Research

Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies or filter by the type of insight

Creative Insight

Strike a Chord

Working at a subtle, almost subliminal level, music can trigger an emotional response. This study shows that...

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Creative Insight

Turning Art Into Science

‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.

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Creative Insight

A Word in your Ear

This publication is part of the programme of activity designed to further people’s understanding of how to make branded...

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