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In radio we trust

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When you advertise on radio, you can be confident you’re in a trustworthy environment. Information on radio is more trusted than in any other medium1 and ad campaigns that feature radio generate four times the level of brand trust of those that don’t2.

Be trusted. See radio differently.

1 – Ofcom; 2 – IPA Effectiveness Databank

Choose the company you keep

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When you advertise on radio, you select which stations your ads will be heard on and at what times.You even know who will be presenting the show they appear in.

Be safe. See radio differently.

Crystal clear,
not crystal ball

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When you advertise on radio you know how many times your ad has been heard. With listening figures independently measured by RAJAR and reported through J-ET, you can analyse your campaign spot by spot – accurately and transparently.

Be informed. See radio differently.

You can’t close
your ears

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When you advertise on radio, you can be confident your ad will be heard. Because the ads play out in real time and ad avoidance is low, your ads get noticed, not blocked.

Be heard. See radio differently.

What’s new

Latest Aerial Award winner announced

Latest Aerial Award winner announced

The winner of March’s Aerial Award is Abbott Mead Vickers BBDO with their ‘Multiple Bombings’ campaign for the National Counter Terrorism Policing HQ. The ad, which links to a podcast series, was picked by this month’s judge Micky Tudor, executive creative director and partner, CHI & Partners.

Royal opening of Global Academy brought together Heart and minds

Royal opening of Global Academy brought together Heart and minds

The royal trio of The Duke and Duchess of Cambridge and Prince Harry joined forces this morning to open The Global Academy, a state school for 14 to 19 year olds which was built on the site of the EMI’s Old Vinyl Factory in Hayes, West London. The Academy is expected to reach its full capacity of 800 students by 2020.

The See Radio Differently Podcast Vol. II out now

The See Radio Differently Podcast Vol. II out now

The second edition of The See Radio Differently Podcast is now here. In volume II – called The Chief, The Ad Man and The Boss – you can find out about the little known secret behind radio’s role in WW2.

Action Stations

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Radiocentre’s war on Terms & Conditions

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Valuing Radio

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Training

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