Research

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight

Effectiveness Insight

Big Audio Datamine

What big data tells us about how radio advertising helps brands create and convert demand

read more read more
Effectiveness Insight

Re-Evaluating Media for Recovery

Understanding the true value of media for growing brands during challenging times

read more read more
Effectiveness Insight

Profit Driving Radio

Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can...

read more read more
Effectiveness Insight

Building Shelf Awareness

Quantifying radio's last-minute influence for FMCG brands

read more read more
Effectiveness Insight

Hear and Now

How targeting people at relevant times helps turbocharge ad effectiveness.

read more read more
Effectiveness Insight

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media...

read more read more
Effectiveness Insight

Radio: The Brand Multiplier

Expand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how...

read more read more
Effectiveness Insight

Radio: The ROI Multiplier

In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return...

read more read more
Effectiveness Insight

Radio: The Emotional Multiplier

A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that...

read more read more
Effectiveness Insight

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers...

read more read more
Effectiveness Insight

Making Waves

Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the...

read more read more
Effectiveness Insight

Word of Mouse

This study offers review of existing research into the way radio and the internet are consumed, how...

read more read more
Effectiveness Insight

Radio: The Sales Multiplier

The Radio Sales Multiplier Study was designed to measure the effect that radio advertising has on sales.

read more read more
Effectiveness Insight

The Radio Multiplier Study – Ad Awareness

How radio drives ad awareness four times more cost-effectively than TV.

read more read more
Effectiveness Insight

Newslink Recall Research

Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising

read more read more