Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT April '26 £	Radio Share % MAT April '26	MAT April '25 £	Change % year on year
1	Amazon (UK) Ltd	15,024,529	8.56	11,314,490	32.79
2	McDonald's Restaurants Ltd	14,310,145	8.20	13,293,861	7.64
3	EE Ltd	13,971,098	14.72	20,191,947	-30.81
4	Tesco PLC	12,280,926	6.04	8,906,243	37.89
5	Octopus Energy Ltd	11,932,616	91.20	9,481,843	25.85
6	Allwyn Entertainment Ltd	11,522,961	11.86	17,845,558	-35.43
7	Sainsbury's Supermarkets Ltd	9,397,600	9.26	8,695,323	8.08
8	Sky UK Ltd	8,948,344	6.18	10,141,358	-11.76
9	Asda Stores Ltd	8,460,458	16.43	8,601,102	-1.64
10	Tesco Mobile Ltd	8,453,126	21.82	7,219,117	17.09
11	Boots UK Ltd	7,969,044	12.10	8,201,306	-2.83
12	Wickes Building Supplies Ltd	7,904,674	50.26	7,306,503	8.19
13	Lidl UK	7,367,724	13.76	6,485,592	13.6
14	Jet2 Com Ltd	6,992,710	18.98	6,730,394	3.90
15	HM Government	6,878,790	18.00	6,648,426	3.46
16	People's Postcode Lottery	6,715,571	12.47	11,038,550	-39.16
17	Deliveroo	6,700,857	19.94	3,615,957	85.31
18	British Gas PLC	6,433,269	17.80	7,208,367	-10.75
19	Vodafone Ltd	6,384,348	11.78	8,578,395	-25.58
20	Ladbrokes Coral Group Ltd	6,008,382	19.14	5,117,082	17.42

Click here for the archive

Rank	Buying Agency	MAT April '26 £	Radio Share % MAT April '26	MAT April '25 £	Change % year on year
1	OMD Group UK	122,805,147	11.54	113,359,338	8.33
2	EssenceMediacom London	89,533,574	9.70	106,106,494	-15.62
3	The7stars	42,210,740	13.31	47,714,882	-11.54
4	Zenith	37,198,477	6.94	40,353,381	-7.82
5	Mindshare Media UK Ltd	34,797,568	8.03	52,260,219	-33.41
6	Carat (London) Ltd	31,447,819	9.13	31,092,076	1.14
7	PHD Ltd	29,565,430	7.09	35,070,685	-15.7
8	Spark Foundry	24,463,967	6.88	21,374,823	14.45
9	Havas Media	21,265,663	10.38	20,856,685	1.96
10	EssenceMediacom North	21,050,725	16.21	20,626,543	2.06
11	Starcom	18,410,083	3.56	27,058,737	-31.96
12	iProspect	17,501,994	9.90	12,254,802	42.82
13	T&P	17,392,200	14.36	18,077,846	-3.79
14	Wavemaker	17,279,335	4.96	24,308,341	-28.92
15	Goodstuff Communications	15,957,542	14.37	18,836,393	-15.28
16	Opendoor	15,024,529	9.01	3,553,056	322.86
17	Initiative Media London	13,208,939	9.13	16,436,456	-19.64
18	Hearts & Science Ltd	12,778,437	7.87	21,128,451	-39.52
19	UM London	12,259,984	7.22	15,538,942	-21.10
20	Active International Ltd	11,932,616	100	9,481,843	25.85

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

Rank	Creative Agency	MAT April '26 £	Radio Share % MAT April '26	MAT April '25 £	Change % year on year
1	VCCP	58,368,595	10.87	59,105,392	-1.25
2	Leo UK	47,764,985	10.39	52,186,948	-8.47
3	Bartle Bogle Hegarty (BBH)	31,294,998	9.63	32,077,370	-2.44
4	McCann UK	28,357,846	9.89	27,254,257	4.05
5	Saatchi & Saatchi	25,253,584	6.61	39,664,398	-36.33
6	Pablo	22,051,869	14.57	12,043,575	83.10
7	T&P	17,043,050	12.89	24,244,596	-29.70
8	Lucky Generals	16,988,040	7.64	7,281,548	133.3
9	Mother Ltd	16,378,395	7.40	20,998,885	-22.00
10	AMV BBDO Ltd	16,144,674	8.48	17,953,408	-10.07
11	Droga5 London	15,739,116	14.94	12,164,358	29.39
12	adam&eve\TBWA	15,161,603	6.72	24,654,213	-38.5
13	VML	14,410,016	9.12	20,167,451	-28.55
14	TMW Unlimited	10,201,361	16.37	8,332,980	22.42
15	New Commercial Arts	10,072,648	7.46	17,433,436	-42.22
16	Wonderhood Studios	8,678,240	14.13	8,715,115	-0.42
17	IMA-HOME	8,607,000	22.98	9,947,089	-13.47
18	The Gate	8,556,092	14.14	8,319,810	2.84
19	St Lukes Communications Ltd	8,459,931	30.58	10,089,378	-16.15
20	Uncommon Creative Studio	8,373,936	9.06	10,599,718	-21.00

Click here for the archive

Rank	Planning Agency	MAT April '26 £	Radio Share % MAT April '26	MAT April '25 £	Change % year on year
1	OMD Group UK	96,189,122	10.31	91,542,472	5.08
2	EssenceMediacom London	89,900,848	8.95	106,051,434	-15.23
3	The7stars	42,309,328	13.32	46,911,026	-9.81
4	Zenith	37,198,477	6.94	40,315,290	-7.73
5	Mindshare Media UK Ltd	34,797,568	8.03	52,260,219	-33.41
6	Carat (London) Ltd	31,368,025	9.08	30,841,034	1.71
7	PHD Ltd	29,565,430	7.09	35,070,685	-15.70
8	Wavemaker	28,105,910	7.10	32,235,647	-12.81
9	Spark Foundry	24,463,967	6.88	21,021,811	16.37
10	EssenceMediacom North	21,050,725	16.21	20,626,543	2.06
11	Havas Media	20,721,988	10.61	20,319,908	1.98
12	Starcom	18,410,083	3.56	27,058,737	-31.96
13	iProspect	17,501,994	9.90	12,254,802	42.82
14	T&P	17,392,200	14.36	18,077,846	-3.79
15	Opendoor	15,024,529	9.01	3,553,056	322.86
16	Initiative Media London	13,208,939	9.13	16,436,456	-19.64
17	Goodstuff Communications	12,784,586	13.74	16,943,705	-24.55
18	Hearts & Science Ltd	12,778,437	7.88	21,128,451	-39.52
19	UM London	12,259,984	7.22	15,538,942	-21.1
20	Active International Ltd	11,932,616	100	9,481,843	25.85

Click here for the archive

Rank	Product Category	MAT April '26 £	Radio Share % MAT April '26	MAT April '25 £	Change % year on year
1	Entertainment & Leisure	138,261,980	8.18	159,117,878	-13.11
2	Finance	108,261,001	10.13	111,257,155	-2.69
3	Retail	82,021,522	10.58	83,716,423	-2.02
4	Travel & Transport	79,176,045	8.63	78,510,797	0.85
5	Food	76,341,114	8.06	71,036,576	7.47
6	Business & Industrial	71,189,991	15.02	69,769,439	2.04
7	Automotive	65,664,790	13.09	76,328,177	-13.97
8	Telecoms	63,165,196	11.18	80,936,360	-21.96
9	Government Social Political Organisation	59,914,977	8.85	62,099,041	-3.52
10	Online Retail	31,184,270	10.40	21,901,359	42.39
11	Household Equipment & DIY	26,552,849	7.74	32,628,901	-18.62
12	Computers	19,682,974	6.34	16,613,121	18.48
13	Drink	18,884,797	5.67	9,408,934	100.71
14	Health & Wellbeing	18,848,850	5.52	18,492,556	1.93
15	Mail Order	12,608,119	14.63	16,260,244	-22.46
16	Electronics, Household Appliances & Tech	11,995,026	4.57	15,745,906	-23.82
17	Media	11,126,521	4.33	9,447,413	17.77
18	Household FMCG	8,958,816	2.20	9,910,188	-9.60
19	Clothing & Accessories	5,235,727	1.46	6,419,627	-18.44
20	Property	5,077,783	2.51	4,872,130	4.22