Top Radio Spenders

Find out the top 20 advertisers, agencies or product sectors across the latest 12 months. Information is updated on a monthly basis using Nielsen data.

	Advertiser	MAT March '21 £	Radio Share %	MAT March '20 £	Change % Year on Year
1	Hm Government	33,271,737	16.94	2,790,797	1092.19
2	Camelot Group Plc	14,755,220	22.64	8,747,357	68.68
3	Mcdonalds Restaurants Ltd	13,673,859	16.06	17,398,729	-21.41
4	Sky Uk Ltd	13,643,768	9.73	15,074,266	-9.49
5	Walt Disney Co Ltd	11,552,948	26.29	1,514,583	662.78
6	Vodafone Ltd	11,109,837	18.50	8,959,667	24.00
7	Tesco Plc	10,787,816	11.95	9,578,039	12.63
8	Bt Ltd	9,334,258	13.54	8,566,426	8.96
9	Cabinet Office	8,972,605	58.50	1,495,236	500.08
10	Talktalk Group	8,541,745	37.15	6,303,493	35.51
11	Sainsburys Supermarkets Ltd	8,493,785	17.23	3,425,662	147.95
12	Ebay Inc	7,683,728	11.29	4,285,649	79.29
13	British Gas Plc	7,569,727	34.98	9,863,822	-23.26
14	Asda Stores Ltd	7,310,366	15.39	8,298,799	-11.91
15	Tesco Mobile Ltd	7,301,492	31.45	5,395,350	35.33
16	Virgin Media	7,212,364	12.14	5,153,443	39.95
17	Direct Line Insurance Plc	6,817,426	15.94	8,693,902	-21.58
18	Peoples Postcode Lottery	6,657,580	13.03	7,739,006	-13.97
19	Bauer Consumer Media Ltd	6,200,947	77.32	3,409,982	81.85
20	Lidl Uk Gmbh	6,145,589	14.47	5,381,800	14.19

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	Buying Point	MAT March '21 £	Radio Share %	MAT March '20 £	Change % Year on Year
1	Omd Group Uk	121,772,980	11.32	81,417,701	49.57
2	Mediacom London	99,939,350	12.53	122,149,490	-18.18
3	Agency Unknown	60,528,280	6.45	67,022,342	-9.69
4	Phd Ltd	31,550,432	10.06	36,869,693	-14.43
5	The7stars	30,981,450	12.18	28,346,122	9.30
6	Carat (London) Ltd	26,412,327	9.88	17,972,409	46.96
7	Zenith	25,452,981	6.95	12,290,850	107.09
8	Wavemaker	25,188,617	6.43	45,101,661	-44.15
9	Mindshare Media Uk Ltd	23,455,147	5.55	20,317,787	15.44
10	Direct (In House) Advertising	22,511,294	7.64	38,948,066	-42.20
11	Vizeum Uk Ltd	20,889,531	10.80	17,344,613	20.44
12	Mediacom Manchester	20,807,312	14.56	17,811,029	16.82
13	Starcom	15,979,506	4.55	17,119,032	-6.66
14	Spark Foundry	15,583,090	9.95	29,681,066	-47.50
15	Essence	15,144,907	5.67	12,622,880	19.98
16	M/six	14,758,840	15.60	19,651,996	-24.90
17	Havas Media	13,704,138	6.73	12,679,069	8.08
18	Initiative Media London	10,834,930	3.97	12,433,983	-12.86
19	Goodstuff Communications	10,757,649	6.63	11,019,171	-2.37
20	Carat (Manchester) Ltd	10,460,273	9.79	13,637,067	-23.30

As a specialist, RadioWorks bought airtime to the value of £20,436,041 on behalf of over 150 agencies during the last MAT to July 2020.

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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	Creative Agency	MAT March '21 £	Radio Share %	MAT March '20 £	Change % Year on Year
1	Agency Unknown	233,586,743	7.38	282,007,912	-17.17
2	Adam & Eve Ddb	41,516,516	12.09	42,865,064	-3.15
3	Bartle Bogle Hegarty (Bbh)	33,506,409	14.77	26,412,552	26.86
4	Engine	30,726,562	17.08	26,819,458	14.57
5	Vccp	27,425,586	10.23	28,445,295	-3.58
6	Ogilvy & Mather	26,444,931	18.66	26,797,772	-1.32
7	Mccann Uk	25,999,071	7.89	28,817,937	-9.78
8	Abbott Mead Vickers Bbdo Ltd	23,550,980	11.89	32,484,233	-27.50
9	Mullenlowe London	22,699,630	7.27	3,991,270	468.73
10	Saatchi & Saatchi	22,392,202	9.92	14,316,422	56.41
11	Leo Burnett Ltd	21,234,260	12.73	23,358,630	-9.09
12	Karmarama	19,138,431	16.98	17,751,478	7.81
13	The&partnership	14,493,544	14.63	14,858,927	-2.46
14	Wieden & Kennedy	13,230,853	15.30	10,654,833	24.18
15	Not Allocated	10,003,889	1.45	21,089,477	-52.56
16	Brothers And Sisters	8,127,710	34.08	11,705,491	-30.56
17	Mother Ltd	7,678,721	7.52	5,253,767	46.16
18	Publicispoke	7,449,331	8.63	11,577,291	-35.66
19	Leith Agency	7,024,537	10.14	2,787,059	152.04
20	Lucky Generals	6,492,674	10.79	3,322,527	95.41

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	Planning Agency	MAT March '21 £	Radio Share %	MAT March '20 £	Change % Year on Year
1	Omd Group Uk	111,894,673	10.97	76,984,610	45.35
2	Mediacom London	104,850,456	12.51	126,777,284	-17.30
3	Agency Unknown	61,561,294	6.53	67,787,498	-9.18
4	Wavemaker	31,697,116	7.19	47,999,250	-33.96
5	Phd Ltd	31,550,432	10.06	36,869,693	-14.43
6	The7stars	30,981,450	12.18	28,346,122	9.30
7	Carat (London) Ltd	26,412,327	9.88	17,976,933	46.92
8	Zenith	25,473,801	6.96	12,294,900	107.19
9	Direct (In House) Advertising	24,943,239	8.44	38,354,398	-34.97
10	Mindshare Media Uk Ltd	23,455,147	5.56	20,317,787	15.44
11	Vizeum Uk Ltd	20,825,330	10.78	17,344,613	20.07
12	Starcom	15,979,506	4.55	17,344,773	-7.87
13	Mediacom Manchester	15,896,206	14.51	13,382,965	18.78
14	Essence	15,144,907	5.66	12,622,880	19.98
15	Spark Foundry	15,130,122	9.69	29,413,414	-48.56
16	M/six	14,758,840	15.60	19,651,996	-24.90
17	Havas Media	13,704,138	6.85	12,679,069	8.08
18	Initiative Media London	10,834,930	3.97	12,433,983	-12.86
19	Carat (Manchester) Ltd	10,460,273	9.79	13,637,067	-23.30
20	Goodstuff Communications	10,303,760	6.47	10,793,408	-4.54

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	Product Sector	MAT March '21 £	Radio Share %	MAT March '20 £	Change % Year on Year
1	Government Social Political Organisation	108,117,208	11.21	55,117,547	96.16
2	Entertainment & Leisure	104,331,202	9.21	117,161,698	-10.95
3	Finance	91,611,381	9.65	104,199,250	-12.08
4	Motors	73,379,467	15.54	107,447,613	-31.7
5	Telecoms	67,737,262	12.44	55,383,170	22.31
6	Food	59,776,444	7.23	49,961,081	19.65
7	Retail	39,217,659	11.08	62,758,398	-37.51
8	Business & Industrial	29,752,444	9.13	41,048,712	-27.52
9	Online Retail	20,854,907	7.01	17,531,683	18.96
10	Travel & Transport	19,369,573	8.18	58,763,612	-67.04
11	Electronics, Household Appliances & Tech	18,550,132	6.38	19,036,023	-2.55
12	Household Equipment & Diy	18,140,529	7.52	28,761,929	-36.93
13	Computers	16,047,618	5.23	18,544,954	-13.47
14	Media	14,197,053	7.33	19,447,748	-27.00
15	Health & Wellbeing	14,181,547	4.03	12,010,358	18.08
16	Drink	8,551,483	3.20	10,353,620	-17.41
17	Household Fmcg	5,695,615	2.16	2,458,080	131.71
18	Property	5,302,839	5.32	10,899,173	-51.35
19	Cosmetics & Personal Care	3,295,040	0.68	5,240,432	-37.12
20	Clothing & Accessories	3,121,895	1.16	2,935,783	6.34