In radio we trust
When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.
Be trusted. See radio differently.
1 – Ofcom; 2 – IPA Effectiveness Databank
Choose the company you keep
When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.
Be safe. See radio differently.
not crystal ball
When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.
Be informed. See radio differently.
You can’t close
When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.
Be heard. See radio differently.
Commercial radio has posted its highest ever total audience of almost 35.9 million people in Q2 2017 surpassing the previous record of 35.6 million set in Q2 2016 according to RAJAR the audience measurement body.
Our podcast summer special has landed, so you better be beach ready… or at least ready to listen on your drizzly commute.
For the second year running Radiocentre has been twice shortlisted in the Trade Body Research category of the Media Week Awards. The projects ‘Radio: the Brand Multiplier’ and ‘Getting Vocal’ are up against entries from Newsworks, IAB UK and Magnetic.
Later this year will see the launch of an initiative enabling companies to register websites with the top level domain name of .radio (alongside the usual domains of .co.uk, .com etc).
The latest Rajar results give us a moment to celebrate the success and strength of radio as audiences hit an all-time high. Siobhan Kenny blogs for campaignlive.co.uk
The latest edition features industry leaders Ben Cooper and Siobhan Kenny, LBC’s Jagruti Dave and 1Xtra’s Yasmin Evans discussing diversity in the radio industry.
Radiocentre, the industry body for UK commercial radio, is to host its Tuning In Midlands conference in Birmingham. The event will take place on Thursday 28th September at the Everyman Mailbox. Tuning In Midlands will bring industry leaders and innovators together for a two-hour morning session.