The UK Code of Broadcast Advertising (BCAP Code) and the UK Code of Non Broadcast Advertising (CAP Code) are available to view on the Advertising Standard Authority’s website. Whilst the Codes are easy to read and understand, we publish our own Guidelines to give copywriters practical advice on how we interpret and apply them.

A full index of the Guidelines and Help Notes can be found here.

You can also use the search box below to find out what you need to know or call us on 020 7010 0608 with any copy advice questions.