About

Siobhan Kenny has been CEO of Radiocentre for over five years. During that time, she has championed diversity and driven new partnerships while overseeing record advertising revenues and listening figures for the radio and audio industry.

Prior to joining Radiocentre, Siobhan played a key role in bringing the 2012 Olympics to London as a Board Director of the Culture, Media and Sport department. Her background is in political and strategic communication for content businesses going through transformation, including Disney and HarperCollins.

The current Chair of The Arts Foundation, James brings top-level experience of both government and regulatory affairs to Radiocentre. In the 1980s he was a Special Adviser on employment and trade and went on to serve as Political Secretary to the Prime Minister between 1994 and 1997. He was appointed as the government’s first Permanent Secretary for Communications in 2004, overseeing Whitehall’s press, advertising and marketing including the Central Office of Information (COI). Howell is a member of The Marketing Group of Great Britain and a fellow of The Chartered Institute of Public Relations. James worked in commercial radio early in his career as Head of Promotions at Capital Radio in the late 1970s, and was later Director of Corporate Affairs at the BBC between 1987 and 1992. In 1997 James was a founding partner and director of strategic consultancy Brown Lloyd James, and later spent four years at Barclays as Director and then Vice Chairman of Corporate Affairs. After two years in the role of Global Head of Corporate Communications at auction house Christie’s, he became Chief Executive of Quiller in 2014.

Lucy joined Radiocentre as Client Director in 2015, to champion the value and impact of commercial radio among advertisers and agencies. Her mission is to help advertisers See Radio Differently  by highlighting record audiences and the proven brand and business driving effects of the medium. Prior to Radiocentre, Lucy was European Communications Director of global advertising agency J Walter Thompson and before that Editor of the leading trade title Marketing. A regular commentator on advertising and media, she was also The Guardian’s advertising columnist. By some good fortune she was born the same year as commercial radio.

Mark arguably does more than any other individual to demonstrate the value, reach and impact of commercial radio in the UK. In his role of Planning Director at Radiocentre, Mark is responsible for developing its award-winning research and content strategy. He is the architect of the Radiocentre’s highly successful ‘radioGAUGE’, ‘Online Multiplier’, ‘Media & the mood of the nation’, ‘ROI Multiplier’ research projects; and is co-author of the book ‘An advertiser’s guide to better radio advertising’ published by Wiley. In 2015 he received an MBE in the Queen’s New Year’s Honour’s list for services to commercial radio. Before joining Radiocentre, Mark spent 18 years as a strategic media planner on blue-chip clients across a number of agencies, most recently as Communications Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts.

As Head of Customer Training at Radiocentre, Judith’s main responsibility is to increase advertiser and agency understanding of radio as an advertising medium through training workshops, consultancy and presentations. This includes running Radiocentre’s monthly Introduction to Radio Advertising course which she has recently redesigned. Prior to her current role Judith has worked in the fields of research and marketing analysis for many years, both at the RAB and, before that, at Diageo. Her main passion has always been making research and insight interesting and accessible for everyone – without unnecessary jargon or too many horrible charts.

Tara’s role involves delivering the research and insight function at Radiocentre. In addition to managing Radiocentre’s bespoke research and answering insight requests, she is part of the team responsible for delivering the monthly training course, rolling out research studies and delivering advertiser immersion sessions.

Before joining Radiocentre, Tara has worked as a media researcher for multiple Media Owners, including TIME Magazine, The Telegraph and Fox international. She has also worked agency-side at Kinetic WW. However she lives in Chelmsford which boasts the claim to fame of being the Birthplace of Radio, so this feels like a natural progression.

George oversees Radiocentre’s marketing activities to our members, the advertising industry and other external stakeholders through a range of communication and marketing. He also runs the Young Audio Awards, Radiocentre’s awards for young audio talent. George has a background in radio, running the award-winning marketing and commercial activities for the University of Nottingham’s ‘URN’, working at Share Radio and now presenting weekend’s on national station Fun Kids. 

As Head of Membership Marketing, Sarah oversees all Radiocentre marketing and communications to members. After graduating from university, Sarah started her career in magazine publishing but a couple of years later she joined Radiocentre, discovered the wonderful world of radio and hasn’t looked back since.

Jade first joined Radiocentre as Company EA and has since moved into the Advertising team to look after Radiocentre’s marketing activities to our members, the advertising industry and other external stakeholders through a range of communication and marketing. She is also involved in the running and organisation of the Young Audio Awards awards, the first awards shining a spotlight on young audio talent. Jade has previous experience in the fashion industry before joining Radiocentre.

Phoebe is responsible for running Radiocentre’s long-term award-winning radio advertising effectiveness programme Radiogauge. Through Radiogauge, Phoebe provides insights to help advertisers understand the effectiveness of their radio campaigns, presenting regularly to advertising and media customers. Beyond Radiogauge, Phoebe answers ad-hoc requests from advertisers and is part of the presenting team for Radiocentre research.

Matt oversees policy, strategy and public affairs for Radiocentre, providing a collective voice on issues that affect the way radio stations operate. He works closely with government officials, politicians, policy makers and regulators to secure the best possible environment for the medium. In recent years Matt has been instrumental in securing more operational freedom for commercial radio, showcasing its public service role and overseeing the industry response to Covid-19. He has also been at the forefront of developing industry policy on the BBC and led negotiations on music licensing. In 2019 he was appointed to the non-exec role of Secretary General of the Association of European Radio and is a board member of the Broadcast Committee of Advertising Practice. Prior to joining Radiocentre, Matt worked for several membership organisations and trade bodies, as well as in government and parliament.

Michael’s role as Head of Public Affairs is to provide commercial radio with a voice on issues that affect the way radio stations operate, working with government, politicians, policy makers and regulators to secure the best environment for growth and development. This work involves research and strategic planning in order to present positions to a variety of audiences that both represent and regulate the industry.

Prior to joining Radiocentre, Michael worked in Westminster for a Member of Parliament who became first ever Intellectual Property Adviser to the Prime Minister and focused on tackling online piracy. After graduating in Politics, Michael gained a post-graduate qualification in Law.

Yvonne runs the clearance team that pre-vets up to 30,000 radio ad scripts each year in accordance with the industry’s advertising code of practice. She set up radio’s first medium-specific advertising clearance service in 1996 and has been at the helm ever since. Before this she spent five years with the regulatory body the Radio Authority. Yvonne started her career in BBC radio but jumped ship to the commercial sector and has never looked back.

Al’s role in the clearance team is to help ensure that advertising campaigns get to air quickly and in compliance with the Advertising Code, and to ensure that the Script Clearance System works efficiently. Prior to joining Radiocentre he worked for the Broadcast Advertising Clearance Centre working on campaigns for TV and before that at the Advertising Standards Authority investigating complaints against advertising.

Katherine works with the Clearance team to help ensure that radio ad campaigns comply with the BCAP Code. She specialises in approving ads for the gambling sector, financial services, Government campaigns and ads for cosmetic products. After graduating from university, Katherine started her career in magazine publishing but soon tuned into radio, joining the Clearance team in 2000.

Simon joined Radiocentre in 2007. His main areas of expertise are alcohol, cars and the beauty industry. It’s also up to him to make sense of radio ads for financial products. He is a graduate of Christchurch University Canterbury’s Radio, Film and Television course.

Nishi is a Fellow of the Chartered Certified Accountants (FCCA) and looks after all financial matters at Radiocentre, from preparing budgets and forecasts for the Board to managing the monthly payroll and pensions for the company. She also heads up Radiocentre’s HR function and manages all lease related matters for the office’s premises. Working with IT manager, Nishi has oversight of Radiocentre’s IT infrastructure.

Nishi is also involved in negotiations with HMRC on their Radio Industry Guidelines, which concern the tax status of radio presenters.

Scott joined Radiocentre in June 2016. He began his IT career in the education sector, where he created and managed critical IT services in schools for over a decade. He is responsible for all technology at Radiocentre, from the backbone network and servers right down to the handheld devices and printers.

Monika is an AAT student who is actively applying her knowledge whilst handling all day-to-day accounting tasks, finalizing month-end and preparing VAT returns for Radiocentre Ltd. Monika has experience in the office administration and accounting systems within legal, public and private sector organizations.

Before finding her path in finance, Monika completed her Master’s degree in International Relations and Diplomacy at the University of Warsaw.

She is still interested in politics, climate change and a holistic approach to life.