Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT June '26 £	Radio Share % MAT June '26	MAT June '25 £	Change % year on year
1	McDonald's Restaurants Ltd	14,905,818	8.56	12,801,864	16.43
2	EE Ltd	13,824,678	14.76	17,174,845	-19.51
3	Amazon (UK) Ltd	13,220,069	7.77	13,430,091	-1.56
4	Octopus Energy Ltd	12,826,248	90.78	9,373,037	36.84
5	Tesco PLC	12,337,921	6.02	9,638,647	28.00
6	Allwyn Entertainment Ltd	10,984,372	10.83	16,750,624	-34.42
7	Sainsbury's Supermarkets Ltd	10,231,319	10.39	7,735,192	32.27
8	Sky UK Ltd	9,306,792	5.91	8,702,197	6.95
9	Tesco Mobile Ltd	8,410,485	21.64	7,060,722	19.12
10	Jet2 Com Ltd	8,263,196	21.20	6,501,320	27.10
11	Boots UK Ltd	8,125,101	12.20	8,379,865	-3.04
12	Asda Stores Ltd	7,605,280	15.12	7,615,322	-0.13
13	Wickes Building Supplies Ltd	7,486,348	48.97	8,220,125	-8.93
14	Lidl UK	7,296,082	13.35	6,601,090	10.53
15	HM Government	7,161,748	19.40	6,567,278	9.05
16	Vodafone Ltd	7,110,498	14.39	8,217,558	-13.47
17	Specsavers Optical Group Ltd	6,657,611	16.74	5,463,352	21.86
18	Postcode Lottery	6,466,770	10.32	10,586,301	-38.91
19	Deliveroo	6,405,316	17.04	4,347,751	47.32
20	British Gas PLC	5,848,438	20.29	7,920,350	-26.16

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Rank	Buying Agency	MAT June '26 £	Radio Share % MAT June '26	MAT June '25 £	Change % year on year
1	OMD Group UK	127,904,338	12.16	114,742,618	11.47
2	EssenceMediacom London	91,583,387	9.58	99,358,466	-7.83
3	The7stars	40,645,008	13.05	49,887,404	-18.53
4	Zenith	36,977,306	6.83	38,079,272	-2.89
5	Mindshare Media UK Ltd	35,148,959	8.47	47,927,681	-26.66
6	Carat (London) Ltd	34,153,391	9.86	31,205,410	9.45
7	PHD Ltd	29,989,376	7.04	30,886,783	-2.91
8	Spark Foundry	25,280,428	7.00	20,381,480	24.04
9	EssenceMediacom North	21,564,358	17.02	21,046,096	2.46
10	Starcom	19,332,153	3.68	23,408,811	-17.42
11	Havas Media	18,569,511	9.86	21,607,475	-14.06
12	T&P	16,243,031	14.10	19,363,189	-16.11
13	iProspect	15,521,871	8.99	13,320,748	16.52
14	Goodstuff Communications	15,375,111	14.25	17,584,876	-12.57
15	Wavemaker	13,633,111	4.18	24,198,552	-43.66
16	OpenDoor	13,220,069	8.17	6,613,370	99.90
17	Active International Ltd	12,826,248	100	9,373,037	36.84
18	Initiative Media London	12,566,222	8.31	17,381,405	-27.70
19	Hearts & Science Ltd	12,169,448	7.35	19,438,212	-37.39
20	UM London	11,072,141	6.80	15,000,786	-26.19

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT June '26 £	Radio Share % MAT June '26	MAT June '25 £	Change % year on year
1	VCCP	57,911,943	10.18	60,498,710	-4.28
2	Leo UK	49,081,349	10.88	49,734,984	-1.31
3	Bartle Bogle Hegarty (BBH)	31,336,033	9.71	31,558,047	-0.70
4	McCann UK	28,469,399	10.11	27,229,244	4.55
5	Pablo	24,093,934	14.89	14,137,985	70.42
6	Saatchi & Saatchi	24,049,463	6.28	35,084,283	-31.45
7	Lucky Generals	17,801,584	7.54	6,676,720	166.62
8	AMV BBDO Ltd	16,221,138	8.51	17,478,865	-7.20
9	adam&eve\TBWA	15,928,994	6.97	22,304,022	-28.58
10	T&P	15,771,141	12.46	22,934,817	-31.23
11	Droga5 London	15,627,441	13.85	12,818,252	21.92
12	VML	14,810,792	9.06	19,537,013	-24.19
13	Mother Ltd	13,793,334	6.38	19,894,090	-30.67
14	New Commercial Arts	10,402,623	7.83	16,175,983	-35.69
15	TMW Unlimited	9,901,352	16.48	8,238,213	20.19
16	IMA-HOME	9,830,791	25.65	9,485,465	3.64
17	Uncommon Creative Studio	9,446,015	8.39	9,538,706	-0.97
18	The Gate	8,509,725	13.99	9,200,746	-7.51
19	St Lukes Communications Ltd	8,046,422	30.03	10,524,919	-23.55
20	Elvis	7,063,455	7.30	11,037,414	-36.00

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Rank	Planning Agency	MAT June '26 £	Radio Share % MAT June '26	MAT June '25 £	Change % year on year
1	OMD Group UK	100,280,178	10.77	93,433,981	7.33
2	EssenceMediacom London	91,957,149	8.87	99,358,466	-7.45
3	The7stars	40,680,781	13.05	49,149,390	-17.23
4	Zenith	36,977,306	6.83	38,041,181	-2.80
5	Mindshare Media UK Ltd	35,148,959	8.47	47,927,681	-26.66
6	Carat (London) Ltd	33,746,360	9.71	30,953,694	9.02
7	PHD Ltd	29,989,376	7.04	30,886,783	-2.91
8	Wavemaker	25,366,244	6.74	32,448,515	-21.83
9	Spark Foundry	25,280,428	7.00	20,028,468	26.22
10	EssenceMediacom North	21,564,358	17.02	21,046,096	2.46
11	Starcom	19,332,153	3.68	23,408,811	-17.42
12	Havas Media	18,058,690	10.14	21,066,843	-14.28
13	T&P	16,243,031	14.10	19,363,189	-16.11
14	iProspect	15,521,871	9.03	13,320,748	16.52
15	OpenDoor	13,220,069	8.17	6,613,370	99.90
16	Active International Ltd	12,826,248	100	9,373,037	36.84
17	Goodstuff Communications	12,757,188	14.04	14,444,579	-11.68
18	Initiative Media London	12,566,222	8.31	17,381,405	-27.70
19	Hearts & Science Ltd	12,169,448	7.36	19,438,212	-37.39
20	UM London	11,072,141	6.79	15,000,786	-26.19

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Rank	Product Category	MAT June '26 £	Radio Share % MAT June '26	MAT June '25 £	Change % year on year
1	Entertainment & Leisure	135,256,563	8.01	156,077,113	-13.34
2	Finance	104,862,348	9.74	113,742,905	-7.81
3	Retail	81,240,215	10.48	79,872,128	1.71
4	Travel & Transport	79,260,503	8.80	77,127,745	2.77
5	Food	78,828,126	8.08	71,111,364	10.85
6	Business & Industrial	69,483,590	14.87	72,172,760	-3.73
7	Telecoms	63,507,976	11.31	74,988,092	-15.31
8	Automotive	63,305,841	12.70	73,566,162	-13.95
9	Government Social Political Organisation	61,901,293	8.78	59,792,740	3.53
10	Online Retail	29,984,798	10.03	24,721,749	21.29
11	Household Equipment & DIY	24,737,305	7.31	34,217,076	-27.70
12	Health & Wellbeing	19,711,753	5.89	18,822,440	4.72
13	Computers	19,158,565	6.01	15,743,176	21.69
14	Drink	16,709,153	5.25	9,765,582	71.10
15	Electronics, Household Appliances & Tech	14,596,723	5.15	13,883,769	5.14
16	Media	13,380,045	5.21	9,016,812	48.39
17	Mail Order	10,860,847	12.99	15,649,951	-30.60
18	Household FMCG	7,733,345	2.00	10,160,213	-23.89
19	Property	5,004,602	2.47	4,787,660	4.53
20	Clothing & Accessories	4,118,550	1.14	6,716,164	-38.68