Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT November '25 £	Radio Share % MAT November '25	MAT November '24 £	Change % year on year
1	EE Ltd	17,265,879	18.11	21,820,773	-20.87
2	Amazon (UK) Ltd	15,374,156	8.87	10,608,182	44.93
3	Allwyn Entertainment Ltd	14,366,911	15.84	16,719,093	-14.07
4	McDonald's Restaurants Ltd	13,066,679	7.49	15,565,622	-16.05
5	Tesco PLC	9,744,566	5.34	11,063,539	-11.92
6	Sky UK Ltd	9,597,330	7.72	12,300,309	-21.97
7	Octopus Energy Ltd	9,336,048	92.84	9,713,152	-3.88
8	Ladbrokes Coral Group Ltd	8,685,592	23.77	2,083,833	316.81
9	People's Postcode Lottery	8,474,996	13.61	11,240,008	-24.60
10	Boots UK Ltd	8,340,819	10.65	11,201,502	-25.54
11	Wickes Building Supplies Ltd	8,150,570	44.01	6,886,830	18.35
12	British Gas PLC	7,932,486	22.25	8,074,493	-1.76
13	Asda Stores Ltd	7,830,493	14.60	8,840,720	-11.43
14	Claims Protection Agency	7,708,827	33.41	697,643	1004.98
15	Sainsbury's Supermarkets Ltd	7,674,678	8.31	8,686,110	-11.64
16	Vodafone Ltd	7,593,432	12.87	7,144,955	6.28
17	Tesco Mobile Ltd	7,559,519	20.63	7,596,809	-0.49
18	Lidl UK	7,433,933	13.40	6,540,503	13.66
19	HM Government	7,224,139	20.72	10,832,180	-33.31
20	Jet2 Com Ltd	6,995,990	16.52	7,178,687	-2.54

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Rank	Buying Agency	MAT November '25 £	Radio Share % MAT November '25	MAT November '24 £	Change % year on year
1	OMD Group UK	119,658,106	11.12	121,027,578	-1.13
2	EssenceMediacom London	91,709,576	9.52	119,087,547	-22.99
3	The7stars	53,530,486	13.81	46,880,785	14.18
4	Mindshare Media UK Ltd	42,248,330	8.21	53,203,906	-20.59
5	Zenith	35,790,685	7.73	39,123,642	-8.52
6	Carat (London) Ltd	31,795,638	8.81	27,669,391	14.91
7	PHD Ltd	27,338,810	6.35	37,985,251	-28.03
8	Wavemaker	23,384,330	5.50	26,006,674	-10.08
9	EssenceMediacom North	22,512,337	17.37	19,976,687	12.69
10	Havas Media	22,419,561	8.39	23,138,800	-3.11
11	Starcom	20,021,071	4.03	29,525,091	-32.19
12	Spark Foundry	19,679,768	5.82	26,128,191	-24.68
13	T&P	18,044,192	14.47	16,905,722	6.73
14	iProspect	17,233,384	9.79	15,751,866	9.41
15	Goodstuff Communications	17,099,283	14.53	18,304,858	-6.59
16	UM London	17,021,592	7.67	16,467,187	3.37
17	Hearts & Science Ltd	16,378,274	10.81	17,013,889	-3.74
18	Opendoor	14,417,073	9.75	0
19	Initiative Media London	12,050,753	7.74	21,691,239	-44.44
20	Active International Ltd	9,336,048	100	8,782,342	6.30

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT November '25 £	Radio Share % MAT November '25	MAT November '24 £	Change % year on year
1	VCCP	62,920,648	12.96	48,248,462	30.41
2	Leo Burnett Ltd	48,206,195	10.35	47,818,615	0.81
3	Saatchi & Saatchi	30,562,067	7.77	45,254,787	-32.47
4	Bartle Bogle Hegarty (BBH)	28,993,029	9.36	33,374,096	-13.13
5	McCann UK	28,422,817	9.48	26,317,871	8.00
6	VML	19,232,880	10.23	23,707,111	-18.87
7	T&P	19,129,719	14.21	27,354,209	-30.07
8	Pablo	18,651,250	13.70	10,981,634	69.84
9	Mother Ltd	16,848,248	7.12	25,396,418	-33.66
10	adam&eve\TBWA	16,122,582	7.12	27,501,021	-41.37
11	Droga5 London	15,838,286	15.21	11,591,511	36.64
12	AMV BBDO Ltd	14,719,465	7.12	15,968,564	-7.82
13	New Commercial Arts	12,374,104	8.47	16,617,958	-25.54
14	St Lukes Communications Ltd	11,119,006	26.43	8,297,419	34.01
15	Lucky Generals	10,519,770	7.22	10,096,736	4.19
16	House 337	9,733,761	10.78	10,028,058	-2.93
17	The Gate	9,700,774	15.94	6,863,008	41.35
18	Havas London	9,693,220	11.74	15,962,883	-39.28
19	TMW Unlimited	9,089,437	15.47	9,824,542	-7.48
20	Wonderhood Studios	8,965,964	20.27	9,809,129	-8.60

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Rank	Planning Agency	MAT November '25 £	Radio Share % MAT November '25	MAT November '24 £	Change % year on year
1	OMD Group UK	110,390,431	10.67	108,615,985	1.63
2	EssenceMediacom London	92,075,563	8.87	119,132,676	-22.71
3	The7stars	53,499,372	13.80	45,837,401	16.72
4	Mindshare Media UK Ltd	42,248,330	8.21	53,203,906	-20.59
5	Zenith	35,790,685	7.73	39,085,551	-8.43
6	Carat (London) Ltd	31,794,401	8.77	27,418,912	15.96
7	Wavemaker	31,388,058	6.81	36,849,903	-14.82
8	PHD Ltd	27,338,810	6.35	37,985,251	-28.03
9	EssenceMediacom North	22,512,337	17.37	19,976,687	12.69
10	Havas Media	21,915,839	8.47	22,286,103	-1.66
11	Starcom	20,021,071	4.03	29,525,091	-32.19
12	Spark Foundry	19,660,850	5.82	25,793,802	-23.78
13	T&P	18,044,192	14.47	16,905,722	6.73
14	iProspect	17,233,384	9.79	15,751,866	9.41
15	UM London	17,021,592	7.72	16,467,187	3.37
16	Hearts & Science Ltd	16,378,274	10.81	17,013,889	-3.74
17	Goodstuff Communications	15,664,349	14.33	18,049,157	-13.21
18	Opendoor	14,417,073	9.75	0
19	Initiative Media London	12,050,753	7.74	21,691,239	-44.44
20	Active International Ltd	9,336,048	100	8,782,342	6.30

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Rank	Product Category	MAT November '25 £	Radio Share % MAT November '25	MAT November '24 £	Change % year on year
1	Entertainment & Leisure	141,313,717	8.57	164,663,696	-14.18
2	Finance	108,440,314	11.11	105,002,012	3.27
3	Food	80,969,545	7.30	76,610,480	5.69
4	Travel & Transport	78,206,381	8.73	79,064,415	-1.09
5	Retail	71,446,839	11.73	85,953,884	-16.88
6	Business & Industrial	68,852,733	15.18	69,374,131	-0.75
7	Telecoms	66,566,841	11.75	82,612,678	-19.42
8	Automotive	66,373,508	14.07	84,524,791	-21.47
9	Government Social Political Organisation	59,641,136	9.04	70,635,232	-15.56
10	Household Equipment & Diy	28,540,273	8.15	30,214,127	-5.54
11	Online Retail	28,385,910	10.02	21,211,551	33.82
12	Health & Wellbeing	18,592,248	5.50	18,915,405	-1.71
13	Computers	18,281,931	5.57	17,946,958	1.87
14	Drink	15,072,248	4.66	9,961,323	51.31
15	Mail Order	12,995,541	12.49	17,345,536	-25.08
16	Electronics, Household Appliances & Tech	12,016,082	4.43	17,265,824	-30.41
17	Household Fmcg	9,851,943	2.31	9,652,045	2.07
18	Media	8,616,688	3.39	11,941,266	-27.84
19	Clothing & Accessories	5,628,942	1.53	6,546,409	-14.01
20	Property	5,391,941	2.76	4,805,190	12.21