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BREAKING NEWS: New report shows the role
radio plays in providing news and reveals
radio to be the most trusted medium

Read the report

In radio we trust

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When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.

Be trusted. See radio differently.

1 – Ofcom; 2 – IPA Effectiveness Databank

Choose the company you keep

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When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.

Be safe. See radio differently.

Crystal clear,
not crystal ball

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When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.

Be informed. See radio differently.

You can’t close
your ears

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When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.

Be heard. See radio differently.

What’s new

Byron’s ‘Buns’ claim Aerial Award

Byron’s ‘Buns’ claim Aerial Award

The winner of the latest Aerial Award is MullenLowe London Creative with their ‘Buns’ spot for Byron. The ad was picked by this month’s judge Jon Gledstone, Executive Creative Director and Partner at Mr President. Congratulations to the winning team behind the ad, Creative Ben Williams and Executive creative director Mark Elwood.

Action Stations

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Radiocentre’s war on Terms & Conditions

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Valuing Radio

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