Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT July '21 £	Radio Share % MAT July '20	MAT July '20 £	Change % year on year
1	Hm Government	39,786,276	24.97	9,428,977	321.96
2	Mcdonalds Restaurants Ltd	19,677,838	15.62	11,099,561	77.28
3	Camelot Group Plc	16,634,121	22.81	10,419,641	59.64
4	Sky Uk Ltd	15,569,208	10.07	15,075,216	3.28
5	Tesco Plc	12,233,180	11.06	9,875,426	23.87
6	Bt Ltd	10,822,785	13.82	7,189,317	50.54
7	Walt Disney Co Ltd	10,548,358	23.37	6,911,798	52.61
8	Vodafone Ltd	10,408,125	19.26	11,316,252	-8.02
9	Sainsburys Supermarkets Ltd	10,168,252	14.13	4,573,661	122.32
10	Talktalk Group	8,865,960	30.70	8,142,849	8.88
11	Cabinet Office	8,763,556	79.42	3,276,765	167.45
12	Webuyanycar Com	8,686,668	39.96	5,860,713	48.22
13	Direct Line Insurance Plc	8,570,984	17.84	6,568,402	30.49
14	Tesco Mobile Ltd	7,589,265	26.29	6,748,669	12.46
15	Indeed (Us)	7,321,213	39.67	3,216,944	127.58
16	Ebay Inc	7,257,535	8.61	5,673,422	27.92
17	British Gas Plc	7,214,926	40.2	7,322,033	-1.46
18	Asda Stores Ltd	6,546,035	12.36	8,627,425	-24.13
19	Samsung (Uk) Ltd	6,350,662	10.44	2,290,094	177.31
20	Peoples Postcode Lottery	6,350,189	11.76	7,497,009	-15.30

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	Buying Agency	MAT July '21 £	Radio Share % MAT July '20	MAT July '20 £	Change % year on year
1	Omd Group Uk	137,951,833	13.45	85,659,020	61.05
2	Mediacom London	114,041,679	11.75	108,766,719	4.85
3	Agency Unknown	61,920,821	5.63	57,056,225	8.53
4	Phd Ltd	37,024,703	9.40	31,955,280	15.86
5	Wavemaker	30,862,934	7.22	35,831,385	-13.87
6	The7stars	30,600,766	10.45	23,910,608	27.98
7	Mediacom Manchester	28,416,219	16.47	16,484,061	72.39
8	Mindshare Media Uk Ltd	27,109,017	5.52	19,593,076	38.36
9	Zenith	27,014,484	6.29	16,573,477	63.00
10	Carat (London) Ltd	26,605,688	9.21	20,612,315	29.08
11	Direct (In House) Advertising	25,767,974	6.97	32,795,287	-21.43
12	Iprospect	22,495,936	10.82	20,664,514	8.86
13	Essence	22,177,299	5.22	10,094,255	119.70
14	Starcom	19,335,115	5.01	13,899,744	39.10
15	M/six	16,835,907	14.39	16,997,071	-0.95
16	Goodstuff Communications	16,223,725	7.30	9,546,135	69.95
17	Havas Media	15,920,007	6.68	16,459,883	-3.28
18	Spark Foundry	15,077,381	8.59	23,897,904	-36.91
19	Initiative Media London	13,013,076	4.06	10,211,909	27.43
20	Carat (Manchester) Ltd	12,272,643	9.93	11,112,384	10.44

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agencies	MAT July '21 £	Radio Share % MAT July '20	MAT July '20 £	Change % year on year
1	Agency Unknown	259,361,180	6.70	255,863,633	1.37
2	Adam & Eve Ddb	44,014,442	11.64	41,163,409	6.93
3	Bartle Bogle Hegarty (Bbh)	36,373,618	12.81	30,463,528	19.40
4	Leo Burnett Ltd	31,899,702	12.80	17,399,274	83.34
5	Vccp	30,731,052	9.93	30,400,163	1.09
6	Saatchi & Saatchi	30,085,029	10.73	13,799,724	118.01
7	Ogilvy & Mather	29,383,436	21.29	22,457,164	30.84
8	Engine	28,588,700	14.65	27,915,236	2.41
9	Mccann Uk	27,851,727	7.21	27,136,278	2.64
10	Mullenlowe London	27,768,639	13.03	11,486,112	141.76
11	Abbott Mead Vickers Bbdo Ltd	25,491,317	11.56	23,825,617	6.99
12	Karmarama	20,435,766	16.22	17,640,407	15.85
13	Wieden & Kennedy	16,569,638	13.11	9,998,248	65.73
14	The&partnership	15,436,448	13.67	19,039,417	-18.92
15	Brothers And Sisters	13,247,205	36.54	9,641,654	37.40
16	Not Allocated	10,828,354	1.36	16,715,718	-35.22
17	Mother Ltd	10,719,385	7.63	3,188,886	236.15
18	Iris	8,568,366	14.45	1,743,726	391.38
19	Publicispoke	8,087,028	8.06	10,598,821	-23.70
20	Lucky Generals	7,450,049	11.36	3,392,896	119.58

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	Planning Agencies	MAT July '21 £	Radio Share % MAT July '20	MAT July '20 £	Change % year on year
1	Omd Group Uk	123,869,951	13.18	81,065,393	52.8
2	Mediacom London	117,053,117	11.61	115,036,553	1.75
3	Agency Unknown	62,697,970	5.63	58,493,534	7.19
4	Wavemaker	39,222,824	7.74	39,942,082	-1.8
5	Phd Ltd	37,024,703	9.39	32,202,681	14.97
6	The7stars	30,600,766	10.4	24,129,586	26.82
7	Direct (In House) Advertising	29,095,805	7.8	32,784,371	-11.25
8	Mindshare Media Uk Ltd	27,109,017	5.52	19,904,368	36.2
9	Zenith	27,029,011	6.3	16,860,036	60.31
10	Carat (London) Ltd	26,605,688	9.2	20,866,675	27.5
11	Mediacom Manchester	25,533,342	17.4	11,334,227	125.28
12	Iprospect	22,209,415	10.73	20,921,320	6.16
13	Essence	22,177,299	5.21	10,201,418	117.39
14	Starcom	19,335,115	5	14,201,252	36.15
15	M/six	16,835,907	14.31	17,078,185	-1.42
16	Havas Media	15,920,007	6.83	16,680,188	-4.56
17	Goodstuff Communications	15,735,240	7.17	8,961,209	75.59
18	Spark Foundry	14,610,090	8.34	23,631,139	-38.17
19	Initiative Media London	13,013,076	4.06	10,356,364	25.65
20	Carat (Manchester) Ltd	12,272,643	9.93	11,211,845	9.46

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	Product Sector	MAT July '21 £	Radio Share % MAT July '20	MAT July '20 £	Change % year on year
1	Entertainment & Leisure	121,646,016	9.26	99,365,598	22.42
2	Government Social Political Organisation	116,646,644	12.82	73,999,626	57.63
3	Finance	98,177,162	9.43	92,174,963	6.51
4	Motors	93,957,257	15.3	88,530,148	6.13
5	Telecoms	73,863,590	12.6	58,735,014	25.76
6	Food	62,918,770	6.45	53,517,533	17.57
7	Retail	48,510,268	10.94	52,084,894	-6.86
8	Business & Industrial	34,123,526	10.43	36,158,185	-5.63
9	Travel & Transport	30,119,582	8.08	42,912,234	-29.81
10	Online Retail	27,785,346	7.03	18,372,770	51.23
11	Household Equipment & Diy	23,885,812	7.8	22,238,176	7.41
12	Electronics, Household Appliances & Tech	19,537,207	6.03	15,815,812	23.53
13	Health & Wellbeing	17,589,310	4.42	12,279,754	43.24
14	Computers	16,736,537	4.22	16,006,539	4.56
15	Media	13,928,425	6.38	17,152,908	-18.8
16	Drink	10,628,873	3.02	7,321,163	45.18
17	Property	9,790,066	6.6	7,681,238	27.45
18	Household Fmcg	6,571,925	2.21	3,411,287	92.65
19	Clothing & Accessories	5,427,359	1.59	2,868,471	89.21
20	Cosmetics & Personal Care	3,588,678	0.69	2,892,416	24.07