Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	EE Ltd	18,080,456	17.02	19,712,900	-8.28
2	Allwyn Entertainment Ltd	17,254,891	13.44	16,614,404	3.86
3	McDonald's Restaurants Ltd	12,975,729	7.93	17,386,235	-25.37
4	Amazon (UK) Ltd	12,014,517	7.10	11,928,910	0.72
5	People's Postcode Lottery	10,725,377	16.01	10,646,997	0.74
6	Samsung (UK) Ltd	9,587,036	18.99	9,965,706	-3.80
7	Tesco PLC	9,585,907	5.17	12,533,388	-23.52
8	Octopus Energy Ltd	9,310,686	83.14	7,901,320	17.84
9	Sky UK Ltd	9,049,621	7.89	16,264,797	-44.36
10	Boots UK Ltd	8,579,531	12.24	12,837,520	-33.17
11	Asda Stores Ltd	8,355,088	17.43	7,187,283	16.25
12	Vodafone Ltd	8,332,255	15.10	8,471,178	-1.64
13	Sainsbury's Supermarkets Ltd	8,282,368	11.36	7,119,053	16.34
14	IKEA UK Ltd	8,136,485	17.89	7,396,958	10
15	Wickes Building Supplies Ltd	7,840,899	41.67	5,815,228	34.83
16	WM Morrison Supermarkets PLC	7,770,254	17.24	7,529,329	3.20
17	British Gas PLC	7,532,951	20.55	8,228,626	-8.45
18	Hutchison 3G UK Ltd	7,018,489	19.24	8,741,664	-19.71
19	Bauer Consumer Media Ltd	6,980,705	95.01	2,664,319	162.01
20	Tesco Mobile Ltd	6,855,912	18.92	8,262,002	-17.02

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Rank	Buying Agency	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	OMD Group UK	112,276,117	10.38	120,562,948	-6.87
2	EssenceMediacom London	101,543,283	9.41	125,163,824	-18.87
3	The7stars	56,142,182	14.05	39,578,732	41.85
4	Mindshare Media UK Ltd	50,883,844	9.60	48,653,652	4.58
5	Zenith	38,707,435	9.19	40,550,133	-4.54
6	PHD Ltd	33,047,086	6.94	33,222,181	-0.53
7	Carat (London) Ltd	30,618,030	8.56	25,843,417	18.48
8	Wavemaker	24,639,938	6.09	32,023,826	-23.06
9	Starcom	23,446,988	4.68	25,942,517	-9.62
10	Spark Foundry	21,131,206	5.93	27,320,527	-22.65
11	Havas Media	20,841,181	7.60	22,222,937	-6.22
12	EssenceMediacom North	20,461,819	15.81	24,139,555	-15.24
13	Hearts & Science Ltd	20,327,977	10.06	7,248,843	180.43
14	Goodstuff Communications	18,593,936	13.08	20,485,583	-9.23
15	T&P	18,554,079	13.34	12,984,417	42.89
16	Initiative Media London	16,953,145	6.78	23,997,571	-29.35
17	UM London	15,034,948	6.62	19,133,753	-21.42
18	iProspect	12,727,525	8.32	23,965,526	-46.89
19	Carat (Manchester) Ltd	11,047,040	16.33	17,037,731	-35.16
20	Active International Ltd	9,310,686	100	3,447,163	170.1

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	VCCP	57,441,739	12.55	33,863,744	69.63
2	Leo Burnett Ltd	50,422,600	11.18	41,924,439	20.27
3	Saatchi & Saatchi	36,384,123	8.12	40,766,381	-10.75
4	Bartle Bogle Hegarty (BBH)	33,221,700	9.88	30,975,021	7.25
5	McCann UK	26,412,590	8.67	23,108,252	14.30
6	T&P	23,499,798	15.67	20,478,100	14.76
7	VML	20,999,762	11.86	16,445,254	27.69
8	Mother Ltd	20,379,194	9.03	24,298,547	-16.13
9	New Commercial Arts	16,875,942	11.26	14,062,428	20.01
10	adam&eveDDB	14,962,376	10.17	36,184,065	-58.65
11	Havas London	13,597,584	10.89	15,401,289	-11.71
12	Pablo	12,744,802	9.54	13,085,568	-2.60
13	House 337	11,363,638	9.75	12,535,873	-9.35
14	St Lukes Communications Ltd	11,015,965	24.80	4,057,831	171.47
15	Abbott Mead Vickers BBDO Ltd	10,839,162	5.32	13,433,057	-19.31
16	Accenture Song	9,738,031	13.45	10,325,807	-5.69
17	Uncommon Creative Studio	9,678,144	9.53	5,386,654	79.67
18	IMA-HOME	9,581,174	17.02	10,892,353	-12.04
19	Wonderhood Studios	9,303,136	16.50	12,869,274	-27.71
20	The Gate	8,815,702	14.56	6,127,693	43.87

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Rank	Planning Agency	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	OMD Group UK	104,119,393	10	107,103,052	-2.79
2	EssenceMediacom London	101,488,223	8.66	125,321,033	-19.02
3	The7stars	55,331,442	13.88	38,940,121	42.09
4	Mindshare Media UK Ltd	50,883,844	9.60	48,653,652	4.58
5	Zenith	38,669,344	9.18	40,550,133	-4.64
6	PHD Ltd	33,047,086	6.94	33,222,181	-0.53
7	Wavemaker	31,895,778	7.22	43,716,811	-27.04
8	Carat (London) Ltd	30,358,563	8.45	25,843,405	17.47
9	Starcom	23,446,988	4.68	25,942,517	-9.62
10	Spark Foundry	20,777,601	5.84	27,185,383	-23.57
11	EssenceMediacom North	20,461,819	15.81	24,139,555	-15.24
12	Hearts & Science Ltd	20,327,977	10.11	7,248,843	180.43
13	Havas Media	20,304,232	7.54	21,209,276	-4.27
14	T&P	18,554,079	13.34	12,984,417	42.89
15	Goodstuff Communications	17,250,203	12.88	19,108,358	-9.72
16	Initiative Media London	16,953,145	6.78	23,997,571	-29.35
17	UM London	15,034,948	6.62	19,133,753	-21.42
18	iProspect	12,727,525	8.32	23,965,526	-46.89
19	Carat (Manchester) Ltd	11,047,040	16.33	17,037,731	-35.16
20	Active International Ltd	9,310,686	100	3,447,163	170.10

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Rank	Product Category	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	Entertainment & Leisure	156,200,937	9.01	164,783,200	-5.21
2	Finance	112,477,178	11.58	95,732,967	17.49
3	Food	78,700,259	6.87	77,823,324	1.13
4	Travel & Transport	77,410,403	8.56	80,947,845	-4.37
5	Telecoms	76,702,457	12.72	74,124,422	3.48
6	Automotive	75,228,822	14.90	81,853,767	-8.09
7	Retail	73,272,907	12.12	91,399,952	-19.83
8	Business & Industrial	71,188,525	14.34	69,057,225	3.09
9	Government Social Political Organisation	60,294,607	8.67	77,631,684	-22.33
10	Household Equipment & DIY	33,533,845	9.12	26,056,784	28.70
11	Online Retail	22,655,151	7.15	23,471,497	-3.48
12	Health & Wellbeing	18,753,242	5.19	17,526,006	7
13	Mail Order	16,380,841	14.11	10,962,364	49.43
14	Computers	16,056,448	4.51	16,885,698	-4.91
15	Electronics, Household Appliances & Tech	14,715,780	5.25	14,296,991	2.93
16	Household FMCG	9,991,548	2.13	10,554,008	-5.33
17	Drink	9,303,596	2.78	14,912,893	-37.61
18	Media	9,302,537	3.50	16,596,666	-43.95
19	Cosmetics & Personal Care	8,637,524	1.50	5,422,550	59.29
20	Clothing & Accessories	6,187,304	1.70	4,976,985	24.32