Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT September '19 £ | Radio Share % | MAT September '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 20,056,497 | 12.66 | 16,284,266 | 23.16 |
| 2 | Sky Uk Ltd | 16,290,698 | 8.97 | 19,907,751 | -18.17 |
| 3 | Bt Ltd | 16,101,216 | 17.52 | 15,339,154 | 4.97 |
| 4 | Vodafone Ltd | 10,776,022 | 14.31 | 8,377,680 | 28.63 |
| 5 | British Gas Plc | 10,468,292 | 45.18 | 13,318,830 | -21.40 |
| 6 | Direct Line Insurance Plc | 9,414,619 | 23.18 | 6,382,135 | 47.52 |
| 7 | Camelot Group Plc | 8,257,356 | 11.88 | 7,439,913 | 10.99 |
| 8 | Amazon (Uk) Ltd | 8,159,950 | 5.24 | 5,000,763 | 63.17 |
| 9 | Claims Guys Ltd | 8,158,244 | 99.74 | 10,366,584 | -21.30 |
| 10 | Asda Stores Ltd | 8,120,102 | 11.65 | 8,427,168 | -3.64 |
| 11 | Vauxhall Motors Ltd | 7,762,623 | 20.59 | 6,438,144 | 20.57 |
| 12 | Tesco Plc | 7,759,240 | 10.13 | 7,038,539 | 10.24 |
| 13 | Talktalk Group | 7,129,082 | 27.78 | 7,070,388 | 0.83 |
| 14 | B&q Plc | 7,043,964 | 22.27 | 5,338,336 | 31.95 |
| 15 | Peoples Postcode Lottery | 7,036,636 | 20.16 | 956,949 | 635.32 |
| 16 | Indeed (Us) | 6,275,343 | 33.43 | 6,607,088 | -5.02 |
| 17 | Carphone Warehouse | 6,072,949 | 31.32 | 3,194,257 | 90.12 |
| 18 | Now Tv | 5,908,510 | 19.03 | 6,298,697 | -6.19 |
| 19 | Dsg Retail Ltd | 5,790,179 | 11.67 | 4,892,790 | 18.34 |
| 20 | Tesco Mobile Ltd | 5,677,353 | 29.65 | 4,180,630 | 35.80 |
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| Buying Agency | MAT September '19 £ | Radio Share % | MAT September '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 125,745,862 | 10.98 | 121,086,195 | 3.85 |
| 2 | Omd Group Uk | 86,750,211 | 8.53 | 58,525,263 | 48.23 |
| 3 | Wavemaker | 51,074,812 | 6.66 | 53,506,554 | -4.54 |
| 4 | Phd Ltd | 39,038,513 | 8.07 | 37,162,125 | 5.05 |
| 5 | Blue 449 | 28,724,799 | 10.23 | 26,880,389 | 6.86 |
| 6 | Essence | 22,359,222 | 12.03 | 18,027,436 | 24.03 |
| 7 | Carat (London) Ltd | 21,612,275 | 6.46 | 50,163,560 | -56.92 |
| 8 | Mindshare Media Uk Ltd | 20,866,884 | 4.39 | 29,765,497 | -29.90 |
| 9 | Starcom | 20,585,052 | 4.81 | 24,290,811 | -15.26 |
| 10 | M/six | 20,438,391 | 14.16 | 17,870,174 | 14.37 |
| 11 | The7stars | 19,719,771 | 6.06 | 15,510,506 | 27.14 |
| 12 | Vizeum Uk Ltd | 16,439,157 | 6.26 | 13,506,516 | 21.71 |
| 13 | Carat (Manchester) Ltd | 15,516,222 | 10.32 | 10,608,475 | 46.26 |
| 14 | Mediacom Manchester | 14,143,806 | 9.09 | 12,230,875 | 15.64 |
| 15 | Initiative Media London | 13,947,667 | 5.86 | 8,718,561 | 59.98 |
| 16 | Zenith | 13,910,627 | 3.77 | 19,811,623 | -29.79 |
| 17 | Goodstuff Communications | 12,518,218 | 7.36 | 14,526,203 | -13.82 |
| 18 | Havas Media | 11,073,970 | 6.90 | 9,486,559 | 16.73 |
| 19 | Advertising Excellence | 10,639,085 | 61.19 | 15,762,877 | -32.51 |
| 20 | Wavemaker Manchester | 8,997,624 | 11.79 | 8,473,788 | 6.18 |
As a specialist, RadioWorks bought airtime to the value of £24,283,650 on behalf of over 150 agencies during the last MAT to September 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT September '19 £ | Radio Share % | MAT September '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 46,744,644 | 11.95 | 46,319,756 | 0.92 |
| 2 | Adam & Eve Ddb | 36,898,852 | 8.84 | 25,239,357 | 46.20 |
| 3 | Engine | 34,384,197 | 13.89 | 26,295,243 | 30.76 |
| 4 | Ogilvy & Mather | 32,494,458 | 13.24 | 34,320,323 | -5.32 |
| 5 | Mccann Uk | 31,434,254 | 8.91 | 27,610,555 | 13.85 |
| 6 | Bartle Bogle Hegarty (Bbh) | 27,207,305 | 10.95 | 18,510,936 | 46.98 |
| 7 | Leo Burnett Ltd | 22,198,562 | 8.99 | 21,358,273 | 3.93 |
| 8 | Vallance Carruthers Coleman Priest | 22,181,520 | 6.55 | 22,531,200 | -1.55 |
| 9 | Karmarama | 19,793,572 | 13.87 | 19,462,161 | 1.70 |
| 10 | Saatchi & Saatchi | 14,843,763 | 6.12 | 20,160,433 | -26.37 |
| 11 | Publicispoke | 11,095,826 | 7.16 | 8,926,748 | 24.30 |
| 12 | Krow Communications | 10,654,154 | 9.26 | 8,441,668 | 26.21 |
| 13 | Havas London | 10,604,828 | 11.76 | 6,201,797 | 71.00 |
| 14 | Brothers And Sisters | 10,473,425 | 16.61 | 8,433,126 | 24.19 |
| 15 | Tbwa London | 10,431,670 | 5.72 | 11,484,341 | -9.17 |
| 16 | M&c Saatchi | 9,413,246 | 10.13 | 15,164,026 | -37.92 |
| 17 | Radioville Ltd | 8,024,412 | 100.00 | 7,628,471 | 5.19 |
| 18 | Golley Slater Group Ltd | 7,723,628 | 30.60 | 1,708,625 | 352.04 |
| 19 | Wunderman Thompson | 7,472,956 | 8.98 | 4,974,421 | 50.23 |
| 20 | Wieden & Kennedy | 6,453,419 | 5.16 | 6,359,177 | 1.48 |
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| Planning Agency | MAT September '19 £ | Radio Share % | MAT September '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 129,267,382 | 10.71 | 126,675,274 | 2.05 |
| 2 | Omd Group Uk | 84,429,840 | 8.37 | 58,339,848 | 44.72 |
| 3 | Wavemaker | 53,025,917 | 6.87 | 57,866,557 | -8.37 |
| 4 | Phd Ltd | 38,943,341 | 8.09 | 37,158,984 | 4.80 |
| 5 | Carat (London) Ltd | 20,142,640 | 6.09 | 36,160,886 | -44.30 |
| 6 | Mindshare Media Uk Ltd | 20,982,039 | 4.41 | 30,555,637 | -31.33 |
| 7 | Blue 449 | 28,628,033 | 10.21 | 26,843,425 | 6.65 |
| 8 | Starcom | 21,272,341 | 4.94 | 24,290,811 | -12.43 |
| 9 | Zenith | 13,927,982 | 3.91 | 19,835,538 | -29.78 |
| 10 | Essence | 22,359,222 | 12.03 | 18,027,436 | 24.03 |
| 11 | M/six | 20,459,584 | 14.30 | 17,811,705 | 14.87 |
| 12 | Advertising Excellence | 10,639,085 | 61.39 | 15,762,877 | -32.51 |
| 13 | The7stars | 19,719,771 | 6.06 | 15,520,569 | 27.06 |
| 14 | Goodstuff Communications | 12,518,218 | 7.41 | 14,526,203 | -13.82 |
| 15 | Vizeum Uk Ltd | 16,419,227 | 6.31 | 13,504,522 | 21.58 |
| 16 | Hearts & Science | 6,697,031 | 6.69 | 11,614,473 | -42.34 |
| 17 | Carat (Manchester) Ltd | 15,251,923 | 10.17 | 10,605,739 | 43.81 |
| 18 | Mediacom Manchester | 10,924,147 | 8.51 | 9,590,540 | 13.91 |
| 19 | Havas Media | 11,073,970 | 7.08 | 9,486,559 | 16.73 |
| 20 | Initiative Media London | 13,947,667 | 5.86 | 8,718,561 | 59.98 |
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| Product Sectors | MAT September '19 £ | Radio Share % | MAT September '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 121,173,218 | 8.19 | 105,531,948 | 14.82 |
| 2 | Finance | 114,918,104 | 9.45 | 112,666,621 | 2.00 |
| 3 | Motors | 103,386,931 | 14.57 | 104,866,399 | -1.41 |
| 4 | Telecoms | 68,728,416 | 9.68 | 65,542,717 | 4.86 |
| 5 | Travel & Transport | 61,993,482 | 7.23 | 59,565,251 | 4.08 |
| 6 | Government Social Political Organisation | 60,046,166 | 11.58 | 65,565,480 | -8.42 |
| 7 | Retail | 57,730,294 | 11.79 | 56,365,148 | 2.42 |
| 8 | Food | 43,318,163 | 5.13 | 41,921,802 | 3.33 |
| 9 | Business & Industrial | 39,287,044 | 11.78 | 45,054,482 | -12.80 |
| 10 | Household Equipment & Diy | 37,312,818 | 8.97 | 45,978,709 | -18.85 |
| 11 | Electronics, Household Appliances & Tech | 20,470,560 | 5.39 | 17,623,847 | 16.15 |
| 12 | Media | 19,307,795 | 7.04 | 21,403,202 | -9.79 |
| 13 | Online Retail | 18,414,392 | 7.83 | 18,599,756 | -1.00 |
| 14 | Computers | 17,612,225 | 2.41 | 16,152,131 | 9.04 |
| 15 | Property | 12,767,006 | 9.92 | 16,489,694 | -22.58 |
| 16 | Drink | 12,540,829 | 3.24 | 12,633,647 | -0.73 |
| 17 | Health & Wellbeing | 12,398,616 | 3.54 | 16,447,048 | -24.61 |
| 18 | Cosmetics & Personal Care | 6,498,348 | 1.16 | 6,437,416 | 0.95 |
| 19 | Gardening & Agriculture | 5,136,138 | 10.62 | 4,805,512 | 6.88 |
| 20 | Clothing & Accessories | 2,956,150 | 0.81 | 4,973,721 | -40.56 |