Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

AdvertiserMAT Feb '23 £Radio Share % MAT Feb '23MAT Feb '22 £Change % year on year
1Sky UK Ltd19,527,0439.2817,225,81713.36
2Camelot Group Plc18,541,35724.4718,575,503-0.18
3McDonalds Restaurants Ltd16,955,2989.1617,942,274-5.50
4BT Ltd12,230,35016.9811,421,2827.08
5Indeed (Us)11,164,19145.8710,507,2076.25
6HM Government11,137,35128.4423,378,550-52.36
7TalkTalk Group10,695,97319.369,739,4209.82
8Tesco Plc10,516,0098.7013,879,051-24.23
9EE Ltd10,294,8019.085,600,67283.81
10Tesco Mobile Ltd9,940,62122.528,013,15624.05
11Walt Disney Co Ltd9,593,91316.2111,381,408-15.71
12Vodafone Ltd8,920,91912.3012,781,317-30.20
13Direct Line Insurance Plc8,863,89221.869,901,898-10.48
14Sainsbury's Supermarkets Ltd8,643,25010.6911,195,757-22.80
15Jet2.com Ltd7,992,92217.267,253,13610.20
16Boots UK Ltd7,795,59517.106,766,80515.20
17Samsung (UK) Ltd7,430,7866.426,704,76910.83
18On The Beach7,325,08337.684183,126,975.00
19Lidl UK GMBH7,219,94513.485,789,14424.72
20Motorway Online Ltd7,150,18424.984,641,50054.05

 

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Buying AgencyMAT Feb '23 £Radio Share % MAT Feb '23MAT Feb '22 £Change % year on year
1EssenceMediacom London124,136,2659.97125,471,185-1.06
2OMD Group UK116,133,72710.61127,484,453-8.90
3Zenith37,276,2657.131,425,74418.62
4Mindshare Media UK Ltd32,107,1566.0325,707,93224.89
5Havas Media28,992,6868.2720,819,96839.25
6EssenceMediacom Manchester28,450,01916.4938,285,305-25.69
7Direct (In House) Advertising27,732,7904.5329,118,925-4.76
8EssenceMediacom X27,568,5296.5924,637,21811.90
9The7stars27,220,9097.0632,697,428-16.75
10m/SIX25,070,64213.122,157,64413.15
11Goodstuff Communications23,804,58511.6321,749,9229.45
12iProspect23,720,98612.9722,749,6204.27
13Wavemaker22,600,8254.6630,549,205-26.02
14Carat (London) Ltd22,498,8477.725,074,356-10.27
15PHD Ltd22,161,0185.0537,652,124-41.14
16Carat (Manchester) Ltd20,659,84617.6616,252,42227.12
17Spark Foundry19,401,6995.2419,340,8230.31
18UM London17,888,9358.0517,909,000-0.11
19Starcom14,817,3213.0314,778,2990.26
20Initiative Media London13,846,6234.2816,543,823-16.30

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Creative AgencyMAT Feb '23 £Radio Share % MAT Feb '23MAT Feb '22 £Change % year on year
1VCCP44,481,9999.2239,590,63112.35
2Adam & Eve DDB40,783,19912.149,684,718-17.92
3Saatchi & Saatchi33,145,1349.5433,021,5030.37
4Leo Burnett Ltd33,069,2689.8833,652,321-1.73
5Bartle Bogle Hegarty (BBH)27,624,9659.8333,081,743-16.49
6The&Partnership26,655,87214.5225,290,7915.4
7Accenture Song22,796,81823.2824,199,801-5.8
8McCann UK20,874,8396.0424,520,803-14.87
9Ogilvy & Mather20,469,56515.5221,338,028-4.07
10Abbott Mead Vickers BBDO Ltd18,127,8849.3219,750,625-8.22
11House 33717,523,31610.531,321,855-44.05
12Direct (In House) Advertising15,317,2932.4216,352,713-6.33
13Pablo13,846,31310.658,161,00969.66
14Mother Ltd13,108,2225.8113,201,073-0.7
15Wieden & Kennedy12,722,9259.0718,297,581-30.47
16Havas London12,310,4918.248,090,55452.16
17Wonderhood Studios11,734,00313.237,115,61464.9
18Brothers And Sisters10,227,76324.9817,415,244-41.27
19IMA Home9,841,36912.378,790,41111.96
20PublicisPoke8,561,87010.038,651,622-1.04

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Planning AgencyMAT Feb '23 £Radio Share % MAT Feb '23MAT Feb '22 £Change % year on year
1EssenceMediacom London127,754,7429.81130,302,411-1.96
2Omd Group UK105,647,8809.91109,384,384-3.42
3Zenith37,276,4427.131,425,74418.62
4Mindshare Media UK Ltd32,107,1566.0325,707,93224.89
5Wavemaker31,762,7306.2244,210,622-28.16
6Havas Media28,932,4498.5220,733,10039.55
7Direct (In House) Advertising27,956,2604.9831,711,834-11.84
8EssenceMediacom X27,568,5296.5924,637,21811.9
9The7stars26,407,3526.8732,397,602-18.49
10m/SIX25,070,64213.1122,157,64413.15
11EssenceMediacom Manchester23,739,70716.8733,582,640-29.31
12iProspect23,720,98612.9522,749,6204.27
13Carat (London) Ltd22,498,8276.6625,073,677-10.27
14PHD Ltd22,161,0185.0537,652,124-41.14
15Goodstuff Communications21,766,11711.0219,551,55611.33
16Carat (Manchester) Ltd20,658,97517.6716,252,26727.11
17Spark Foundry19,399,1265.2418,982,2172.2
18UM London18,223,0558.1118,313,071-0.49
19Starcom15,220,5353.115,400,080-1.17
20Initiative Media London13,846,6234.2916,543,823-16.3

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Product CategoryMAT Feb '23 £Radio Share % MAT Feb '23MAT Feb '22 £Change % year on year
1Entertainment & Leisure140,619,2567.61135,490,7683.79
2Finance107,567,6328.79104,111,8673.32
3Telecoms87,620,96510.8284,417,5583.79
4Travel & Transport82,712,5957.6259,123,52039.9
5Government Social Political Organisation77,443,9368.99104,206,300-25.68
6Retail77,006,37913.4465,589,88717.41
7Motors69,870,39711.76100,453,062-30.44
8Food59,517,2615.6862,011,631-4.02
9Business & Industrial53,054,99710.6945,628,85416.28
10Household Equipment & Diy25,824,9505.827,381,747-5.69
11Online Retail24,937,0186.831,960,654-21.98
12Computers22,402,1302.9921,806,3962.73
13Health & Wellbeing19,875,4614.9321,632,357-8.12
14Electronics, Household Appliances & Tech17,372,2033.9317,421,279-0.28
15Media16,950,0035.4117,138,764-1.1
16Drink16,803,9213.4611,852,95241.77
17Household Fmcg8,695,4912.855,517,83357.59
18Mail Order7,241,57536,713,9607.86
19Property7,067,2954.629,694,384-27.1
20Gardening & Agriculture4,790,2766.613,058,27056.63

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