Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT June '25 £	Radio Share % MAT June '25	MAT June '24 £	Change % year on year
1	EE Ltd	17,138,623	16.25	20,077,956	-14.64
2	Allwyn Entertainment Ltd	16,725,761	13.90	16,588,643	0.83
3	Amazon (UK) Ltd	13,415,465	7.92	11,421,888	17.45
4	McDonald's Restaurants Ltd	12,760,850	7.85	17,042,057	-25.12
5	People's Postcode Lottery	10,555,431	16.20	10,608,567	-0.50
6	Tesco PLC	9,538,646	4.97	12,571,614	-24.13
7	Octopus Energy Ltd	9,335,488	82.55	8,110,558	15.10
8	Sky UK Ltd	8,654,207	7.87	15,229,460	-43.17
9	Boots UK Ltd	8,355,102	12.15	13,131,090	-36.37
10	Samsung (UK) Ltd	8,175,832	15.98	10,160,403	-19.53
11	Wickes Building Supplies Ltd	8,170,942	42.88	5,813,192	40.56
12	Vodafone Ltd	8,152,543	14.47	7,311,124	11.51
13	British Gas PLC	7,874,629	21.41	8,326,551	-5.43
14	IKEA UK Ltd	7,784,865	16.89	7,557,954	3.00
15	WM Morrison Supermarkets PLC	7,715,522	17.28	7,644,124	0.93
16	Sainsbury's Supermarkets Ltd	7,678,944	10.23	7,597,144	1.08
17	Asda Stores Ltd	7,576,143	14.00	8,382,502	-9.62
18	Hutchison 3G UK Ltd	7,260,315	20.90	8,815,621	-17.64
19	Tesco Mobile Ltd	7,002,642	20.09	8,098,804	-13.53
20	Claims Protection Agency	6,708,286	41.02	0	-

Click here for the archive

Rank	Buying Agency	MAT June '25 £	Radio Share % MAT June '25	MAT June '24 £	Change % year on year
1	OMD Group UK	114,473,063	10.91	120,300,607	-4.84
2	EssenceMediacom London	98,887,150	9.57	123,700,250	-20.06
3	The7stars	57,330,256	14.35	40,314,481	42.21
4	Mindshare Media UK Ltd	47,799,416	9.49	50,731,308	-5.78
5	Zenith	37,834,725	9.10	41,245,876	-8.27
6	Carat (London) Ltd	31,036,005	8.76	24,832,025	24.98
7	PHD Ltd	30,833,538	6.65	35,364,539	-12.81
8	Wavemaker	24,089,438	6.13	32,072,950	-24.89
9	Starcom	23,381,405	4.78	26,832,711	-12.86
10	Havas Media	22,060,893	8.26	22,475,958	-1.85
11	EssenceMediacom North	20,860,615	15.93	22,332,756	-6.59
12	Spark Foundry	20,309,597	5.60	27,884,753	-27.17
13	Hearts & Science Ltd	19,480,484	10.28	9,172,572	112.38
14	T&P	19,307,638	14.35	13,450,614	43.54
15	Goodstuff Communications	17,346,555	12.79	21,185,770	-18.12
16	Initiative Media London	16,939,246	7.31	23,203,477	-27.00
17	UM London	15,080,793	6.98	18,905,116	-20.23
18	iProspect	13,225,046	8.67	22,186,083	-40.39
19	Carat (Manchester) Ltd	11,143,745	16.37	17,233,466	-35.34
20	Active International Ltd	9,335,488	100	4,106,668	127.33

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

Rank	Creative Agency	MAT June '25 £	Radio Share % MAT June '25	MAT June '24 £	Change % year on year
1	VCCP	57,274,232	12.98	34,683,892	65.13
2	Leo Burnett Ltd	49,570,336	11.16	43,229,341	14.67
3	Saatchi & Saatchi	34,976,112	8.12	42,263,606	-17.24
4	Bartle Bogle Hegarty (BBH)	33,482,254	10.00	31,401,916	6.62
5	McCann UK	26,497,829	8.80	24,170,860	9.63
6	T&P	22,790,577	16.56	22,669,578	0.53
7	VML	20,260,117	11.81	18,148,154	11.64
8	Mother Ltd	19,429,494	8.98	23,940,843	-18.84
9	New Commercial Arts	16,435,747	10.87	14,728,738	11.59
10	adam&eveDDB	14,366,638	10.17	33,719,705	-57.39
11	Pablo	13,757,464	10.77	12,622,465	8.99
12	Havas London	12,887,016	9.91	16,482,925	-21.82
13	House 337	11,101,475	10.99	12,226,227	-9.20
14	Abbott Mead Vickers BBDO Ltd	11,067,436	5.48	12,364,411	-10.49
15	St Lukes Communications Ltd	10,910,248	25.63	4,775,352	128.47
16	Accenture Song	10,215,512	14.25	9,865,065	3.55
17	Wonderhood Studios	9,796,347	18.49	12,918,016	-24.17
18	IMA-HOME	9,334,244	17.17	11,011,695	-15.23
19	The Gate	9,158,208	15.07	5,801,058	57.87
20	Uncommon Creative Studio	9,100,225	9.51	6,281,422	44.88

Click here for the archive

Rank	Planning Agency	MAT June '25 £	Radio Share % MAT June '25	MAT June '24 £	Change % year on year
1	OMD Group UK	105,731,048	10.50	107,152,595	-1.33
2	EssenceMediacom London	98,887,150	8.83	123,802,399	-20.13
3	The7stars	56,519,801	14.18	39,675,870	42.45
4	Mindshare Media UK Ltd	47,799,416	9.49	50,731,308	-5.78
5	Zenith	37,796,634	9.09	41,245,876	-8.36
6	Wavemaker	31,930,987	7.40	43,629,047	-26.81
7	PHD Ltd	30,833,538	6.65	35,364,539	-12.81
8	Carat (London) Ltd	30,778,313	8.65	24,832,022	23.95
9	Starcom	23,381,405	4.78	26,832,711	-12.86
10	Havas Media	21,523,938	8.21	21,462,297	0.29
11	EssenceMediacom North	20,860,615	15.93	22,332,756	-6.59
12	Spark Foundry	19,955,992	5.51	27,749,609	-28.09
13	Hearts & Science Ltd	19,480,484	10.28	9,172,572	112.38
14	T&P	19,307,638	14.35	13,450,614	43.54
15	Initiative Media London	16,939,246	7.31	23,203,477	-27.00
16	Goodstuff Communications	16,002,822	12.51	20,105,516	-20.41
17	UM London	15,080,793	6.98	18,905,116	-20.23
18	iProspect	13,225,046	8.67	22,186,083	-40.39
19	Carat (Manchester) Ltd	11,143,745	16.37	17,233,466	-35.34
20	Active International Ltd	9,335,488	100	4,106,668	127.33

Click here for the archive

Rank	Product Category	MAT May '25 £	Radio Share % MAT May '25	MAT May '24 £	Change % year on year
1	Entertainment & Leisure	156,200,937	9.01	164,783,200	-5.21
2	Finance	112,477,178	11.58	95,732,967	17.49
3	Food	78,700,259	6.87	77,823,324	1.13
4	Travel & Transport	77,410,403	8.56	80,947,845	-4.37
5	Telecoms	76,702,457	12.72	74,124,422	3.48
6	Automotive	75,228,822	14.90	81,853,767	-8.09
7	Retail	73,272,907	12.12	91,399,952	-19.83
8	Business & Industrial	71,188,525	14.34	69,057,225	3.09
9	Government Social Political Organisation	60,294,607	8.67	77,631,684	-22.33
10	Household Equipment & DIY	33,533,845	9.12	26,056,784	28.70
11	Online Retail	22,655,151	7.15	23,471,497	-3.48
12	Health & Wellbeing	18,753,242	5.19	17,526,006	7
13	Mail Order	16,380,841	14.11	10,962,364	49.43
14	Computers	16,056,448	4.51	16,885,698	-4.91
15	Electronics, Household Appliances & Tech	14,715,780	5.25	14,296,991	2.93
16	Household FMCG	9,991,548	2.13	10,554,008	-5.33
17	Drink	9,303,596	2.78	14,912,893	-37.61
18	Media	9,302,537	3.50	16,596,666	-43.95
19	Cosmetics & Personal Care	8,637,524	1.50	5,422,550	59.29
20	Clothing & Accessories	6,187,304	1.70	4,976,985	24.32