Creative Insight
Research
Commercial radio has more publicly available effectiveness research than any other medium. Browse through our studies
Effectiveness Insight
Radio: The ROI Multiplier
In a world first, this study evaluates radio advertising effectiveness in detail in terms of revenue return...
Creative Insight
Turning Art Into Science
‘Turning Art Into Science’ aims to help advertisers and their agencies develop richer learning about radio creative effectiveness.
Effectiveness Insight
Effectiveness Insight
Radio: The Emotional Multiplier
A potent reminder of the influential emotional role that radio plays in people’s lives and suggest that...
Effectiveness Insight
Radio: The Online Multiplier
In a media world increasingly dominated by the internet and search engines, how do you ensure customers...
Effectiveness Insight
Making Waves
Aggregates the data from bespoke advertiser research and reveals how radio advertising can deliver results throughout the...
Effectiveness Insight
Word of Mouse
This study offers review of existing research into the way radio and the internet are consumed, how...
Creative Insight
A Word in your Ear
This publication is part of the programme of activity designed to further people’s understanding of how to make branded...
Effectiveness Insight
Listener Insight
You Can’t Close Your Ears
How radio helps brands reach out, and cut through, in an “ad avoidance world”.
Effectiveness Insight
The Radio Multiplier Study – Ad Awareness
How radio drives ad awareness four times more cost-effectively than TV.
Effectiveness Insight
Newslink Recall Research
Understanding the impact of Newslink vs. standard breaks, spot length and listener activity-related advertising