Policy Research
Breaking News: How commercial radio cuts through with listeners in a general election
This report explores the news consumption habits of commercial radio listeners, with a specific focus on updates...
Research
Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies
Policy Research
Commercial radio: Stronger than ever
An action plan for the commercial radio sector
Policy Research
Value exchange between radio and voice assistant platforms
Radio services are facing a once in a generation technology shift in terms of how it is...
Policy Research
Radio prominence on smart speakers
Radiocentre and Department for Culture, Media and Sport commissioned MTM to produce analysis which assesses whether there...
Policy Research
Beyond the Bubble
Exploring how commercial radio connects with parts of the population that other media cannot reach in the...
Policy Research
Policy Research
Breaking News
This report highlights new research that explores commercial radio listeners’ views on news and trust.
Policy Research
Policy Research
Policy Research
Action Stations
Action Stations highlights the public value of commercial radio, with a particular focus on local news and...