Radiocentre shortlisted for Mediatel Media Research Award

Radiocentre has been shortlisted in the ‘Best Custom Media Research Project (Trade Body)’ category of the Mediatel Media Research Awards 2023 for its Radio Planning Optimiser tool.

This news comes shortly after the Radio Planning Optimiser was also shortlisted in the 2023 Trade Association Awards.

Launched in August last year, Radio Planning Optimiser is a unique and innovative online tool which aims to revolutionise the way radio campaigns are planned by advertisers and media agencies to help them achieve better outcomes.

Hosted by Mediatel Connected and chaired by the IPA’s Research Director Belinda Beeftink, the Mediatel Media Research Awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research. The 2023 winners will be announced during a prestigious ceremony on 2 March 2023 at Banking Hall in central London.

See the full shortlist here.