Mortgages

Under the Financial Services and Markets Act 2000, radio advertisements for mortgages will need to be approved by an “authorised person”. This means that the advertisement must be “signed off” prior to broadcast and this is usually done by the advertiser’s compliance department. To remind advertisers and broadcasters of this responsibility, Radiocentre clears mortgage scripts with the following wording: “The Financial Services and Markets Act 2000 requires that certain advertisements be approved by an authorised person within the meaning of the Act. A certificate of approval of the completed commercial by the authorised person must be submitted to each radio station. The radio station should not broadcast the commercial without the approval certificate and this Radiocentre Script Clearance Form”