Commercial radio provides brands with a way to speak to millions of people via a medium they trust.

Radio provides reach, with 40m listeners every week; resonance, as an emotional influencer with power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.

Radio advertising also stretches beyond the traditional 30 second ad, with longer ads, sponsorship, branded content and innovative digital solutions increasingly providing advertisers with new and more creative ways to get their message to potential customers. Throughout this section of the site you’ll find more on how to plan and buy radio, how to make great radio ads, and to use our tools, research and case studies.