Research

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight

Effectiveness Insight, Creative Insight, Research Report

Profit Driving Radio

Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can...

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Effectiveness Insight, Research Report

Re-evaluating Media

Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media...

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Effectiveness Insight, Research Report

Radio: The Brand Multiplier

Expand your mind to expand your brand with Radio: the Brand Multiplier. This study looks at how...

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Effectiveness Insight, Research Report

Radio: The ROI Multiplier

In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return...

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Effectiveness Insight, Research Report

Radio: The Emotional Multiplier

A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that...

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Effectiveness Insight, Research Report

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers...

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