Effectiveness Insight, Creative Insight, Research Report
Profit Driving Radio
Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can impact ROI.
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Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight
Effectiveness Insight, Research Report
Re-evaluating Media
Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.
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Getting Vocal
A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.
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Radio: The Brand Multiplier
Expand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how audio advertising helps brands grow cost-effectively.
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Strike a Chord
Working at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that ads which use music score more highly across a range of effectiveness measures.
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Audio Now
Radio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.
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Radio: The ROI Multiplier
In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.
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Turning Art Into Science
‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.
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Radio: The Emotional Multiplier
A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration
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Radio: The Online Multiplier
In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline media influences actual consumer interaction with brands online.
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Making Waves
Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.
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Word of Mouse
This study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the web.
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A Word in your Ear
This publication is part of the programme of activity designed to further people’s understanding of how to make branded content.
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You Can’t Close Your Ears
How radio helps brands reach out, and cut through, in an “ad avoidance world”.
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Radio: The Sales Multiplier
The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.
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The Radio Multiplier Study – Ad Awareness
How radio drives ad awareness four times more cost-effectively than TV.
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Newslink Recall Research
Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising
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