In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Radiocentre has launched a new national radio campaign calling for advertisers to re-evaluate the role of radio on media plans and reminding them of the reasons to invest in the medium. The campaign uses humour and parody to highlight commercial radio’s strengths.
The Campaign Big Awards 2017 are now open for entries with a new category for the best use of radio and audio. Partnering with Radiocentre, the category will award ads that have created more than just noise, cutting through and demonstrating creativity worthy of these prestigious awards.
The winner of the latest Aerial Award is WCRS with their ‘Potatoes’ spot for NHS Blood & Transplant. The ad was picked by this month’s judge Martin Loraine, deputy ECD at Abbott Mead Vickers BBDO. Congratulations to the winning team behind the ad, Tom Dixon and Jo Griffin.
New research and an infographic from RAJAR’s youth audience measurement survey has revealed the listening and tech habits of 9-14 year olds.
We learn today that fees for paying for goods with a credit card will be outlawed from January. In the meantime, Radiocentre’s Clearance team will continue to advise that credit card/booking fees levied on the purchase of goods (such as air and rail fares and event tickets) are included in the price quoted in radio advertisements.
As far as radio ads are concerned, we’ve all heard a few stinkers. At work, we have a dedicated folder. It is a Pandora’s Box of radio advertising in which all the evils of radio creativity are contained and certain themes emerge time and time again.
“Fish and chips, no peas please” (sorry Jamie Oliver). It felt good to be back eating school lunches, but this was no ordinary school, it was lunch at the Global Academy.