Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT April '19 £ | Radio Share % | MAT April '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 19,362,884 | 13.75 | 14,019,989 | 38.11 |
| 2 | Bt Ltd | 18,413,618 | 14.82 | 15,894,902 | 15.85 |
| 3 | Sky Uk Ltd | 15,694,334 | 11.22 | 25,403,422 | -38.22 |
| 4 | Claims Guys Ltd | 10,120,372 | 99.65 | 10,537,002 | -3.95 |
| 5 | British Gas Plc | 9,903,412 | 38.15 | 14,052,081 | -29.52 |
| 6 | Direct Line Insurance Plc | 9,489,172 | 21.33 | 4,548,532 | 108.62 |
| 7 | Vodafone Ltd | 9,448,850 | 14.52 | 7,252,101 | 30.29 |
| 8 | Camelot Group Plc | 8,178,583 | 13.36 | 7,215,993 | 13.34 |
| 9 | Talktalk Group | 8,177,689 | 31.2 | 6,190,494 | 32.1 |
| 10 | Smart Energy Gb | 7,814,752 | 21.23 | 7,032,496 | 11.12 |
| 11 | Vauxhall Motors Ltd | 7,270,065 | 20.43 | 5,227,899 | 39.06 |
| 12 | Asda Stores Ltd | 7,207,286 | 9.85 | 7,905,192 | -8.83 |
| 13 | Tesco Plc | 7,135,294 | 9.24 | 7,784,210 | -8.34 |
| 14 | Amazon (Uk) Ltd | 7,065,005 | 6.09 | 4,585,347 | 54.08 |
| 15 | Indeed (Us) | 6,615,948 | 33.59 | 5,286,158 | 25.16 |
| 16 | Barclays Bank Plc | 6,516,375 | 17.55 | 755,076 | 763.01 |
| 17 | B&q Plc | 6,483,034 | 20.49 | 6,238,657 | 3.92 |
| 18 | Lidl Uk Gmbh | 6,216,678 | 10.87 | 7,861,975 | -20.93 |
| 19 | Cooperative Food | 6,067,384 | 27.08 | 6,132,995 | -1.07 |
| 20 | Tesco Mobile Ltd | 5,786,182 | 22.46 | 3,038,681 | 90.42 |
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| Buying Agency | MAT April '19 £ | Radio Share % | MAT April '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 120,881,188 | 11.53 | 117,180,618 | 3.16 |
| 2 | Omd Group Uk | 77,723,096 | 8.51 | 55,388,371 | 40.32 |
| 3 | Wavemaker | 47,700,095 | 5.97 | 65,725,244 | -27.43 |
| 4 | Phd Ltd | 38,884,191 | 8.06 | 34,756,936 | 11.87 |
| 5 | Carat (London) Ltd | 30,104,841 | 7.94 | 53,029,250 | -43.23 |
| 6 | Blue 449 | 26,697,610 | 10.63 | 24,579,032 | 8.62 |
| 7 | Essence | 24,906,067 | 12.17 | 9,174,329 | 171.48 |
| 8 | Mindshare Media Uk Ltd | 22,251,112 | 4.6 | 35,796,007 | -37.84 |
| 9 | Starcom | 20,922,050 | 4.57 | 25,521,934 | -18.02 |
| 10 | M/six | 20,482,794 | 13.92 | 13,983,525 | 46.48 |
| 11 | Zenith | 17,462,748 | 4.4 | 16,624,173 | 5.04 |
| 12 | The7stars | 16,219,784 | 5.01 | 15,173,686 | 6.89 |
| 13 | Vizeum Uk Ltd | 14,446,264 | 5.51 | 16,541,292 | -12.67 |
| 14 | Goodstuff Communications | 14,053,513 | 9.88 | 12,323,214 | 14.04 |
| 15 | Carat (Manchester) Ltd | 13,241,796 | 9.3 | 8,770,453 | 50.98 |
| 16 | Advertising Excellence | 12,646,901 | 66.27 | 15,091,626 | -16.2 |
| 17 | Initiative Media London | 12,048,522 | 6.35 | 11,177,048 | 7.8 |
| 18 | Hearts & Science | 10,907,448 | 11.29 | 10,084,183 | 8.16 |
| 19 | Mediacom Manchester | 10,525,182 | 6.5 | 14,171,604 | -25.73 |
| 20 | Havas Media | 10,184,944 | 6.65 | 10,259,626 | -0.73 |
As a specialist, RadioWorks bought airtime to the value of £28,468,060 on behalf of over 150 agencies during the last MAT to February 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT April '19 £ | Radio Share % | MAT April '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 51,563,452 | 11.52 | 43,320,721 | 19.03 |
| 2 | Ogilvy & Mather | 31,513,646 | 14.85 | 35,326,276 | -10.79 |
| 3 | Mccann Uk | 29,983,627 | 8.13 | 21,675,400 | 38.33 |
| 4 | Adam & Eve Ddb | 28,380,162 | 8.65 | 22,761,658 | 24.68 |
| 5 | Wcrs | 28,351,882 | 13.47 | 28,810,945 | -1.59 |
| 6 | Bartle Bogle Hegarty (Bbh) | 25,591,238 | 9.88 | 16,662,051 | 53.59 |
| 7 | Vallance Carruthers Coleman Priest | 21,675,678 | 6.22 | 22,836,106 | -5.08 |
| 8 | Leo Burnett Ltd | 20,562,120 | 8.86 | 25,545,074 | -19.51 |
| 9 | Karmarama | 19,747,424 | 13.64 | 19,278,233 | 2.43 |
| 10 | Saatchi & Saatchi | 16,511,449 | 7.03 | 18,736,579 | -11.88 |
| 11 | M&c Saatchi | 11,272,117 | 12.53 | 17,105,555 | -34.1 |
| 12 | Publicis London | 10,496,636 | 5.76 | 10,006,472 | 4.9 |
| 13 | Krow Communications | 10,065,140 | 9.25 | 6,545,994 | 53.76 |
| 14 | Tbwa London | 9,536,780 | 5.11 | 11,908,295 | -19.91 |
| 15 | Radioville Ltd | 8,649,643 | 100 | 7,174,606 | 20.56 |
| 16 | Havas London | 8,123,444 | 10.83 | 5,862,907 | 38.56 |
| 17 | Mother Ltd | 7,327,904 | 6.54 | 9,965,185 | -26.46 |
| 18 | Brothers And Sisters | 7,076,146 | 12.66 | 9,364,472 | -24.44 |
| 19 | The&partnership | 6,530,926 | 6.16 | 8,811,592 | -25.88 |
| 20 | Snap London | 6,468,776 | 21.19 | 3,899,566 | 65.88 |
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| Planning Agency | MAT April '19 £ | Radio Share % | MAT April '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 124,359,235 | 11.12 | 123,682,821 | 0.55 |
| 2 | Omd Group Uk | 76,393,771 | 8.39 | 55,383,450 | 37.94 |
| 3 | Wavemaker | 50,394,612 | 6.26 | 70,528,025 | -28.55 |
| 4 | Phd Ltd | 38,884,191 | 8.06 | 34,756,936 | 11.87 |
| 5 | Blue 449 | 26,557,070 | 10.58 | 24,579,032 | 8.05 |
| 6 | Essence | 24,906,067 | 12.17 | 9,174,329 | 171.48 |
| 7 | Carat (London) Ltd | 23,603,069 | 6.43 | 38,345,165 | -38.45 |
| 8 | Mindshare Media Uk Ltd | 22,255,848 | 4.63 | 36,583,742 | -39.16 |
| 9 | Starcom | 21,608,164 | 4.69 | 25,521,934 | -15.33 |
| 10 | M/six | 20,482,794 | 14.06 | 13,744,836 | 49.02 |
| 11 | Zenith | 17,484,571 | 4.68 | 16,648,713 | 5.02 |
| 12 | The7stars | 16,223,512 | 5.01 | 15,180,021 | 6.87 |
| 13 | Vizeum Uk Ltd | 14,424,340 | 5.53 | 16,541,292 | -12.8 |
| 14 | Goodstuff Communications | 14,053,513 | 9.89 | 12,323,214 | 14.04 |
| 15 | Carat (Manchester) Ltd | 12,980,655 | 9.14 | 8,727,916 | 48.73 |
| 16 | Advertising Excellence | 12,646,901 | 66.65 | 15,091,626 | -16.2 |
| 17 | Initiative Media London | 12,048,522 | 6.35 | 11,177,048 | 7.8 |
| 18 | Hearts & Science | 10,907,448 | 11.29 | 10,084,183 | 8.16 |
| 19 | Havas Media | 10,184,944 | 6.89 | 10,259,626 | -0.73 |
| 20 | Wavemaker Manchester | 9,574,724 | 12.14 | 7,461,465 | 28.32 |
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| Product Sectors | MAT April '19 £ | Radio Share % | MAT April '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Finance | 115,152,922 | 9.08 | 104,867,529 | 9.81 |
| 2 | Entertainment & Leisure | 114,731,534 | 8.2 | 104,195,197 | 10.11 |
| 3 | Motors | 99,370,492 | 14.47 | 111,753,664 | -11.08 |
| 4 | Telecoms | 71,685,708 | 10.28 | 67,140,961 | 6.77 |
| 5 | Government Social Political Organisation | 62,897,258 | 12.71 | 62,053,671 | 1.36 |
| 6 | Travel & Transport | 60,372,814 | 7.1 | 60,698,071 | -0.54 |
| 7 | Retail | 55,567,424 | 10.99 | 58,470,668 | -4.97 |
| 8 | Food | 42,085,844 | 4.98 | 38,996,738 | 7.92 |
| 9 | Household Equipment & Diy | 40,861,767 | 9.39 | 49,914,938 | -18.14 |
| 10 | Business & Industrial | 31,674,989 | 10.01 | 42,283,827 | -25.09 |
| 11 | Electronics, Household Appliances & Tech | 23,428,081 | 5.55 | 22,864,679 | 2.46 |
| 12 | Media | 20,503,132 | 8.22 | 22,817,201 | -10.14 |
| 13 | Online Retail | 17,906,409 | 7.42 | 17,103,998 | 4.69 |
| 14 | Computers | 15,948,253 | 2.33 | 15,817,157 | 0.83 |
| 15 | Property | 14,336,349 | 9.91 | 16,275,709 | -11.92 |
| 16 | Health & Wellbeing | 13,886,732 | 3.97 | 16,638,128 | -16.54 |
| 17 | Drink | 12,401,403 | 3.87 | 14,304,020 | -13.3 |
| 18 | Cosmetics & Personal Care | 7,102,708 | 1.19 | 5,428,584 | 30.84 |
| 19 | Gardening & Agriculture | 5,399,598 | 11.66 | 5,349,040 | 0.95 |
| 20 | Clothing & Accessories | 3,800,360 | 1 | 3,712,913 | 2.36 |