Research FCC76BDB-51BD-43E6-8B68-1851FC95530F

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies

Creative Insight

Listen Up!

Emotion's defining role in audio advertising effectiveness.

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Effectiveness Insight

Radio: an advertisers friend in a cost-of-living crisis

How radio advertising can help to support your business during an economic slowdown.

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Listener Insight

Generation Audio

Why commercial audio is growing and how advertisers can benefit.

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Effectiveness Insight

Radio: The Brand Multiplier

Using audio advertising to expand your brand.

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Creative Insight

Strike a Chord

How music enhances brand communication.

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Listener Insight

Radio and the Road Ahead

How radio road trips can help brands to tap into returning consumer confidence and drive sales

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Listener Insight

New ways of working, new ways of connecting

Helping brands forge meaningful connections in a working from home world.

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Effectiveness Insight

Big Audio Datamine

What big data tells us about how radio advertising helps brands create and convert demand

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Effectiveness Insight

Re-Evaluating Media for Recovery

Understanding the true value of media for growing brands during challenging times

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Effectiveness Insight

Profit Driving Radio

Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can impact ROI.

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Effectiveness Insight

Building Shelf Awareness

Quantifying radio's last-minute influence for FMCG brands

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Effectiveness Insight

Hear and Now

How targeting people at relevant times helps turbocharge ad effectiveness.

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Effectiveness Insight

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.

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Listener Insight

Getting Vocal

A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.

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Effectiveness Insight

Radio: The ROI Multiplier

In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.

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Creative Insight

Turning Art Into Science

‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

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Effectiveness Insight

Radio: The Emotional Multiplier

A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration

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Effectiveness Insight

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline

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Effectiveness Insight

Making Waves

Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.

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Effectiveness Insight

Word of Mouse

This study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the

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Creative Insight

A Word in your Ear

This publication is part of the programme of activity designed to further people’s understanding of how to make branded content.

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Listener Insight

You Can’t Close Your Ears

How radio helps brands reach out, and cut through, in an “ad avoidance world”.

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Effectiveness Insight

Radio: The Sales Multiplier

The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.

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Effectiveness Insight

The Radio Multiplier Study – Ad Awareness

How radio drives ad awareness four times more cost-effectively than TV.

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Effectiveness Insight

Newslink Recall Research

Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising

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