In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Radiocentre took Silver at the ARIAS (Audio and Radio Industry Awards) in Leeds. At a star-studded night where commercial radio came away with eight golds, the ‘See Radio Differently’ campaign was awarded in the Best Marketing Campaign category.
An exciting opportunity to be part of a dynamic, friendly team working in commercial radio has arisen as Radiocentre seeks a Company Executive Assistant (maternity cover).
Global, the media and entertainment group, has acquired US-based digital audio sales company, AudioHQ. This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world.
The final BBC Operating Licence was published (here) by Ofcom on Friday 13 October. The Operating Licence is an important document as it sets out the remit of all BBC services and the measures that Ofcom will use to determine distinctiveness. The new regime will start to come into force from January 2018.
Radiocentre have won Silver in the Trade Body Research category at the Media Week Awards for Radio: The Brand Multiplier. The research project, which built on the theories of Byron Sharp, demonstrated radio’s role in expanding a brand’s share of mind and mental associative network when used in combination with TV. Magnetic’s research with Enders on short-termism took Gold.
Vicky Ford, MP for Chelmsford, used commercial radio’s battle to reform terms and conditions (Ts&Cs) as an example of an area ideally suited to take advantage of Brexit at a debate on consumer protection yesterday.
Radiocentre is helping to co-ordinate the latest appeal by the Disasters Emergency Committee (DEC) across commercial radio, in response to the humanitarian crisis in Myanmar.