Special Categories

Special Categories
Ads that fall into certain special categories must be centrally cleared by Radiocentre. This is a specific requirement of the BCAP Code and the ASA will uphold complaints if these categories of advertisement are not submitted for clearance.
The special categories are as follows:

  • Consumer credit, investment and complex financial products and services
  • Gambling products and services
  • Alcohol products
  • Medical and health and beauty products and treatments
  • Food, nutrition and food supplements
  • Slimming products, treatments and establishments
  • Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
  • Dating and introduction services
  • Nicotine-containing e-cigs and e-liquids
  • Commercial services offering individual personal and consumer advice
  • Environmental claims
  • Matters of public controversy including matters of a political or industrial nature
  • Religious organisations
  • Charitable causes
  • Films, DVDs, video, computer and console games that have an 18+ certificate or rating.
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