Coronavirus

Representing the radio industry during COVID-19

Throughout the pandemic radio has been a comfort to millions of listeners across the UK, proven to make audiences happy, keep them company and provide vital news.

Through radio, advertisers have a unique opportunity to reach millions of people who are tuning in more than ever before. As the industry body for commercial radio in the UK, Radiocentre’s key responsibility at times like this is to ensure radio stations have the support they need and sales teams, agencies and advertisers have the tools required to utilise the medium. This page provides resources to help do that.

We’re all still contactable as usual, so please do get in touch with any specific queries. Stay up to date with the latest developments with our Daily Press Summary and newsletter – sign up here.

Key resources

Rescue remedy

How radio can help advertisers get through the current crisis

More information
Rescue remedy

Tuning In sessions

In need of expert advice? We regularly host livestream events on how to get the most out of radio advertising

More information
Tuning In sessions

Grow your business with radio

Radio is a fantastic medium for small and medium sized businesses that are looking to grow

More information
Grow your business with radio
New report

Re-Evaluating Media for Recovery

Understanding the true value of media for growing brands during challenging times.

New audience research

Beyond the Bubble

Exploring how commercial radio connects with parts of the population that other media cannot reach in the same way.

Latest COVID-19 News
New report

Commercial Radio: A force for good

Our new report highlights the important public value that our sector has provided during the coronavirus pandemic.

New audience research

Bounce Back and Beyond

Our new report looks at the spending intentions of listeners as lockdown relaxes, and how radio can play a role in their decision making. Download the report below.

Supporting stations and listeners

60 Second Support

Radiocentre has teamed up with the Royal Foundation’s Heads Together initiative and ten leading mental health charities to create a new series offering advice and activities to support listeners mental wellbeing. The series is available to all commercial and community radio stations and is currently running on over 100 stations, offering millions of listeners practical tips and advice to help them better support their mental health during the coronavirus pandemic.

Where next?

Our research

Our research

Our tools

Our tools

Keeping the nation smiling

Keeping the nation smiling