Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT December '25 £	Radio Share % MAT December '25	MAT December '24 £	Change % year on year
1	EE Ltd	16,480,827	16.91	22,767,075	-27.61
2	Amazon (UK) Ltd	15,055,413	9.04	9,967,677	51.04
3	McDonald's Restaurants Ltd	13,743,813	7.86	15,240,743	-9.82
4	Allwyn Entertainment Ltd	13,562,617	15.16	16,705,811	-18.81
5	Tesco PLC	10,781,100	5.84	10,607,421	1.64
6	Sky UK Ltd	9,842,621	7.65	11,926,828	-17.47
7	Octopus Energy Ltd	9,667,699	92.67	9,524,874	1.50
8	Ladbrokes Coral Group Ltd	9,274,501	25.44	2,468,715	275.68
9	Sainsbury's Supermarkets Ltd	8,730,904	9.15	8,112,636	7.62
10	People's Postcode Lottery	8,388,866	13.77	10,413,022	-19.44
11	Asda Stores Ltd	8,217,442	15.58	8,986,101	-8.55
12	Wickes Building Supplies Ltd	8,173,760	45.61	7,080,880	15.43
13	Boots UK Ltd	8,103,243	10.67	10,603,126	-23.58
14	Vodafone Ltd	7,890,875	13.88	7,241,021	8.97
15	Lidl UK	7,552,460	13.82	6,458,760	16.93
16	Claims Protection Agency	7,400,593	32.81	1,104,165	570.24
17	Tesco Mobile Ltd	7,348,726	20.05	7,915,856	-7.16
18	British Gas PLC	7,287,647	21.15	7,695,012	-5.29
19	HM Government	7,230,329	20.73	10,972,454	-34.10
20	Jet2 Com Ltd	7,098,375	16.77	7,083,761	0.21

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Rank	Buying Agency	MAT December '25 £	Radio Share % MAT December '25	MAT December '24 £	Change % year on year
1	OMD Group UK	120,234,434	11.30	122,916,973	-2.18
2	EssenceMediacom London	90,353,305	9.59	119,022,460	-24.09
3	The7stars	54,137,212	14.16	46,662,065	16.02
4	Mindshare Media UK Ltd	40,669,382	8.07	52,252,485	-22.17
5	Zenith	36,449,329	7.58	40,840,154	-10.75
6	Carat (London) Ltd	33,038,187	9.27	27,523,495	20.04
7	PHD Ltd	28,147,354	6.63	36,152,127	-22.14
8	Spark Foundry	22,800,860	6.48	25,130,616	-9.27
9	Havas Media	22,635,919	8.77	23,457,799	-3.50
10	EssenceMediacom North	22,556,350	17.63	20,628,181	9.35
11	Wavemaker	21,751,986	5.34	24,808,164	-12.32
12	Starcom	20,667,113	4.11	26,301,105	-21.42
13	iProspect	17,935,450	10.30	14,181,807	26.47
14	T&P	17,508,144	13.97	16,907,800	3.55
15	Goodstuff Communications	15,948,998	13.60	18,520,732	-13.89
16	UM London	15,531,338	7.54	15,771,280	-1.52
17	Hearts & Science Ltd	15,092,945	10.19	19,111,472	-21.03
18	Opendoor	15,055,413	9.15	-	-
19	Initiative Media London	11,466,448	8.73	20,710,424	-44.63
20	Publicis Media	10,031,370	5.97	-	-

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT December '25 £	Radio Share % MAT December '25	MAT December '24 £	Change % year on year
1	VCCP	60,950,137	12.51	52,364,236	16.40
2	Leo Burnett Ltd	47,987,044	10.40	49,392,517	-2.85
3	Saatchi & Saatchi	29,948,735	7.55	45,888,667	-34.74
4	McCann UK	28,973,313	9.74	25,756,332	12.49
5	Bartle Bogle Hegarty (BBH)	28,925,469	9.41	33,811,662	-14.45
6	Pablo	19,548,100	14.18	11,094,606	76.19
7	VML	18,461,627	10.02	24,815,229	-25.60
8	T&P	18,114,213	13.28	26,846,784	-32.53
9	Mother Ltd	17,399,349	7.20	24,227,581	-28.18
10	adam&eve\TBWA	16,378,002	7.51	24,749,867	-33.83
11	Droga5 London	15,523,785	15.35	11,301,946	37.35
12	AMV BBDO Ltd	14,745,734	7.40	15,518,776	-4.98
13	Lucky Generals	12,288,724	7.32	8,921,903	37.74
14	New Commercial Arts	11,865,843	8.24	16,339,123	-27.38
15	St Lukes Communications Ltd	11,205,128	27.38	8,812,615	27.15
16	The Gate	9,574,813	15.26	7,175,872	33.43
17	Wonderhood Studios	9,364,667	19.56	9,625,670	-2.71
18	Havas London	9,331,513	12.76	16,114,654	-42.09
19	TMW Unlimited	9,204,624	15.68	9,633,782	-4.45
20	IMA-HOME	8,631,984	18.19	11,288,357	-23.53

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Rank	Planning Agency	MAT December '25 £	Radio Share % MAT December '25	MAT December '24 £	Change % year on year
1	OMD Group UK	96,075,236	10.19	94,135,810	2.06
2	EssenceMediacom London	90,719,292	8.95	118,967,400	-23.74
3	The7stars	54,209,318	14.18	45,515,461	19.10
4	Mindshare Media UK Ltd	40,669,382	8.07	52,252,485	-22.17
5	Zenith	36,449,329	7.58	40,802,063	-10.67
6	Carat (London) Ltd	33,034,925	9.22	27,273,016	21.13
7	Wavemaker	29,996,972	6.77	36,108,959	-16.93
8	PHD Ltd	28,147,354	6.63	36,152,127	-22.14
9	Spark Foundry	22,800,860	6.48	24,777,309	-7.98
10	EssenceMediacom North	22,556,350	17.63	20,628,181	9.35
11	Havas Media	22,187,897	8.89	22,613,429	-1.88
12	Starcom	20,667,113	4.11	26,301,105	-21.42
13	iProspect	17,935,450	10.30	14,181,807	26.47
14	T&P	17,508,144	13.97	16,907,800	3.55
15	UM London	15,531,338	7.59	15,771,280	-1.52
16	Goodstuff Communications	15,322,183	13.88	17,476,982	-12.33
17	Hearts & Science Ltd	15,092,945	10.19	19,111,472	-21.03
18	Opendoor	15,055,413	9.15	-	-
19	Initiative Media London	11,466,448	8.73	20,710,424	-44.63
20	Publicis Media	10,031,370	5.97	-	-

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Rank	Product Category	MAT December '25 £	Radio Share % MAT December '25	MAT December '24 £	Change % year on year
1	Entertainment & Leisure	147,218,410	8.70	164,665,395	-10.60
2	Finance	110,967,767	11.16	105,002,012	5.68
3	Food	84,377,834	7.47	76,630,410	10.11
4	Travel & Transport	80,981,322	8.83	79,066,792	2.42
5	Retail	74,790,252	11.95	85,955,606	-12.99
6	Business & Industrial	70,677,470	15.28	69,385,602	1.86
7	Telecoms	68,978,777	11.96	82,627,793	-16.52
8	Automotive	67,596,234	14.07	84,524,791	-20.03
9	Government Social Political Organisation	61,099,214	9.06	70,637,505	-13.50
10	Household Equipment & DIY	29,653,836	8.23	30,215,017	-1.86
11	Online Retail	29,552,111	10.25	21,211,551	39.32
12	Health & Wellbeing	19,113,277	5.58	18,916,576	1.04
13	Computers	18,575,705	5.60	17,949,235	3.49
14	Drink	16,190,876	4.87	9,976,877	62.28
15	Mail Order	13,739,404	12.90	17,345,536	-20.79
16	Electronics, Household Appliances & Tech	12,387,314	4.52	17,278,277	-28.31
17	Household FMCG	10,031,644	2.34	9,652,045	3.93
18	Media	8,900,144	3.44	11,944,456	-25.49
19	Clothing & Accessories	5,657,479	1.52	6,546,409	-13.58
20	Property	5,510,386	2.78	4,805,190	14.68