In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Radiocentre took Silver at the ARIAS (Audio and Radio Industry Awards) in Leeds. At a star-studded night where commercial radio came away with eight golds, the ‘See Radio Differently’ campaign was awarded in the Best Marketing Campaign category.
BBC Director General Tony Hall made a speech last night (8 November) about the future of BBC Local Radio, the full speech is available here.
The winner of the latest Aerial Award is MullenLowe London Creative with their ‘Buns’ spot for Byron. The ad was picked by this month’s judge Jon Gledstone, Executive Creative Director and Partner at Mr President. Congratulations to the winning team behind the ad, Creative Ben Williams and Executive creative director Mark Elwood.
Radiocentre is proud to be joining up with the IPA as an official partner of the 2018 IPA Effectiveness Awards.
The latest edition of The See Radio Differently Podcast is jam packed with stars, as George, Aneka and Tom speak to Edith Bowman, Robbie Savage, Sigrid, Vanessa Feltz, A.Dot, Scott Mills and Christian O’Connell at the 2017 ARIAS.
UK advertising expenditure grew 3.7% to £10.8 billion during the first six months of 2017, the highest H1 total of any year since monitoring began in 1982.
New audience figures (Q3 2017) published by RAJAR, the body responsible for measure radio audiences in the UK, highlight strong performance by the commercial radio sector.