Creative Spotlight: Specsavers “Australia”

Our standout ad this February comes from Specsavers.  “Australia” uses its signature creative idea in which the protagonist’s poor eyesight results in disastrous consequences. In this case taking a flight to Austria instead of Australia. The situational comedy makes you smile (somewhat smugly because of course that would never ever happen to us…. or would it?!)

The consistency of the idea, combining the famous catchphrase “Should’ve gone to Specsavers” with the unmistakeable brand voice of Rob Brydon, ensures the brand is easily recognised.  A perfect example of how strong audio encoding can increase engagement and brand recall. 

Creative agency: Specsavers Creative 

See last month’s stand out ad.

Hear more inspirational radio ads.