Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT July '22 £	Radio Share % MAT July '22	MAT July '21 £	Change % year on year
1	Sky UK Ltd	18,880,045	8.41	16,207,761	16.49
2	Camelot Group Plc	17,909,939	22.17	17,906,185	0.02
3	McDonalds Restaurants Ltd	16,927,301	11.15	20,997,163	-19.38
4	Tesco Plc	13,702,357	11.13	12,812,293	6.95
5	BT Ltd	12,513,831	20.48	11,337,055	10.38
6	webuyanycar.com	11,319,544	35.54	9,416,017	20.22
7	Indeed (US)	11,194,282	50.73	7,987,469	40.15
8	Sainsbury's Supermarkets Ltd	11,164,668	11.89	10,663,907	4.70
9	HM Government	11,047,609	27.80	41,811,232	-73.58
10	Walt Disney Co Ltd	10,566,384	28.25	10,980,715	-3.77
11	jet2.com Ltd	10,372,182	14.57	2,707,502	283.09
12	TalkTalk Group	10,310,107	18.67	9,409,064	9.58
13	Direct Line Insurance Plc	10,084,196	24.44	9,133,566	10.41
14	Vodafone Ltd	9,870,216	15.57	11,588,610	-14.83
15	Cinch Cars Limited	9,109,486	22.95	6,713,997	35.68
16	Boots UK Ltd	8,498,691	19.56	5,048,738	68.33
17	Tesco Mobile Ltd	8,496,365	20.25	8,002,151	6.18
18	Public Health England	8,369,521	20.18	4,418,841	89.41
19	EE Ltd	8,291,544	9.13	3,165,121	161.97
20	British Gas Plc	7,395,958	25.71	7,552,646	-2.07

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	Buying Agency	MAT July '22 £	Radio Share % MAT July '22	MAT July '21 £	Change % year on year
1	MediaCom London	130,192,736	11.60	120,628,801	7.93
2	OMD Group UK	120,531,887	11.42	144,880,609	-16.81
3	MediaCom Manchester	37,419,569	17.06	30,483,138	22.75
4	Zenith	33,017,877	7.88	28,717,079	14.98
5	PHD Ltd	32,450,403	6.10	38,015,599	-14.64
6	The7stars	29,346,100	7.59	31,630,055	-7.22
7	Direct (In House) Advertising	29,241,811	4.98	27,477,282	6.42
8	Mindshare Media UK Ltd	28,954,471	5.39	28,075,683	3.13
9	Wavemaker	26,701,918	5.54	31,677,139	-15.71
10	Essence	26,346,824	6.17	23,254,900	13.30
11	Carat (London) Ltd	24,131,467	7.60	28,700,362	-15.92
12	m/SIX	24,123,110	12.49	18,526,184	30.21
13	Havas Media	23,094,516	8.41	17,466,865	32.22
14	Goodstuff Communications	22,643,996	8.13	18,179,015	24.56
15	iProspect	21,820,313	11.74	23,081,742	-5.47
16	UM London	19,319,299	10.46	12,840,237	50.46
17	Spark Foundry	19,024,269	7.63	16,280,932	16.85
18	Carat (Manchester) Ltd	17,994,068	12.59	13,085,524	37.51
19	Initiative Media London	15,457,593	5.19	13,475,638	14.71
20	Starcom	12,642,942	3.11	19,494,423	-35.15

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT July '22 £	Radio Share % MAT July '22	MAT July '21 £	Change % year on year
1	Adam & Eve Ddb	46,887,955	12.17	47,285,853	-0.84
2	VCCP	42,557,350	8.53	34,477,458	23.44
3	Saatchi & Saatchi	33,146,873	9.77	32,660,049	1.49
4	Leo Burnett Ltd	31,795,324	11.38	33,612,280	-5.41
5	Bartle Bogle Hegarty	31,185,125	11.75	36,089,506	-13.59
6	Engine	26,612,681	14.83	34,712,786	-23.33
7	The&Partnership	26,294,550	15.88	23,454,240	12.11
8	Karmarama	22,661,149	18.65	23,623,205	-4.07
9	McCann UK	22,500,094	6.51	29,712,096	-24.27
10	Ogilvy & Mather	19,692,629	15.28	22,673,419	-13.15
11	Wieden & Kennedy	18,452,263	12.84	17,313,029	6.58
12	Direct (In House) Advertising	17,702,125	2.73	10,868,332	62.88
13	Abbott Mead Vickers BBDO Ltd	15,605,283	9.10	26,406,944	-40.90
14	Brothers And Sisters	14,631,749	26.42	13,853,823	5.62
15	IMA HOME	11,714,557	12.24	3,911,000	199.53
16	Mother Ltd	11,122,302	6.44	10,838,130	2.62
17	Pablo	11,067,862	9.02	6,621,316	67.16
18	Wonderhood Studios	10,603,444	13.65	4,114,638	157.7
19	MullenLowe London	9,742,165	15.53	28,955,935	-66.36
20	Publicis Poke	9,336,373	9.54	8,088,680	15.43

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	Planning Agency	MAT July '22 £	Radio Share % MAT July '22	MAT July '21 £	Change % year on year
1	MediaCom London	136,396,295	11.37	124,035,958	9.97
2	OMD Group UK	104,367,491	10.44	130,729,182	-20.17
3	Wavemaker	39,116,791	7.36	40,620,852	-3.70
4	Zenith	33,017,877	7.88	28,717,079	14.98
5	PHD Ltd	32,450,403	6.10	38,015,599	-14.64
6	MediaCom Manchester	31,216,010	17.80	27,467,188	13.65
7	Direct (In House) Advertising	30,723,200	5.23	31,075,257	-1.13
8	The7stars	29,351,027	7.59	31,630,055	-7.21
9	Mindshare Media UKLtd	28,954,471	5.39	28,075,683	3.13
10	Essence	26,346,824	6.17	23,254,900	13.30
11	Carat (London) Ltd	24,129,508	7.60	28,700,362	-15.93
12	m/SIX	24,123,110	12.49	18,526,184	30.21
13	Havas Media	23,094,516	8.62	17,466,865	32.22
14	iProspect	21,820,313	11.72	22,906,716	-4.74
15	Goodstuff Communications	20,195,573	7.49	17,679,858	14.23
16	UM London	19,759,855	10.67	13,037,028	51.57
17	Spark Foundry	18,702,692	7.51	15,776,974	18.54
18	Carat (Manchester) Ltd	17,992,881	12.59	13,085,524	37.50
19	Initiative Media London	15,457,593	5.19	13,475,638	14.71
20	Starcom	13,667,905	3.35	19,494,423	-29.89

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	Product Category	MAT July '22 £	Radio Share % MAT July '22	MAT July '21 £	Change % year on year
1	Entertainment & Leisure	136,751,942	8.07	130,307,163	4.95
2	Finance	104,836,155	8.28	101,047,874	3.75
3	Motors	87,559,407	14.65	100,547,979	-12.92
4	Government Social Political Organisation	87,499,242	9.06	120,932,529	-27.65
5	Telecoms	87,084,818	11.76	78,147,860	11.44
6	Retail	74,940,529	12.18	50,385,092	48.74
7	Travel & Transport	73,477,921	7.84	34,879,140	110.66
8	Food	62,338,898	5.95	65,988,510	-5.53
9	Business & Industrial	50,467,656	10.10	39,572,310	27.53
10	Online Retail	28,900,752	7.83	29,030,438	-0.45
11	Household Equipment & DIY	26,471,619	5.87	25,392,984	4.25
12	Computers	22,634,217	3.07	18,266,321	23.91
13	Health & Wellbeing	20,785,305	4.93	19,788,795	5.04
14	Media	18,127,668	5.56	14,961,014	21.17
15	Electronics, Household Appliances & Tech	16,487,478	4.02	20,946,784	-21.29
16	Drink	13,868,196	3.32	11,316,480	22.55
17	Property	8,115,293	3.50	8,841,307	-8.21
18	Household FMCG	6,323,537	2.15	6,771,012	-6.61
19	Mail Order	5,991,636	2.21	3,493,738	71.5
20	Gardening & Agriculture	4,502,273	7.20	2,863,311	57.24