Effectiveness Insight
Speed of Sound
This study examines the rapid growth in listening across the continually evolving UK commercial audio* landscape and reviews the increasing advantage that digital audio presents for advertisers.
Research
Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies
Effectiveness Insight
Radio: The Performance Multiplier
How re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau.
Creative Insight
Listener Insight
Generation Audio
Why commercial audio is growing and how advertisers can benefit.
Policy Research
Commercial radio: Stronger than ever
An action plan for the commercial radio sector
Effectiveness Insight
Radio: an advertisers friend in a cost-of-living crisis
How radio advertising can help to support your business during an economic slowdown.
Effectiveness Insight
Big Audio Datamine
What big data tells us about how radio advertising helps brands create and convert demand
Effectiveness Insight
Audio Now
Precursor to Radiocentre’s Generation Audio study, Audio Now identifies six need states met by audio, explores the drivers of growth in commercial audio listening and the opportunities this provides for
Policy Research
Breaking News: How commercial radio cuts through with listeners in a general election
This report explores the news consumption habits of commercial radio listeners, with a specific focus on updates during elections.
Policy Research
Beyond the Bubble
Exploring how commercial radio connects with parts of the population that other media cannot reach in the same way
Policy Research
Value exchange between radio and voice assistant platforms
Radio services are facing a once in a generation technology shift in terms of how it is distributed, moving from broadcast to IP distribution.
Policy Research
Radio prominence on smart speakers
Radiocentre and Department for Culture, Media and Sport commissioned MTM to produce analysis which assesses whether there is a need or not for intervention to support the future of radio
Listener Insight
Radio and the Road Ahead
How radio road trips can help brands to tap into returning consumer confidence and drive sales
Listener Insight
New ways of working, new ways of connecting
Helping brands forge meaningful connections in a working from home world.
Policy Research
Policy Research
Breaking News
This report highlights new research that explores commercial radio listeners’ views on news and trust.
Policy Research
Policy Research
Policy Research
Action Stations
Action Stations highlights the public value of commercial radio, with a particular focus on local news and information, community and social action, music, technology and innovation, as well as commercial
Effectiveness Insight
Re-Evaluating Media for Recovery
Understanding the true value of media for growing brands during challenging times
Effectiveness Insight
Profit Driving Radio
Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can impact ROI.
Effectiveness Insight
Building Shelf Awareness
Quantifying radio's last-minute influence for FMCG brands
Effectiveness Insight
Hear and Now
How targeting people at relevant times helps turbocharge ad effectiveness.
Effectiveness Insight
Re-evaluating Media
Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media ever undertaken.
Listener Insight
Getting Vocal
A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a voice-activated future.
Creative Insight
Effectiveness Insight
Radio: The ROI Multiplier
In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset.
Creative Insight
Turning Art Into Science
‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.
Effectiveness Insight
Effectiveness Insight
Radio: The Emotional Multiplier
A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that the medium should be given far greater consideration
Effectiveness Insight
Radio: The Online Multiplier
In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? This study quantifies how exposure to offline
Effectiveness Insight
Making Waves
Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the purchase funnel.
Effectiveness Insight
Word of Mouse
This study offers review of existing research into the way radio and the internet are consumed, how they work together and how radio commercials can influence the way people search the
Creative Insight
A Word in your Ear
This publication is part of the programme of activity designed to further people’s understanding of how to make branded content.
Effectiveness Insight
Listener Insight
You Can’t Close Your Ears
How radio helps brands reach out, and cut through, in an “ad avoidance world”.
Effectiveness Insight
The Radio Multiplier Study – Ad Awareness
How radio drives ad awareness four times more cost-effectively than TV.
Effectiveness Insight
Newslink Recall Research
Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising