Research Report

Profit Driving Radio

Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can impact ROI.

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Radio fact 36m

commercial radio listeners every week

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Highways England
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Commercial radio
at a glance

With 36m weekly listeners tuning in for 13 hours each week, and 372 stations broadcasting 24 hours a day, commercial radio has a huge amount to offer advertisers.

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Radio fact 16%

of the media day is spent listening to radio

Daily Press Summary Friday
15th February read more Daily Press Summary | Friday 15 February 2019
Radio fact X2

people are twice as happy when listening to radio

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Toyota
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Commercial radio people

Find out more about the people in commercial radio, some of the diversity initiatives underway and the amazing opportunities for young people

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Radio advertising tools

Instant access to relevant data and creative stimulus

Our range of tools offer a quick way to improve the effectiveness of your radio creativity and planning, whether its to improve ROI, compare different media or get music inspiration.

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Research Report

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.

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Radio fact 75%

of all audio listening comes from live radio

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Dove – Autotune
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