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In radio we trust

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When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.

Be trusted. See radio differently.

1 – Ofcom; 2 – IPA Effectiveness Databank

Choose the company you keep

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When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.

Be safe. See radio differently.

Crystal clear,
not crystal ball

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When you advertise on radio you know how many times you ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.

Be informed. See radio differently.

You can’t close
your ears

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When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.

Be heard. See radio differently.

What’s new

Radiocentre hails success rate of ad clearance in 2016

Radiocentre hails success rate of ad clearance in 2016

There were only five upheld complaints about radio ads in 2016, out of a total of 31,989 approved by Radiocentre Clearance, according to the Advertising Standards Authority’s (ASA) record of rulings relating to radio ad complaints for last year. This represents only 0.016% of ads that are pre-approved in this way in line with the ASA code overseen by the Broadcast Committee of Advertising Practice (BCAP).

Radiocentre hails record-breaking 2016 at Tuning In Scotland

Radiocentre hails record-breaking 2016 at Tuning In Scotland

Delegates attending Radiocentre’s Tuning in Scotland: See Radio Differently event in Edinburgh heard this week (Wednesday March 8 2017) that commercial radio has just enjoyed a record-breaking 2016, taking £645.8 million in ad revenue in 2016, its highest ever figure.

Action Stations

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Radiocentre’s war on Terms & Conditions

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Valuing Radio

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11may8:30 am- 12:30 amTuning In: See Radio Differently

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