Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT January '20 £ | Radio Share % | MAT January '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 18,638,118 | 12.65 | 17,890,780 | 4.18 |
| 2 | Sky Uk Ltd | 15,731,159 | 8.16 | 17,442,798 | -9.81 |
| 3 | Bt Ltd | 11,843,943 | 12.97 | 16,353,667 | -27.58 |
| 4 | Vodafone Ltd | 9,615,805 | 12.84 | 9,086,331 | 5.83 |
| 5 | Tesco Plc | 9,315,182 | 11.62 | 7,432,623 | 25.33 |
| 6 | British Gas Plc | 9,286,073 | 47.95 | 11,599,512 | -19.94 |
| 7 | Direct Line Insurance Plc | 9,134,090 | 22.67 | 8,293,379 | 10.14 |
| 8 | Camelot Group Plc | 9,019,507 | 12.36 | 8,517,287 | 5.9 |
| 9 | Asda Stores Ltd | 8,567,363 | 12.85 | 7,495,119 | 14.31 |
| 10 | Peoples Postcode Lottery | 7,801,086 | 18.64 | 2,635,326 | 196.02 |
| 11 | Amazon (Uk) Ltd | 7,609,249 | 4.68 | 6,676,237 | 13.98 |
| 12 | Vauxhall Motors Ltd | 7,588,813 | 18.06 | 8,208,906 | -7.55 |
| 13 | Talktalk Group | 6,950,697 | 24.21 | 8,273,353 | -15.99 |
| 14 | Credit Claims (Bolton) | 6,887,203 | 84.63 | 534,054 | 1,189.61 |
| 15 | Webuyanycar Com | 6,618,182 | 36.41 | 3,614,418 | 83.11 |
| 16 | B&q Plc | 6,436,956 | 21.68 | 6,472,341 | -0.55 |
| 17 | Dsg Retail Ltd | 6,426,603 | 14.12 | 4,806,328 | 33.71 |
| 18 | Wickes Building Supplies Ltd | 6,027,094 | 34.41 | 4,355,771 | 38.37 |
| 19 | Now Tv | 5,633,151 | 15.07 | 6,145,398 | -8.34 |
| 20 | Indeed (Us) | 5,468,197 | 30.54 | 6,771,883 | -19.25 |
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| Buying Agency | MAT January '20 £ | Radio Share % | MAT January '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 122,396,398 | 10.28 | 123,134,662 | -0.60 |
| 2 | Omd Group Uk | 87,990,935 | 8.03 | 63,983,914 | 37.52 |
| 3 | Wavemaker | 48,186,874 | 6.20 | 47,995,529 | 0.40 |
| 4 | Phd Ltd | 38,276,573 | 7.79 | 41,847,703 | -8.53 |
| 5 | Blue 449 | 28,768,600 | 10.34 | 26,832,531 | 7.22 |
| 6 | The7stars | 24,639,229 | 7.01 | 15,732,112 | 56.62 |
| 7 | M/six | 21,298,644 | 14.64 | 20,050,337 | 6.23 |
| 8 | Mindshare Media Uk Ltd | 20,409,476 | 3.99 | 26,735,240 | -23.66 |
| 9 | Starcom | 18,437,405 | 4.63 | 23,108,194 | -20.21 |
| 10 | Carat (London) Ltd | 17,425,497 | 5.26 | 40,322,174 | -56.78 |
| 11 | Vizeum Uk Ltd | 17,414,110 | 7.30 | 14,539,656 | 19.77 |
| 12 | Essence | 16,661,803 | 8.50 | 24,500,329 | -31.99 |
| 13 | Mediacom Manchester | 16,358,230 | 10.25 | 12,072,192 | 35.50 |
| 14 | Carat (Manchester) Ltd | 15,417,540 | 9.76 | 11,622,529 | 32.65 |
| 15 | Zenith | 12,917,375 | 3.59 | 19,846,649 | -34.91 |
| 16 | Havas Media | 12,558,398 | 5.98 | 9,738,251 | 28.96 |
| 17 | Initiative Media London | 12,242,705 | 5.30 | 10,829,598 | 13.05 |
| 18 | Goodstuff Communications | 11,007,132 | 6.18 | 14,533,255 | -24.26 |
| 19 | All Response Media | 8,402,063 | 4.89 | 4,194,140 | 100.33 |
| 20 | Um London | 8,035,284 | 6.03 | 6,165,111 | 30.33 |
As a specialist, RadioWorks bought airtime to the value of £23,176,866 on behalf of over 150 agencies during the last MAT to January 2020.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT January '20 £ | Radio Share % | MAT January '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Adam & Eve Ddb | 40,060,826 | 8.45 | 26,600,836 | 50.60 |
| 2 | Abbott Mead Vickers Bbdo Ltd | 36,924,260 | 10.21 | 48,717,334 | -24.21 |
| 3 | Mccann Uk | 30,012,762 | 8.69 | 32,053,388 | -6.37 |
| 4 | Engine | 29,971,688 | 11.70 | 24,142,531 | 24.14 |
| 5 | Ogilvy & Mather | 28,244,702 | 10.01 | 33,953,833 | -16.81 |
| 6 | Vallance Carruthers Coleman Priest | 27,375,554 | 7.64 | 23,011,545 | 18.96 |
| 7 | Bartle Bogle Hegarty (Bbh) | 26,379,928 | 10.01 | 24,032,003 | 9.77 |
| 8 | Leo Burnett Ltd | 24,250,708 | 9.54 | 20,510,495 | 18.24 |
| 9 | Karmarama | 19,282,305 | 12.94 | 18,847,791 | 2.31 |
| 10 | Saatchi & Saatchi | 15,131,835 | 5.80 | 17,741,147 | -14.71 |
| 11 | Publicispoke | 11,450,253 | 8.63 | 10,036,108 | 14.09 |
| 12 | Brothers And Sisters | 11,106,375 | 17.09 | 6,956,365 | 59.66 |
| 13 | Krow Communications | 10,699,760 | 8.23 | 10,466,835 | 2.23 |
| 14 | The&partnership | 10,080,327 | 8.14 | 7,376,212 | 36.66 |
| 15 | Wieden & Kennedy | 9,765,014 | 6.29 | 5,249,525 | 86.02 |
| 16 | Havas London | 9,326,947 | 8.51 | 8,116,094 | 14.92 |
| 17 | Tbwa London | 7,683,367 | 3.93 | 10,185,091 | -24.56 |
| 18 | Radioville Ltd | 7,626,330 | 100.00 | 8,817,026 | -13.50 |
| 19 | M&c Saatchi | 7,278,419 | 7.36 | 12,879,529 | -43.49 |
| 20 | Mother Ltd | 6,293,845 | 5.36 | 7,533,482 | -16.46 |
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| Planning Agency | MAT January '20 £ | Radio Share % | MAT January '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 126,606,739 | 10.13 | 128,226,775 | -1.26 |
| 2 | Omd Group Uk | 84,283,645 | 7.83 | 62,852,688 | 34.10 |
| 3 | Wavemaker | 51,105,995 | 6.51 | 51,572,850 | -0.91 |
| 4 | Phd Ltd | 38,207,408 | 7.80 | 41,827,065 | -8.65 |
| 5 | Blue 449 | 28,657,287 | 10.31 | 26,798,128 | 6.94 |
| 6 | The7stars | 24,639,229 | 7.02 | 15,736,794 | 56.57 |
| 7 | M/six | 21,298,644 | 14.64 | 20,050,337 | 6.23 |
| 8 | Mindshare Media Uk Ltd | 20,409,476 | 3.99 | 27,527,711 | -25.86 |
| 9 | Starcom | 19,005,533 | 4.76 | 23,446,462 | -18.94 |
| 10 | Carat (London) Ltd | 17,564,272 | 5.29 | 29,667,191 | -40.80 |
| 11 | Vizeum Uk Ltd | 17,414,110 | 7.41 | 14,517,732 | 19.95 |
| 12 | Essence | 16,661,803 | 8.50 | 24,500,329 | -31.99 |
| 13 | Carat (Manchester) Ltd | 15,414,382 | 9.76 | 11,621,703 | 32.63 |
| 14 | Zenith | 12,925,891 | 3.60 | 19,870,502 | -34.95 |
| 15 | Havas Media | 12,558,398 | 6.11 | 9,738,251 | 28.96 |
| 16 | Mediacom Manchester | 12,368,937 | 9.38 | 9,323,314 | 32.67 |
| 17 | Initiative Media London | 12,242,705 | 5.30 | 10,829,598 | 13.05 |
| 18 | Goodstuff Communications | 10,885,371 | 6.46 | 14,156,801 | -23.11 |
| 19 | All Response Media | 8,402,063 | 4.91 | 4,194,140 | 100.33 |
| 20 | Um London | 8,035,284 | 6.02 | 6,671,000 | 20.45 |
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| Product Sectors | MAT January '20 £ | Radio Share % | MAT January '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 120,463,216 | 7.72 | 112,373,950 | 7.20 |
| 2 | Finance | 110,958,074 | 9.60 | 113,873,110 | -2.56 |
| 3 | Motors | 107,163,433 | 14.44 | 100,750,120 | 6.37 |
| 4 | Retail | 62,463,611 | 12.09 | 56,395,447 | 10.76 |
| 5 | Telecoms | 62,089,787 | 8.76 | 69,217,380 | -10.30 |
| 6 | Travel & Transport | 59,735,553 | 6.44 | 63,137,187 | -5.39 |
| 7 | Government Social Political Organisation | 57,974,901 | 10.06 | 64,472,379 | -10.08 |
| 8 | Food | 50,625,340 | 5.74 | 43,322,377 | 16.86 |
| 9 | Business & Industrial | 41,824,065 | 11.20 | 40,957,197 | 2.12 |
| 10 | Household Equipment & Diy | 29,740,595 | 7.44 | 45,766,088 | -35.02 |
| 11 | Media | 21,141,172 | 6.87 | 21,236,600 | -0.45 |
| 12 | Electronics, Household Appliances & Tech | 18,198,183 | 4.48 | 17,260,424 | 5.43 |
| 13 | Computers | 18,121,156 | 2.45 | 16,799,106 | 7.87 |
| 14 | Online Retail | 17,630,318 | 7.72 | 18,648,490 | -5.46 |
| 15 | Health & Wellbeing | 11,459,522 | 3.28 | 15,835,341 | -27.63 |
| 16 | Property | 11,410,298 | 9.11 | 15,539,494 | -26.57 |
| 17 | Drink | 9,198,169 | 2.29 | 12,425,482 | -25.97 |
| 18 | Cosmetics & Personal Care | 5,488,750 | 0.95 | 6,762,928 | -18.84 |
| 19 | Gardening & Agriculture | 4,710,674 | 9.57 | 4,866,013 | -3.19 |
| 20 | Clothing & Accessories | 2,914,131 | 0.82 | 4,781,203 | -39.05 |