Top Radio Spenders - Radiocentre

*MAT = moving annual total

	Advertiser	MAT March '25 £	Radio Share % MAT March '25	MAT March '24 £	Change % year on year
1	EE Ltd	20,957,595	18.36	16,563,612	26.53
2	Allwyn Entertainment Ltd	18,447,011	12.46	17,492,365	5.46
3	McDonald's Restaurants Ltd	13,360,108	7.97	17,317,559	-22.85
4	Amazon (UK) Ltd	11,794,715	6.81	11,871,745	-0.65
5	People's Postcode Lottery	10,885,459	14.85	9,731,612	11.86
6	Samsung (UK) Ltd	10,788,803	22	9,097,747	18.59
7	Sky UK Ltd	10,542,426	8.71	17,407,795	-39.44
8	Octopus Energy Ltd	9,475,458	83.88	7,664,796	23.62
9	Boots UK Ltd	9,342,650	12.68	11,305,034	-17.36
10	Tesco PLC	8,571,230	4.92	12,557,199	-31.74
11	IKEA UK Ltd	8,442,838	18.36	6,187,173	36.46
12	Sainsbury's Supermarkets Ltd	8,403,033	11.19	8,056,597	4.30
13	Asda Stores Ltd	8,295,803	18.05	6,626,323	25.19
14	Vodafone Ltd	7,942,362	14.68	9,084,139	-12.57
15	WM Morrison Supermarkets PLC	7,729,569	18.43	7,791,542	-0.80
16	Tesco Mobile Ltd	7,316,294	19.52	8,298,646	-11.84
17	O2 UK	7,272,818	17.11	3,177,808	128.86
18	HM Government	7,239,163	20.57	11,563,911	-37.40
19	Wickes Building Supplies Ltd	7,147,823	34.30	5,208,738	37.23
20	Jet2 Com Ltd	7,069,413	16.54	8,691,106	-18.66

Click here for the archive

	Buying Agency	MAT March '25 £	Radio Share % MAT March '25	MAT March '24 £	Change % year on year
1	OMD Group UK	113,026,138	9.84	119,681,740	-5.56
2	EssenceMediacom London	109,507,397	9.36	124,982,656	-12.38
3	Mindshare Media UK Ltd	52,707,288	9.64	45,998,172	14.59
4	The7stars	49,197,182	11.91	37,777,749	30.23
5	Zenith	40,469,308	9.31	40,686,013	-0.53
6	PHD Ltd	35,528,079	7.10	30,354,490	17.04
7	Carat (London) Ltd	28,858,740	8.13	25,415,474	13.55
8	Starcom	24,900,652	4.89	24,760,632	0.57
9	Wavemaker	24,246,442	6.06	33,954,968	-28.59
10	Hearts & Science	22,141,803	9.94	3,793,108	483.74
11	Havas Media	22,098,068	7.34	22,392,750	-1.32
12	Spark Foundry	20,975,569	5.94	27,569,865	-23.92
13	EssenceMediacom North	20,772,517	16.29	24,099,516	-13.81
14	Initiative Media London	20,563,998	7.06	24,159,143	-14.88
15	Goodstuff Communications	18,861,658	12.65	20,145,448	-6.37
16	T&Pm	17,600,151	12.47	11,653,506	51.03
17	UM London	16,586,570	7.35	19,411,944	-14.55
18	Carat (Manchester) Ltd	13,174,748	17.38	17,058,562	-22.77
19	iProspect	12,532,945	8.72	26,771,848	-53.19
20	Active International Ltd	9,475,458	100	2,276,542	316.22

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

Click here for the archive

	Creative Agency	MAT March '25 £	Radio Share % MAT March '25	MAT March '24 £	Change % year on year
1	VCCP	58,196,119	11.96	32,561,409	78.73
2	Leo Burnett Ltd	51,283,664	11.51	40,248,116	27.42
3	Saatchi & Saatchi	40,331,535	8.54	36,261,240	11.22
4	Bartle Bogle Hegarty (BBH)	32,157,946	9.75	29,205,876	10.11
5	McCann UK	26,458,445	8.94	21,688,701	21.99
6	T&Pm	25,746,214	17.07	17,373,246	48.19
7	VML	22,388,346	11.57	14,096,160	58.83
8	Mother Ltd	22,090,286	9.53	21,751,843	1.56
9	adam&eveDDB	18,761,086	10.70	37,801,542	-50.37
10	New Commercial Arts	16,521,197	11.03	13,310,249	24.12
11	Havas London	14,017,304	10.72	15,594,930	-10.12
12	House 337	11,941,752	8.72	13,002,962	-8.16
13	Pablo	10,908,214	8.21	13,176,061	-17.21
14	St Luke's Communications Ltd	10,770,229	23.11	2,696,608	299.40
15	IMA-HOME	10,381,572	17.33	11,978,410	-13.33
16	Uncommon Creative Studio	10,236,344	9.24	3,536,954	189.41
17	Abbott Mead Vickers BBDO Ltd	9,702,472	4.71	14,311,314	-32.20
18	Accenture Song	9,677,263	12.91	10,816,912	-10.54
19	M&C Saatchi	8,370,198	10.93	11,687,013	-28.38
20	Wonderhood Studios	8,088,805	14.88	14,232,635	-43.17

Click here for the archive

	Planning Agency	MAT March '25 £	Radio Share % MAT March '25	MAT March '24 £	Change % year on year
1	EssenceMediacom London	109,452,337	8.69	125,139,865	-12.54
2	OMD Group UK	103,935,827	9.41	107,382,955	-3.21
3	Mindshare Media UK Ltd	52,707,288	9.64	45,998,172	14.59
4	The7stars	48,393,558	11.75	37,139,138	30.30
5	Zenith	40,431,217	9.30	40,686,013	-0.63
6	PHD Ltd	35,528,079	7.10	30,354,490	17.04
7	Wavemaker	32,033,162	7.28	44,702,896	-28.34
8	Carat (London) Ltd	28,608,301	8.02	25,415,448	12.56
9	Starcom	24,900,652	4.89	24,760,632	0.57
10	Hearts & Science	22,141,803	10.03	3,793,108	483.74
11	Havas Media	21,498,211	7.14	21,491,641	0.03
12	EssenceMediacom North	20,772,517	16.29	24,099,516	-13.81
13	Spark Foundry	20,621,669	5.85	27,435,016	-24.83
14	Initiative Media London	20,563,998	7.06	24,159,143	-14.88
15	T&Pm	17,600,151	12.47	11,653,506	51.03
16	Goodstuff Communications	17,517,136	12.40	18,101,402	-3.23
17	UM London	16,586,570	7.35	19,411,944	-14.55
18	Carat (Manchester) Ltd	13,174,748	17.38	17,058,562	-22.77
19	iProspect	12,532,945	8.72	26,771,848	-53.19
20	Active International Ltd	9,475,458	100	2,276,542	316.22

Click here for the archive

	Product Category	MAT March '25 £	Radio Share % MAT March '25	MAT March '24 £	Change % year on year
1	Entertainment & Leisure	161,045,174	8.87	163,362,257	-1.42
2	Finance	110,492,754	11.25	96,666,920	14.30
3	Telecoms	79,358,761	13.11	75,578,721	5
4	Automotive	79,095,034	15.02	79,579,302	-0.61
5	Retail	77,713,154	12.35	85,257,697	-8.85
6	Travel & Transport	77,174,897	8.42	78,210,796	-1.32
7	Food	76,243,114	6.66	77,662,313	-1.83
8	Business & Industrial	69,578,806	13.79	69,304,441	0.40
9	Government Social Political Organisation	63,556,574	8.80	75,805,697	-16.16
10	Household Equipment & DIY	32,692,176	8.88	27,294,356	19.78
11	Online Retail	21,941,324	6.72	24,150,337	-9.15
12	Health & Wellbeing	17,763,296	4.91	19,041,084	-6.71
13	Mail Order	17,115,920	14.40	9,066,096	88.79
14	Computers	16,857,321	4.51	16,087,724	4.78
15	Electronics, Household Appliances & Tech	15,768,555	5.33	13,339,338	18.21
16	Media	10,916,102	3.79	16,406,377	-33.46
17	Household FMCG	10,408,649	2.15	10,077,599	3.29
18	Drink	9,050,579	2.49	16,920,374	-46.51
19	Cosmetics & Personal Care	8,152,715	1.30	4,998,744	63.10
20	Clothing & Accessories	6,914,822	1.79	4,469,761	54.70