Research

New ways of working, new ways of connecting

COVID audience survey 4 – Staying Connected During Lockdown 2

Radio listening surges during November lockdown.

Re-Evaluating Media for Recovery

Understanding the true value of media for growing brands during challenging times

COVID audience survey 3: Radio and the Road to Recovery

How brands can benefit from evolving listener behaviour.

COVID audience survey 2: Bounce-Back and Beyond

Spending intentions of listeners as lockdown relaxes.

COVID audience survey 1: Staying Connected During the COVID-19 Crisis

How the coronavirus crisis has changed listening behaviour in the short-term.

Profit Driving Radio

Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can impact ROI.

Building Shelf Awareness

Quantifying radio's last-minute influence for FMCG brands

Hear and Now

How targeting people at relevant times helps turbocharge ad effectiveness.

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.

Getting Vocal

A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.

Radio: The Brand Multiplier

Expand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how audio advertising helps brands grow cost-effectively.

Strike a Chord

Working at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that ads which use music score more highly across a range of effectiveness measures.

Audio Now

Radio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.

Radio: The ROI Multiplier

In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.

Turning Art Into Science

‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

Radio: The Emotional Multiplier

A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline media influences actual consumer interaction with brands online.

Making Waves

Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.

Word of Mouse

This study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the web.

A Word in your Ear

This publication is part of the programme of activity designed to further people’s understanding of how to make branded content.

You Can’t Close Your Ears

How radio helps brands reach out, and cut through, in an “ad avoidance world”.

Radio: The Sales Multiplier

The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.

The Radio Multiplier Study – Ad Awareness

How radio drives ad awareness four times more cost-effectively than TV.

Newslink Recall Research

Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising