Our flagship radio and audio conference

Les Binet is a global authority on marketing effectiveness, having won more effectiveness awards than anyone else in the industry. He’s a sought-after speaker, consultant and trainer, and his books have sold tens of thousands of copies. He serves on the Senior Advisory Board of the Journal of Advertising Research and is a Visiting Professor at Ravensbourne University.

Les will share insights from his latest major research project ‘Go Big or Go Home’ and discuss the role audio plays in attaining bigger advertising effects.

Published by the IPA and co-written with Will Davis, ‘Go Big or Go Home’ argues that advertising is becoming more efficient but less effective, and challenges the industry to move beyond short-termism and narrow metrics to unlock real business growth. At Tuning In, Les will explore what that means for audio specifically, in his session titled ‘Go Loud or Go Home’.

Andrew champions modern marketing effectiveness in a no-nonsense, practical way. Responsible for System1’s thought leadership, global partnerships, and advertising research business, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix. He trained as a doctor, grew brands for Diageo and Bacardi, and is now on a mission to make effectiveness for everyone reaching 1mil+ a week on LinkedIn and his weekly column in The Drum. Recently named one of Fortune and Advertising Week’s “Great Minds”.

Andrew will present first-of-its-kind global evidence of audio’s power to drive profit and trust. The findings are based on analysis of more than 1,250 campaigns from the Effie x System1 global databank spanning 17 years and were originally presented by Mark Ritson in Cannes.

The event will be opened by Radiocentre’s CEO Matt Payton who will give a market overview and set the stage for a morning of insightful discussions.