Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT September '26 £	Radio Share % MAT September '26	MAT September '25 £	Change % year on year
1	McDonald's Restaurants Ltd	16,221,822	9.02	12,450,098	30.29
2	Tesco PLC	14,167,104	6.75	9,504,734	49.05
3	Octopus Energy Ltd	13,694,704	91.09	9,214,886	48.62
4	Amazon (UK) Ltd	11,606,816	7.00	14,698,939	-21.04
5	EE Ltd	10,153,711	12.21	17,521,121	-42.05
6	Sainsbury's Supermarkets Ltd	9,587,083	10.63	7,654,364	25.25
7	Allwyn Entertainment Ltd	9,250,088	9.49	14,781,292	-37.42
8	Boots UK Ltd	9,012,637	13.17	8,881,773	1.47
9	Jet2 Com Ltd	8,865,344	22.05	6,115,809	44.96
10	Sky UK Ltd	8,857,786	5.35	8,443,709	4.90
11	Vodafone Ltd	8,352,245	13.96	7,977,280	4.70
12	HM Government	8,081,322	20.59	6,512,962	24.08
13	Wickes Building Supplies Ltd	7,521,595	50.60	8,377,322	-10.21
14	Lidl UK	7,179,034	13.12	7,225,364	-0.64
15	Asda Stores Ltd	6,986,492	15.65	7,223,147	-3.28
16	Tesco Mobile Ltd	6,886,218	20.02	7,738,856	-11.02
17	Specsavers Optical Group Ltd	6,846,521	17.26	6,336,127	8.06
18	WM Morrison Supermarkets PLC	6,711,299	15.33	7,368,911	-8.92
19	Postcode Lottery	6,618,251	10.73	9,329,686	-29.06
20	TUI Group	5,944,959	8.75	3,154,835	88.44

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Rank	Buying Agency	MAT September '26 £	Radio Share % MAT September '26	MAT September '25 £	Change % year on year
1	OMD Group UK	119,828,432	12.10	115,361,848	3.87
2	EssenceMediacom London	94,836,693	10.31	95,038,603	-0.21
3	The7stars	40,602,512	13.64	48,324,361	-15.98
4	Zenith	37,572,789	7.29	37,923,494	-0.92
5	Carat (London) Ltd	34,651,524	9.97	32,063,255	8.07
6	Mindshare Media UK Ltd	32,924,756	8.58	44,399,280	-25.84
7	PHD Ltd	28,367,829	6.74	27,489,242	3.20
8	Spark Foundry	26,591,519	7.60	19,540,003	36.09
9	Starcom	18,757,021	3.46	22,172,504	-15.40
10	EssenceMediacom North	18,138,611	14.26	21,530,890	-15.76
11	Havas Media	17,776,981	10.63	21,179,445	-16.06
12	T&P	16,038,249	14.76	18,679,463	-14.14
13	Goodstuff Communications	13,242,344	12.32	18,609,431	-28.84
14	iProspect	12,651,669	7.89	15,969,984	-20.78
15	Carat (Manchester) Ltd	11,619,908	24.20	9,481,505	22.55
16	OpenDoor	11,606,816	7.35	10,595,643	9.54
17	Wavemaker	11,030,437	3.70	23,564,319	-53.19
18	Publicis Media	10,675,557	4.98	7,030,809	51.84
19	Hearts & Science Ltd	10,440,027	6.58	16,609,363	-37.14
20	Wavemaker Manchester	10,081,279	15.70	8,314,877	21.24

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT September '26 £	Radio Share % MAT September '26	MAT September '25 £	Change % year on year
1	VCCP	53,987,105	9.67	60,570,323	-10.87
2	Leo UK	53,948,091	11.59	49,721,142	8.50
3	Bartle Bogle Hegarty (BBH)	32,101,369	9.89	30,943,663	3.74
4	McCann UK	26,050,042	9.04	27,364,827	-4.80
5	Saatchi & Saatchi	18,871,854	5.26	32,723,581	-42.33
6	Pablo	17,778,409	10.70	16,085,070	10.53
7	VML	16,904,306	9.93	18,425,029	-8.25
8	Lucky Generals	16,475,939	7.24	9,902,109	66.39
9	adam&eve\TBWA	16,336,843	6.99	18,624,718	-12.28
10	AMV BBDO Ltd	15,969,364	9.04	17,868,656	-10.63
11	T&P	14,907,017	12.39	21,073,095	-29.26
12	Droga5 London	14,410,167	11.60	14,718,838	-2.10
13	Mother Ltd	11,522,054	5.61	17,912,016	-35.67
14	New Commercial Arts	11,142,038	8.90	13,461,030	-17.23
15	Uncommon Creative Studio	10,570,128	10.27	8,738,730	20.96
16	TMW Unlimited	10,335,001	18.03	8,302,195	24.49
17	IMA-HOME	9,853,813	26.10	7,630,808	29.13
18	The Gate	8,288,776	14.36	9,701,135	-14.56
19	St Lukes Communications Ltd	8,138,859	33.21	9,676,156	-15.89
20	Quiet Storm	7,295,423	18.84	4,231,967	72.39

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Rank	Planning Agency	MAT September '26 £	Radio Share % MAT September '26	MAT September '25 £	Change % year on year
1	OMD Group UK	100,882,994	11.11	94,598,273	6.64
2	EssenceMediacom London	95,302,218	9.54	95,224,541	0.08
3	The7stars	40,602,512	13.62	48,026,979	-15.46
4	Zenith	37,572,789	7.29	37,896,804	-0.85
5	Carat (London) Ltd	34,103,610	9.79	31,899,827	6.91
6	Mindshare Media UK Ltd	32,924,756	8.58	44,399,280	-25.84
7	PHD Ltd	28,367,829	6.74	27,489,242	3.20
8	Spark Foundry	26,591,519	7.60	19,186,991	38.59
9	Starcom	18,757,021	3.47	22,172,504	-15.40
10	Wavemaker	18,191,184	5.20	30,680,903	-40.71
11	EssenceMediacom North	18,138,611	14.26	21,530,890	-15.76
12	Havas Media	17,356,793	10.92	20,667,699	-16.02
13	T&P	16,038,249	14.76	18,679,463	-14.14
14	iProspect	12,651,669	7.89	15,969,984	-20.78
15	Carat (Manchester) Ltd	11,619,908	24.20	9,481,505	22.55
16	OpenDoor	11,606,816	7.35	10,595,643	9.54
17	Goodstuff Communications	11,595,345	12.65	14,668,757	-20.95
18	Publicis Media	10,675,557	4.98	7,030,809	51.84
19	Hearts & Science Ltd	10,440,027	6.59	16,609,363	-37.14
20	Wavemaker Manchester	10,081,279	15.70	8,314,877	21.24

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Rank	Product Category	MAT September '26 £	Radio Share % MAT September '26	MAT September '25 £	Change % year on year
1	Entertainment & Leisure	129,397,024	8.04	148,703,985	-12.98
2	Finance	110,537,802	10.34	118,644,928	-6.83
3	Retail	89,853,474	11.84	95,638,336	-6.05
4	Food	84,992,368	8.70	71,069,541	19.59
5	Travel & Transport	80,592,177	8.90	76,226,921	5.73
6	Business & Industrial	66,119,092	14.88	74,475,535	-11.22
7	Government Social Political Organisation	60,400,786	8.32	57,312,280	5.39
8	Automotive	60,042,277	11.95	69,005,613	-12.99
9	Telecoms	57,703,777	10.51	71,263,572	-19.03
10	Online Retail	26,462,912	8.74	27,897,840	-5.14
11	Household Equipment & DIY	25,551,106	7.77	31,155,528	-17.99
12	Health & Wellbeing	20,424,886	5.89	19,254,977	6.08
13	Computers	16,977,635	6.05	17,587,082	-3.47
14	Electronics, Household Appliances & Tech	15,611,851	6.08	13,414,748	16.38
15	Media	13,510,100	5.31	9,320,347	44.95
16	Drink	13,231,318	4.73	14,158,713	-6.55
17	Household FMCG	6,735,985	1.79	10,287,111	-34.52
18	Property	4,211,643	2.36	5,192,619	-18.89
19	Cosmetics & Personal Care	3,982,005	0.81	7,475,224	-46.73
20	Clothing & Accessories	3,260,596	0.95	6,128,099	-46.79