In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Absolute Radio presenter, stand-up comedian and writer Christian O’Connell will be the headline speaker at Radiocentre’s Tuning In conference, which is returning to Soho’s Ham Yard Hotel on 11th May.
By introducing the Podcast Day, Radiodays Europe (RDE) presents a brand new event focused entirely on the fast-moving world of Podcasting.
The winner of March’s Aerial Award is Abbott Mead Vickers BBDO with their ‘Multiple Bombings’ campaign for the National Counter Terrorism Policing HQ. The ad, which links to a podcast series, was picked by this month’s judge Micky Tudor, executive creative director and partner, CHI & Partners.
Following this week’s surprise announcement that a general election will be held on 8th June, it’s worth examining what this might mean for commercial radio’s regulation.
The royal trio of The Duke and Duchess of Cambridge and Prince Harry joined forces this morning to open The Global Academy, a state school for 14 to 19 year olds which was built on the site of the EMI’s Old Vinyl Factory in Hayes, West London. The Academy is expected to reach its full capacity of 800 students by 2020.
Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium.
The second edition of The See Radio Differently Podcast is now here. In volume II – called The Chief, The Ad Man and The Boss – you can find out about the little known secret behind radio’s role in WW2.