Tuning In
The audio market
Why use radio?
How to do it
Clearance
Search

Tuning In

The audio market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

Why use radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

How to do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

Clearance

To enquire about ad clearance call 020 7010 0608 in office hours, 07710 400276 outside of hours or clearance@radiocentre.org

Research

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight

Creative Insight

Strike a Chord

Working at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that...

Turning Art Into Science

‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

A Word in your Ear

This publication is part of the programme of activity designed to further people’s understanding of how to make branded...