Daily Press Summary | Wednesday 20 August 2025

Bauer and Virgin Bet extend football partnership this season
Bauer has renewed its partnership with Virgin Bet for a fourth year, with the sponsorship of Rock and Roll Football on Absolute Radio throughout the 2025/26 season.
Radio Today

Smartphone makers must do more to protect children, UK safeguarding minister says
Jess Phillips targets handset manufacturers after introduction of age verification rules to access adult websites.
Financial Times (£)

JD Vance forced UK to drop demand for ‘backdoor access’ into iPhones
Home Office agrees to withdraw order seeking to force Apple to break its device encryption.
The Telegraph (£)

Bauer launches Pride campaign in Manchester
“Acts of Pride”, a campaign by UK artist Martin Firrell, has rolled out across Bauer Media Outdoor’s OOH estate in Manchester.
The Media Leader

OpenAI eyes world’s largest valuation for private company in stock sale talks
Maker of ChatGPT reported to be considering $6bn share sale that would boost valuation to $500bn – above SpaceX.
The Guardian

Brands urged to demand ‘safety by design’ from Meta and TikTok
Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.
Campaign (£)

Liquid I.V. Makes Water Go a Long Way with London Billboard Take Over
Liquid I.V. partners with Edelman, Mindshare and Catch-A-Fire to buy 1000+ billboards in London.
Little Black Book

Synthetic populations could be the future of media planning
Opinion: Synthetic populations could bring about the end of ‘reactive planning’.
Campaign (£)

Mitre celebrates 30th anniversary of Premier League ‘Ultimax’ ball with nostalgic campaign
Sports equipment manufacturer Mitre is celebrating the 30th anniversary of its famous ‘Ultimax’ football, which graced Premier League pitches from 1995 to 2000.
Marketing Beat

Signed up for our next Tuning In event yet?
Tuning In 2025 is taking place on 23rd September at London’s Kings Place, tickets are limited so secure yours now.
Radiocentre