Marketing heavyweights Les Binet and Andrew Tindall announced for Tuning In 2026

Radiocentre has announced its first speakers for Tuning In 2026, taking place on 30th September at London’s Kings Place.

Under this year’s theme, “Audio: The Secret to Growth”, the event will explore how audio can supercharge business growth and profit. World-renowned marketing effectiveness expert Les Binet will share insights from his latest major research project ‘Go Big or Go Home’ and discuss the role audio plays in attaining bigger advertising effects.

Published by the IPA and co-written with Will Davis, ‘Go Big or Go Home’ argues that advertising is becoming more efficient but less effective, and challenges the industry to move beyond short-termism and narrow metrics to unlock real business growth. At Tuning In, Les will explore what that means for audio specifically, in his session titled ‘Go Loud or Go Home’.

Also taking to the stage, Andrew Tindall, Chief Growth Officer at System1 and a leading researcher, author and consultant in marketing and advertising effectiveness, will present first-of-its-kind global evidence of audio’s power to drive profit and trust. The findings are based on analysis of more than 1,250 campaigns from the Effie x System1 global databank spanning 17 years.

The morning event will be opened by Radiocentre’s CEO Matt Payton, with the industry body also unveiling brand new research exploring how using audio alongside search and social activity boosts campaign outcomes.

Client Director at Radiocentre, Lucy Barrett says:

“Les and Andrew are two of the sharpest minds in marketing effectiveness, and we’re guaranteed thought provoking and entertaining sessions from both of them on the Tuning In stage. Their work challenges conventional thinking, and this year’s agenda will do the same. Encouraging brands to rethink the role of audio based on new insights and evidence of its power to drive business growth and amplify advertising impact”.

Tuning In is Radiocentre’s flagship event, showcasing the latest developments and innovations in audio advertising. It’s free to attend for UK advertisers, agencies and Radiocentre member stations. Find out more and sign up here.