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The audio market
Why use radio?
How to do it
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Tuning In

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The audio market

New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution.

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Why use radio?

Whether new to radio or wanting to use radio better, here's why radio will be an effective advertising medium for your brand

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How to do it

Getting your radio campaign to air has never been easier. Here's what you need and how to make it creatively brilliant.

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Clearance

To enquire about ad clearance call 020 7010 0608 in office hours, 07710 400276 outside of hours or clearance@radiocentre.org

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The Podcast

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News events

News 24 Jun 2026

Landmark global study proves audio’s impact in the marketing mix – driving profit, trust and brand outcomes

Landmark global study proves audio’s impact in the marketing mix – driving profit, trust and brand outcomes

News 23 Jun 2026

Government media strategy must consider implications for audio

Government media strategy must consider implications for audio

News 27 May 2026

New Ofcom report and MIDAS survey: Audio’s continuing evolution

New Ofcom report and MIDAS survey: Audio’s continuing evolution

News 21 May 2026

Audio Amplified at Media360

Audio Amplified at Media360

News 14 May 2026

Connected radio listening hits record levels

Connected radio listening hits record levels

News 11 May 2026

Radio industry welcomes FCA proposals to simplify audio financial promotions

Radio industry welcomes FCA proposals to simplify audio financial promotions

News 21 Apr 2026

Radiocentre urges MPs to reject advertising on the BBC amid strong public opposition

Radiocentre urges MPs to reject advertising on the BBC amid strong public opposition

News 11 Mar 2026

BBC must be ad-free and more distinctive

BBC must be ad-free and more distinctive

News 5 Mar 2026

Radio’s value to advertisers underlined with wins at Adwanted Media Research Awards

Radio’s value to advertisers underlined with wins at Adwanted Media Research Awards

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Where next?

Commercial Radio at a Glance

Commercial Radio at a Glance

What's New

What's New

Get in touch

Get in touch