In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Screenless, voice-controlled devices, such as Amazon Echo, are fast becoming mainstream technology with household penetration potentially exceeding 40% by early next year, according to Getting Vocal, a new study from Radiocentre.
The Clearance team were recently asked whether we’d still approve a 35 year old ad for Philips video players, written by Griff Rhys-Jones and also featuring his ‘Not the Nine O’Clock News’ sidekick, Mel Smith.
The total number of commercial radio listeners has edged back ahead of the BBC, Rajar’s figures for first quarter of 2017 reveal. The total commercial radio listeners was 34.5 million a week, or 63.9% of the population, just ahead of the BBC’s 34.2 million a week, or 63.3% of the population. Commercial Radio’s share of hours is also up, at 44.6% (from 43.2% in the first quarter of 2016)
The latest edition of Radiocentre’s See Radio Differently podcast has been released today (18 May). It offers a light-hearted look at recent events in the worlds of radio, media and advertising.
There was standing room only at Tuning In 2017, Radiocentre’s annual conference, on Thursday 11 May 2017. A stellar array of speakers took to the stage at London’s Ham Yard Hotel to discuss and debate the interesting times we’re living in.
The Licence Fee programme to invest up to £8m a year into local journalism moves one step closer as registration for the initiative opens on Monday May 15. For those not familiar with the initiative which aims to support local news organisations, further information is available here as well as an explanatory blog here which explains a little more about the programme.
With all the debates swirling about fake news, it’s fair to say there has never been a greater public thirst for impartial, high-quality and trusted news. Commercial radio listeners trust their local stations and their output more than any other media, an attribute which is especially important with a General Election just around the corner.