Special Categories
Special Categories
Ads that fall into certain special categories must be centrally cleared by Radiocentre. This is a specific requirement of the BCAP Code and the ASA will uphold complaints if these categories of advertisement are not submitted for clearance.
The special categories are as follows:
- Consumer credit, investment and complex financial products and services
- Gambling products and services
- Alcohol products
- Medical and health and beauty products and treatments
- Food, nutrition and food supplements
- Slimming products, treatments and establishments
- Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
- Dating and introduction services
- Nicotine-containing e-cigs and e-liquids
- Commercial services offering individual personal and consumer advice
- Environmental claims
- Matters of public controversy including matters of a political or industrial nature
- Religious organisations
- Charitable causes
- Films, DVDs, video, computer and console games that have an 18+ certificate or rating.