*MAT = moving annual total
Advertiser | MAT Jan'24 £ | Radio Share % MAT Jan'24 | MAT Jan'23 £ | Change % year on year | |
---|---|---|---|---|---|
1 | Allwyn Entertainment Ltd | 19,764,106 | 19.46 | 18,156,188 | 8.86 |
2 | Sky UK Ltd | 17,207,920 | 9.66 | 19,585,788 | -12.14 |
3 | McDonalds Restaurants Ltd | 16,592,896 | 9.97 | 17,374,745 | -4.50 |
4 | EE Ltd | 13,215,249 | 10.24 | 10,744,322 | 23.00 |
5 | Tesco Plc | 11,680,088 | 8.96 | 10,599,141 | 10.20 |
6 | Unilever UK Ltd | 11,526,110 | 5.57 | 4,650,735 | 147.83 |
7 | Amazon (UK) Ltd | 11,195,571 | 4.53 | 5,032,024 | 122.49 |
8 | HM Government | 10,999,996 | 21.50 | 10,629,680 | 3.48 |
9 | Boots UK Ltd | 9,524,857 | 20.66 | 8,286,064 | 14.95 |
10 | Peoples Postcode Lottery | 9,375,274 | 11.59 | 4,149,761 | 125.92 |
11 | Samsung (UK) Ltd | 9,351,726 | 12.17 | 6,917,085 | 35.20 |
12 | Walt Disney Co Ltd | 9,077,478 | 12.23 | 9,823,123 | -7.59 |
13 | Tesco Mobile Ltd | 8,621,537 | 15.46 | 10,204,106 | -15.51 |
14 | Vodafone Ltd | 8,463,117 | 12.60 | 9,559,958 | -11.47 |
15 | Jet2 Com Ltd | 8,380,021 | 14.33 | 8,519,907 | -1.64 |
16 | Sainsburys Supermarkets Ltd | 7,872,240 | 10.93 | 9,720,685 | -19.02 |
17 | Webuyanycar Com | 7,682,465 | 42.20 | 5,478,614 | 40.23 |
18 | Hutchison 3g UK Ltd | 7,671,746 | 17.71 | 4,200,033 | 82.66 |
19 | Wm Morrison Supermarkets Plc | 7,335,286 | 19.28 | 3,684,973 | 99.06 |
20 | Paramount Pictures | 7,232,790 | 10.24 | 3,328,135 | 117.32 |
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Buying Agency | MAT Jan'24 £ | Radio Share % MAT Jan'24 | MAT Jan '23 £ | Change % year on year | |
---|---|---|---|---|---|
1 | Omd Group UK | 118,511,916 | 10.05 | 115,976,863 | 2.19% |
2 | Essencemediacom London | 97,515,659 | 9.17 | 124,785,373 | -21.85% |
3 | Mindshare Media UK Ltd | 46,007,694 | 8.65 | 33,106,617 | 38.97% |
4 | Zenith | 40,922,091 | 7.05 | 35,063,823 | 16.71% |
5 | Wavemaker | 34,048,590 | 8.80 | 27,880,093 | 22.13% |
6 | The7stars | 33,729,502 | 7.00 | 23,456,597 | 43.80% |
7 | Direct (In House) Advertising | 30,859,618 | 6.59 | 28,596,569 | 7.91% |
8 | Iprospect | 29,275,539 | 11.82 | 22,571,940 | 29.70% |
9 | PHD Ltd | 27,646,456 | 6.10 | 23,653,397 | 16.88% |
10 | Carat (London) Ltd | 24,320,307 | 7.12 | 23,194,216 | 4.86% |
11 | Initiative Media London | 24,225,737 | 6.51 | 19,056,547 | 27.13% |
12 | Spark Foundry | 24,020,458 | 5.84 | 28,085,064 | -14.47% |
13 | Essencemediacom X | 23,839,560 | 4.69 | 14,096,009 | 69.12% |
14 | Goodstuff Communications | 22,990,762 | 6.05 | 14,370,375 | 59.99% |
15 | Starcom | 22,457,703 | 12.73 | 23,856,908 | -5.86% |
16 | Havas Media | 20,377,070 | 7.57 | 28,601,429 | -28.76% |
17 | Essencemediacom Manchester | 20,306,525 | 10.07 | 17,849,027 | 13.77% |
18 | Um London | 18,853,808 | 14.63 | 28,537,466 | -33.93% |
19 | Carat (Manchester) Ltd | 16,579,703 | 15.68 | 20,165,681 | -17.78% |
20 | M/six | 11,730,513 | 12.08 | 10,928,919 | 7.33% |
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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Creative Agency | MAT Jan'24 £ | Radio Share % MAT Jan'24 | MAT Jan '23 £ | Change % year on year | |
---|---|---|---|---|---|
1 | Adam & Eve Ddb | 40,906,002 | 12.53 | 39,744,260 | 2.92 |
2 | Leo Burnett Ltd | 38,669,264 | 11.68 | 31,751,800 | 21.79 |
3 | VCCP | 33,027,741 | 9.35 | 44,666,174 | -26.06 |
4 | Saatchi & Saatchi | 30,963,523 | 6.92 | 34,005,303 | -8.95 |
5 | Bartle Bogle Hegarty (Bbh) | 28,274,914 | 8.64 | 28,271,094 | 0.01 |
6 | Ogilvy & Mather | 22,622,462 | 15.13 | 22,166,051 | 2.06 |
7 | Mother Ltd | 21,803,387 | 7.69 | 12,996,401 | 67.76 |
8 | McCann UK | 19,315,839 | 6.11 | 21,939,266 | -11.96 |
9 | Direct (In House) Advertising | 17,131,674 | 2.57 | 16,597,356 | 3.22 |
10 | The&partnership | 16,812,175 | 11.46 | 27,382,784 | -38.60 |
11 | Abbott Mead Vickers Bbdo Ltd | 14,860,602 | 8.28 | 16,874,281 | -11.93 |
12 | Pablo | 14,827,529 | 9.85 | 13,320,391 | 11.31 |
13 | House 337 | 14,528,223 | 8.51 | 18,256,208 | -20.42 |
14 | Wonderhood Studios | 13,835,512 | 17.78 | 11,751,962 | 17.73 |
15 | Havas London | 13,742,375 | 9.18 | 11,962,634 | 14.88 |
16 | New Commercial Arts | 12,117,885 | 10.40 | 7,024,728 | 72.50 |
17 | Accenture Song | 12,059,671 | 12.64 | 16,460,164 | -26.73 |
18 | Ima-Home | 11,063,332 | 12.57 | 10,332,624 | 7.07 |
19 | Wieden & Kennedy | 10,437,122 | 12.16 | 13,008,843 | -19.77 |
20 | Brothers And Sisters | 9,798,180 | 33.03 | 8,257,609 | 18.66 |
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Planning Agency | MAT Jan'24 £ | Radio Share % MAT Jan'24 | MAT Jan'23 £ | Change % year on year | |
---|---|---|---|---|---|
1 | Omd Group UK | 109,426,352 | 9.56 | 104,384,965 | 4.83 |
2 | Essencemediacom London | 97,695,500 | 8.72 | 128,982,870 | -24.26 |
3 | Mindshare Media UK Ltd | 46,007,694 | 8.65 | 33,106,617 | 38.97 |
4 | Wavemaker | 41,094,207 | 8.06 | 33,064,986 | 24.28 |
5 | Zenith | 40,922,091 | 7.05 | 35,063,823 | 16.71 |
6 | The7stars | 33,478,493 | 8.68 | 27,590,663 | 21.34 |
7 | Direct (In House) Advertising | 30,641,023 | 6.72 | 29,336,142 | 4.45 |
8 | Iprospect | 29,275,539 | 11.82 | 22,571,940 | 29.70 |
9 | PHD Ltd | 27,646,456 | 6.10 | 23,653,397 | 16.88 |
10 | Carat (London) Ltd | 24,320,281 | 6.91 | 23,194,196 | 4.86 |
11 | Essencemediacom X | 24,020,458 | 5.87 | 28,085,064 | -14.47 |
12 | Spark Foundry | 23,923,296 | 6.44 | 19,053,974 | 25.56 |
13 | Starcom | 23,839,560 | 4.68 | 14,629,470 | 62.96 |
14 | Initiative Media London | 22,990,762 | 6.05 | 14,370,375 | 59.99 |
15 | UM London | 20,306,525 | 10.07 | 17,849,027 | 13.77 |
16 | Goodstuff Communications | 20,009,202 | 12.30 | 21,805,685 | -8.24 |
17 | Havas Media | 19,674,439 | 7.65 | 28,454,324 | -30.86 |
18 | Essencemediacom Manchester | 18,853,808 | 14.70 | 23,240,576 | -18.88 |
19 | Carat (Manchester) Ltd | 16,579,703 | 15.68 | 20,165,681 | -17.78 |
20 | Wavemaker Manchester | 11,712,660 | 12.08 | 10,158,534 | 15.30 |
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Product Category | MAT Jan'24 £ | Radio Share % MAT Jan'24 | MAT Jan'23 £ | Change % year on year | |
---|---|---|---|---|---|
1 | Entertainment & Leisure | 160,729,030 | 7.89 | 141,858,803 | 13.30 |
2 | Finance | 101,547,101 | 10.31 | 105,489,113 | -3.74 |
3 | Retail | 80,505,156 | 14.25 | 77,861,830 | 3.39 |
4 | Automotive | 77,415,559 | 13.04 | 70,738,364 | 9.44 |
5 | Travel & Transport | 76,973,731 | 7.51 | 82,184,379 | -6.34 |
6 | Government Social Political Organisation | 75,613,845 | 8.60 | 77,802,823 | -2.81 |
7 | Food | 74,522,020 | 6.91 | 61,507,503 | 21.16 |
8 | Telecoms | 74,312,810 | 10.00 | 88,558,302 | -16.09 |
9 | Business & Industrial | 63,490,792 | 14.4 | 53,223,554 | 19.29 |
10 | Household Equipment & Diy | 27,087,655 | 7.23 | 25,298,972 | 7.07 |
11 | Online Retail | 26,191,983 | 5.16 | 25,144,591 | 4.17 |
12 | Health & Wellbeing | 18,487,523 | 4.64 | 21,081,042 | -12.30 |
13 | Computers | 18,041,979 | 2.95 | 21,519,470 | -16.16 |
14 | Drink | 17,421,257 | 4.48 | 16,997,223 | 2.49 |
15 | Media | 15,230,874 | 4.97 | 14,363,477 | 6.04 |
16 | Electronics, Household Appliances & Tech | 12,287,230 | 4.47 | 18,156,968 | -32.33 |
17 | Household Fmcg | 9,184,103 | 2.39 | 8,819,839 | 4.13 |
18 | Mail Order | 7,959,265 | 4.03 | 7,026,700 | 13.27 |
19 | Clothing & Accessories | 4,765,885 | 1.15 | 4,173,008 | 14.21 |
20 | Cosmetics & Personal Care | 4,298,726 | 0.67 | 1,596,227 | 169.31 |