Creative spotlight: Magnum’s “Stick to the Original”

Our stand out ad this month comes from Unilever, which puts the signature cracking sound of its Magnum chocolate ice cream to use wonderfully. The creative route, music and strapline is consistent with other channels used in the campaign, which we found in our Big Audio Datamine study helps to increase ad awareness. We love the sophisticated music that exudes authenticity and luxury and, well, who isn’t tempted by that indulgent cracking sound?

Advertiser: Unilever

Agency: Lola MullenLowe