*MAT = moving annual total
| Advertiser | MAT Feb'24 £ | Radio Share % MAT Feb'24 | MAT Feb'23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | Allwyn Entertainment Ltd | 15,312,638 | 17.4 | 20,080,821 | -23.74 |
| 2 | McDonalds Restaurants Ltd | 15,119,057 | 10.3 | 16,371,554 | -7.65 |
| 3 | Sky UK Ltd | 14,740,954 | 8.97 | 19,036,217 | -22.56 |
| 4 | EE Ltd | 14,064,419 | 10.98 | 10,440,171 | 34.71 |
| 5 | Tesco Plc | 11,618,639 | 9.12 | 9,997,259 | 16.22 |
| 6 | Amazon (UK) Ltd | 11,075,386 | 5.91 | 5,726,505 | 93.41 |
| 7 | Unilever UK Ltd | 10,465,210 | 5.53 | 5,309,168 | 97.12 |
| 8 | Boots UK Ltd | 10,326,472 | 22.72 | 7,244,298 | 42.55 |
| 9 | HM Government | 10,122,780 | 22.86 | 11,419,796 | -11.36 |
| 10 | Peoples Postcode Lottery | 8,563,673 | 11.29 | 4,160,261 | 105.84 |
| 11 | Hutchison 3g UK Ltd | 8,405,074 | 20.56 | 4,012,144 | 109.49 |
| 12 | Vodafone Ltd | 8,268,171 | 14.18 | 7,598,268 | 8.82 |
| 13 | Samsung (UK) Ltd | 7,943,133 | 10.78 | 7,359,525 | 7.93 |
| 14 | Walt Disney Co Ltd | 7,769,173 | 11.67 | 9,284,397 | -16.32 |
| 15 | British Gas Plc | 7,533,658 | 22.6 | 6,960,589 | 8.23 |
| 16 | Tesco Mobile Ltd | 7,318,657 | 16.12 | 10,129,526 | -27.75 |
| 17 | Paramount Pictures | 7,087,712 | 10.66 | 3,453,744 | 105.22 |
| 18 | Octopus Energy Ltd | 7,074,778 | 97.57 | 970,186 | 629.22 |
| 19 | Sainsburys Supermarkets Ltd | 6,951,756 | 11.4 | 8,273,492 | -15.98 |
| 20 | Jet2 Com Ltd | 6,903,410 | 13.06 | 7,882,726 | -12.42 |
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| Buying Agency | MAT Feb'24 £ | Radio Share % MAT Feb'24 | MAT Feb '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | OMD Group UK | 107,466,830 | 9.33 | 102,709,543 | 4.63% |
| 2 | Essencemediacom London | 91,246,283 | 8.89 | 112,550,031 | -18.93% |
| 3 | Mindshare Media UK Ltd | 43,356,108 | 7.51 | 28,850,133 | 50.28% |
| 4 | Zenith | 36,367,439 | 6.57 | 33,856,137 | 7.42% |
| 5 | Wavemaker | 33,950,673 | 7.11 | 25,085,368 | 35.34% |
| 6 | The7stars | 31,198,365 | 8.24 | 20,695,986 | 50.75% |
| 7 | Direct (In House) Advertising | 27,899,047 | 5.79 | 19,864,871 | 40.44% |
| 8 | Iprospect | 27,879,007 | 14.00 | 26,283,398 | 6.07% |
| 9 | PHD Ltd | 25,514,807 | 6.36 | 22,162,530 | 15.13% |
| 10 | Carat (London) Ltd | 24,108,481 | 7.54 | 17,880,724 | 34.83% |
| 11 | Initiative Media London | 23,941,975 | 6.18 | 21,158,914 | 13.15% |
| 12 | Spark Foundry | 23,877,582 | 6.07 | 25,733,682 | -7.21% |
| 13 | Essencemediacom X | 22,121,824 | 12.83 | 13,478,199 | 64.13% |
| 14 | Goodstuff Communications | 21,632,947 | 6.05 | 11,782,097 | 83.61% |
| 15 | Starcom | 21,138,372 | 8.24 | 21,554,323 | -1.93% |
| 16 | Havas Media | 19,735,340 | 4.07 | 26,959,545 | -26.80% |
| 17 | Essencemediacom Manchester | 17,855,389 | 13.05 | 15,731,400 | 13.50% |
| 18 | Um London | 16,316,988 | 7.60 | 25,158,017 | -35.14% |
| 19 | Carat (Manchester) Ltd | 15,574,743 | 14.16 | 18,747,386 | -16.92% |
| 20 | M/six | 10,885,942 | 7.44 | 9,505,481 | 14.52% |
Moving annual totals calculated from Nielsen Media Research
Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.
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| Creative Agency | MAT Feb'24 £ | Radio Share % MAT Feb'24 | MAT Feb '23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | Leo Burnett Ltd | 37,332,483 | 12.10 | 28,256,344 | 32.12 |
| 2 | Adam & Eve Ddb | 34,744,193 | 12.77 | 36,118,537 | -3.81 |
| 3 | Saatchi & Saatchi | 31,681,663 | 7.23 | 31,483,829 | 0.63 |
| 4 | VCCP | 30,510,894 | 9.24 | 41,242,205 | -26.02 |
| 5 | Bartle Bogle Hegarty (Bbh) | 27,569,692 | 8.48 | 24,570,573 | 12.21 |
| 6 | Ogilvy & Mather | 22,405,485 | 15.25 | 19,167,055 | 16.90 |
| 7 | Mother Ltd | 20,280,110 | 8.82 | 12,076,019 | 67.94 |
| 8 | McCann UK | 19,025,039 | 6.56 | 19,374,467 | -1.80 |
| 9 | Direct (In House) Advertising | 18,216,469 | 2.87 | 13,513,397 | 34.80 |
| 10 | The&partnership | 14,582,270 | 10.91 | 25,965,681 | -43.84 |
| 11 | Wonderhood Studios | 14,385,773 | 20.46 | 10,196,578 | 41.08 |
| 12 | Abbott Mead Vickers Bbdo Ltd | 13,392,355 | 7.81 | 16,268,239 | -17.68 |
| 13 | House 337 | 13,323,579 | 8.90 | 15,796,809 | -15.66 |
| 14 | Havas London | 13,076,936 | 9.25 | 11,103,744 | 17.77 |
| 15 | Pablo | 11,848,560 | 8.52 | 13,059,498 | -9.27 |
| 16 | New Commercial Arts | 11,645,378 | 10.30 | 7,048,079 | 65.23 |
| 17 | Ima-Home | 10,632,978 | 13.47 | 8,871,992 | 19.85 |
| 18 | Accenture Song | 10,077,863 | 9.96 | 14,527,441 | -30.63 |
| 19 | M&c Saatchi | 9,271,868 | 15.33 | 3,773,825 | 145.69 |
| 20 | Wieden & Kennedy | 8,982,073 | 11.81 | 10,677,683 | -15.88 |
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| Planning Agency | MAT Feb'24 £ | Radio Share % MAT Feb'24 | MAT Feb'23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | OMD Group UK | 96,811,115 | 9.48 | 104,786,696 | -7.61 |
| 2 | Essencemediacom London | 86,393,823 | 8.62 | 122,246,254 | -29.33 |
| 3 | Mindshare Media UK Ltd | 40,986,395 | 8.29 | 33,205,549 | 23.43 |
| 4 | Wavemaker | 38,158,263 | 8.18 | 31,176,328 | 22.39 |
| 5 | Zenith | 35,204,605 | 7.40 | 37,131,241 | -5.19 |
| 6 | The7stars | 31,873,694 | 8.84 | 27,239,884 | 17.01 |
| 7 | PHD Ltd | 27,679,081 | 6.52 | 20,853,922 | 32.73 |
| 8 | Direct (In House) Advertising | 26,197,460 | 6.71 | 29,049,746 | -9.82 |
| 9 | Spark Foundry | 23,601,262 | 6.72 | 19,426,703 | 21.49 |
| 10 | Iprospect | 23,400,533 | 11.08 | 25,502,400 | -8.24 |
| 11 | Carat (London) Ltd | 22,500,927 | 7.24 | 22,707,290 | -0.91 |
| 12 | Essencemediacom X | 22,273,278 | 5.72 | 27,753,540 | -19.75 |
| 13 | Initiative Media London | 22,205,470 | 7.14 | 15,095,088 | 47.10 |
| 14 | Starcom | 20,652,256 | 3.96 | 14,647,399 | 41.00 |
| 15 | Goodstuff Communications | 18,132,069 | 12.75 | 19,843,133 | -8.62 |
| 16 | Havas Media | 17,150,010 | 7.28 | 28,984,727 | -40.83 |
| 17 | UM London | 16,984,802 | 9.62 | 17,777,854 | -4.46 |
| 18 | Essencemediacom Manchester | 15,549,760 | 14.61 | 22,200,519 | -29.96 |
| 19 | Carat (Manchester) Ltd | 14,456,913 | 16.01 | 20,361,071 | -29.00 |
| 20 | Wavemaker Manchester | 11,712,660 | 13.74 | 9,825,797 | 0.31 |
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| Product Category | MAT Feb'24 £ | Radio Share % MAT Feb'24 | MAT Feb'23 £ | Change % year on year | |
|---|---|---|---|---|---|
| 1 | Entertainment & Leisure | 143,368,789 | 7.91 | 144,005,027 | -0.44 |
| 2 | Finance | 83,473,642 | 9.73 | 109,938,647 | -24.07 |
| 3 | Retail | 74,973,840 | 14.47 | 76,784,862 | -2.36 |
| 4 | Automotive | 69,390,613 | 12.6 | 69,115,549 | 0.40 |
| 5 | Travel & Transport | 69,150,905 | 7.37 | 81,073,122 | -14.71 |
| 6 | Food | 67,715,820 | 6.63 | 62,332,564 | 8.64 |
| 7 | Government Social Political Organisation | 66,469,037 | 8.25 | 77,994,770 | -14.78 |
| 8 | Telecoms | 64,600,655 | 10.15 | 86,040,928 | -24.92 |
| 9 | Business & Industrial | 58,707,591 | 14.38 | 54,211,748 | 8.29 |
| 10 | Household Equipment & Diy | 22,872,773 | 6.77 | 26,813,037 | -14.7 |
| 11 | Online Retail | 22,304,700 | 5.15 | 25,231,911 | -11.60 |
| 12 | Health & Wellbeing | 16,563,063 | 4.67 | 20,426,167 | -18.91 |
| 13 | Computers | 15,875,449 | 2.99 | 19,926,497 | -20.33 |
| 14 | Drink | 14,637,753 | 4.27 | 18,149,615 | -19.35 |
| 15 | Media | 13,864,160 | 4.62 | 14,128,095 | -1.87 |
| 16 | Electronics, Household Appliances & Tech | 11,788,112 | 4.61 | 16,530,334 | -28.69 |
| 17 | Household Fmcg | 9,312,758 | 2.57 | 8,237,131 | 13.06 |
| 18 | Mail Order | 6,354,342 | 4.11 | 8,215,519 | -22.65 |
| 19 | Cosmetics & Personal Care | 4,494,158 | 0.75 | 1,680,284 | 167.46 |
| 20 | Clothing & Accessories | 3,938,235 | 1.08 | 4,339,697 | -9.25 |