Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT September '25 £	Radio Share % MAT September '25	MAT September '24 £	Change % year on year
1	EE Ltd	17,595,782	17.28	22,633,727	-22.26
2	Allwyn Entertainment Ltd	14,789,420	14.73	16,597,608	-10.89
3	Amazon (UK) Ltd	14,713,213	7.92	10,517,107	39.90
4	McDonald's Restaurants Ltd	12,472,126	7.48	16,146,063	-22.75
5	Tesco PLC	9,513,082	5.12	11,138,252	-14.59
6	People's Postcode Lottery	9,353,475	15.47	10,395,042	-10.02
7	Octopus Energy Ltd	9,261,564	94.34	9,426,609	-1.75
8	Boots UK Ltd	8,925,669	10.09	12,399,736	-28.02
9	Sky UK Ltd	8,492,149	7.08	13,922,517	-39.00
10	British Gas PLC	8,473,573	22.96	8,378,557	1.13
11	Wickes Building Supplies Ltd	8,391,204	41.30	6,753,156	24.26
12	Claims Protection Agency	8,036,315	33.74	412,966	1846.00
13	Vodafone Ltd	7,982,089	13.01	6,167,420	29.42
14	Ladbrokes Coral Group Ltd	7,728,071	22.01	1,604,112	381.77
15	Tesco Mobile Ltd	7,699,838	20.87	7,897,160	-2.50
16	Sainsbury's Supermarkets Ltd	7,626,171	8.55	8,193,586	-6.93
17	WM Morrison Supermarkets PLC	7,378,964	18.06	7,246,137	1.83
18	Asda Stores Ltd	7,229,868	14.29	8,915,535	-18.91
19	Lidl UK	7,219,152	13.05	6,548,922	10.23
20	IKEA UK Ltd	7,046,165	14.27	8,062,304	-12.60

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Rank	Buying Agency	MAT September '25 £	Radio Share % MAT September '25	MAT September '24 £	Change % year on year
1	OMD Group UK	117,742,515	10.81	120,500,029	-2.29
2	EssenceMediacom London	95,150,036	9.23	122,931,921	-22.60
3	The7stars	54,571,545	13.85	43,402,136	25.73
4	Mindshare Media UK Ltd	44,607,002	8.48	51,266,653	-12.99
5	Zenith	37,909,673	8.49	39,274,516	-3.48
6	Carat (London) Ltd	32,159,328	8.90	25,990,855	23.73
7	PHD Ltd	27,791,091	6.25	39,101,132	-28.93
8	Wavemaker	23,739,805	5.58	28,432,161	-16.5
9	Starcom	22,196,962	4.47	29,952,497	-25.89
10	Havas Media	21,931,735	7.77	22,794,698	-3.79
11	EssenceMediacom North	21,256,344	16.06	21,886,861	-2.88
12	Spark Foundry	19,557,438	5.68	27,563,324	-29.05
13	T&P	18,718,956	14.42	15,424,231	21.36
14	Goodstuff Communications	17,882,741	14.6	19,070,780	-6.23
15	Hearts & Science Ltd	16,873,000	10.02	14,839,586	13.70
16	iProspect	16,188,837	9.70	18,168,837	-10.90
17	Initiative Media London	16,155,484	7.61	22,455,486	-28.06
18	UM London	15,656,326	6.93	18,002,955	-13.03
19	Opendoor	10,609,917	10.91	-	-
20	Carat (Manchester) Ltd	10,427,987	14.53	16,464,571	-36.66

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT September '25 £	Radio Share % MAT September '25	MAT September '24 £	Change % year on year
1	VCCP	60,097,930	12.87	44,336,855	35.55
2	Leo Burnett Ltd	49,766,786	10.69	44,847,651	10.97
3	Saatchi & Saatchi	33,310,952	7.92	45,836,931	-27.33
4	Bartle Bogle Hegarty (BBH)	32,314,154	10.01	31,980,466	1.04
5	McCann UK	26,150,863	8.67	26,297,398	-0.56
6	T&P	21,054,940	15.70	26,421,003	-20.31
7	VML	20,448,083	10.46	21,197,552	-3.54
8	Mother Ltd	18,004,786	7.66	25,607,380	-29.69
9	Pablo	17,453,326	12.81	12,153,356	43.61
10	Droga5 London	15,316,257	14.05	12,129,131	26.28
11	New Commercial Arts	13,456,553	8.77	15,989,287	-15.84
12	adam&eveDDB	13,382,858	7.88	24,944,771	-46.35
13	Havas London	11,248,269	10.87	15,677,480	-28.25
14	St Lukes Communications Ltd	10,853,449	24.62	7,398,075	46.71
15	Abbott Mead Vickers BBDO Ltd	10,766,891	6.03	11,220,619	-4.04
16	Lucky Generals	10,066,309	8.95	10,701,934	-5.94
17	The Gate	9,760,691	16.34	5,993,862	62.84
18	House 337	9,627,477	10.55	11,592,755	-16.95
19	Wonderhood Studios	9,471,966	22.90	11,956,402	-20.78
20	TMW Unlimited	8,151,642	15.60	9,178,002	-11.18

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Rank	Planning Agency	MAT September '25 £	Radio Share % MAT September '25	MAT September '24 £	Change % year on year
1	OMD Group UK	108,227,319	10.38	108,219,945	0.01
2	EssenceMediacom London	95,150,036	8.59	123,034,070	-22.66
3	The7stars	54,167,044	13.77	42,362,174	27.87
4	Mindshare Media UK Ltd	44,607,002	8.48	51,266,653	-12.99
5	Zenith	37,882,983	8.48	39,263,115	-3.52
6	Wavemaker	32,357,041	6.92	39,121,037	-17.29
7	Carat (London) Ltd	31,995,837	8.82	25,902,567	23.52
8	PHD Ltd	27,791,091	6.25	39,101,132	-28.93
9	Starcom	22,196,962	4.47	29,952,497	-25.89
10	Havas Media	21,419,079	7.80	21,917,035	-2.27
11	EssenceMediacom North	21,256,344	16.06	21,886,861	-2.88
12	Spark Foundry	19,204,426	5.58	27,428,180	-29.98
13	T&P	18,718,956	14.42	15,424,231	21.36
14	Hearts & Science Ltd	16,873,000	10.02	14,839,586	13.70
15	Goodstuff Communications	16,540,360	14.47	18,544,473	-10.81
16	iProspect	16,188,837	9.70	18,168,837	-10.9
17	Initiative Media London	16,155,484	7.61	22,455,486	-28.06
18	UM London	15,656,326	6.93	18,002,955	-13.03
19	Opendoor	10,609,917	10.91	-	-
20	Carat (Manchester) Ltd	10,427,987	14.53	16,464,571	-36.66

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Rank	Product Category	MAT September '25 £	Radio Share % MAT September '25	MAT September '24 £	Change % year on year
1	Entertainment & Leisure	149,072,333	8.74	163,358,225	-8.75
2	Finance	116,973,484	11.73	95,493,838	22.49
3	Food	78,556,706	6.83	79,626,433	-1.34
4	Travel & Transport	76,350,927	8.37	82,531,302	-7.49
5	Business & Industrial	74,935,223	15.26	68,934,825	8.70
6	Retail	74,247,509	11.72	90,506,988	-17.96
7	Telecoms	71,432,237	12.03	79,471,371	-10.12
8	Automotive	69,247,882	13.92	85,067,913	-18.60
9	Government Social Political Organisation	59,622,159	8.88	75,020,007	-20.52
10	Household Equipment & DIY	31,360,067	8.61	29,460,295	6.45
11	Online Retail	27,732,789	8.61	21,356,120	29.86
12	Health & Wellbeing	19,300,808	5.42	19,317,807	-0.09
13	Computers	17,652,666	5.11	17,487,111	0.95
14	Mail Order	14,392,517	12.93	15,950,689	-9.77
15	Drink	14,220,253	4.07	12,224,670	16.32
16	Electronics, Household Appliances & Tech	13,523,376	5.12	17,012,230	-20.51
17	Household FMCG	10,313,103	2.27	10,322,387	-0.09
18	Media	9,373,663	3.68	13,579,203	-30.97
19	Cosmetics & Personal Care	7,414,225	1.39	6,147,511	20.61
20	Clothing & Accessories	6,255,834	1.71	6,105,436	2.46