Daily Press Summary | Wednesday 10th October 2018

IPA Effectiveness Awards: winner Direct Line Group chooses traditional media for long term brand building
Direct Line Group, the winner of this year’s IPA Effectiveness Award for Best New Learning, has strengthened its commitment to traditional media channels with marketing activity focused on long-term brand building using traditional media channels including TV and radio.
Radiocentre.org

Scottish SMEs sign up to new advertising initiative
The Advertising Association’s AAccelerate for Growth pilot in Scotland has named the first businesses to benefit from cross-industry bespoke advertising campaign.
Radiocentre.org

Hundreds at BBC get pay rise to compensate for lost bonus
More than 500 BBC employees have been compensated for being removed from a bonus scheme.
The Times (£)

Is the advertising industry doing enough to protect and promote the mental wellbeing of employees?
On World Mental Health Day we asked if adland is doing enough to ensure that mental wellbeing of staff moves beyond the soundbite.
Campaign (£)

Study links long-term growth to brand characters
New research out this week from the IPA and System1 – to coincide with the 2018 Effectiveness Awards and Eff Week – has proved the “tangible value” of creativity in advertising to achieve long-term growth.
Mediatel

LBC gets called back to Ofcom over political output
LBC has been called to another meeting at Ofcom to discuss its approach to compliance and impartiality.
Radio Today

Video continues to skyrocket in latest IAB adspend report
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth – up 40% to a total of £976m, according to the latest digital adspend report from the IAB UK and PwC.
Mediatel

Not even Radio 4 could get to the nub of loneliness
(Opinion) In early 2008, as I stood on the doorstep with a new baby in my arms, watching my husband stride briskly off to work, I felt the first twinges of “suburban neurosis”.
Telegraph (£)

BBC is slammed for giving Gwyneth Paltrow a ‘free advert’ for Goop and allowing her to promote her ‘mumbo jumbo’ on Radio 4’s Today programme
Her lifestyle brand paid out £110,000 last month after doctors branded claims an egg could boost women’s sexual energy as ‘ridiculous and dangerous’.
Daily Mail

Olly Murs caught up in bomb scare with Lincs FM
Olly Murs found himself caught up in today’s bomb scare in Lincoln on his way to Lincs FM, so the station went to him instead.
Radio Today

HRH Prince Edward plans visit to Radio Tyneside
HRH Prince Edward, Earl of Wessex will visit Radio Tyneside to present the hospital and community radio station with the Queen’s Award for Voluntary Service.
Radio Today