In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Our personality quiz can find your true inner radio station. In just a few simple questions about your favourite films, foods and bands it will search your soul and find the station that best fits. It’s basically like the dating app Tinder for radio.
Radiocentre has re-launched its Case Study Database Tool, allowing advertisers, agencies and radio stations to search 90 case study examples of best practice radio campaigns.
Global, Britain’s biggest commercial radio operator, has been named Campaign’s Medium of the Year for 2017.
Three radio ads have won at the 2107 Campaign Big Awards.
Radiocentre have created a suite of images to authentically reflect modern radio listening. The photos, shot by photographer Matthew Joseph, show a range of scenarios including a family breakfast, at work, in car and in bed.
Given the announcement of a royal engagement, the Clearance team at Radiocentre is expecting lots of queries about mentioning the Royal Family in radio ads.
Radiocentre, the industry body for UK commercial radio, will host its next conference in Cardiff. The location has been chosen to attract delegates from Wales and the Southwest. Tuning In Cardiff will take place on Tuesday 16th January at the St David’s Hotel, bringing together Radiocentre members, agencies and clients for a morning session.