 11 | Media | 20,024,628 | 7.12 | 21,006,290 | -4.67 |
| 12 | Electronics, Household Appliances & Tech | 19,459,787 | 4.95 | 16,175,915 | 20.30 |
| 13 | Online Retail | 18,276,313 | 7.81 | 18,919,725 | -3.40 |
| 14 | Computers | 17,554,032 | 2.37 | 16,228,990 | 8.16 |
| 15 | Health & Wellbeing | 12,294,967 | 3.60 | 15,862,868 | -22.49 |
| 16 | Property | 11,947,417 | 9.37 | 15,862,939 | -24.68 |
| 17 | Drink | 11,296,215 | 2.89 | 13,155,568 | -14.13 |
| 18 | Cosmetics & Personal Care | 6,053,379 | 1.09 | 7,058,527 | -14.24 |
| 19 | Gardening & Agriculture | 5,014,899 | 10.64 | 4,854,200 | 3.31 |
| 20 | Clothing & Accessories | 2,899,331 | 0.80 | 5,072,846 | -42.85 |