Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT October '25 £	Radio Share % MAT October '25	MAT October '24 £	Change % year on year
1	EE Ltd	17,557,773	18.37	22,758,993	-22.85
2	Allwyn Entertainment Ltd	14,808,261	15.45	16,626,285	-10.93
3	Amazon (UK) Ltd	14,494,840	8.19	10,497,951	38.07
4	McDonald's Restaurants Ltd	12,962,054	7.57	15,939,350	-18.68
5	Tesco PLC	9,799,302	5.29	11,117,028	-11.85
6	Octopus Energy Ltd	9,315,601	93.76	9,597,355	-2.94
7	People's Postcode Lottery	9,248,622	14.27	10,620,380	-12.92
8	Sky UK Ltd	8,876,985	7.23	13,055,750	-32.01
9	Boots UK Ltd	8,547,677	10.06	11,790,032	-27.5-
10	British Gas PLC	8,471,792	23.19	8,077,790	4.88
11	Wickes Building Supplies Ltd	8,236,666	43.29	6,573,241	25.31
12	Ladbrokes Coral Group Ltd	8,226,420	22.84	1,816,245	352.94
13	Tesco Mobile Ltd	7,748,528	20.74	7,701,179	0.61
14	Claims Protection Agency	7,700,016	33.37	697,643	1003.72
15	Asda Stores Ltd	7,557,558	14.44	8,709,190	-13.22
16	Vodafone Ltd	7,482,964	12.67	6,818,372	9.75
17	Lidl UK	7,378,749	13.19	6,668,502	10.65
18	Sainsbury's Supermarkets Ltd	7,176,864	8.18	8,567,201	-16.23
19	WM Morrison Supermarkets PLC	6,706,228	17.72	7,181,663	-6.62
20	IKEA UK Ltd	6,607,195	13.53	8,367,778	-21.04

Click here for the archive

Rank	Buying Agency	MAT October '25 £	Radio Share % MAT October '25	MAT October '24 £	Change % year on year
1	OMD Group UK	119,127,293	11.13	120,575,832	-1.20
2	EssenceMediacom London	93,049,057	9.32	121,724,569	-23.56
3	The7stars	54,707,232	14.00	44,935,143	21.75
4	Mindshare Media UK Ltd	41,330,533	7.98	54,589,099	-24.29
5	Zenith	35,602,696	7.92	39,884,006	-10.73
6	Carat (London) Ltd	31,705,848	8.82	26,964,832	17.58
7	PHD Ltd	27,775,836	6.38	38,551,639	-27.95
8	Wavemaker	23,328,067	5.57	26,737,391	-12.75
9	Havas Media	22,539,612	8.11	22,461,803	0.35
10	EssenceMediacom North	21,726,825	16.77	20,599,666	5.47
11	Starcom	20,887,195	4.17	30,484,113	-31.48
12	Spark Foundry	20,245,986	5.93	26,549,598	-23.74
13	T&P	18,704,906	14.71	16,520,653	13.22
14	Goodstuff Communications	17,706,140	14.79	18,645,931	-5.04
15	Hearts & Science Ltd	16,966,423	10.60	15,905,388	6.67
16	UM London	16,560,918	7.32	17,022,909	-2.71
17	iProspect	16,405,223	9.68	17,077,067	-3.93
18	Initiative Media London	13,923,178	7.75	22,233,086	-37.38
19	Opendoor	11,790,260	9.62	-	-
20	Carat (Manchester) Ltd	9,969,281	14.07	16,171,423	-38.35

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

Rank	Creative Agency	MAT October '25 £	Radio Share % MAT October '25	MAT October '24 £	Change % year on year
1	VCCP	62,561,944	13.12	45,443,642	37.67
2	Leo Burnett Ltd	48,460,695	10.42	46,901,019	3.33
3	Saatchi & Saatchi	32,356,503	7.90	44,700,514	-27.61
4	Bartle Bogle Hegarty (BBH)	31,635,065	10.01	32,715,400	-3.30
5	McCann UK	27,242,590	9.17	26,649,793	2.22
6	T&P	20,312,429	15.39	27,370,909	-25.79
7	VML	19,415,702	10.17	22,645,146	-14.26
8	Pablo	17,913,192	13.35	11,496,565	55.81
9	Mother Ltd	17,195,112	7.27	25,996,943	-33.86
10	Droga5 London	15,380,584	14.44	12,082,931	27.29
11	New Commercial Arts	12,433,474	8.57	16,646,562	-25.31
12	adam&eveDDB	12,164,293	7.18	24,035,640	-49.39
13	St Lukes Communications Ltd	10,907,881	25.93	7,874,578	38.52
14	Havas London	10,644,068	11.25	15,588,783	-31.72
15	Abbott Mead Vickers BBDO Ltd	10,636,515	5.99	11,642,994	-8.64
16	Lucky Generals	10,228,443	7.98	10,469,964	-2.31
17	House 337	9,590,706	10.54	11,003,786	-12.84
18	The Gate	9,335,290	15.79	6,729,092	38.73
19	Wonderhood Studios	8,956,538	21.84	10,993,101	-18.53
20	TMW Unlimited	8,680,012	15.27	9,852,432	-11.90

Click here for the archive

Rank	Planning Agency	MAT October '25 £	Radio Share % MAT October '25	MAT October '24 £	Change % year on year
1	OMD Group UK	109,540,541	10.66	108,349,237	1.10
2	EssenceMediacom London	93,049,057	8.65	121,826,718	-23.62
3	The7stars	54,564,338	13.97	44,002,372	24.00
4	Mindshare Media UK Ltd	41,330,533	7.98	54,589,099	-24.29
5	Zenith	35,602,696	7.92	39,845,915	-10.65
6	Wavemaker	32,016,859	6.99	37,372,938	-14.33
7	Carat (London) Ltd	31,683,272	8.76	26,735,629	18.51
8	PHD Ltd	27,775,836	6.38	38,551,639	-27.95
9	Havas Media	22,029,908	8.16	21,580,505	2.08
10	EssenceMediacom North	21,726,825	16.77	20,599,666	5.47
11	Starcom	20,887,195	4.17	30,484,113	-31.48
12	Spark Foundry	19,909,705	5.84	26,397,723	-24.58
13	T&P	18,704,906	14.71	16,520,653	13.22
14	Hearts & Science Ltd	16,966,423	10.60	15,905,388	6.67
15	UM London	16,560,918	7.32	17,022,909	-2.71
16	iProspect	16,405,223	9.68	17,077,067	-3.93
17	Goodstuff Communications	16,353,288	14.64	18,260,912	-10.45
18	Initiative Media London	13,923,178	7.75	22,233,086	-37.38
19	Opendoor	11,790,260	9.62	-	-
20	Carat (Manchester) Ltd	9,969,281	14.07	16,171,423	-38.35

Click here for the archive

Rank	Product Category	MAT October '25 £	Radio Share % MAT October '25	MAT October '24 £	Change % year on year
1	Entertainment & Leisure	148,512,503	8.67	163,702,787	-9.28
2	Finance	113,730,876	11.52	98,795,117	15.12
3	Food	79,712,558	7.06	78,903,158	1.03
4	Travel & Transport	77,781,261	8.46	81,118,787	-4.11
5	Business & Industrial	75,135,168	15.43	68,857,595	9.12
6	Retail	73,666,784	11.80	90,285,757	-18.41
7	Telecoms	69,506,762	11.96	80,841,195	-14.02
8	Automotive	69,198,482	14.06	84,766,954	-18.37
9	Government Social Political Organisation	59,459,467	8.96	73,275,896	-18.86
10	Household Equipment & DIY	30,640,148	8.38	29,264,516	4.70
11	Online Retail	27,364,336	9.11	22,052,487	24.09
12	Health & Wellbeing	19,265,403	5.42	18,902,409	1.92
13	Computers	17,988,533	5.29	17,591,937	2.25
14	Drink	14,817,303	4.28	11,194,348	32.36
15	Mail Order	13,889,207	12.26	16,533,777	-15.99
16	Electronics, Household Appliances & Tech	13,180,379	4.92	18,037,320	-26.93
17	Household FMCG	10,420,058	2.33	10,008,020	4.12
18	Media	9,575,486	3.73	12,452,570	-23.10
19	Cosmetics & Personal Care	7,087,147	1.34	6,215,014	14.03
20	Clothing & Accessories	6,031,741	1.65	6,656,887	-9.39