The coronavirus pandemic is by no means over and we are therefore still in uncharted waters. The true extent of the economic impact of an extended lockdown is as yet unclear but it will undoubtedly be severe.
Commercial radio, which is entirely funded by advertising revenue, has not only continued to provide vital public value to its 36 million listeners but increased its essential news and information.
A force for good explores how radio has a unique and important role to play in times of emergency, uniting the nation.
On average, local commercial radio has delivered 25% more and 28% longer news bulletins
The Audio Content Fund green lit 28 new public service projects in its emergency coronavirus round
The Mental Health Minute, now in its third year, broadcast on over 500 stations
- Since lockdown, 85% are listening to the same amount of radio or more
Commercial radio reaches 62% of BAME audiences (BBC is at 42%)