Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis
| Advertiser | MAT July '18 £ | Radio Share % | MAT July '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Sky UK Ltd | 22,390,794 | 14.15 | 15,457,169 | 44.86 |
| Mcdonalds Restaurants Ltd | 15,620,692 | 13.59 | 10,416,231 | 49.96 |
| British Gas Plc | 13,392,428 | 30.34 | 11,569,305 | 15.76 |
| Bt Ltd | 12,957,129 | 11.15 | 18,695,682 | -30.69 |
| Claims Guys Ltd | 10,811,485 | 98.65 | 8,237,848 | 31.24 |
| Vodafone Ltd | 8,287,982 | 13.23 | 4,749,456 | 74.5 |
| Asda Stores Ltd | 8,219,114 | 11.4 | 5,023,733 | 63.61 |
| Tesco Plc | 7,958,992 | 11.09 | 3,969,248 | 100.52 |
| Lidl Uk Gmbh | 7,924,717 | 10.79 | 6,480,729 | 22.28 |
| Smart Energy Gb | 7,689,284 | 20.62 | 5,977,384 | 28.64 |
| Plusnet Ltd | 7,174,296 | 27.06 | 5,690,067 | 26.08 |
| Camelot Group Plc | 7,131,031 | 15.76 | 7,868,529 | -9.37 |
| Ford Motor Company Ltd | 7,086,483 | 19.48 | 8,704,653 | -18.59 |
| Dreams Plc | 6,851,939 | 28.25 | 5,011,884 | 36.71 |
| Talktalk Group | 6,660,449 | 25.89 | 3,398,705 | 95.97 |
| Indeed (Us) | 6,526,116 | 43.33 | 1,634,224 | 299.34 |
| Now Tv | 6,411,213 | 20.61 | 5,560,759 | 15.29 |
| Cooperative Food | 6,330,494 | 24 | 5,561,110 | 13.84 |
| Ebay Inc | 6,061,860 | 20.6 | 9,053,741 | -33.05 |
| Vauxhall Motors Ltd | 5,696,865 | 17.74 | 6,937,637 | -17.88 |
| Direct Line Insurance Plc | 5,110,881 | 16.24 | 5,536,834 | -7.69 |
Click here for the archive
| Buying Agency | MAT July '18 £ | Radio Share % | MAT July '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 119,118,052 | 11.75 | 90,807,393 | 31.18 |
| Omd | 57,110,689 | 7.71 | 60,726,347 | -5.95 |
| Direct (In House) Advertising | 55,828,792 | 15.05 | 69,142,440 | -19.26 |
| Carat (London) Ltd | 52,746,392 | 10.81 | 65,752,394 | -19.78 |
| Phd Ltd | 35,707,232 | 7.44 | 30,016,658 | 18.96 |
| Mindshare Media Uk Ltd | 31,294,045 | 5.88 | 36,433,260 | -14.11 |
| Wavemaker | 25,491,761 | 5.99 | 0 | 0 |
| Blue 449 | 24,951,879 | 9.54 | 19,014,162 | 31.23 |
| Starcom | 24,654,306 | 5.41 | 18,705,964 | 31.8 |
| Mec | 18,783,595 | 8.06 | 38,980,311 | -51.81 |
| Zenith | 18,293,840 | 4.39 | 14,829,796 | 23.36 |
| The7stars | 16,898,841 | 5.67 | 13,596,126 | 24.29 |
| Vizeum Uk Ltd | 15,911,348 | 7.08 | 23,955,235 | -33.58 |
| Advertising Excellence | 14,776,687 | 71.26 | 8,963,010 | 64.86 |
| M/six | 14,770,149 | 12.39 | 8,795,922 | 67.92 |
| Maxus | 13,075,007 | 7.24 | 36,574,546 | -64.25 |
| Goodstuff Communications | 12,892,694 | 11.25 | 12,162,663 | 6 |
| Mediacom Manchester | 12,705,589 | 7.76 | 15,250,956 | -16.69 |
| Essence | 12,436,174 | 11.86 | 0 | 0 |
| Hearts & Science | 10,946,526 | 10.41 | 8,573,992 | 27.67 |
| Havas Media | 10,176,765 | 6.5 | 13,688,626 | -25.66 |
As a specialist, RadioWorks bought airtime to the value of £27,530,174 on behalf of over 150 agencies during the last MAT to July 2018.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
Click here for the archive
| Creative Agency | MAT July '18 £ | Radio Share % | MAT July '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Abbott Mead Vickers Bbdo Ltd | 40,711,058 | 9.65 | 46,826,925 | -13.06 |
| Ogilvy & Mather | 37,592,303 | 15.99 | 22,529,054 | 66.86 |
| Vallance Carruthers Coleman Priest | 29,619,463 | 10.07 | 22,077,284 | 34.16 |
| Leo Burnett Ltd | 28,912,087 | 12.47 | 22,735,729 | 27.17 |
| Adam & Eve Ddb | 25,586,027 | 8.42 | 22,774,040 | 12.35 |
| Wcrs | 24,496,693 | 11.86 | 28,972,397 | -15.45 |
| Mccann-Erickson Advertising Ltd | 21,486,496 | 6.9 | 20,832,967 | 3.14 |
| Karmarama | 19,860,395 | 11.02 | 15,174,599 | 30.88 |
| Bartle Bogle Hegarty (Bbh) | 17,769,555 | 6.75 | 17,511,774 | 1.47 |
| Saatchi & Saatchi | 17,362,857 | 9.42 | 19,653,932 | -11.66 |
| M&c Saatchi | 17,345,369 | 17.84 | 8,302,869 | 108.91 |
| Tbwa London | 10,979,734 | 6.11 | 11,108,913 | -1.16 |
| Brothers And Sisters | 10,580,093 | 16.44 | 3,229,849 | 227.57 |
| Publicis London | 9,803,593 | 4.98 | 12,711,956 | -22.88 |
| Mother Ltd | 8,874,326 | 7.2 | 12,912,387 | -31.27 |
| Iris | 8,772,254 | 17.3 | 11,285,128 | -22.27 |
| Anomaly London | 7,758,710 | 15.13 | 4,647,380 | 66.95 |
| The&partnership | 7,240,911 | 6.98 | 8,930,760 | -18.92 |
| Havas London | 7,003,305 | 8.12 | 4,462,366 | 56.94 |
| Wieden & Kennedy | 6,959,468 | 7.1 | 4,238,937 | 64.18 |
| Grey London | 6,923,505 | 3.08 | 10,076,440 | -31.29 |
Click here for the archive
| Planning Agency | MAT July '18 £ | Radio Share % | MAT July '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Mediacom London | 124,913,369 | 11.3 | 97,620,798 | 27.96 |
| Omd | 57,100,626 | 7.71 | 60,721,661 | -5.96 |
| Carat (London) Ltd | 39,261,878 | 8.53 | 55,427,251 | -29.17 |
| Phd Ltd | 35,707,232 | 7.44 | 30,016,658 | 18.96 |
| Mindshare Media Uk Ltd | 32,078,379 | 6.03 | 36,749,679 | -12.71 |
| Wavemaker | 27,793,668 | 6.44 | 0 | 0 |
| Blue 449 | 24,901,888 | 9.5 | 18,995,168 | 31.1 |
| Starcom | 24,654,306 | 5.42 | 18,705,964 | 31.8 |
| Mec | 20,180,042 | 8.57 | 41,891,054 | -51.83 |
| Zenith | 18,319,454 | 4.86 | 14,583,215 | 25.62 |
| The7stars | 16,908,904 | 5.67 | 13,596,915 | 24.36 |
| Vizeum Uk Ltd | 15,909,354 | 7.09 | 23,868,857 | -33.35 |
| Advertising Excellence | 14,776,687 | 71.26 | 8,963,010 | 64.86 |
| M/six | 14,595,283 | 12.21 | 8,497,521 | 71.76 |
| Maxus | 13,075,007 | 7.24 | 36,574,546 | -64.25 |
| Goodstuff Communications | 12,892,694 | 11.25 | 12,162,663 | 6 |
| Essence | 12,436,174 | 11.86 | 0 | 0 |
| Hearts & Science | 10,893,559 | 10.21 | 8,573,992 | 27.05 |
| Havas Media | 10,176,765 | 6.68 | 13,688,626 | -25.66 |
| Mediacom Manchester | 10,012,171 | 7.22 | 11,783,186 | -15.03 |
| Carat (Manchester) Ltd | 9,794,787 | 6.29 | 9,881,341 | -0.88 |
Click here for the archive
| Product Sectors | MAT July '18 £ | Radio Share % | MAT July '17 £ | Change % Year on Year |
|---|---|---|---|---|
| Motors | 109,327,626 | 15.77 | 123612048 | -11.56 |
| Finance | 107,877,496 | 9.86 | 84831728 | 27.17 |
| Entertainment & Leisure | 105,360,846 | 8.22 | 94560649 | 11.42 |
| Telecommunications | 62,530,785 | 10.2 | 63223043 | -1.09 |
| Government, Social & Political Organisations | 61,690,487 | 14.54 | 66232295 | -6.86 |
| Travel & Transport | 59,898,703 | 8.11 | 64040985 | -6.47 |
| Retail | 57,442,611 | 11.02 | 69101685 | -16.87 |
| Household Equipment & DIY | 47,231,612 | 10.3 | 46009404 | 2.66 |
| Food | 41,358,384 | 4.82 | 35681407 | 15.91 |
| Business & Industrial | 41,117,784 | 14.52 | 45596140 | -9.82 |
| Electronics, Household Appliances & Tech | 24,614,763 | 5.86 | 20907184 | 17.73 |
| Media | 21,664,226 | 8.83 | 20129371 | 7.62 |
| Online Retail | 17,744,684 | 9.55 | 15512479 | 14.39 |
| Pharmaceutical | 16,970,180 | 5.84 | 13066655 | 29.87 |
| Property | 16,894,209 | 12.35 | 12368165 | 36.59 |
| Computers | 16,834,042 | 5.04 | 13677419 | 23.08 |
| Drink | 13,873,144 | 4.46 | 14430721 | -3.86 |
| Cosmetics & Personal Care | 6,111,824 | 1 | 4771129 | 28.1 |
| Gardening & Agriculture | 4,969,879 | 10.96 | 5116065 | -2.86 |
| Clothing & Accessories | 4,199,623 | 1.27 | 2355457 | 78.29 |
| Leisure Equipment | 3,222,540 | 1.45 | 2768123 | 16.42 |