Innovation of the Year shortlisting for Radio Planning Optimiser

Radiocentre’s Planning Optimiser tool has been shortlisted in the ‘Innovation of the Year’ category of the 2023 TAF Awards.

Launched earlier this year, Radio Planning Optimiser is a unique and innovative online tool which aims to revolutionise the way radio campaigns are planned by advertisers and media agencies to help them achieve better outcomes.

A media first, the tool provides planners with a robust and rounded data-framework to help them make smarter investment decisions in setting optimum planning weights for radio campaigns.  This in turn helps their clients benefit more fully from the true effectiveness potential of radio advertising.

The Trade Association Awards are the UK’s leading awards for trade associations.  They recognise, reward and promote best practice and innovation amongst trade associations in the UK.  The 2023 winners will be announced at a ceremony held at the prestigious Merchant Taylors Hall in London on 23^rd February.

Radiocentre’s Planning Director Mark Barber, said:

“We are delighted that Radio Planning Optimiser has been shortlisted at the TAF Awards.  We believe this innovative tool is well on its way to establishing itself as an essential addition to the radio planning toolbox, helping to drive better radio results for advertisers as well as support continued spend in the radio sector.”

See the full shortlist here.