Radiocentre News

Appointment of The&Partnership London

Radiocentre has appointed one of the UK’s top advertising agencies The&Partnership London to create an ambitious and bold campaign to demonstrate the scale of commercial radio and the brand-building opportunities the medium offers to advertisers.

The&Partnership London count British Gas, Travelodge, Argos and TalkTalk among their clients, for whom they have created a number of memorable radio campaigns. Building on the success of its high-profile 2016 campaign, Radiocentre has briefed The&Partnership London to create a campaign which encourages everyone involved in media decisions to see radio differently and be more ambitious with their use of radio.

Lucy Barrett, Client Director at Radiocentre, said: “Radio is thriving but we want to remind advertisers about the fantastic brand-building qualities the medium can offer. We wanted an agency that could grab headlines and demonstrate great creativity in radio and The&Partnership does that week in, week out with its clients.”

Sarah Golding, Chief Executive Officer and Partner at The&Partnership London, added: “Radiocentre has kept the investment and the innovative creative thinking flowing into radio for more than a decade. We can’t wait to get started on its next big campaign to get people across the industry excited about this inspiring and highly effective medium.”

Last year Radiocentre announced record-breaking revenues. According to figures released earlier this month, 90% of the adult population tune into radio every week. For the fourth consecutive quarter, commercial radio has recorded a bigger audience than the BBC, with 35.5 million people tuning in weekly.