Effectiveness Insight
High Gain Audio
High Gain Audio demonstrates that audio is among the most-profitable media for advertisers and delivers notably higher...
Research
Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies
Effectiveness Insight
Radio: The Performance Multiplier
How re-allocating media budget to radio advertising helps brands punch through ‘the performance plateau’ and drive web...
Policy Research
Commercial radio: A force for good
Reaching 40 million people each week, commercial radio provides audiences with a diverse mix of music, entertainment,...
Effectiveness Insight
Speed of Sound
This study examines the rapid growth in listening across the continually evolving UK commercial audio landscape and...
Creative Insight
Listener Insight
Generation Audio
Why commercial audio is growing and how advertisers can benefit.
Policy Research
Commercial radio: Stronger than ever
An action plan for the commercial radio sector
Effectiveness Insight
Radio: an advertisers friend in a cost-of-living crisis
How radio advertising can help to support your business during an economic slowdown.
Effectiveness Insight
Big Audio Datamine
What big data tells us about how radio advertising helps brands create and convert demand
Effectiveness Insight
Audio Now
Precursor to Radiocentre’s Generation Audio study, Audio Now identifies six need states met by audio, explores the...
Policy Research
Breaking News: How commercial radio cuts through with listeners in a general election
This report explores the news consumption habits of commercial radio listeners, with a specific focus on updates...
Policy Research
Beyond the Bubble
Exploring how commercial radio connects with parts of the population that other media cannot reach in the...
Policy Research
Value exchange between radio and voice assistant platforms
Radio services are facing a once in a generation technology shift in terms of how it is...
Policy Research
Radio prominence on smart speakers
Radiocentre and Department for Culture, Media and Sport commissioned MTM to produce analysis which assesses whether there...
Listener Insight
Radio and the Road Ahead
How radio road trips can help brands to tap into returning consumer confidence and drive sales
Listener Insight
New ways of working, new ways of connecting
Helping brands forge meaningful connections in a working from home world.
Listener Insight
COVID audience survey 4 – Staying Connected During Lockdown 2
Radio listening surges during November lockdown.
Listener Insight
COVID audience survey 3: Radio and the Road to Recovery
How brands can benefit from evolving listener behaviour.
Listener Insight
COVID audience survey 2: Bounce-Back and Beyond
Spending intentions of listeners as lockdown relaxes.
Listener Insight
COVID audience survey 1: Staying Connected During the COVID-19 Crisis
How the coronavirus crisis has changed listening behaviour in the short-term.
Policy Research
Breaking News
This report highlights new research that explores commercial radio listeners’ views on news and trust.
Policy Research
Policy Research
Policy Research
Action Stations
Action Stations highlights the public value of commercial radio, with a particular focus on local news and...
Effectiveness Insight
Re-Evaluating Media for Recovery
Understanding the true value of media for growing brands during challenging times
Effectiveness Insight
Profit Driving Radio
Building on Ebiquity’s Re-evaluating Media, Profit Driving Radio shows how increasing radio investment and improving creativity can...
Effectiveness Insight
Building Shelf Awareness
Quantifying radio's last-minute influence for FMCG brands
Effectiveness Insight
Hear and Now
How targeting people at relevant times helps turbocharge ad effectiveness.
Effectiveness Insight
Re-evaluating Media
Conducted independently by Ebiquity, read one of the most in-depth studies on the relative value of media...
Listener Insight
Getting Vocal
A look at ownership and usage of screen-less voice-activated devices and how brands might adapt to a...