Research

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight

Effectiveness Insight, Research Report

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.

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Listener Insight, Research Report

Getting Vocal

A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.

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Effectiveness Insight, Research Report

Radio: The Brand Multiplier

Expand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how audio advertising helps brands grow cost-effectively.

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Creative Insight, Research Report

Strike a Chord

Working at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that ads which use music score more highly across a range of effectiveness measures.

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Listener Insight, Research Report

Audio Now

Radio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.

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Effectiveness Insight, Research Report

Radio: The ROI Multiplier

In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.

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Creative Insight, Research Report

Turning Art Into Science

‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

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Effectiveness Insight, Research Report

Radio: The Emotional Multiplier

A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration

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Effectiveness Insight, Research Report

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline media influences actual consumer interaction with brands online.

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Effectiveness Insight, Research Report

Making Waves

Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.

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Effectiveness Insight, Research Report

Word of Mouse

This study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the web.

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Creative Insight, Research Report

A Word in your Ear

This publication is part of the programme of activity designed to further people’s understanding of how to make branded content.

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Listener Insight, Research Report

You Can’t Close Your Ears

How radio helps brands reach out, and cut through, in an “ad avoidance world”.

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Effectiveness Insight, Research Report

Radio: The Sales Multiplier

The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.

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Effectiveness Insight, Research Report

The Radio Multiplier Study – Ad Awareness

How radio drives ad awareness four times more cost-effectively than TV.

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Effectiveness Insight, Research Report

Newslink Recall Research

Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising

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