- Radio reaches people whilst commuting and at work
With radio, telecoms advertisers have the opportunity to reach people when they are mobile e.g. while they are commuting and at work. With a 65% share of media time during commuting, radio allows advertisers to reach large audiences effectively during breakfast and drive time shows.
Share of Media Time when commuting
- Radio and online response
Telecom advertisers have been heavy users of radio advertising using radio to flesh out the detail of short-term offers and encouraging listeners to respond online. Listeners that were exposed to radio campaigns were 53% more likely to browse the advertised telecoms brands. The third highest performer in the study with a 115% uplift in brand browsing was also a Telecoms brand.
Brand browsing above average for the Telecoms sector
- Radio ROI for Telecom brands
For every pound spent on radio, advertisers receive £7.70 which makes radio the second most efficient medium after TV.
For Telecom brands, radio ROI averages at £2.30 for every £1 spend.
- Radio has a strong uplift effect across all metrics for Telecoms brands
Ongoing effectiveness research study Radiogauge underpins how radio has a significant uplift effect on awareness, brand relevance, and consideration for Telecoms brands.
- Get inspired by Telecoms radio case studies
Search our case study finder for the most relevant examples of how radio can boost your communications plan. Recommended reading:
How a well-targeted radio campaign can drive online response and reinforce brand identity.