Top Radio Spenders
Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.
| Advertiser | MAT May '19 £ | Radio Share % | MAT May '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mcdonalds Restaurants Ltd | 19,580,209 | 13.49 | 14,583,225 | 34.27 |
| 2 | Bt Ltd | 18,813,380 | 16.3 | 14,196,473 | 32.52 |
| 3 | Sky Uk Ltd | 15,367,285 | 10.41 | 24,689,819 | -37.76 |
| 4 | British Gas Plc | 10,945,231 | 43.34 | 14,619,120 | -25.13 |
| 5 | Claims Guys Ltd | 9,824,887 | 99.64 | 10,957,862 | -10.34 |
| 6 | Vodafone Ltd | 9,736,589 | 14.36 | 7,256,192 | 34.18 |
| 7 | Direct Line Insurance Plc | 9,431,212 | 21.1 | 4,723,736 | 99.66 |
| 8 | Camelot Group Plc | 8,129,781 | 13.13 | 7,342,345 | 10.72 |
| 9 | Talktalk Group | 7,754,626 | 29.91 | 5,657,751 | 37.06 |
| 10 | Asda Stores Ltd | 7,626,509 | 10.64 | 8,096,248 | -5.8 |
| 11 | Smart Energy Gb | 7,321,312 | 19.77 | 7,425,488 | -1.4 |
| 12 | Amazon (Uk) Ltd | 7,315,431 | 6.02 | 4,638,237 | 57.72 |
| 13 | Vauxhall Motors Ltd | 7,161,554 | 20.87 | 5,377,083 | 33.19 |
| 14 | Tesco Plc | 6,980,736 | 8.98 | 7,981,632 | -12.54 |
| 15 | Barclays Bank Plc | 6,748,431 | 18.68 | 675,417 | 899.15 |
| 16 | B&q Plc | 6,482,566 | 22.07 | 5,880,747 | 10.23 |
| 17 | Indeed (Us) | 6,440,437 | 33.26 | 5,668,984 | 13.61 |
| 18 | Lidl Uk Gmbh | 6,076,903 | 11.25 | 7,926,966 | -23.34 |
| 19 | Cooperative Food | 5,994,808 | 26.84 | 5,960,142 | 0.58 |
| 20 | Jet2 Com Flights | 5,983,680 | 14.08 | 3,688,950 | 62.21 |
Click here for the archive
| Buying Agency | MAT May '19 £ | Radio Share % | MAT May '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 122,406,871 | 11.42 | 118,114,676 | 3.63 |
| 2 | Omd Group Uk | 78,547,134 | 8.35 | 56,609,244 | 38.75 |
| 3 | Wavemaker | 48,683,396 | 6.14 | 61,436,721 | -20.76 |
| 4 | Phd Ltd | 39,209,262 | 7.92 | 34,882,311 | 12.40 |
| 5 | Carat (London) Ltd | 29,440,076 | 8.08 | 51,759,079 | -43.12 |
| 6 | Blue 449 | 27,340,955 | 11.06 | 24,923,140 | 9.70 |
| 7 | Essence | 25,870,810 | 12.87 | 9,950,060 | 160.01 |
| 8 | Mindshare Media Uk Ltd | 21,495,923 | 4.42 | 35,527,369 | -39.49 |
| 9 | Starcom | 20,988,635 | 4.66 | 26,088,889 | -19.55 |
| 10 | M/six | 20,981,207 | 14.46 | 13,917,384 | 50.76 |
| 11 | Zenith | 17,587,391 | 4.36 | 17,258,789 | 1.90 |
| 12 | The7stars | 16,460,023 | 5.08 | 15,735,377 | 4.61 |
| 13 | Vizeum Uk Ltd | 14,864,257 | 5.62 | 16,444,500 | -9.61 |
| 14 | Carat (Manchester) Ltd | 13,742,404 | 9.71 | 9,021,466 | 52.33 |
| 15 | Goodstuff Communications | 13,606,424 | 9.16 | 13,161,496 | 3.38 |
| 16 | Initiative Media London | 12,754,693 | 6.55 | 10,504,883 | 21.42 |
| 17 | Advertising Excellence | 11,908,694 | 64.97 | 15,920,042 | -25.20 |
| 18 | Mediacom Manchester | 11,746,654 | 7.21 | 12,683,980 | -7.39 |
| 19 | Havas Media | 10,536,525 | 6.84 | 9,155,109 | 15.09 |
| 20 | Hearts & Science | 10,420,342 | 11.20 | 9,922,018 | 5.02 |
As a specialist, RadioWorks bought airtime to the value of £28,468,060 on behalf of over 150 agencies during the last MAT to February 2019.
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
Click here for the archive
| Creative Agency | MAT May '19 £ | Radio Share % | MAT May '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Abbott Mead Vickers Bbdo Ltd | 52,037,254 | 11.85 | 42,400,944 | 22.73 |
| 2 | Ogilvy & Mather | 32,172,064 | 14.37 | 35,854,975 | -10.27 |
| 3 | Mccann Uk | 31,031,442 | 8.47 | 23,416,279 | 32.52 |
| 4 | Engine | 30,777,355 | 13.81 | 28,172,094 | 9.25 |
| 5 | Adam & Eve Ddb | 28,842,143 | 8.4 | 24,127,730 | 19.54 |
| 6 | Bartle Bogle Hegarty (Bbh) | 26,255,698 | 9.98 | 16,142,053 | 62.65 |
| 7 | Vallance Carruthers Coleman Priest | 21,080,938 | 6.08 | 22,779,435 | -7.46 |
| 8 | Leo Burnett Ltd | 20,982,115 | 8.87 | 24,947,636 | -15.9 |
| 9 | Karmarama | 19,374,987 | 14.05 | 19,173,682 | 1.05 |
| 10 | Saatchi & Saatchi | 16,692,992 | 6.99 | 18,423,526 | -9.39 |
| 11 | M&c Saatchi | 10,655,909 | 11.95 | 17,449,573 | -38.93 |
| 12 | Publicispoke | 10,237,471 | 5.63 | 10,288,689 | -0.5 |
| 13 | Krow Communications | 10,079,367 | 9.19 | 7,405,794 | 36.1 |
| 14 | Tbwa London | 9,379,877 | 4.97 | 12,311,469 | -23.81 |
| 15 | Radioville Ltd | 8,229,561 | 100 | 6,611,958 | 24.46 |
| 16 | Brothers And Sisters | 8,030,675 | 15.14 | 9,673,187 | -16.98 |
| 17 | Havas London | 7,708,947 | 10.2 | 6,378,392 | 20.86 |
| 18 | Mother Ltd | 7,072,739 | 6.65 | 9,826,892 | -28.03 |
| 19 | The&partnership | 6,869,129 | 6.57 | 8,182,940 | -16.06 |
| 20 | Anomaly London | 6,729,579 | 10.73 | 6,772,459 | -0.63 |
Click here for the archive
| Planning Agency | MAT May '19 £ | Radio Share % | MAT May '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Mediacom London | 126,230,532 | 11.01 | 124,353,213 | 1.51 |
| 2 | Omd Group Uk | 76,402,492 | 8.17 | 56,599,181 | 34.99 |
| 3 | Wavemaker | 51,194,081 | 6.40 | 65,677,279 | -22.05 |
| 4 | Phd Ltd | 39,209,262 | 7.92 | 34,881,975 | 12.41 |
| 5 | Blue 449 | 27,250,271 | 11.03 | 24,875,381 | 9.55 |
| 6 | Essence | 25,870,810 | 12.87 | 9,950,060 | 160.01 |
| 7 | Carat (London) Ltd | 24,305,253 | 6.85 | 37,825,337 | -35.74 |
| 8 | Starcom | 21,674,749 | 4.79 | 26,088,889 | -16.92 |
| 9 | Mindshare Media Uk Ltd | 21,500,659 | 4.44 | 36,312,977 | -40.79 |
| 10 | M/six | 20,981,207 | 14.62 | 13,702,501 | 53.12 |
| 11 | Zenith | 17,607,402 | 4.67 | 17,281,772 | 1.88 |
| 12 | The7stars | 16,460,023 | 5.08 | 15,745,440 | 4.54 |
| 13 | Vizeum Uk Ltd | 14,844,327 | 5.65 | 16,442,583 | -9.72 |
| 14 | Goodstuff Communications | 13,606,424 | 9.18 | 13,161,496 | 3.38 |
| 15 | Carat (Manchester) Ltd | 13,481,263 | 9.55 | 8,985,453 | 50.03 |
| 16 | Initiative Media London | 12,754,693 | 6.55 | 10,504,883 | 21.42 |
| 17 | Advertising Excellence | 11,908,694 | 65.35 | 15,920,042 | -25.20 |
| 18 | Havas Media | 10,536,525 | 7.03 | 9,155,109 | 15.09 |
| 19 | Hearts & Science | 10,420,342 | 11.20 | 9,922,018 | 5.02 |
| 20 | Wavemaker Manchester | 10,025,754 | 12.23 | 7,407,010 | 35.35 |
Click here for the archive
| Product Sectors | MAT May '19 £ | Radio Share % | MAT May '18 £ | Change % Year on Year | |
|---|---|---|---|---|---|
| 1 | Finance | 116,126,123 | 9.23 | 107,215,628 | 8.31 |
| 2 | Entertainment & Leisure | 115,698,100 | 8.14 | 103,709,036 | 11.56 |
| 3 | Motors | 99,066,123 | 14.26 | 111,524,343 | -11.17 |
| 4 | Telecoms | 72,262,454 | 10.41 | 63,329,576 | 14.11 |
| 5 | Government Social Political Organisation | 62,957,379 | 12.49 | 62,571,194 | 0.62 |
| 6 | Travel & Transport | 60,910,835 | 7.17 | 60,830,007 | 0.13 |
| 7 | Retail | 55,785,837 | 11.06 | 57,205,992 | -2.48 |
| 8 | Food | 42,630,240 | 5.08 | 39,977,211 | 6.64 |
| 9 | Household Equipment & Diy | 40,306,367 | 9.37 | 49,600,088 | -18.74 |
| 10 | Business & Industrial | 31,959,652 | 10.25 | 41,477,920 | -22.95 |
| 11 | Electronics, Household Appliances & Tech | 23,754,170 | 5.68 | 24,303,005 | -2.26 |
| 12 | Media | 20,223,983 | 7.97 | 22,346,739 | -9.50 |
| 13 | Online Retail | 17,890,408 | 7.34 | 17,222,145 | 3.88 |
| 14 | Computers | 16,472,657 | 2.36 | 15,897,019 | 3.62 |
| 15 | Property | 13,863,141 | 9.88 | 16,504,293 | -16.00 |
| 16 | Health & Wellbeing | 13,389,121 | 3.81 | 15,974,261 | -16.18 |
| 17 | Drink | 12,461,152 | 3.88 | 14,360,921 | -13.23 |
| 18 | Cosmetics & Personal Care | 7,130,203 | 1.20 | 5,681,344 | 25.50 |
| 19 | Gardening & Agriculture | 4,932,469 | 10.37 | 5,842,785 | -15.58 |
| 20 | Clothing & Accessories | 3,488,924 | 0.92 | 3,855,127 | -9.50 |