- Radio reaches people whilst relaxing
With radio the advertiser has the opportunity to reach 40% of people while they are relaxing, when listeners are likely to be more open to messages about how to spend their leisure time.
Media reach when relaxing
- Radio ROI for Leisure & Entertainment brands is strong
Radio is the best performer for Leisure & Entertainment advertisers with an average ROI of £11.00 over 26 campaigns. Radio’s strong call to action is highly effective at driving purchase when decisions are one-off rather than habitual (e.g. tickets to events).
- Radio has a strong uplift effect across all metrics for Entertainment & Leisure brands
Ongoing effectiveness research study Radiogauge underpins how radio has a significant uplift effect on awareness, brand relevance, and consideration for Entertainment & Leisure brands.
- Get inspired by Leisure & Entertainment radio case studies
Search our case study finder for the most relevant examples of how radio can boost your communications plan. Recommended reading:
Radio plays a key support role to TV in maintaining cinema admission rates.