Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT May '26 £	Radio Share % MAT May '26	MAT May '25 £	Change % year on year
1	McDonald's Restaurants Ltd	14,680,221	8.4	13,000,896	12.92
2	Amazon (UK) Ltd	14,250,148	8.10	12,011,767	18.63
3	EE Ltd	14,208,111	15.25	18,114,193	-21.56
4	Octopus Energy Ltd	12,458,856	90.61	9,341,070	33.38
5	Tesco PLC	11,416,271	5.68	9,681,356	17.92
6	Allwyn Entertainment Ltd	11,307,714	11.60	17,295,962	-34.62
7	Sainsbury's Supermarkets Ltd	9,612,262	9.63	8,341,146	15.24
8	Sky UK Ltd	9,158,161	6.11	9,089,164	0.76
9	Tesco Mobile Ltd	8,886,877	23.11	6,906,503	28.67
10	Asda Stores Ltd	8,359,322	16.06	8,485,426	-1.49
11	Jet2 Com Ltd	8,039,673	21.16	6,650,627	20.89
12	Boots UK Ltd	7,648,113	11.60	8,613,837	-11.21
13	Wickes Building Supplies Ltd	7,554,178	47.04	7,880,149	-4.14
14	Lidl UK	7,387,306	13.91	6,460,943	14.34
15	HM Government	7,168,078	18.56	6,380,175	12.35
16	Deliveroo	6,830,627	20.37	3,906,812	74.84
17	Vodafone Ltd	6,732,170	12.37	8,371,614	-19.58
18	Postcode Lottery	6,459,307	10.61	10,753,831	-39.93
19	Specsavers Optical Group Ltd	6,374,580	16.53	5,499,407	15.91
20	British Gas PLC	6,052,497	19.36	7,572,138	-20.07

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Rank	Buying Agency	MAT May '26 £	Radio Share % MAT May '26	MAT May '25 £	Change % year on year
1	OMD Group UK	126,193,986	11.95	112,529,398	12.14
2	EssenceMediacom London	90,246,863	9.62	102,163,250	-11.66
3	The7stars	40,406,802	12.83	49,573,996	-18.49
4	Zenith	37,317,945	6.88	39,191,729	-4.78
5	Mindshare Media UK Ltd	35,817,004	8.56	51,175,981	-30.01
6	Carat (London) Ltd	32,581,170	9.43	30,742,053	5.98
7	PHD Ltd	29,627,233	7.11	33,143,855	-10.61
8	Spark Foundry	25,341,117	6.93	21,283,391	19.07
9	EssenceMediacom North	21,021,549	16.07	20,582,795	2.13
10	Havas Media	20,030,434	9.99	20,444,981	-2.03
11	Starcom	19,189,152	3.66	25,116,396	-23.60
12	T&P	16,799,608	13.89	18,723,287	-10.27
13	iProspect	16,720,488	9.37	12,828,828	30.34
14	Goodstuff Communications	15,362,656	14.11	18,808,323	-18.32
15	Wavemaker	15,303,019	4.55	24,741,453	-38.15
16	OpenDoor	14,250,148	8.53	4,643,278	206.9
17	Initiative Media London	12,692,230	8.94	17,347,843	-26.84
18	Hearts & Science Ltd	12,596,141	7.74	20,300,618	-37.95
19	UM London	12,537,998	7.52	14,911,719	-15.92
20	Active International Ltd	12,458,856	100	9,341,070	33.38

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT May '26 £	Radio Share % MAT May '26	MAT May '25 £	Change % year on year
1	VCCP	58,237,383	10.48	59,659,099	-2.38
2	Leo UK	49,165,018	10.73	50,572,769	-2.78
3	Bartle Bogle Hegarty (BBH)	30,796,410	9.64	32,065,183	-3.96
4	McCann UK	29,247,975	10.25	27,127,225	7.82
5	Saatchi & Saatchi	25,273,957	6.53	36,677,838	-31.09
6	Pablo	22,740,369	14.70	13,077,035	73.90
7	Lucky Generals	17,363,677	7.34	6,735,947	157.78
8	T&P	16,502,700	12.84	23,627,699	-30.16
9	AMV BBDO Ltd	16,429,366	8.61	17,424,971	-5.71
10	Droga5 London	16,038,540	14.37	12,081,201	32.76
11	adam&eve\TBWA	15,752,789	6.91	22,747,591	-30.75
12	Mother Ltd	14,538,771	6.74	20,575,308	-29.34
13	VML	14,114,565	8.73	20,470,836	-31.05
14	New Commercial Arts	10,403,822	7.75	16,880,093	-38.37
15	TMW Unlimited	10,230,789	16.65	8,010,758	27.71
16	IMA-HOME	9,610,882	24.97	9,724,876	-1.17
17	The Gate	8,782,977	14.24	8,850,457	-0.76
18	Uncommon Creative Studio	8,576,178	8.26	10,127,880	-15.32
19	St Lukes Communications Ltd	8,102,290	29.01	10,647,039	-23.90
20	Wonderhood Studios	7,629,788	12.77	9,348,990	-18.39

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Rank	Planning Agency	MAT May '26 £	Radio Share % MAT May '26	MAT May '25 £	Change % year on year
1	OMD Group UK	98,711,328	10.7	92,023,423	7.27
2	EssenceMediacom London	90,614,137	8.90	102,108,190	-11.26
3	The7stars	40,496,272	12.84	48,779,258	-16.98
4	Zenith	37,317,945	6.88	39,153,638	-4.69
5	Mindshare Media UK Ltd	35,817,004	8.56	51,175,981	-30.01
6	Carat (London) Ltd	32,307,480	9.32	30,490,337	5.96
7	PHD Ltd	29,627,233	7.11	33,143,855	-10.61
8	Wavemaker	26,647,647	6.92	32,411,068	-17.78
9	Spark Foundry	25,341,117	6.93	20,930,379	21.07
10	EssenceMediacom North	21,021,549	16.07	20,582,795	2.13
11	Havas Media	19,519,607	10.23	19,904,355	-1.93
12	Starcom	19,189,152	3.66	25,116,396	-23.60
13	T&P	16,799,608	13.89	18,723,287	-10.27
14	iProspect	16,720,488	9.41	12,828,828	30.34
15	OpenDoor	14,250,148	8.53	4,643,278	206.90
16	Initiative Media London	12,692,230	8.94	17,347,843	-26.84
17	Hearts & Science Ltd	12,596,141	7.75	20,300,618	-37.95
18	Goodstuff Communications	12,540,549	13.76	16,253,337	-22.84
19	UM London	12,537,998	7.52	14,911,719	-15.92
20	Active International Ltd	12,458,856	100	9,341,070	33.38

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Rank	Product Category	MAT May '26 £	Radio Share % MAT May '26	MAT May '25 £	Change % year on year
1	Entertainment & Leisure	136,011,514	8.08	156,837,279	-13.28
2	Finance	106,852,635	9.95	112,689,500	-5.18
3	Retail	81,797,213	10.42	81,713,632	0.10
4	Travel & Transport	79,310,315	8.80	78,272,130	1.33
5	Food	76,124,752	7.98	71,744,643	6.11
6	Business & Industrial	70,258,859	15.05	71,155,231	-1.26
7	Telecoms	64,768,340	11.50	76,992,758	-15.88
8	Automotive	64,521,430	12.86	75,540,342	-14.59
9	Government Social Political Organisation	60,708,471	8.75	60,329,287	0.63
10	Online Retail	30,414,596	10.15	22,891,420	32.86
11	Household Equipment & DIY	25,400,293	7.44	33,645,941	-24.51
12	Computers	19,325,260	6.25	16,060,278	20.33
13	Health & Wellbeing	19,259,224	5.72	18,806,189	2.41
14	Drink	18,674,366	5.65	9,349,501	99.74
15	Electronics, Household Appliances & Tech	13,479,483	4.99	14,735,507	-8.52
16	Media	12,624,222	4.90	9,245,697	36.54
17	Mail Order	11,604,035	13.64	15,937,883	-27.19
18	Household FMCG	8,278,646	2.06	9,993,792	-17.16
19	Property	5,010,409	2.48	4,873,137	2.82
20	Clothing & Accessories	4,766,798	1.33	6,082,071	-21.63