Ad Revenues and Forecasts

Commercial radio is currently enjoying positive momentum in terms of both audiences and ad revenues having taken £679 million in 2017, its highest ever figure. This represents a 5.2% increase year on year and builds on 2016’s figure. The below figures show current and historical revenue, share and forecasts for UK commercial radio.


Annual Commercial Radio Revenue (£m’s)

YearLocal (£m)National (£m)Branded Content (£m)Digital (£m)Total (£m)
2017174.3360.3109.734.8679.1
2016166.4338.8113.127.5645.8
2015163.5325.7103.220.4612.8
2014165.8308.5101.1575.4
2013158270108.7536.8
2012152.9287112.8552.7
2011143.5283.9105.1532.5
2010144.3276.2102.6523
2009144.7259.4101.5505.9
2008149.6304.8105.8560.2
2007159.4337.3101.5598.2
2006157.8322.7101.2581.7
2005172.7347.793613.4
2004183.1364.193.7640.9
2003168.7359.375.97603.97
2002149.1342.371.3562.7
2001142.5344.362.1548.9
2000145.4388.460.8594.6
1999153.9310.5n/a464.4
1998160.3257.8n/a418.1
1997151.6202.5n/a354.1
1996136.4172.3n/a308.7
1995120.7150.1n/a270.8
1994103.1117.1n/a220.2
19939187.3n/a178.3
19927467n/a141

Quarterly Commercial Radio Revenue (£m’s)

YearRevs £m’s       Rev YoY Growth %    
LocalNationalBranded ContentDigitalTotalLocalNationalBranded ContentDigitalTotal
Q1 201842.499.727.69.6179.34.111.623.139.312.5
Q4 201744.4101.534.59.8190.20.76.43.517.95
Q3 201744.28625.99.6165.75.75.4-5.842.65.1
Q2 201744.983.426.98.5163.711.411.82.238.911.1
Q1 201740.889.322.46.9159.41.42.6-13.68.1-0.1
Q4 201644.195.433.38.3181.1106.53.631.77.7
Q3 201641.981.727.56.7157.72.84.112.123.75.8
Q2 201640.374.626.46.2147.4-1.2-2.35.232.60.4
Q1 201640.287.125.96.4159.6-4.27.12157.97.3
Q4 201540.189.632.26.3168.2-6.25.314.57.9
Q3 201540.778.424.55.4149-4.29.37.28.7
Q2 201540.876.3254.6146.8-0.3-1.9-2.91.6
Q1 20154281.321.44148.75.410.2-12.27.8
Q4 201442.785.128.1155.9216.8-7.87.4
Q3 201442.571.822.9137.13.512.7-13.44.6
Q2 201440.977.825.8144.59.522.3-1.613.6
Q1 201439.873.824.41385.35.7-53.5
Q4 201341.972.830.5145.28.953.35.7
Q3 20134163.726.4131.13.7-8.2-1.4-3.4
Q2 201337.363.726.2127.2-3.8-13.7-14.6-11.2
Q1 201337.869.825.7133.34.7-6.2-0.6-2.3
Q4 201238.469.329.5137.35.7-3.43.90.5
Q3 201239.669.426.8135.84.1-7.3-2.1-3.2
Q2 201238.873.830.7143.29.79.318.411.2
Q1 201236.174.525.8136.47.16.810.27.5
Q4 201136.371.828.4136.60.4-3.51.8-1.4
Q3 20113874.927.4140.33.319.111.813
Q2 201135.467.525.9128.8011.7-2.95.1
Q1 201133.769.723.4126.9-6-11.2-0.4-8
Q4 201036.274.427.9138.5-3.34.6-2.41
Q3 201036.862.824.5124.13.15.1-13.3
Q2 201035.460.526.7122.51.80.77.42.4
Q1 201035.978.623.5137.9-2.514.70.87.3
Q4 200937.571.128.6137.13.48.35.46.3
Q3 200935.759.824.8120.2-3.7-16.5-13.5-12.4
Q2 200934.86024.8119.7-6.1-16-3.6-10.9
Q1 200936.868.423.4128.6-6.4-28.8-4.1-19.5
Q4 200836.265.627.1129-9.8-21.2-1.1-14.5
Q3 200837.171.628.6137.3-6-12.22.1-7.9
Q2 20083771.525.8134.2-8.4-15.97.3-10.2
Q1 200839.396.124.4159.7-2.19.411.47.3
Q4 200740.283.327.41513.211.41.17.1
Q3 200739.481.628149-0.77.785.4
Q2 200740.48524149.41.23.4-7.90.8
Q1 200739.487.422.1148.90.3-2.80-1.6
Q4 200638.974.827.1140.9-9.7-14.37.7-9.5
Q3 200639.775.825.9141.4-8.2-11.610.4-7.3
Q2 200639.982.226.1148.2-5.44.616.23.5
Q1 200639.289.922.1151.2-11-6.30.8-6.6
Q4 200543.187.325.2155.7-8.2-6.10-5.8
Q3 200543.385.723.5152.5-2.8-5.9-2.8-4.6
Q2 200542.278.622.4143.3-8.5-9.8-9-9.2
Q1 200544.195.921.9162-2.43.511.32.8
Q4 2004479325.2165.21-715.3-1.9
Q3 200444.591.124.1159.83.63.529.26.7
Q2 200446.487.324.7158.312.92.229.28.8
Q1 200445.292.719.7157.618.7820.512.4
Q4 200346.510021.8168.421.510.422.314.7
Q3 20034388.118.7149.710.46.7-2.46.5
Q2 200341.185.419.1145.511.51.914.3
Q1 200338.185.813.4140.38.70.66.63.4
Q4 200238.390.617.9146.8-0.54.48.83.6
Q3 200238.982.619.1140.77.8-0.717.63.8
Q2 200236.983.818.9139.53.3-1.217.22.2
Q1 20023585.415.3135.78.7-4.715.50.5
Q4 200138.586.816.4141.71.3-18.86.6-11.6
Q3 200136.183.216.3135.63.2-11.85.2-6.4
Q2 200135.784.816.1136.6-2.7-17.61-12.2
Q1 200132.289.613.3135.1-9.76.2-4.60.8
Q4 200038106.815.4160.3-3.716.7n/a22.3
Q3 20003594.315.5144.8-1019.2n/a22.7
Q2 200036.7102.916155.5-3.338.6n/a38.7
Q1 200035.784.413.9134-528.7n/a29.9

MAT Commercial Radio Revenue (£m’s)

YearRevs £m’s       Rev YoY Growth %    
LocalNationalBranded ContentDigitalTotalLocalNationalBranded ContentDigitalTotal
Mat Q4 2017174.2360.3109.734.8679.14.76.4-326.35.2
Mat Q3 2017174354.1108.533.3669.97.16.4-330.45.9
MAT Q2 2017171.7349.8110.130.46626.56.1125.56
MAT Q1 2017167341109.628645.63.22.91.823.43.5
MAT Q4 2016166.4338.8113.127.5645.81.849.6355.4
MAT Q3 2016162.4333111.925.5632.8-2.23.7135.4
MAT Q2 2016161.2329.710924.2624.1-44.811.86.1
MAT Q1 2016161.7331.5107.722.7623.6-3.74.99.76.4
MAT Q4 2015163.5325.7103.220.4612.8-1.45.626.5
MAT Q3 2015166.1321.299.114.1600.50.78.4-4.36.3
MAT Q2 2015167.9314.597.48.7588.52.69.1-95.3
MAT Q1 201516831698.24586.2515.3-8.68.3
MAT Q4 2014165.8308.5101.1575.44.914.3-77.2
MAT Q3 2014165296.2103.5564.76.711.1-46.8
MAT Q2 2014163.6288.1107.1558.86.85.8-14.7
MAT Q1 2014160274107.5541.53.5-3-4.6-1.5
MAT Q4 2013158270108.7536.73.3-5.9-3.6-2.9
MAT Q3 2013154.6266.5107.8528.92.5-7.9-3.5-4.2
MAT Q2 2013153272.2108.2533.42.6-7.7-3.6-4.1
MAT Q1 2013154.6282.3112.6549.56-2.24.81.4
MAT Q4 2012152.9287112.8552.76.61.17.33.8
MAT Q3 2012150.8289.4111.7551.95.216.83.3
MAT Q2 2012149.3294.9112.2556.457.410.47.4
MAT Q1 2012145.9288.6107.55422.67.94.95.9
MAT Q4 2011143.5283.9105.1532.5-0.62.82.51.8
MAT Q3 2011143.3286.5104.6534.4-1.551.32.4
MAT Q2 2011142274.4101.7518.1-1.61.7-1.70.1
MAT Q1 2011142.1267.4102.5512-1.1-0.80.8-0.6
MAT Q4 2010144.3276.2102.6523.1-0.36.51.13.5
MAT Q3 2010145.6272.9103.2521.71.47.53.24.9
MAT Q2 2010144.4269.4103.5517.3-0.31.4-0.40.6
MAT Q1 2010143.8269.5101.7515-2.3-2.8-3-2.7
MAT Q4 2009144.7259.4101.5505.6-3.3-14.9-4.1-9.8
MAT Q3 2009143.5253.9100497.4-6.6-21.3-5.7-14.6
MAT Q2 2009144.8265.8103.9514.5-7.1-20.1-1.5-13.4
MAT Q1 2009147.1277.2104.8529.1-7.7-19.91-13.1
MAT Q4 2008149.6304.8105.8560.2-6.1-9.64.3-6.3
MAT Q3 2008153.6322.5106.1582.2-2.9-1.94.8-1
MAT Q2 2008155.9332.5105.5593.9-1.62.96.42.3
MAT  Q1 2008159.3346103.8609.10.98.12.55.1
MAT Q4 2007159.4337.3101.5598.214.50.32.8
MAT Q3 2007158.1328.8101.2588.1-2.4-1.91.9-1.4
MAT Q2 2007158.432399580.4-4.3-6.42.4-4.4
MAT Q1 2007157.9320.2101.2579.3-5.9-6.38.6-3.9
MAT Q4 2006157.8322.7101.2581.7-8.6-7.28.8-5.2
MAT Q3 2006162335.299.3596.5-8.3-5.16.7-4.2
MAT Q2 2006165.6345.296.8607.6-6.9-3.83.4-3.6
MAT Q1 2006167.8341.693.2602.6-7.8-7-2.8-6.6
MAT Q4 2005172.7347.793613.4-5.7-4.5-0.7-4.3
MAT Q3 2005176.6353.393622.9-3.3-4.82.9-3.3
MAT Q2 2005177.8358.793.7630.2-1.8-2.510.3-0.6
MAT Q1 2005182367.495.9645.33.50.320.93.9
MAT Q4 2004183.1364.193.7640.98.61.323.36.1
MAT Q3 2004182.7371.190.3644.113.86.125.510.6
MAT Q2 2004181.1368.184.9634.115.86.917.210.6
MAT Q1 2004175.8366.279.3621.315.56.89.89.5
MAT Q4 2003168.7359.37660413.14.96.67.3
MAT Q3 2003160.5349.972582.47.53.43.14.4
MAT Q2 2003156.4344.472.4573.26.81.68.23.8
MAT Q1 2003152.2342.872.3567.34.70.812.63.2
MAT Q4 2002149.1342.371.3562.74.6-0.614.72.5
MAT Q3 2002149.3338.569.8557.65.1-7.114.3-1.7
MAT Q2 2002146.5339.166.9552.53.9-9.711.1-4.2
MAT Q1 2002145.3340.164.2549.62.4-13.66.7-7.7
MAT Q4 2001142.5344.362.1548.9-2-11.42.2-7.7
MAT Q3 2001142.1364.461.1567.6-3.3-2.30.4
MAT Q2 2001140.9375.560.3576.7-6.54.97.1
MAT Q1 2001141.9393.760.1595.7-6.619.520.3
MAT Q4 2000145.4388.460.8594.6-5.525.128
MAT Q3 2000146.9373.1520-6.526.825.3
MAT Q2 2000150.7357.9508.6-4.229.924.4
MAT Q1 2000152329.3481.3-5.521.214.5
MAT Q4 1999153.9310.5464.4-420.411.1
MAT Q3 1999157.1294.3451.4-1.822.512.8
MAT Q2 1999157.3275.6432.9-1.219.511
MAT Q1 1999160.8271.7432.54.428.518.3
MAT Q4 1998160.3257.8418.15.727.318.1
MAT Q3 1998159.9240.3400.28.624.117.4
MAT Q2 1998159.2230.6389.810.924.418.5
MAT Q1 1998154.1211.5365.68.619.614.7
MAT Q4 1997151.6202.5354.111.117.514.7
MAT Q3 1997147.2193.7340.911.515.213.6
MAT Q2 1997143.6185.3328.911.313.312.4
MAT Q1 1997141.8176.9318.713.113.213.2
MAT Q4 1996136.4172.3308.713.114.814
MAT Q3 1996132168.1300.11317.515.5
MAT Q2 1996129163.5292.515.720.918.5
MAT Q1 1996125.4156.3281.718.822.420.8
MAT Q4 1995120.7150.1270.817.128.223
MAT Q3 1995116.7143.1259.81732.224.9
MAT Q2 1995111.6135.2246.814.935.125.2
MAT Q1 1995105.5127.7233.21138.624.6
MAT Q4 1994103.1117.1220.213.334.123.4
MAT Q3 199499.8108.220814.940.126.8
MAT Q2 199497.1100.1197.219.34029
MAT Q1 199495.192.1187.223.434.928.8
MAT Q4 19939187.3178.32330.326.4
MAT Q3 199386.977.2164.121.717.919.9
MAT Q2 199381.471.5152.916.9913.1
MAT Q1 19937768.3145.315.23.49.3
MAT Q4 1992746714113.45.39.4
MAT Q3 199271.465.5136.911.14.98.1
MAT Q2 199269.665.6135.25.55.25.3
MAT Q1 199266.966.1133-4.45.60.3

Radio’s share of the Quarterly Display Market

In order to measure Commercial Radio’s growth relative to other media, we calculate radio’s share of total advertising revenue. This is based on Commercial Radio’s direct competitive set i.e. the display advertising marketplace.

YearTotal Display (M’s)Year-on-Year Growth (%)Radio Share (%)
Q3 20172726.90.35.7
Q2 20172762.60.85.6
Q1 20172721-1.25.6
Q4 20163198.40.65.4
Q3 201627181.85.6
Q2 20162,741.61.65.2
Q1 20162,754.90.75.6
Q4 20153,178.57.75.1
Q3 20152,668.99.55.4
Q2 20152,697.255.3
Q1 20152,735.313.55.3
Q4 20142,950.06.95.3
Q3 20142,438.15.75.6
Q2 20142,568.610.15.6
Q1 20142,409.65.85.7
Q4 20132,759.54.25.3
Q3 20132,306.03.65.7
Q2 20132,332.5-5.15.5
Q1 20132,276.9-0.75.9
Q4 20122,647.8-0.65.2
Q3 20122,225.20.16.1
Q2 20122,457.94.15.8
Q1 20122,293.90.75.9
Q4 20112,665.1-1.65.1
Q3 20112,222.6-0.86.3
Q2 20112,360.4-2.25.5
Q1 20112,278.915.6
Q4 20102,707.99.25.1
Q3 20102,240.1135.5
Q2 20102,414.218.45.1
Q1 20102,255.610.36.1
Q4 20092479.7-0.25.5
Q3 20091982-186
Q2 20092039.5-186
Q1 20092044.1-17.36.4
Q4 20082485.3-9.65.2
Q3 20082253.7-6.66.1
Q2 20082469.4-1.15.4
Q1 20082450.12.26.5
Q4 20072724.34.55.5
Q3 20072411.76.56.2
Q2 20072497.41.16
Q1 20072397.61.36.2
Q4 20062607.9-2.25.4
Q3 20062263.9-2.56.2
Q2 20062471.53.76
Q1 20062367.7-2.46.4
Q4 20052667.5-0.65.8
Q3 20052320.81.66.6
Q2 20052382.4-16
Q1 2005242710.36.7
Q4 20042682.75.56.2
Q3 20042285.27.17
Q2 200424077.46.6
Q1 200422014.67.2
Q4 20032543.83.66.6
Q3 20032133.10.97
Q2 20032240.21.26.5
Q1 20032103.92.46.7
Q4 20022454.57.26
Q3 20022113.14.36.7
Q2 200222131.46.3
Q1 20022054.1-9.36.6
Q4 20012290.6-96.2
Q3 20012026.8-66.7
Q2 20012183.4-9.46.3
Q1 20012264.15.76
Q4 2000251656.4
Q3 20002156.56.26.7
Q2 20002411.115.56.5
Q1 20002142.112.46.3

Radio’s share of the Annual Display Market

In order to measure Commercial Radio’s growth relative to other media, we calculate radio’s share of total advertising revenue. This is based on Commercial Radio’s direct competitive set i.e. the display advertising marketplace.

YearTotal Display (M’s)Year-on-Year Growth (%)Radio Share (%)
MAT Q1 201811770.84.5%5.6%
MAT Q4 201711606.12.9%5.6%
MAT Q3 201711413.11.4%5.6%
MAT Q2 201711327.61%5.6%
MAT Q1 201711266.50.9%5.5%
MAT Q4 2016112761.3%5.5%
MAT Q3 201611252.73%5.4%
MAT Q2 201611214.64.6%5.3%
MAT Q1 201611167.15.55.4%
MAT Q4 201511136.58.5%5.3%
MAT Q3 2015109308.2%5.4%
MAT Q2 201510717.47.3%5.4%
MAT Q1 2015105888.3%5.5%
MAT Q4 201410260.16%5.6%
MAT Q3 201410097.35.6%5.6%
MAT Q2 20149989.35.3%5.6%
MAT Q1 201497801.8%5.5%
MAT Q4 20139674.90.5%5.5%
MAT Q3 20139563.2-0.8%5.5%
MAT Q2 20139482.4-1.6%5.6%
MAT Q1 20139607.80.7%5.7%
MAT Q4 20129624.81%5.7%
MAT Q3 20129642.10.8%5.7%
MAT Q2 20129639.50.5%5.8%
MAT Q1 20129542-1%5.7%
MAT Q4 20119527.1-0.9%5.6%
MAT Q3 20119569.81.9%5.6%
MAT Q2 20119587.35%5.4%
MAT Q1 20119641.110.1%5.3%
MAT Q4 20109617.8112.6%5.4%
MAT Q3 20109389.609.8%5.6%
MAT Q2 20109131.523.5%5.7%
MAT Q1 20108756.77-5.4%5.9%
MAT Q4 20098545.25-11.5%5.9%
MAT Q3 20098550.87-13.6%5.8%
MAT Q2 20098822.56-12.3%5.8%
MAT Q1 20099252.54-8.2%5.7%

Industry Revenue Forecasts

The following details latest revenue forecasts, as published by the AA. Please note that Radiocentre does not compile its own forecasts of advertising expenditure.

Advertising Association – short-term forecasts

Figures are quoted in current prices. The AA calculation for display advertising is the same as that used by Radiocentre and includes agency commission but excludes production costs, directories and cinema. Radio revenues include Branded Content

Quarterly Data

 Radio Revenue (M's)year-on-year growthTotal display revenue (M's)year-on-year growth% Radio share
Q2 18162.74.8%29044.5%5.6%
Q3 18162.64.1%2869.24.3%5.7%
Q4 18187.64.0%3474.23.9%5.4%
Q1 19172.71.8%3014.24.1%5.7%
Q2 19170.14.5%3021.94.1%5.6%
Q3 19169.14.0%2998.64.5%5.6%
Q4 18195.54.2%3624.84.3%5.4%
Q1 20180.74.6%3151.44.6%5.7%

Publication date: August 2018

Annual Data

 Radio Revenue (M’s)year-on-year growthTotal display revenue (M’s)year-on-year growth% Radio shar e
20186835.9%121434.6%5.6%
20197073.6%126604.3%5.6%

Publication date: August 2018