Commercial radio at a glance
Get your message heard with radio – a high-reach, high-impact medium that blends scale, trust and emotional pull like no other.
40M
adults listen to commercial radio every week
Audio drives profit, trust and brand outcomes
(Source: Effie × System1 Databank | % of campaigns achieving each outcome (Profit, Trust, Price Insensitivity, Acquisition) · Audio vs No-Audio, indexed to no-audio = 100 | n=1,262 (380 audio, 882 no-audio) | 2007–2023 | Audio = Radio/Podcast coded field.)
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49%
Radio advertising uplifts advertising awareness by 49%
Hit them between the ears
Radio has evolved from being seen primarily as a tactical short-term sales driver, to a brand-building powerhouse medium.
Our recent Performance Multiplier study shows how radio also boosts the effectiveness of online channels like search and social.
It’s clear that its unique ability to reach listeners in receptive moments makes radio a powerful amplifier in any campaign.
Radio for specific sectors
From retail and finance to entertainment and government, radio delivers tailored, proven strategies that drive outcomes in every category. It flexes to fit the objective – whether building awareness, shifting perception, or sparking immediate action.
25%
is the optimum share of campaign media spend on audio. Shifting more of your budget to audio can drive bigger effects with the same media investment.
Interested in amplifying your advertising?
Find a list of commercial radio broadcasters here.
