Daily Press Summary | Wednesday 15 May 2019
Hear and Now: how targeting people at relevant times helps turbocharge ad effectiveness
Adverts targeted at audiences as they carry out relevant activities can significantly boost the impact of advertising effectiveness in engagement, memory encoding and recall, according to new Radiocentre research.
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Neuroscience study shows power of contextual radio ads
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
Audio ads relating to consumer activity are more effective
Advertising that connects content with activities being carried out by an audience boosts its effectiveness in terms of engagement and recall, according to new research.
Facebook introduces ‘one strike’ live-streaming policy
Platform is tightening live-streaming policies following Christchurch terror attack.
PPL hits new high with financial results, pays out to record number of performers
Music licensing company PPL has posted another set of record results, collecting £246.8 million for performers and record labels in 2018.
William Hill ad banned for inviting Tinder users out of ‘friend zone’
Advertising watchdog upholds complaints saying bookie’s invite to Tinder breached code.
Keith Weed unveiled as investor in influencer marketplace Tribe
Platform meets needs of marketers requiring ever-more content without enjoying growing budgets, former Unilever CMO says.
BBC claims success in efforts to improve on-air gender balance
Director general says 50:50 Project has achieved ‘remarkable change’ in first year.