In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
The Radio Academy have revealed the nominations for the 2017 ARIAS, recognising the best work across the audio and radio industry and Radiocentre have been nominated for three awards. The nomination follows Radiocentre already being shortlisted for Team of the Year, while Radiocentre CEO Siobhan Kenny is up for Individual of the Year.
Mims Davies (Member of Parliament for Eastleigh) has accepted the role of Chair of the All-Party Parliamentary Group on Commercial Radio.
The winner of the latest Aerial Award is The Gate, London with their ‘A big deal – Slide’ spot for Chiltern Railways. The ad was picked by this month’s judge Caroline Pay, joint chief creative officer at Grey London. Congratulations to the winning team behind the ad, Creative director Hugo Bone and Writer Claire Phillips.
The Audio Production Awards are back for 2017 and will again celebrate outstanding achievement in audio and radio production.
Radiocentre is coming to Birmingham’s Everyman Cinema on Thursday 28 September for its latest Tuning In conference. The event will be headlined by the first Mayor of the West Midlands, Andy Street, who will set out his priorities for the creative industries and media in the region.
New EU legislation for Energy labelling is the first legislation to recognise the special status of radio and audio
The new European legislation for Energy labelling acknowledges that radio and audio are a special case, a concession which bodes well for a more pragmatic approach to Terms & Conditions (Ts&Cs) on radio in general. It is the first time European regulators have recognised audio’s specific requirements.
Global, the media & entertainment group, has today (Thursday) unveiled two new marketing campaigns as it continues to grow its brands.