Our flagship radio and audio conference

Broadcaster, journalist and former political advisor Tom Swarbrick will host Tuning In 2026.

Tom is among the most recognisable voices in British talk radio as host of LBC’s Drivetime show every weekday from 4pm. 

On top of hosting the morning conference, Tom will also share a political outlook now that Andy Burnham has become Prime Minister and the UK sets a new course.

Katherine is a comedian, writer, presenter and actress known for her sharp observational humour – Katherine hosts the popular Bauer Media podcast, What’s My Age Again. After beginning her stand-up career in Canada, she moved to the UK and became a familiar face on shows including 8 Out of 10 Cats, Mock the Week and Taskmaster. Ryan has also fronted her own Netflix series, The Duchess, and several stand-up specials, earning acclaim for her candid, witty takes on modern life, relationships and celebrity culture.

Katherine will join Chief Creative Officer of Podcasts at Bauer Media Audio Lucie Cave to discuss creativity, comedy, podcasting and working with brands looking for growth.

Les Binet is a global authority on marketing effectiveness, having won more effectiveness awards than anyone else in the industry. He’s a sought-after speaker, consultant and trainer, and his books have sold tens of thousands of copies. He serves on the Senior Advisory Board of the Journal of Advertising Research and is a Visiting Professor at Ravensbourne University.

Les will share insights from his latest major research project ‘Go Big or Go Home’ and discuss the role audio plays in attaining bigger advertising effects.

Published by the IPA and co-written with Will Davis, ‘Go Big or Go Home’ argues that advertising is becoming more efficient but less effective, and challenges the industry to move beyond short-termism and narrow metrics to unlock real business growth. At Tuning In, Les will explore what that means for audio specifically, in his session titled ‘Go Loud or Go Home’.

Andrew champions modern marketing effectiveness in a no-nonsense, practical way. Responsible for System1’s thought leadership, global partnerships, and advertising research business, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix. He trained as a doctor, grew brands for Diageo and Bacardi, and is now on a mission to make effectiveness for everyone reaching 1mil+ a week on LinkedIn and his weekly column in The Drum. Recently named one of Fortune and Advertising Week’s “Great Minds”.

Andrew will present first-of-its-kind global evidence of audio’s power to drive profit and trust. The findings are based on analysis of more than 1,250 campaigns from the Effie x System1 global databank spanning 17 years and were originally presented by Mark Ritson in Cannes.

Andria Vidler is President of the Advertising Association and former CEO of National Lottery operator Allwyn UK, with a career spanning media owners, agencies and brands, Andria brings a unique understanding of the media and marketing industries. She is a proven business leader at a range of high-profile UK media businesses. This includes EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was also CEO of EMI in the UK and Ireland, CEO of Centaur Media and Allwyn UK, operator of The National Lottery, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Andria will join effectiveness expert Les Binet and System1’s Andrew Tindall on stage to take part in a live recording of Radiocentre’s Advertising Amplified podcast where the three will discuss a number of topics with podcast host Omar Oakes, including effectiveness, creativity and trust in advertising.

KISS Breakfast presenters Tyler West and Chloe Burrows will join Bauer’s Chief Marketing Officer Anne-Marie Lavan, and Director of Client Strategy Krissie Ford to tell us about KISS’s bold rebrand. They will discuss how the youth-focused station is working to reconnect with audiences in a way that reflects the way they live, listen and scroll today.

Bauer’s Chief Marketing Officer, Anne-Marie Lavan and Director of Client Strategy, Krissie Ford will be joined by KISS Breakfast presenters Tyler West and Chloe Burrows to tell us about KISS’s bold rebrand. They will discuss how the youth-focused station is working to reconnect with audiences in a way that reflects the way they live, listen and scroll today.

Bauer’s Director of Client Strategy, Krissie Ford and Chief Marketing Officer, Anne-Marie Lavan will be joined by KISS Breakfast presenters Tyler West and Chloe Burrows to tell us about KISS’s bold rebrand. They will discuss how the youth-focused station is working to reconnect with audiences in a way that reflects the way they live, listen and scroll today.

Eva Grimmett, Chief Strategy Officer, PHD will join Mark Hatwell, Director of Commercial Strategy & Client Development, Global, Sally Ardis, Managing Director, Music Brands, Global and Chris Herbert, Head of Strategy, The7stars to lift the lid on the secret to growth and discuss how audio continues to deliver mass trusted connection for audiences and commercial impact for advertisers.

Chris Herbert, Head of Strategy, The7stars will join Mark Hatwell, Director of Commercial Strategy & Client Development, Global, Sally Ardis, Managing Director, Music Brands, Global and Eva Grimmett, Chief Strategy Officer, PHD to lift the lid on the secret to growth and discuss how audio continues to deliver mass trusted connection for audiences and commercial impact for advertisers.

Sally Ardis, Managing Director, Music Brands, Global will join Mark Hatwell, Director of Commercial Strategy & Client Development, Global, Chris Herbert, Head of Strategy, The7stars and Eva Grimmett, Chief Strategy Officer, PHD to lift the lid on the secret to growth and discuss how audio continues to deliver mass trusted connection for audiences and commercial impact for advertisers.

Lucie is Chief Creative Officer, Podcasts at Bauer Media, where she leads the creative vision, talent strategy and growth of its podcast portfolio. She has played a key role in evolving the business into a commercially driven, multi-platform operation, developing shows that extend across audio, video and social.

An award-winning editor, broadcaster and interviewer, Lucie has been at the forefront of UK pop culture for over a decade, with a track record of spotting talent and shaping moments that cut through. She has interviewed some of the world’s biggest stars and is known for leading candid, culturally resonant conversations.

Lucie will join Katherine Ryan to discuss creativity, comedy, podcasting and working with brands looking for growth.

Journalist and host of Radiocentre’s Advertising Amplified podcast, Omar Oakes will interview effectiveness expert Les Binet, System1’s Andrew Tindall and the Advertising Association’s Andria Vidler in a live podcast recording where they will discuss a number of topics, including effectiveness, creativity and trust in advertising.

Mark Hatwell, Director of Commercial Strategy & Client Development, Global will join Sally Ardis, Managing Director, Music Brands, Global, Chris Herbert, Head of Strategy, The7stars and Eva Grimmett, Chief Strategy Officer, PHD to lift the lid on the secret to growth and discuss how audio continues to deliver mass trusted connection for audiences and commercial impact for advertisers.

Radiocentre’s Head of Insight Donna Burns will unveil new research demonstrating how reallocating budget from Paid Search or Paid Social campaigns into Audio boosts profit for advertisers.

The event will be opened by Radiocentre’s CEO Matt Payton who will give a market overview and set the stage for a morning of insightful discussions.