Commercial radio provides brands with a way to speak to millions of people via a medium they trust.
Radio provides reach, with 40.5m listeners every week; resonance, as an emotional influencer with power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.
licensed stations
With a raft of new stations launching across the UK every year and the rise of national brands like Capital, Absolute, Heart and KISS, radio’s audiences are growing and the opportunity to target has never been greater.
of listening is digital
People are listening to more radio in new ways. Better access to DAB, easier listening on phones and the rise in smart speakers all mean listening to radio has never been easier.
Source: RAJAR
the average ROI generated on radio
Brands using radio get their money back nearly eight times over on average, and in many sectors, radio offers the best ROI of any media.
Source: Radiocentre’s ROI Multiplier
licensed stations
With a raft of new stations launching across the UK every year and the rise of national brands like Capital, Absolute, Heart and KISS, radio’s audiences are growing and the opportunity to target has never been greater.
of listening is digital
People are listening to more radio in new ways. Better access to DAB, easier listening on phones and the rise in smart speakers all mean listening to radio has never been easier.
Source: RAJAR
the average ROI generated on radio
Brands using radio get their money back nearly eight times over on average, and in many sectors, radio offers the best ROI of any media.
Source: Radiocentre’s ROI Multiplier
licensed stations
With a raft of new stations launching across the UK every year and the rise of national brands like Capital, Absolute, Heart and KISS, radio’s audiences are growing and the opportunity to target has never been greater.
