Top Radio Spenders - Radiocentre

*MAT = moving annual total

Rank	Advertiser	MAT August '26 £	Radio Share % MAT August '26	MAT August '25 £	Change % year on year
1	McDonald's Restaurants Ltd	15,357,726	8.61	12,606,427	21.82
2	Tesco PLC	13,390,885	6.61	9,653,725	38.71
3	Octopus Energy Ltd	13,300,258	90.97	9,244,669	43.87
4	Amazon (UK) Ltd	12,151,250	7.03	14,174,081	-14.27
5	EE Ltd	11,341,312	12.17	17,388,310	-34.78
6	Sainsbury's Supermarkets Ltd	10,120,895	10.91	7,538,684	34.25
7	Allwyn Entertainment Ltd	9,958,494	9.82	14,893,181	-33.13
8	Sky UK Ltd	9,631,730	5.71	7,889,960	22.08
9	Boots UK Ltd	8,659,941	12.75	8,760,267	-1.15
10	Jet2 Com Ltd	8,556,593	21.80	6,222,282	37.52
11	HM Government	7,710,480	19.62	6,475,028	19.08
12	Tesco Mobile Ltd	7,481,879	18.85	7,389,614	1.25
13	Vodafone Ltd	7,469,060	13.76	7,962,129	-6.19
14	Lidl UK	7,294,186	13.22	6,985,452	4.42
15	Wickes Building Supplies Ltd	7,252,918	51.48	8,527,241	-14.94
16	Specsavers Optical Group Ltd	6,923,297	17.39	6,148,863	12.59
17	Asda Stores Ltd	6,880,891	14.97	7,617,609	-9.67
18	Postcode Lottery	6,475,415	10.05	9,900,417	-34.59
19	British Gas PLC	6,116,076	21.72	8,205,853	-25.47
20	WM Morrison Supermarkets PLC	5,930,781	15.32	7,794,409	-23.91

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Rank	Buying Agency	MAT August '26 £	Radio Share % MAT August '26	MAT August '25 £	Change % year on year
1	OMD Group UK	125,269,771	12.17	117,440,210	6.67
2	EssenceMediacom London	89,945,946	9.69	97,766,189	-8.00
3	The7stars	41,501,586	13.77	48,791,482	-14.94
4	Zenith	36,596,646	6.85	38,683,033	-5.39
5	Mindshare Media UK Ltd	33,732,099	8.31	46,235,740	-27.04
6	Carat (London) Ltd	33,654,936	9.79	31,318,940	7.46
7	PHD Ltd	29,392,858	6.91	28,104,203	4.59
8	Spark Foundry	24,838,791	7.03	20,265,241	22.57
9	Starcom	19,929,352	3.69	20,721,247	-3.82
10	EssenceMediacom North	19,928,664	15.37	20,708,058	-3.76
11	Havas Media	17,759,263	10.35	21,605,563	-17.80
12	T&P	16,467,204	14.38	19,129,687	-13.92
13	iProspect	14,662,810	8.82	14,217,506	3.13
14	Goodstuff Communications	13,599,103	12.93	19,035,308	-28.56
15	Active International Ltd	13,300,258	100	9,244,669	43.87
16	OpenDoor	12,151,250	7.36	8,943,865	35.86
17	Wavemaker	11,524,069	3.90	23,700,989	-51.38
18	Publicis Media	11,232,423	5.34	5,131,734	118.88
19	Hearts & Science Ltd	11,140,009	6.84	16,720,495	-33.38
20	Initiative Media London	10,609,240	7.17	16,355,875	-35.13

Moving annual totals calculated from Nielsen Media Research

Figures includes all Commercial Radio station advertising for the most recent 12 months complete records. These figures have been calculated using the Historic agency list from Nielsen Media Research, which gives more accurate figures for a full 12 months of expenditure.

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Rank	Creative Agency	MAT August '26 £	Radio Share % MAT August '26	MAT August '25 £	Change % year on year
1	VCCP	55,031,381	9.61	60,670,220	-9.29
2	Leo UK	50,567,058	11.12	51,204,139	-1.24
3	Bartle Bogle Hegarty (BBH)	31,588,190	9.65	31,267,824	1.02
4	McCann UK	27,190,426	9.37	26,774,129	1.55
5	Pablo	23,021,561	13.43	16,279,496	41.41
6	Saatchi & Saatchi	20,062,409	5.40	33,231,822	-39.63
7	Lucky Generals	16,719,910	7.31	9,265,874	80.45
8	adam&eve\TBWA	16,098,895	6.79	19,318,580	-16.67
9	VML	15,978,408	9.57	18,811,183	-15.06
10	AMV BBDO Ltd	15,782,663	8.75	17,836,483	-11.51
11	T&P	15,480,014	12.29	21,712,636	-28.71
12	Droga5 London	14,796,162	12.04	13,908,251	6.38
13	Mother Ltd	11,971,903	5.59	18,672,271	-35.88
14	New Commercial Arts	10,983,072	8.65	14,118,656	-22.21
15	Uncommon Creative Studio	10,568,089	9.37	8,966,609	17.86
16	IMA-HOME	9,801,588	25.35	8,208,629	19.41
17	TMW Unlimited	9,752,610	17.58	8,324,115	17.16
18	The Gate	8,216,599	14.31	9,625,535	-14.64
19	St Lukes Communications Ltd	7,840,708	32.70	9,847,625	-20.38
20	Elvis	7,510,772	8.14	9,637,596	-22.07

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Rank	Planning Agency	MAT August '26 £	Radio Share % MAT August '26	MAT August '25 £	Change % year on year
1	OMD Group UK	100,660,547	10.79	94,514,905	6.50
2	EssenceMediacom London	90,343,803	8.94	97,766,189	-7.59
3	The7stars	41,501,586	13.75	48,321,388	-14.11
4	Zenith	36,596,646	6.85	38,644,942	-5.30
5	Mindshare Media UK Ltd	33,732,099	8.31	46,235,740	-27.04
6	Carat (London) Ltd	33,107,022	9.61	31,067,224	6.57
7	PHD Ltd	29,392,858	6.91	28,104,203	4.59
8	Spark Foundry	24,838,791	7.03	19,912,229	24.74
9	Wavemaker	23,063,304	6.56	32,989,175	-30.09
10	Starcom	19,929,352	3.69	20,721,247	-3.82
11	EssenceMediacom North	19,928,664	15.37	20,708,058	-3.76
12	Havas Media	17,262,690	10.65	21,064,931	-18.05
13	T&P	16,467,204	14.38	19,129,687	-13.92
14	iProspect	14,662,810	8.82	14,217,506	3.13
15	Active International Ltd	13,300,258	100	9,244,669	43.87
16	OpenDoor	12,151,250	7.36	8,943,865	35.86
17	Goodstuff Communications	11,400,492	12.79	15,109,077	-24.55
18	Publicis Media	11,232,423	5.34	5,131,734	118.88
19	Hearts & Science Ltd	11,140,009	6.86	16,720,495	-33.38
20	Initiative Media London	10,609,240	7.17	16,355,875	-35.13

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Rank	Product Category	MAT August '26 £	Radio Share % MAT August '26	MAT August '25 £	Change % year on year
1	Entertainment & Leisure	131,348,374	7.93	149,208,780	-11.97
2	Finance	103,848,392	9.68	116,284,197	-10.69
3	Retail	89,449,657	11.62	95,537,549	-6.37
4	Food	82,877,372	8.55	70,023,374	18.36
5	Travel & Transport	80,327,030	8.81	77,963,128	3.03
6	Business & Industrial	67,145,509	14.84	73,065,961	-8.10
7	Government Social Political Organisation	63,639,821	8.83	60,650,723	4.93
8	Automotive	62,124,300	12.09	70,227,266	-11.54
9	Telecoms	60,336,825	10.51	72,053,486	-16.26
10	Online Retail	27,560,909	9.09	26,715,518	3.16
11	Household Equipment & DIY	25,249,933	7.44	32,240,936	-21.68
12	Health & Wellbeing	19,557,623	5.70	19,998,978	-2.21
13	Computers	18,285,545	6.27	16,180,949	13.01
14	Electronics, Household Appliances & Tech	14,722,838	5.31	13,414,688	9.75
15	Drink	13,593,122	4.76	13,018,729	4.41
16	Media	13,423,134	5.32	8,892,871	50.94
17	Household FMCG	6,791,185	1.79	10,481,713	-35.21
18	Property	4,516,065	2.33	4,940,048	-8.58
19	Clothing & Accessories	3,453,217	0.98	6,910,031	-50.03
20	Cosmetics & Personal Care	3,379,196	0.69	7,716,934	-56.21