Public value impact of commercial radio is stronger than ever

A new report examining the output and impact of commercial radio across the UK has found its public value role for audiences is greater than it has ever been.

With record audiences of 40 million listeners every week and an unprecedented choice of stations, commercial radio has a unique ability to reach audiences and deliver significant value to audiences, advertisers and the economy.

This analysis of commercial radio’s valuable role is outlined in Commercial radio: A Force for Good, a study prepared by Radiocentre, the industry body for commercial radio, featuring new industry data as well as audience research from leading consultancy Differentology.

It reveals that listeners appreciate the range of public value provided by stations and that radio stands out as the most trusted of all media channels, with 69% of listeners trusting its news to be factual and true, compared to just 27% for social media.

The report will be launched at an event in parliament (Wednesday 16^th July), with speakers including Media Minister Stephanie Peacock MP, The News Agents host and journalist Emily Maitlis, along with Dame Caroline Dinenage MP, Chair of the Culture, Media & Sport Select Committee. Attendees include broadcasters, journalists and executives from across the commercial radio industry.

The report highlights how commercial radio delivers public value in the following ways:

• Companionship and connection – The unifying shared experience for audiences of providing free entertainment, engagement and accessibility.

• Supporting economic growth – Revenues are stronger than ever, reaching £737m in 2024, with particularly strong growth in digital audio advertising. The sector also makes an important contribution to the wider UK economy, supporting over 12,000 jobs, as well as developing skills and training.
• A safe environment for advertisers – Effective advertising that helps businesses grow and succeed, while providing a trusted and regulated space for brands.

• Trusted news and information – Commercial radio’s contribution to informing the public through the provision of trusted news and information.

• Charitable impact – The role of broadcasters in supporting charities and raising awareness of good causes, raising £27 million for charities and good causes in 2024 alone.

Download Commercial Radio: A Force for Good here. A summary of the report can be found here.

Radiocentre CEO Matt Payton said:

“Commercial radio is a crucial part of everyday life for millions of listeners. This new study showcases how stations not only provide entertainment and music but are also dedicated to providing a valuable and trusted service.

In an increasingly fragmented media landscape, the levels trust in radio as a reliable source really stand out. We look forward to working with government in the coming months to ensure that the regulatory framework for our sector remains relevant, so that commercial radio can continue to play a unique role in the UK creative economy.”

The Rt Hon Lisa Nandy MP, Secretary of State for Culture, Media & Sport, said:

“Commercial radio is a vital force for good across the UK. These stations have unique connections with their listeners, drive economic growth in our creative economy, and provide advertisers with trusted environments for their campaigns. Commercial radio also plays a crucial role in delivering reliable news to over 40 million listeners every week.

“As listening habits evolve, the government remains committed to supporting commercial radio through this transition. We are working closely with Ofcom to implement the Media Act, which includes important new powers to secure radio distribution on voice-activated devices like smart speakers, ensuring these valued services remain accessible to audiences.”