Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT January '26 £	Radio Share % MAT January '26	MAT January '25 £	Change % year on year
1	EE Ltd	15,964,961	15.96	22,018,368	-27.49
2	Amazon (UK) Ltd	15,223,118	8.95	10,036,278	51.68
3	McDonald's Restaurants Ltd	14,763,095	8.32	14,196,751	3.99
4	Allwyn Entertainment Ltd	12,816,857	14.20	16,598,715	-22.78
5	Tesco PLC	11,127,913	5.97	9,980,993	11.49
6	Octopus Energy Ltd	10,121,094	92.87	9,279,771	9.07
7	Sky UK Ltd	9,222,713	7.27	12,417,598	-25.73
8	Sainsbury's Supermarkets Ltd	8,653,237	9.12	8,043,286	7.58
9	Ladbrokes Coral Group Ltd	8,514,969	23.92	3,092,600	175.33
10	Asda Stores Ltd	8,332,248	15.68	8,510,109	-2.09
11	Boots UK Ltd	8,100,858	10.56	10,207,682	-20.64
12	People's Postcode Lottery	7,963,088	11.37	9,893,319	-19.51
13	Wickes Building Supplies Ltd	7,939,066	48.42	7,115,277	11.58
14	Vodafone Ltd	7,474,696	13.03	7,433,425	0.56
15	Lidl UK GmbH	7,456,481	13.90	6,397,528	16.55
16	Tesco Mobile Ltd	7,427,421	20.82	7,964,496	-6.74
17	Jet2 Com Ltd	7,267,855	19.31	6,993,379	3.92
18	HM Government	7,205,858	19.69	10,138,623	-28.93
19	British Gas PLC	7,122,539	20.83	7,736,986	-7.94
20	Claims Protection Agency	6,587,555	30.29	1,917,203	243.60

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Rank	Buying Agency	MAT January '26 £	Radio Share % MAT January '26	MAT January '25 £	Change % year on year
1	OMD Group UK	121,648,135	11.52	118,796,102	2.40
2	EssenceMediacom London	89,641,708	9.49	116,889,975	-23.31
3	The7stars	47,313,308	12.44	46,779,357	1.14
4	Mindshare Media UK Ltd	39,462,597	8.12	51,507,594	-23.38
5	Zenith	38,019,119	7.57	40,745,233	-6.69
6	Carat (London) Ltd	32,814,359	9.37	27,791,580	18.07
7	PHD Ltd	28,278,545	6.74	36,074,062	-21.61
8	Spark Foundry	23,425,098	6.58	23,932,623	-2.12
9	Havas Media	22,733,036	8.80	22,941,225	-0.91
10	EssenceMediacom North	22,199,476	17.42	21,451,137	3.49
11	Starcom	20,696,369	4.08	25,789,586	-19.75
12	Wavemaker	19,617,079	5.11	24,602,643	-20.26
13	iProspect	17,907,730	10.09	12,218,750	46.56
14	T&P	17,268,166	14.16	16,872,935	2.34
15	Goodstuff Communications	16,559,485	14.30	18,624,823	-11.09
16	Opendoor	15,223,118	9.28	68,601	22090.81
17	UM London	14,945,576	7.38	15,520,526	-3.70
18	Hearts & Science Ltd	13,733,290	9.19	20,440,197	-32.81
19	Initiative Media London	11,971,142	8.76	20,036,454	-40.25
20	Active International Ltd	10,121,094	100	9,279,771	9.07

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT January '26 £	Radio Share % MAT January '26	MAT January '25 £	Change % year on year
1	VCCP	60,422,079	12.08	53,778,762	12.35
2	Leo UK	48,068,566	10.26	50,607,426	-5.02
3	Bartle Bogle Hegarty (BBH)	29,427,984	9.48	33,710,113	-12.70
4	McCann UK	28,980,072	10.11	26,287,902	10.24
5	Saatchi & Saatchi	28,241,075	7.12	43,878,784	-35.64
6	Pablo	20,947,990	13.55	10,902,784	92.13
7	T&P	17,856,195	12.82	27,806,544	-35.78
8	Mother Ltd	17,146,998	7.04	22,990,265	-25.42
9	adam&eve\TBWA	15,746,228	7.32	24,821,186	-36.56
10	VML	15,548,637	8.8	24,316,260	-36.06
11	Droga5 London	15,120,865	15.34	11,329,850	33.46
12	AMV BBDO Ltd	15,005,212	7.76	15,716,245	-4.52
13	Lucky Generals	13,380,567	7.15	8,295,178	61.31
14	New Commercial Arts	11,211,459	7.98	16,172,096	-30.67
15	Wonderhood Studios	10,179,709	18.04	9,261,375	9.92
16	The Gate	9,626,030	14.98	7,055,929	36.42
17	TMW Unlimited	9,390,874	16.11	8,966,809	4.73
18	Uncommon Creative Studio	9,287,315	9.50	10,209,382	-9.03
19	St Lukes Communications Ltd	9,001,487	27.42	9,940,940	-9.45
20	IMA-HOME	8,812,003	21.07	10,982,022	-19.76

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Rank	Planning Agency	MAT January '26 £	Radio Share % MAT January '26	MAT January '25 £	Change % year on year
1	OMD Group UK	96,502,189	10.39	91,609,061	5.34
2	EssenceMediacom London	90,007,695	8.85	116,834,915	-22.96
3	The7stars	47,401,065	12.46	45,913,022	3.24
4	Mindshare Media UK Ltd	39,462,597	8.12	51,507,594	-23.38
5	Zenith	38,019,119	7.57	40,707,142	-6.60
6	Carat (London) Ltd	32,806,849	9.32	27,541,101	19.12
7	Wavemaker	28,616,820	6.72	34,467,012	-16.97
8	PHD Ltd	28,278,545	6.74	36,074,062	-21.61
9	Spark Foundry	23,425,098	6.58	23,579,316	-0.65
10	Havas Media	22,274,475	8.93	22,157,494	0.53
11	EssenceMediacom North	22,199,476	17.42	21,451,137	3.49
12	Starcom	20,696,369	4.08	25,789,586	-19.75
13	iProspect	17,907,730	10.09	12,218,750	46.56
14	T&P	17,268,166	14.16	16,872,935	2.34
15	Opendoor	15,223,118	9.28	68,601	22090.81
16	UM London	14,945,576	7.43	15,520,526	-3.70
17	Hearts & Science Ltd	13,733,290	9.19	20,440,197	-32.81
18	Goodstuff Communications	12,915,757	13.26	17,370,576	-25.65
19	Initiative Media London	11,971,142	8.76	20,036,454	-40.25
20	Active International Ltd	10,121,094	100	9,279,771	9.07

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Rank	Product Category	MAT January '26 £	Radio Share % MAT January '26	MAT January '25 £	Change % year on year
1	Entertainment & Leisure	146,386,131	8.53	160,745,189	-8.93
2	Finance	110,711,993	10.91	106,470,001	3.98
3	Food	85,196,542	7.52	75,725,749	12.51
4	Travel & Transport	80,591,611	8.71	78,087,495	3.21
5	Retail	75,688,177	12.40	81,503,466	-7.14
6	Business & Industrial	71,293,425	15.26	69,262,843	2.93
7	Automotive	67,674,389	14.04	81,781,850	-17.25
8	Telecoms	66,833,038	11.74	83,180,432	-19.65
9	Government Social Political Organisation	60,651,957	9.03	68,428,523	-11.36
10	Online Retail	30,358,960	10.55	20,631,234	47.15
11	Household Equipment & DIY	28,511,356	7.95	31,434,154	-9.30
12	Computers	19,187,333	5.87	17,907,708	7.15
13	Health & Wellbeing	18,690,179	5.36	18,712,725	-0.12
14	Drink	16,863,952	5.12	9,694,920	73.95
15	Mail Order	13,477,112	12.87	17,345,835	-22.30
16	Electronics, Household Appliances & Tech	12,521,723	4.64	17,444,541	-28.22
17	Media	9,378,494	3.59	11,778,506	-20.38
18	Household FMCG	9,346,454	2.22	10,439,781	-10.47
19	Clothing & Accessories	5,656,582	1.52	6,554,264	-13.70
20	Cosmetics & Personal Care	5,467,991	1.05	7,429,383	-26.40