Radio for Retail Brands

Radio is a highly relevant and effective medium for Retail brands. Find out why and how with our four-point guide below.

  1. Radio reaches people in shopping mode

    With radio the advertiser has the opportunity to reach people in shopping mode, before the point of purchase and while travelling to the shops.

    Share of Media Time when shopping

  2. Radio ROI for Retail brands is the highest performing across all sectors

    Retail brands have the highest radio ROI, returning £18.90 for every advertising pound spent – three times the press average. With a higher share of media time during the “retail day”, radio is effective at building share of mind for retail advertisers.

  3. Radio has a strong uplift effect across all metrics for Retail brands

    Ongoing effectiveness research study Radiogauge underpins how radio has a significant uplift effect on awareness, brand relevance, and consideration for Retail brands. 

  4. Get inspired by Retail radio case studies

    Search our case study finder for the most relevant examples of how radio can boost your communications plan. Recommended reading:

    Using radio to deliver impressive ROI.

 

Where next?

Get Inspired

Get Inspired

Planning your campaign

Planning your campaign

Radio: The ROI Multiplier

Radio: The ROI Multiplier