Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT August '25 £	Radio Share % MAT August '25	MAT August '24 £	Change % year on year
1	EE Ltd	17,047,155	17.33	22,214,534	-23.26
2	Allwyn Entertainment Ltd	14,759,792	13.84	16,667,052	-11.44
3	Amazon (UK) Ltd	14,175,343	7.67	11,327,483	25.14
4	McDonald's Restaurants Ltd	12,370,548	7.54	16,346,784	-24.32
5	People's Postcode Lottery	9,847,072	16.29	10,649,509	-7.53
6	Tesco PLC	9,547,904	5.05	11,106,591	-14.03
7	Octopus Energy Ltd	9,151,591	93.59	8,770,595	4.34
8	Boots UK Ltd	8,668,644	9.89	12,988,920	-33.26
9	Wickes Building Supplies Ltd	8,431,941	41.27	6,386,014	32.04
10	Claims Protection Agency	8,236,241	34.33	57,433	14240.61
11	British Gas PLC	8,051,523	22.8	8,160,649	-1.34
12	Vodafone Ltd	7,870,840	13.44	6,642,731	18.49
13	WM Morrison Supermarkets PLC	7,748,340	17.86	7,631,863	1.53
14	Sky UK Ltd	7,731,391	6.94	13,774,440	-43.87
15	Asda Stores Ltd	7,414,576	12.95	8,771,710	-15.47
16	Sainsbury's Supermarkets Ltd	7,320,602	8.51	7,615,635	-3.87
17	Tesco Mobile Ltd	7,242,282	20.7	8,251,748	-12.23
18	IKEA UK Ltd	7,161,336	15.19	7,616,039	-5.97
19	Ladbrokes Coral Group Ltd	6,986,389	20.62	1,317,185	430.40
20	Lidl UK	6,848,465	12.58	6,448,749	6.20

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Rank	Buying Agency	MAT August '25 £	Radio Share % MAT August '25	MAT August '24 £	Change % year on year
1	OMD Group UK	115,697,010	10.76	120,285,605	-3.81
2	EssenceMediacom London	96,411,787	9.39	123,243,623	-21.77
3	The7stars	54,625,691	13.48	42,249,754	29.29
4	Mindshare Media UK Ltd	46,198,312	8.58	51,091,295	-9.58
5	Zenith	38,121,961	8.71	40,749,198	-6.45
6	Carat (London) Ltd	30,803,710	8.75	25,875,252	19.05
7	PHD Ltd	27,847,948	6.04	37,103,288	-24.94
8	Wavemaker	23,572,348	5.66	29,806,600	-20.92
9	Havas Media	21,917,216	7.56	22,484,899	-2.52
10	Starcom	20,376,894	4.16	30,042,200	-32.17
11	EssenceMediacom North	20,028,303	15.24	22,085,829	-9.32
12	Spark Foundry	19,920,968	5.35	27,434,153	-27.39
13	T&P	19,025,731	14.64	14,669,760	29.69
14	Goodstuff Communications	18,383,045	14.00	19,467,396	-5.57
15	Hearts & Science Ltd	16,811,134	9.60	13,511,346	24.42
16	UM London	15,687,256	7.14	18,109,349	-13.37
17	Initiative Media London	15,207,444	7.16	23,690,068	-35.81
18	iProspect	13,928,414	8.63	18,876,006	-26.21
19	Carat (Manchester) Ltd	10,759,464	15.51	16,843,641	-36.12
20	Active International Ltd	9,151,591	100	5,752,018	59.10

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT August '25 £	Radio Share % MAT August '25	MAT August '24 £	Change % year on year
1	VCCP	59,377,394	13.19	40,642,302	46.10
2	Leo Burnett Ltd	50,420,526	10.82	44,289,014	13.84
3	Saatchi & Saatchi	33,098,582	7.92	46,100,641	-28.20
4	Bartle Bogle Hegarty (BBH)	31,471,138	9.49	31,545,090	-0.23
5	McCann UK	25,569,289	8.49	26,088,148	-1.99
6	T&P	21,326,643	16.04	25,204,817	-15.39
7	VML	20,354,358	10.35	20,419,349	-0.32
8	Mother Ltd	18,442,556	8.04	24,828,555	-25.72
9	Pablo	15,648,935	11.56	12,524,412	24.95
10	New Commercial Arts	14,053,943	9.16	15,275,938	-8.00
11	Droga5 London	14,028,861	13.66	12,299,026	14.06
12	adam&eveDDB	13,698,102	8.44	27,175,141	-49.59
13	Havas London	11,778,185	9.94	15,896,310	-25.91
14	Abbott Mead Vickers BBDO Ltd	10,878,084	5.45	11,051,240	-1.57
15	St Lukes Communications Ltd	10,717,795	24.29	6,789,326	57.86
16	Wonderhood Studios	9,541,131	22.59	12,644,109	-24.54
17	House 337	9,513,053	10.43	11,995,874	-20.70
18	The Gate	9,499,361	15.46	5,985,491	58.71
19	Lucky Generals	8,933,933	8.51	10,196,052	-12.38
20	IMA-HOME	8,009,405	15.64	12,042,901	-33.49

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Rank	Planning Agency	MAT August '25 £	Radio Share % MAT August '25	MAT August '24 £	Change % year on year
1	OMD Group UK	106,073,491	10.33	107,698,844	-1.51
2	EssenceMediacom London	96,411,787	8.67	123,345,772	-21.84
3	The7stars	54,050,063	13.36	41,378,996	30.62
4	Mindshare Media UK Ltd	46,198,312	8.58	51,091,295	-9.58
5	Zenith	38,083,870	8.70	40,749,198	-6.54
6	Wavemaker	32,297,273	7.01	40,802,246	-20.84
7	Carat (London) Ltd	30,550,842	8.64	25,875,252	18.07
8	PHD Ltd	27,847,948	6.04	37,103,288	-24.94
9	Havas Media	21,376,584	7.55	21,511,147	-0.63
10	Starcom	20,376,894	4.16	30,042,200	-32.17
11	EssenceMediacom North	20,028,303	15.23	22,085,829	-9.32
12	Spark Foundry	19,567,363	5.26	27,299,009	-28.32
13	T&P	19,025,731	14.64	14,669,760	29.69
14	Goodstuff Communications	17,039,347	13.79	18,639,482	-8.58
15	Hearts & Science Ltd	16,811,134	9.60	13,511,346	24.42
16	UM London	15,687,256	7.14	18,109,349	-13.37
17	Initiative Media London	15,207,444	7.16	23,690,068	-35.81
18	iProspect	13,928,414	8.63	18,876,006	-26.21
19	Carat (Manchester) Ltd	10,759,464	15.51	16,843,641	-36.12
20	Active International Ltd	9,151,591	100	5,752,018	59.10

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Rank	Product Category	MAT August '25 £	Radio Share % MAT August '25	MAT August '24 £	Change % year on year
1	Entertainment & Leisure	147,355,162	8.51	164,093,459	-10.20
2	Finance	115,244,596	11.73	95,836,516	20.25
3	Travel & Transport	77,024,183	8.33	81,834,006	-5.88
4	Food	75,832,067	6.59	80,068,026	-5.29
5	Retail	72,842,502	11.77	91,284,678	-20.20
6	Business & Industrial	72,523,423	14.98	69,572,729	4.24
7	Telecoms	71,132,526	12.38	77,137,837	-7.79
8	Automotive	69,025,036	13.86	83,670,551	-17.50
9	Government Social Political Organisation	60,128,347	8.88	75,932,086	-20.81
10	Household Equipment & DIY	31,925,504	8.70	27,219,209	17.29
11	Online Retail	26,233,647	7.99	21,406,803	22.55
12	Health & Wellbeing	19,761,280	5.36	19,052,559	3.72
13	Computers	15,880,992	4.45	17,712,715	-10.34
14	Mail Order	14,838,370	13.21	15,196,255	-2.36
15	Electronics, Household Appliances & Tech	12,922,230	4.77	16,682,233	-22.54
16	Drink	12,723,773	3.65	13,336,176	-4.59
17	Household FMCG	10,335,118	2.25	10,238,987	0.94
18	Media	8,757,339	3.50	14,440,674	-39.36
19	Cosmetics & Personal Care	7,571,180	1.38	6,096,394	24.19
20	Clothing & Accessories	6,854,205	1.83	5,221,055	31.28