Tom Swarbrick, Katherine Ryan, Tyler West and Chloe Burrows join Tuning In 2026 line-up

Radiocentre has announced more speakers for Tuning In 2026, its flagship event for the UK audio advertising industry, taking place on Wednesday 30th September at London’s Kings Place.

This year’s event explores “The Secret to Growth”, bringing together leading voices from advertising, media and entertainment to examine how audio can supercharge business growth for brands. From creativity and culture, to trust and proof of effectiveness, the agenda will explore the different ways audio can drive campaign success and business results.

Marketing effectiveness will be firmly in the spotlight this year. Radiocentre’s Head of Insight Donna Burns will unveil new research demonstrating how reallocating budget from Paid Search or Paid Social campaigns into Audio boosts profit for advertisers. This will follow previously announced speakers Les Binet and Andrew Tindall who will share insights from their latest research projects.

Broadcaster, journalist and former political advisor, Tom Swarbrick, will host the morning event. Best known for presenting LBC’s weekday drivetime show, Tom will also share his thoughts on the political outlook now that Andy Burnham has become Prime Minister.

Comedian and broadcaster, Katherine Ryan, will be in conversation with Chief Creative Officer of Podcasts at Bauer Media Audio, Lucie Cave, discussing creativity, comedy, podcasting and working with brands looking for growth.

The audience will also hear about KISS’s bold rebrand, with a session featuring presenters Tyler West and Chloe Burrows, alongside Bauer’s Chief Marketing Officer Anne-Marie Lavan, and Krissie Ford, Director of Client Strategy. They will discuss how the youth-focused station is working to reconnect with audiences in a way that reflects the way they live, listen and scroll today.

Radiocentre’s Client Director, Lucy Barrett, says: “Tuning In has always been about inspiring brands with the possibilities of audio, but this year we’re putting even greater emphasis on the evidence. We want the audience to leave with a clear understanding of how audio works to amplify the impact of advertising campaigns and drive business results. We still have a couple more sessions to reveal so look out for some more exciting speaker announcements in the coming days.”

Tuning In is free to attend for UK advertisers, agencies and Radiocentre members stations. Find out more and sign up here.