Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT June '20 £ | Radio Share % | MAT June '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Sky Uk Ltd | 14,853,576 | 8.64 | 16,333,668 | -9.06 |
| 2 | Mcdonalds Restaurants Ltd | 12,051,491 | 11.79 | 20,326,506 | -40.71 |
| 3 | Vodafone Ltd | 10,768,157 | 13.38 | 9,908,138 | 8.68 |
| 4 | Camelot Group Plc | 10,400,046 | 15.40 | 8,327,719 | 24.88 |
| 5 | Tesco Plc | 10,341,683 | 12.20 | 6,855,325 | 50.86 |
| 6 | Asda Stores Ltd | 8,966,690 | 14.63 | 8,164,145 | 9.83 |
| 7 | Talktalk Group | 8,156,410 | 25.35 | 7,570,538 | 7.74 |
| 8 | Bt Ltd | 8,143,864 | 9.14 | 19,609,216 | -58.47 |
| 9 | Peoples Postcode Lottery | 7,617,056 | 17.53 | 5,562,243 | 36.94 |
| 10 | British Gas Plc | 7,401,086 | 32.43 | 11,278,521 | -34.38 |
| 11 | Credit Claims (Bolton) | 7,363,331 | 77.85 | 3,323,372 | 121.56 |
| 12 | Direct Line Insurance Plc | 7,297,225 | 19.60 | 9,543,169 | -23.53 |
| 13 | Tesco Mobile Ltd | 6,415,953 | 21.31 | 5,568,544 | 15.22 |
| 14 | Lidl Uk Gmbh | 6,300,350 | 12.85 | 5,306,921 | 18.72 |
| 15 | Amazon (Uk) Ltd | 6,215,400 | 4.00 | 7,278,410 | -14.60 |
| 16 | Vauxhall Motors Ltd | 6,187,996 | 16.83 | 7,844,791 | -21.12 |
| 17 | Hm Government | 6,142,048 | 11.20 | 1,495,918 | 310.59 |
| 18 | Public Health England Phe | 6,071,512 | 4.90 | 2,346,152 | 158.79 |
| 19 | Now Tv | 6,067,011 | 16.99 | 5,409,721 | 12.15 |
| 20 | Webuyanycar Com | 6,045,252 | 31.59 | 4,557,217 | 32.65 |
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| Buying Agency | MAT June '20 £ | Radio Share % | MAT June '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 111,954,208 | 10.19 | 125,963,563 | -11.12 |
| 2 | Omd Group Uk | 83,925,969 | 7.44 | 79,720,564 | 5.28 |
| 3 | Wavemaker | 38,640,881 | 6.39 | 50,119,638 | -22.90 |
| 4 | Phd Ltd | 31,625,088 | 7.95 | 41,892,444 | -24.51 |
| 5 | The7stars | 29,104,484 | 9.04 | 18,883,248 | 54.13 |
| 6 | Spark Foundry | 26,727,079 | 9.54 | 31,310,645 | -14.64 |
| 7 | Vizeum Uk Ltd | 19,351,114 | 9.07 | 15,255,585 | 26.85 |
| 8 | Mindshare Media Uk Ltd | 18,475,077 | 4.13 | 22,392,366 | -17.49 |
| 9 | Carat (London) Ltd | 18,362,461 | 5.51 | 28,024,810 | -34.48 |
| 10 | M/six | 17,732,337 | 15.40 | 22,689,207 | -21.85 |
| 11 | Mediacom Manchester | 16,771,099 | 11.22 | 12,982,074 | 29.19 |
| 12 | Zenith | 14,787,538 | 4.39 | 17,438,722 | -15.20 |
| 13 | Starcom | 14,652,641 | 4.54 | 21,594,055 | -32.15 |
| 14 | Havas Media | 12,333,128 | 5.44 | 11,517,436 | 7.08 |
| 15 | Carat (Manchester) Ltd | 12,281,302 | 9.39 | 13,828,369 | -11.19 |
| 16 | Essence | 10,753,646 | 5.03 | 26,760,001 | -59.81 |
| 17 | Initiative Media London | 10,095,860 | 4.80 | 12,956,687 | -22.08 |
| 18 | Goodstuff Communications | 9,281,564 | 4.97 | 14,026,272 | -33.83 |
| 19 | Um London | 7,500,720 | 6.46 | 6,300,062 | 19.06 |
| 20 | Freedom Media Group | 7,363,331 | 100.00 | 2,906,344 | 153.35 |
As a specialist, RadioWorks bought airtime to the value of £23,836,393 on behalf of over 150 agencies during the last MAT to February 2020.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT June '20 £ | Radio Share % | MAT June '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Adam & Eve Ddb | 40,956,004 | 9.15 | 31,451,895 | 30.22 |
| 2 | Vccp | 30,738,839 | 9.05 | 22,549,159 | 36.32 |
| 3 | Bartle Bogle Hegarty (Bbh) | 29,441,281 | 12.29 | 25,619,372 | 14.92 |
| 4 | Mccann Uk | 27,507,334 | 8.55 | 31,923,025 | -13.83 |
| 5 | Engine | 26,034,228 | 12.45 | 27,920,754 | -6.76 |
| 6 | Abbott Mead Vickers Bbdo Ltd | 25,131,338 | 7.62 | 47,396,750 | -46.98 |
| 7 | Ogilvy & Mather | 22,854,695 | 9.30 | 33,689,180 | -32.16 |
| 8 | Leo Burnett Ltd | 18,096,733 | 8.62 | 23,110,717 | -21.70 |
| 9 | Karmarama | 17,362,279 | 12.76 | 19,243,560 | -9.78 |
| 10 | Saatchi & Saatchi | 14,340,105 | 5.98 | 16,035,707 | -10.57 |
| 11 | The&partnership | 13,611,742 | 11.01 | 6,954,585 | 95.72 |
| 12 | Publicispoke | 10,896,237 | 10.50 | 10,562,923 | 3.16 |
| 13 | Wieden & Kennedy | 10,444,070 | 7.80 | 5,904,720 | 76.88 |
| 14 | Brothers And Sisters | 9,599,876 | 16.90 | 7,811,016 | 22.90 |
| 15 | Radioville Ltd | 8,192,436 | 100.00 | 8,130,642 | 0.76 |
| 16 | Havas London | 7,739,182 | 7.42 | 9,084,966 | -14.81 |
| 17 | Krow Communications | 7,393,776 | 7.78 | 10,572,826 | -30.07 |
| 18 | Mullenlowe London | 6,419,421 | 4.30 | 4,680,399 | 37.16 |
| 19 | M&c Saatchi | 5,207,431 | 6.72 | 11,092,779 | -53.06 |
| 20 | Wunderman Thompson | 5,187,175 | 7.68 | 5,554,267 | -6.61 |
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| Planning Agency | MAT June '20 £ | Radio Share % | MAT June '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 116,842,395 | 10.13 | 129,744,474 | -9.94 |
| 2 | Omd Group Uk | 78,438,386 | 7.15 | 77,103,093 | 1.73 |
| 3 | Wavemaker | 43,614,853 | 6.93 | 52,528,242 | -16.97 |
| 4 | Phd Ltd | 31,621,774 | 7.96 | 41,806,918 | -24.36 |
| 5 | The7stars | 29,104,484 | 9.04 | 18,883,248 | 54.13 |
| 6 | Spark Foundry | 26,472,165 | 9.50 | 31,214,525 | -15.19 |
| 7 | Vizeum Uk Ltd | 19,351,114 | 9.18 | 15,235,655 | 27.01 |
| 8 | Mindshare Media Uk Ltd | 18,475,077 | 4.13 | 22,397,102 | -17.51 |
| 9 | Carat (London) Ltd | 18,362,461 | 5.51 | 23,962,767 | -23.37 |
| 10 | M/six | 17,732,337 | 15.40 | 22,689,207 | -21.85 |
| 11 | Starcom | 14,878,382 | 4.59 | 22,286,668 | -33.24 |
| 12 | Zenith | 14,798,471 | 4.40 | 17,458,320 | -15.24 |
| 13 | Havas Media | 12,333,128 | 5.50 | 11,517,436 | 7.08 |
| 14 | Carat (Manchester) Ltd | 12,281,302 | 9.40 | 13,828,369 | -11.19 |
| 15 | Mediacom Manchester | 12,082,642 | 9.72 | 10,279,147 | 17.55 |
| 16 | Essence | 10,753,646 | 5.03 | 26,760,001 | -59.81 |
| 17 | Initiative Media London | 10,095,860 | 4.80 | 12,956,687 | -22.08 |
| 18 | Goodstuff Communications | 8,626,595 | 4.93 | 13,802,932 | -37.50 |
| 19 | Um London | 7,500,720 | 6.46 | 6,309,456 | 18.88 |
| 20 | Freedom Media Group | 7,363,331 | 100.00 | 2,906,344 | 153.35 |
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| Product Sectors | MAT June '20 £ | Radio Share % | MAT June '19 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 104,308,546 | 7.45 | 119,305,489 | -12.57 |
| 2 | Finance | 97,437,831 | 9.37 | 118,187,441 | -17.56 |
| 3 | Motors | 89,714,689 | 14.68 | 103,299,179 | -13.15 |
| 4 | Government Social Political Organisation | 71,275,225 | 9.71 | 63,296,873 | 12.60 |
| 5 | Telecoms | 57,796,842 | 9.01 | 74,068,076 | -21.97 |
| 6 | Retail | 55,595,238 | 12.09 | 56,340,329 | -1.32 |
| 7 | Food | 52,716,953 | 6.25 | 43,388,013 | 21.50 |
| 8 | Travel & Transport | 45,697,955 | 6.26 | 61,722,017 | -25.96 |
| 9 | Business & Industrial | 39,179,615 | 10.57 | 38,522,760 | 1.71 |
| 10 | Household Equipment & Diy | 23,058,257 | 6.89 | 41,108,314 | -43.91 |
| 11 | Media | 20,355,005 | 7.62 | 20,190,287 | 0.82 |
| 12 | Online Retail | 17,770,690 | 7.78 | 18,551,809 | -4.21 |
| 13 | Computers | 17,226,975 | 2.89 | 17,356,411 | -0.75 |
| 14 | Electronics, Household Appliances & Tech | 15,658,176 | 3.99 | 18,897,378 | -17.14 |
| 15 | Health & Wellbeing | 12,114,461 | 3.79 | 13,188,138 | -8.14 |
| 16 | Drink | 8,311,191 | 2.59 | 12,861,435 | -35.38 |
| 17 | Property | 8,036,555 | 7.89 | 14,049,567 | -42.80 |
| 18 | Cosmetics & Personal Care | 3,216,683 | 0.59 | 7,591,787 | -57.63 |
| 19 | Household Fmcg | 2,932,344 | 1.41 | 2,838,614 | 3.30 |
| 20 | Clothing & Accessories | 2,562,810 | 0.86 | 3,836,990 | -33.21 |