Nicotine Replacement & Quitting Smoking
Nicotine Replacement Therapy (NRT) products must hold a Marketing Authorisation from the MHRA. Ads for NRT must make clear that the product contains nicotine and state “always read the label/leaflet”.
Ads must also make clear that giving up smoking is dependent on willpower (e.g. “if you’re determined to quit, try …”).
The copy must not state that the deterrent can “cure” those addicted to smoking or state that the product/treatment is 100% guaranteed.