Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT March '26 £	Radio Share % MAT March '26	MAT March '25 £	Change % year on year
1	EE Ltd	14,947,181	15.60	20,980,733	-28.76
2	Amazon (UK) Ltd	14,548,335	8.73	11,793,777	23.36
3	McDonald's Restaurants Ltd	14,416,493	8.21	13,365,602	7.86
4	Tesco PLC	12,365,498	6.20	8,615,792	43.52
5	Allwyn Entertainment Ltd	11,554,475	12.77	18,466,923	-37.43
6	Octopus Energy Ltd	11,209,324	91.73	9,459,431	18.50
7	Asda Stores Ltd	9,144,356	17.27	8,284,355	10.38
8	Sainsbury's Supermarkets Ltd	9,061,683	8.99	8,513,319	6.44
9	Sky UK Ltd	9,044,776	6.72	10,555,349	-14.31
10	Boots UK Ltd	7,960,182	11.79	9,401,575	-15.33
11	Wickes Building Supplies Ltd	7,524,541	46.09	7,156,961	5.14
12	Lidl UK	7,433,410	13.61	6,346,279	17.13
13	Tesco Mobile Ltd	7,421,057	19.91	7,373,146	0.65
14	People's Postcode Lottery	7,003,701	12.85	10,832,255	-35.34
15	Vodafone Ltd	6,906,686	12.76	7,931,076	-12.92
16	Jet2 Com Ltd	6,866,124	19.02	7,076,957	-2.98
17	HM Government	6,771,011	17.71	7,218,669	-6.20
18	Ladbrokes Coral Group Ltd	6,687,695	20.69	4,524,490	47.81
19	British Gas PLC	6,607,515	18.13	6,917,562	-4.48
20	Deliveroo	6,203,935	18.33	3,572,055	73.68

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Rank	Buying Agency	MAT March '26 £	Radio Share % MAT March '26	MAT March '25 £	Change % year on year
1	OMD Group UK	121,997,701	11.40	112,880,399	8.08
2	EssenceMediacom London	88,811,193	9.62	110,357,397	-19.52
3	The7stars	43,206,891	13.06	47,079,045	-8.22
4	Zenith	38,568,002	7.47	40,553,227	-4.90
5	Mindshare Media UK Ltd	37,400,384	8.36	52,731,763	-29.07
6	Carat (London) Ltd	31,744,299	9.27	28,838,383	10.08
7	PHD Ltd	29,375,078	6.94	35,715,183	-17.75
8	Spark Foundry	25,449,889	7.03	20,979,835	21.31
9	Havas Media	21,594,789	9.18	21,928,461	-1.52
10	EssenceMediacom North	21,551,875	16.48	20,815,726	3.54
11	Starcom	19,206,031	3.73	26,587,986	-27.76
12	Wavemaker	17,881,542	5.00	24,210,507	-26.14
13	iProspect	17,630,709	9.67	12,537,328	40.63
14	T&P	17,095,849	14.02	17,648,105	-3.13
15	Goodstuff Communications	16,659,142	15.24	18,957,687	-12.12
16	Opendoor	14,548,335	9.16	3,337,813	335.86
17	Hearts & Science Ltd	12,846,219	8.44	22,089,595	-41.84
18	Initiative Media London	12,705,737	8.98	17,225,823	-26.24
19	UM London	12,439,076	6.67	16,334,354	-23.85
20	Active International Ltd	11,209,324	100	9,459,431	18.5

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT March '26 £	Radio Share % MAT March '26	MAT March '25 £	Change % year on year
1	VCCP	58,064,250	11.1	58,345,916	-0.48
2	Leo UK	47,298,429	10.23	51,275,534	-7.76
3	Bartle Bogle Hegarty (BBH)	30,903,852	9.62	32,057,160	-3.60
4	McCann UK	27,533,374	9.56	27,004,610	1.96
5	Saatchi & Saatchi	26,645,229	6.93	40,956,945	-34.94
6	Pablo	21,863,152	14.14	11,109,610	96.79
7	T&P	17,292,500	12.78	25,789,164	-32.95
8	Mother Ltd	16,577,825	7.29	22,039,116	-24.78
9	AMV BBDO Ltd	16,068,701	8.34	17,632,770	-8.87
10	Lucky Generals	15,933,902	7.62	7,712,160	106.61
11	adam&eve\TBWA	15,669,748	6.69	25,761,708	-39.17
12	Droga5 London	15,091,015	14.22	12,370,603	21.99
13	VML	14,704,030	9.29	21,724,756	-32.32
14	New Commercial Arts	10,512,055	7.66	16,638,030	-36.82
15	TMW Unlimited	10,094,688	16.25	8,319,984	21.33
16	Wonderhood Studios	9,715,651	15.49	8,092,237	20.06
17	The Gate	8,836,186	15.08	7,423,276	19.03
18	Uncommon Creative Studio	8,591,118	8.89	10,643,813	-19.29
19	IMA-HOME	8,508,051	23.07	10,519,352	-19.12
20	St Lukes Communications Ltd	8,066,543	27.75	10,390,779	-22.37

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Rank	Planning Agency	MAT March '26 £	Radio Share % MAT March '26	MAT March '25 £	Change % year on year
1	OMD Group UK	96,167,173	10.23	90,145,428	6.68
2	EssenceMediacom London	89,178,467	8.88	110,302,337	-19.15
3	The7stars	43,305,247	13.07	46,275,421	-6.42
4	Zenith	38,568,002	7.47	40,515,136	-4.81
5	Mindshare Media UK Ltd	37,400,384	8.36	52,731,763	-29.07
6	Carat (London) Ltd	31,736,233	9.22	28,587,904	11.01
7	PHD Ltd	29,375,078	6.95	35,715,183	-17.75
8	Wavemaker	28,462,866	7.02	32,419,632	-12.20
9	Spark Foundry	25,449,889	7.03	20,626,528	23.38
10	EssenceMediacom North	21,551,875	16.48	20,815,726	3.54
11	Havas Media	21,023,477	9.31	21,331,294	-1.44
12	Starcom	19,206,031	3.72	26,587,986	-27.76
13	iProspect	17,630,709	9.67	12,537,328	40.63
14	T&P	17,095,849	14.02	17,648,105	-3.13
15	Opendoor	14,548,335	9.16	3,337,813	335.86
16	Goodstuff Communications	13,550,730	14.61	17,182,421	-21.14
17	Hearts & Science Ltd	12,846,219	8.44	22,089,595	-41.84
18	Initiative Media London	12,705,737	8.98	17,225,823	-26.24
19	UM London	12,439,076	6.67	16,334,354	-23.85
20	Active International Ltd	11,209,324	100	9,459,431	18.50

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Rank	Product Category	MAT March '26 £	Radio Share % MAT March '26	MAT March '25 £	Change % year on year
1	Entertainment & Leisure	139,155,084	8.26	161,152,165	-13.65
2	Finance	109,763,067	10.43	110,530,119	-0.69
3	Retail	81,738,739	10.50	86,243,694	-5.22
4	Travel & Transport	79,441,969	8.59	77,214,084	2.89
5	Food	76,902,851	8.01	68,405,080	12.42
6	Business & Industrial	70,686,534	14.89	69,578,471	1.59
7	Automotive	66,216,581	13.13	79,361,311	-16.56
8	Telecoms	64,790,825	11.55	79,397,440	-18.40
9	Government Social Political Organisation	60,150,373	8.90	63,523,404	-5.31
10	Online Retail	31,188,746	10.59	21,936,879	42.17
11	Household Equipment & DIY	26,122,932	7.44	32,705,620	-20.13
12	Computers	19,705,447	6.19	16,858,774	16.89
13	Drink	18,941,075	5.69	9,067,221	108.90
14	Health & Wellbeing	18,875,655	5.53	17,710,893	6.58
15	Mail Order	13,037,296	14.68	17,034,154	-23.46
16	Electronics, Household Appliances & Tech	12,471,503	4.79	15,795,320	-21.04
17	Media	10,162,770	3.91	10,878,564	-6.58
18	Household FMCG	9,224,421	2.25	10,403,454	-11.33
19	Clothing & Accessories	5,098,836	1.39	6,713,032	-24.05
20	Property	5,053,570	2.42	4,918,967	2.74