Radio Bite: A wealth of resources

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Radio is a powerful and often underutilised platform for advertisers. During these unprecedented times, our Radio Bites series will give compelling reasons for brands to continue to be heard on the airwaves and why consumers will be listening.

The end of a year like no other saw the release of two new research reports from Radiocentre and a Tuning In event exploring their findings, perceptions and how they impact us. On the lighter side, as we headed toward Christmas ready to see the year off, we had a radio ad of the year vote and a social media advent calendar that looked back at some of the great radio moments we’d heard in 2020 – there were plenty to choose from.

While December is ordinarily a quiet time of year, this time we kept the energy up with all of the above and more, and it’s clear you were all there with us. More than 300 people from radio, advertising, politics and further afield tuned in to Tuning In: Breaking Out of the Bubble. Our December website traffic was up 56% year-on-year, and Twitter impressions were up 100% from November to December.

Radiocentre is here for both our members and advertisers alike, and our resources are all free to access – from full Tuning In sessions to this very Radio Bites series, and our coronavirus hub, which collates a wide range of research, updates and more. We want to thank those who’ve enjoyed these throughout the last year and let us know what they think, and we hope they continue to be useful in 2021.

All across the country and throughout 2020, radio was a vital lifeline for both its listeners and advertisers. As we enter another lockdown, it will continue to be a source of companionship, news, distraction and a trusted and reliable platform for messages to be heard by brands and organisations. Our Annual Review, released at the end of the year, showcased how we supported the commercial radio industry in 2020. We will continue these efforts during the pandemic, and throughout 2021.

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