- Radio reaches people in shopping mode
Share of Media Time when shopping
- Radio ROI for Retail brands is the highest performing across all sectors
Retail brands have the highest radio ROI, returning £18.90 for every advertising pound spent – three times the press average. With a higher share of media time during the “retail day”, radio is effective at building share of mind for retail advertisers.
- Radio has a strong uplift effect across all metrics for Retail brands
Ongoing effectiveness research study Radiogauge underpins how radio has a significant uplift effect on awareness, brand relevance, and consideration for Retail brands.
- Get inspired by Retail radio case studies
Search our case study finder for the most relevant examples of how radio can boost your communications plan. Recommended reading:
Using radio to deliver impressive ROI.