Radio for Entertainment and Leisure Brands

Radio is a highly relevant and effective medium for Entertainment & Leisure brands. Find out why and how with our four-point guide below.

  1. Radio reaches people whilst relaxing

    With radio the advertiser has the opportunity to reach 40% of people while they are relaxing, when listeners are likely to be more open to messages about how to spend their leisure time.

    Media reach when relaxing

     

  2. Radio ROI for Leisure & Entertainment brands is strong

    Radio is the best performer for Leisure & Entertainment advertisers with an average ROI of £11.00 over 26 campaigns. Radio’s strong call to action is highly effective at driving purchase when decisions are one-off rather than habitual (e.g. tickets to events).

  3. Radio has a strong uplift effect across all metrics for Entertainment & Leisure brands

    Ongoing effectiveness research study Radiogauge underpins how radio has a significant uplift effect on awareness, brand relevance, and consideration for Entertainment & Leisure brands.  

  4. Get inspired by Leisure & Entertainment radio case studies

    Search our case study finder for the most relevant examples of how radio can boost your communications plan. Recommended reading:

    Radio plays a key support role to TV in maintaining cinema admission rates.

     

Where next?

Get Inspired

Get Inspired

Planning your campaign

Planning your campaign

Re-evaluating Media

Re-evaluating Media