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In radio we trust

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When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.

Be trusted. See radio differently.

1 – Ofcom; 2 – IPA Effectiveness Databank

Choose the company you keep

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When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.

Be safe. See radio differently.

Crystal clear,
not crystal ball

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When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.

Be informed. See radio differently.

You can’t close
your ears

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When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.

Be heard. See radio differently.

What’s new

Radio crowned King of all media at Media360

Radio crowned King of all media at Media360

In an incredibly tight contest, radio beat TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360, the annual industry-led gathering of media professionals.

Commercial radio back on top according to Rajar’s figures for the first quarter of the year

Commercial radio back on top according to Rajar’s figures for the first quarter of the year

The total number of commercial radio listeners has edged back ahead of the BBC, Rajar’s figures for first quarter of 2017 reveal. The total commercial radio listeners was 34.5 million a week, or 63.9% of the population, just ahead of the BBC’s 34.2 million a week, or 63.3% of the population. Commercial Radio’s share of hours is also up, at 44.6% (from 43.2% in the first quarter of 2016)

Brand new See Radio Differently podcast is here

Brand new See Radio Differently podcast is here

The latest edition of Radiocentre’s See Radio Differently podcast has been released today (18 May). It offers a light-hearted look at recent events in the worlds of radio, media and advertising.

In Radio We Trust: Tuning In 2017

In Radio We Trust: Tuning In 2017

There was standing room only at Tuning In 2017, Radiocentre’s annual conference, on Thursday 11 May 2017. A stellar array of speakers took to the stage at London’s Ham Yard Hotel to discuss and debate the interesting times we’re living in.

Action Stations

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Radiocentre’s war on Terms & Conditions

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Valuing Radio

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