In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Commercial radio is celebrating a record-breaking year for advertising revenue. Figures show that commercial radio took £645.8 million in ad revenue in 2016, its highest ever figure. This represents a 5.4% increase on the previous year.
“Tomorrow we will run faster, stretch out our arms farther. . . And then one fine morning— So we beat on, boats against the current, borne back ceaselessly into the past.”
This is the enigmatic ending of F. Scott Fitzgerald’s classic novel The Great Gatsby. Published in 1925, an earlier age culminating in consumer crisis, the quotation is a meditation on the paradox of progress, suggesting that tomorrow’s solutions can be found in past experience.
Earlier this week (21 March) Radiocentre attended Radiodays Europe in Amsterdam, where over 1,500 radio professionals from across Europe attended the packed out RAI conference centre.
Radiocentre encouraging commercial radio stations to support Disasters Emergency Committee in aid of humanitarian crisis in East Africa
Radiocentre is helping to co-ordinate the latest appeal by the Disasters Emergency Committee (DEC) across commercial radio, in response to the humanitarian crisis in East Africa.
Radiocentre is once again a partner of Campaign’s Media360, taking place on 18 and 19 May in Brighton.
There were only five upheld complaints about radio ads in 2016, out of a total of 31,989 approved by Radiocentre Clearance, according to the Advertising Standards Authority’s (ASA) record of rulings relating to radio ad complaints for last year. This represents only 0.016% of ads that are pre-approved in this way in line with the ASA code overseen by the Broadcast Committee of Advertising Practice (BCAP).
Delegates attending Radiocentre’s Tuning in Scotland: See Radio Differently event in Edinburgh heard this week (Wednesday March 8 2017) that commercial radio has just enjoyed a record-breaking 2016, taking £645.8 million in ad revenue in 2016, its highest ever figure.