Solicitors wishing to advertise must be registered with the Solicitors Regulation Authority (SRA) if they practise in England, with the Law Society of Northern Ireland if they practise in Northern Ireland and the Law Society of Scotland if they practise in Scotland.
Advertisements for conditional fee arrangements which claim “no win, no fee” must not mislead listeners into believing that they will not incur any costs at all if this is not accurate. Such claims should be suitably qualified if the client is (or may be) required to pay any costs or fees (including those of the other party), such as insurance premiums or disbursements, (e.g. via a tag such as “subject to insurance and disbursements”).
Solicitors must not offer any financial or other benefit as an inducement to pursue a personal injury claim, e.g. an advance on possible future compensation.
If the script promotes personal injury claims/compensation following accidents, it needs to qualify that claims are only pursued if the consumer was not liable, (e.g. via a tag such as “if it was not your fault’ or ‘see if you have a claim”).
Claims management companies, dealing with mis-sold PPI or package accounts, must be registered with the Financial Conduct Authority.