Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT December '19 £ | Radio Share % | MAT December '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Sky Uk Ltd | 17,331,101 | 13.62 | 22,049,906 | -21.40 |
| 2 | Mcdonalds Restaurants Ltd | 16,960,135 | 13.71 | 12,097,444 | 40.20 |
| 3 | Bt Ltd | 15,669,365 | 12.92 | 17,627,062 | -11.11 |
| 4 | British Gas Plc | 11,365,815 | 31.96 | 13,009,321 | -12.63 |
| 5 | Claims Guys Ltd | 9,855,948 | 99.72 | 9,561,202 | 3.08 |
| 6 | Vodafone Ltd | 9,083,927 | 14.24 | 5,624,624 | 61.50 |
| 7 | Camelot Group Plc | 8,553,464 | 15.68 | 6,297,889 | 35.81 |
| 8 | Talktalk Group | 8,138,883 | 34.34 | 5,529,529 | 47.19 |
| 9 | Vauxhall Motors Ltd | 8,108,239 | 21.80 | 4,335,725 | 87.01 |
| 10 | Smart Energy Gb | 8,047,319 | 23.18 | 6,991,385 | 15.10 |
| 11 | Direct Line Insurance Plc | 7,883,279 | 19.53 | 4,631,840 | 70.20 |
| 12 | Asda Stores Ltd | 7,620,011 | 9.78 | 6,787,351 | 12.27 |
| 13 | Tesco Plc | 7,607,571 | 9.86 | 7,551,563 | 0.74 |
| 14 | Lidl Uk Gmbh | 6,998,162 | 11.41 | 7,169,184 | -2.39 |
| 15 | Dreams Ltd | 6,837,708 | 27.64 | 6,858,781 | -0.31 |
| 16 | Ebay Inc | 6,639,426 | 26.69 | 7,531,073 | -11.84 |
| 17 | Now Tv | 6,525,547 | 19.65 | 4,547,966 | 43.48 |
| 18 | Indeed (Us) | 6,492,783 | 39.09 | 4,631,069 | 40.20 |
| 19 | B&q Plc | 6,146,381 | 19.17 | 7,060,319 | -12.94 |
| 20 | Amazon (Uk) Ltd | 6,111,710 | 5.93 | 4,700,667 | 30.02 |
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| Buying Agency | MAT December '19 £ | Radio Share % | MAT December '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 121,744,896 | 11.81 | 105,741,098 | 15.13 |
| 2 | Omd Group Uk | 60,567,064 | 7.37 | 54,187,423 | 11.77 |
| 3 | Wavemaker | 47,313,284 | 5.94 | 73,637,595 | -35.75 |
| 4 | Carat (London) Ltd | 44,089,116 | 10.19 | 58,133,919 | -24.16 |
| 5 | Phd Ltd | 40,769,128 | 8.42 | 36,110,843 | 12.90 |
| 6 | Mindshare Media Uk Ltd | 28,073,237 | 5.51 | 36,781,396 | -23.68 |
| 7 | Blue 449 | 26,168,244 | 10.16 | 23,519,275 | 11.26 |
| 8 | Starcom | 24,330,565 | 5.05 | 22,099,536 | 10.10 |
| 9 | Essence | 24,201,741 | 11.99 | 0 | 0.00 |
| 10 | M/six | 19,849,142 | 14.59 | 11,171,687 | 77.67 |
| 11 | Zenith | 19,768,122 | 4.80 | 13,014,772 | 51.89 |
| 12 | The7stars | 15,096,402 | 4.70 | 14,728,053 | 2.50 |
| 13 | Advertising Excellence | 14,586,938 | 67.82 | 11,699,263 | 24.68 |
| 14 | Vizeum Uk Ltd | 14,524,573 | 5.70 | 18,326,654 | -20.75 |
| 15 | Goodstuff Communications | 13,294,021 | 10.39 | 12,307,833 | 8.01 |
| 16 | Hearts & Science | 12,011,567 | 12.47 | 9,560,293 | 25.64 |
| 17 | Mediacom Manchester | 11,868,087 | 7.19 | 15,278,776 | -22.32 |
| 18 | Carat (Manchester) Ltd | 11,462,428 | 7.86 | 8,569,349 | 33.76 |
| 19 | Initiative Media London | 10,227,824 | 5.66 | 11,275,971 | -9.30 |
| 20 | Havas Media | 9,541,083 | 6.64 | 10,993,132 | -13.21 |
As a specialist, RadioWorks bought airtime to the value of £23,452,847 on behalf of over 150 agencies during the last MAT to December 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT December '19 £ | Radio Share % | MAT December '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 48,300,374 | 10.69 | 44,830,507 | 7.74 |
| 2 | Ogilvy & Mather | 32,863,136 | 15.25 | 30,971,195 | 6.11 |
| 3 | Mccann Uk | 31,395,905 | 8.52 | 19,939,529 | 57.46 |
| 4 | Adam & Eve Ddb | 26,183,673 | 8.45 | 21,032,696 | 24.49 |
| 5 | Bartle Bogle Hegarty (Bbh) | 22,882,845 | 9.10 | 17,238,992 | 32.74 |
| 6 | Engine | 22,840,483 | 11.52 | 23,374,440 | -2.28 |
| 7 | Vallance Carruthers Coleman Priest | 22,546,730 | 6.80 | 21,420,610 | 5.26 |
| 8 | Leo Burnett Ltd | 19,449,404 | 8.52 | 28,703,174 | -32.24 |
| 9 | Saatchi & Saatchi | 18,638,579 | 8.02 | 17,714,147 | 5.22 |
| 10 | Karmarama | 18,219,793 | 11.16 | 16,904,009 | 7.78 |
| 11 | M&c Saatchi | 13,854,159 | 14.49 | 13,595,979 | 1.90 |
| 12 | Tbwa London | 10,918,264 | 5.89 | 11,377,806 | -4.04 |
| 13 | Krow Communications | 10,472,613 | 8.65 | 6,113,221 | 71.31 |
| 14 | Publicispoke | 9,531,929 | 4.95 | 8,724,762 | 9.25 |
| 15 | Radioville Ltd | 8,665,983 | 100.00 | 6,665,123 | 30.02 |
| 16 | Mother Ltd | 7,555,156 | 6.80 | 10,065,062 | -24.94 |
| 17 | The&partnership | 7,458,645 | 7.12 | 8,872,394 | -15.93 |
| 18 | Anomaly London | 7,094,070 | 13.33 | 6,043,036 | 17.39 |
| 19 | Mullenlowe London | 6,817,876 | 11.48 | 4,381,283 | 55.61 |
| 20 | Brothers And Sisters | 6,776,851 | 12.74 | 6,596,829 | 2.73 |
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| Planning Agency | MAT December '19 £ | Radio Share % | MAT December '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 126,920,541 | 11.28 | 111,829,298 | 13.49 |
| 2 | Omd Group Uk | 59,836,234 | 7.30 | 55,202,986 | 8.39 |
| 3 | Wavemaker | 51,449,901 | 6.37 | 77,905,623 | -33.96 |
| 4 | Phd Ltd | 40,767,467 | 8.43 | 36,062,790 | 13.05 |
| 5 | Carat (London) Ltd | 31,963,531 | 7.87 | 44,809,127 | -28.67 |
| 6 | Mindshare Media Uk Ltd | 28,865,708 | 5.65 | 37,092,659 | -22.18 |
| 7 | Blue 449 | 26,133,320 | 10.15 | 23,503,758 | 11.19 |
| 8 | Starcom | 24,668,833 | 5.11 | 22,099,536 | 11.63 |
| 9 | Essence | 24,201,741 | 12.03 | 0 | 0.00 |
| 10 | M/six | 19,849,142 | 14.76 | 10,837,691 | 83.15 |
| 11 | Zenith | 19,789,214 | 5.37 | 13,042,395 | 51.73 |
| 12 | The7stars | 15,101,084 | 4.70 | 14,733,434 | 2.50 |
| 13 | Advertising Excellence | 14,586,938 | 68.25 | 11,699,263 | 24.68 |
| 14 | Vizeum Uk Ltd | 14,502,649 | 5.72 | 18,326,654 | -20.87 |
| 15 | Goodstuff Communications | 12,871,114 | 10.10 | 12,307,833 | 4.58 |
| 16 | Hearts & Science | 12,011,567 | 12.48 | 9,560,293 | 25.64 |
| 17 | Carat (Manchester) Ltd | 11,461,602 | 7.87 | 8,550,704 | 34.04 |
| 18 | Initiative Media London | 10,227,824 | 5.66 | 11,275,971 | -9.30 |
| 19 | Havas Media | 9,541,083 | 6.86 | 10,993,132 | -13.21 |
| 20 | Mediacom Manchester | 9,227,736 | 6.56 | 12,758,705 | -27.67 |
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| Product Sectors | MAT December '19 £ | Radio Share % | MAT December '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Finance | 111,198,886 | 8.98 | 92,344,761 | 20.42 |
| 2 | Entertainment & Leisure | 109,830,926 | 8.31 | 96,635,697 | 13.65 |
| 3 | Motors | 100,785,316 | 14.59 | 117,516,689 | -14.24 |
| 4 | Telecoms | 68,635,464 | 10.37 | 63,626,495 | 7.87 |
| 5 | Government Social Political Organisation | 65,145,593 | 13.79 | 66,727,875 | -2.37 |
| 6 | Travel & Transport | 61,607,646 | 7.48 | 62,752,743 | -1.82 |
| 7 | Retail | 55,990,529 | 10.96 | 63,004,142 | -11.13 |
| 8 | Household Equipment & Diy | 46,555,391 | 10.35 | 48,534,303 | -4.08 |
| 9 | Business & Industrial | 42,365,896 | 12.12 | 52,691,425 | -19.60 |
| 10 | Food | 42,339,705 | 4.98 | 36,237,435 | 16.84 |
| 11 | Media | 21,050,472 | 9.32 | 22,083,932 | -4.68 |
| 12 | Online Retail | 18,854,449 | 8.15 | 16,827,749 | 12.04 |
| 13 | Computers | 16,713,518 | 2.87 | 14,622,312 | 14.30 |
| 14 | Electronics, Household Appliances & Tech | 16,425,261 | 4.34 | 15,668,909 | 4.83 |
| 15 | Property | 15,749,450 | 10.54 | 13,397,440 | 17.56 |
| 16 | Health & Wellbeing | 15,304,788 | 4.64 | 14,959,248 | 2.31 |
| 17 | Drink | 12,209,128 | 3.83 | 13,269,111 | -7.99 |
| 18 | Cosmetics & Personal Care | 6,706,769 | 1.06 | 4,722,464 | 42.02 |
| 19 | Gardening & Agriculture | 4,992,364 | 10.84 | 5,559,714 | -10.20 |
| 20 | Clothing & Accessories | 4,707,051 | 1.26 | 2,737,576 | 71.94 |