Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight
Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.
read more read moreA look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.
read more read moreExpand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how audio advertising helps brands grow cost-effectively.
read more read moreWorking at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that ads which use music score more highly across a range of effectiveness measures.
read more read moreRadio is now part of a much wider audio ecology. There used to be two choices for listeners – live radio, or your own music collection.
read more read moreIn a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.
read more read more‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.
read more read moreA potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration
read more read moreIn a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline media influences actual consumer interaction with brands online.
read more read moreAggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.
read more read moreThis study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the web.
read more read moreThis publication is part of the programme of activity designed to further people’s understanding of how to make branded content.
read more read moreHow radio helps brands reach out, and cut through, in an “ad avoidance world”.
read more read moreThe Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.
read more read moreHow radio drives ad awareness four times more cost-effectively than TV.
read more read moreUnderstanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising
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