The Media Attribute Mapping Tool has been developed to allow advertisers to visually compare the overall performance of two different media against a range of attributes relevant to brand building campaigns. Choose two different media from the drop-down boxes and the tool will automatically generate a chart which is downloadable in both PPT and pdf formats.
Re-evaluating Media is a study commissioned by Radiocentre and independently conducted by Ebiquity which provides an impartial and robust analysis of the value of individual media for brand building campaigns. Researchers trawled through 75 research reports and Ebiquity’s proprietary data sets to find evidence on how well each medium performs against a range of media attributes relevant to brand-building campaigns. For more information on the methodology click here.