Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT February '26 £	Radio Share % MAT February '26	MAT February '25 £	Change % year on year
1	Amazon (UK) Ltd	15,136,668	9.10	10,170,728	48.83
2	EE Ltd	14,985,454	15.56	21,743,051	-31.08
3	McDonald's Restaurants Ltd	14,000,432	8.11	13,536,124	3.43
4	Allwyn Entertainment Ltd	11,908,540	13.39	17,664,968	-32.59
5	Tesco PLC	11,255,657	6.03	8,667,882	29.85
6	Octopus Energy Ltd	10,387,820	92.60	9,081,517	14.38
7	Sky UK Ltd	9,429,619	7.15	11,402,996	-17.31
8	Sainsbury's Supermarkets Ltd	8,398,102	8.70	8,576,512	-2.08
9	Asda Stores Ltd	7,994,051	15.63	8,420,877	-5.07
10	Boots UK Ltd	7,854,236	11.09	9,901,961	-20.68
11	Ladbrokes Coral Group Ltd	7,816,191	23.05	3,679,302	112.44
12	Wickes Building Supplies Ltd	7,734,739	48.82	7,073,422	9.35
13	Tesco Mobile Ltd	7,309,505	20.89	7,493,735	-2.46
14	People's Postcode Lottery	7,289,990	10.85	10,334,576	-29.46
15	Vodafone Ltd	7,267,146	13.13	7,629,394	-4.75
16	Lidl UK	7,224,115	13.50	6,435,291	12.26
17	HM Government	6,868,772	18.62	8,243,908	-16.68
18	British Gas PLC	6,827,088	19.45	7,267,309	-6.06
19	Jet2 Com Ltd	6,690,356	18.47	7,334,827	-8.79
20	eBay Inc	6,161,410	13.20	6,075,547	1.41

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Rank	Buying Agency	MAT February '26 £	Radio Share % MAT February '26	MAT February '25 £	Change % year on year
1	OMD Group UK	119,484,727	11.32	115,268,156	3.66
2	EssenceMediacom London	86,579,528	9.43	113,769,618	-23.90
3	The7stars	45,219,082	12.38	46,480,419	-2.71
4	Mindshare Media UK Ltd	38,106,110	8.27	52,187,453	-26.98
5	Zenith	37,520,854	7.28	40,596,934	-7.58
6	Carat (London) Ltd	32,265,076	9.49	27,634,964	16.75
7	PHD Ltd	27,894,033	6.63	36,507,055	-23.59
8	Spark Foundry	23,608,895	6.68	22,461,203	5.11
9	Havas Media	22,347,708	8.68	22,932,143	-2.55
10	EssenceMediacom North	21,691,330	16.84	21,101,528	2.80
11	Starcom	18,970,342	3.80	26,620,039	-28.74
12	Wavemaker	18,713,365	5.01	24,016,336	-22.08
13	iProspect	17,705,730	9.96	12,286,143	44.11
14	Goodstuff Communications	16,408,800	14.85	18,770,694	-12.58
15	T&P	16,278,350	13.34	18,069,641	-9.91
16	Opendoor	15,136,668	9.45	620,193	2340.64
17	UM London	13,595,333	7.06	15,820,819	-14.07
18	Hearts & Science Ltd	12,901,293	8.73	21,407,464	-39.73
19	Initiative Media London	12,144,151	8.80	18,891,745	-35.72
20	Active International Ltd	10,387,820	100	9,081,517	14.38

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT February '26 £	Radio Share % MAT February '26	MAT February '25 £	Change % year on year
1	VCCP	58,358,925	11.55	55,939,416	4.33
2	Leo UK	46,195,062	10.14	50,412,645	-8.37
3	Bartle Bogle Hegarty (BBH)	29,371,728	9.39	31,899,174	-7.92
4	McCann UK	27,880,552	9.79	27,029,957	3.15
5	Saatchi & Saatchi	26,537,770	6.95	43,354,838	-38.79
6	Pablo	20,474,463	13.32	10,826,836	89.11
7	T&P	17,261,375	12.40	27,170,347	-36.47
8	Mother Ltd	16,790,427	7.09	22,577,307	-25.63
9	adam&eve\TBWA	15,068,919	7.03	24,931,104	-39.56
10	AMV BBDO Ltd	14,895,231	7.91	14,684,378	1.44
11	Droga5 London	14,713,921	14.57	11,884,197	23.81
12	VML	14,621,633	9.07	23,506,418	-37.80
13	Lucky Generals	14,130,380	7.16	8,037,768	75.80
14	New Commercial Arts	10,385,723	7.57	16,779,252	-38.10
15	Wonderhood Studios	9,785,336	15.94	8,561,164	14.30
16	TMW Unlimited	9,596,637	16.37	8,768,897	9.44
17	The Gate	9,309,944	14.85	6,914,295	34.65
18	Uncommon Creative Studio	8,760,191	9.16	10,742,541	-18.45
19	IMA-HOME	8,347,712	21.52	10,977,852	-23.96
20	St Lukes Communications Ltd	8,299,684	27.54	10,408,185	-20.26

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Rank	Planning Agency	MAT February '26 £	Radio Share % MAT February '26	MAT February '25 £	Change % year on year
1	OMD Group UK	93,812,793	10.09	90,401,085	3.77
2	EssenceMediacom London	86,945,515	8.75	113,714,558	-23.54
3	The7stars	45,317,438	12.39	45,676,795	-0.79
4	Mindshare Media UK Ltd	38,106,110	8.27	52,187,453	-26.98
5	Zenith	37,520,854	7.28	40,558,843	-7.49
6	Carat (London) Ltd	32,257,210	9.44	27,384,485	17.79
7	Wavemaker	28,136,606	6.75	33,387,431	-15.73
8	PHD Ltd	27,894,033	6.64	36,507,055	-23.59
9	Spark Foundry	23,608,895	6.68	22,107,896	6.79
10	Havas Media	21,845,236	8.80	22,250,859	-1.82
11	EssenceMediacom North	21,691,330	16.84	21,101,528	2.80
12	Starcom	18,970,342	3.79	26,620,039	-28.74
13	iProspect	17,705,730	9.96	12,286,143	44.11
14	T&P	16,278,350	13.34	18,069,641	-9.91
15	Opendoor	15,136,668	9.45	620,193	2340.64
16	UM London	13,595,333	7.06	15,820,819	-14.07
17	Hearts & Science Ltd	12,901,293	8.73	21,407,464	-39.73
18	Goodstuff Communications	12,731,565	13.70	17,564,055	-27.51
19	Initiative Media London	12,144,151	8.80	18,891,745	-35.72
20	Active International Ltd	10,387,820	100	9,081,517	14.38

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Rank	Product Category	MAT February '26 £	Radio Share % MAT February '26	MAT February '25 £	Change % year on year
1	Entertainment & Leisure	140,340,587	8.32	160,055,970	-12.32
2	Finance	107,223,654	10.49	109,045,543	-1.67
3	Food	82,427,773	7.41	75,710,898	8.87
4	Travel & Transport	78,142,738	8.47	77,899,953	0.31
5	Retail	74,535,867	12.27	79,818,311	-6.62
6	Business & Industrial	69,726,586	14.93	69,676,655	0.07
7	Automotive	64,999,199	13.43	80,996,776	-19.75
8	Telecoms	64,430,499	11.52	81,488,019	-20.93
9	Government Social Political Organisation	60,304,309	9.08	65,494,329	-7.92
10	Online Retail	32,264,617	10.02	20,783,703	55.24
11	Household Equipment & DIY	26,263,752	7.55	32,943,503	-20.28
12	Computers	19,308,710	6.06	17,458,965	10.59
13	Health & Wellbeing	18,320,815	5.28	18,279,402	0.23
14	Drink	17,290,326	5.30	9,381,873	84.30
15	Mail Order	12,805,745	14.01	17,487,101	-26.77
16	Electronics, Household Appliances & Tech	12,707,922	4.82	16,474,710	-22.86
17	Media	9,981,227	3.81	11,016,930	-9.40
18	Household FMCG	8,866,211	2.17	10,455,366	-15.2
19	Cosmetics & Personal Care	5,414,589	1.06	7,469,492	-27.51
20	Clothing & Accessories	5,361,221	1.48	6,494,248	-17.45