Welcome to radio…

Radiocentre’s ad campaign promotes the power of the medium at the heart of the audio revolution. The campaign aims to remind advertisers about the scale and scope of the original influencer, focusing on three pillars of radio’s strengths: Trust, reach and cut through. Entertaining 36m every week, commercial radio is an unrivalled ad technology which is unskippable, unblockable and unbeatable. For more information about growing your business with commercial click here.

Welcome to radio

A TECHNOLOGY REACHING OVER HALF THE NATION

Advertisers have more choice than ever before, with new platforms emerging from a revolving door of media options. If you want your brand to reach millions of different consumers, all across the country, then commercial radio can deliver 36 million listeners every single week. Over the last four years commercial audio’s weekly adult reach has grown from 66% to 74% and listening hours are up by 23% (source: RAJAR MIDAS). How many other mature media markets can make similar claims about growth?

Welcome to radio

AN UNBLOCKABLE TECHNOLOGY

What’s the most basic accomplishment you would expect from your ad campaign? We’d argue that it’s being noticed, but there are many mediums that can’t even guarantee that. With the trend towards subscription VOD and the rise of ad blockers, research has revealed how only 12% of viewable ads are noticed. But you can’t click, skip, or block a radio ad. Commercial radio reaches around six times as many people as commercial podcasts or streamed music services and accounts for around 85% of all time spent with commercial audio (source: RAJAR MIDAS). There’s no better channel for maximising the impact of your audio advertising strategy.

Welcome to radio

THE ORIGINAL INFLUENCER BRANDS CAN TRUST

It feels like a great idea to pay Influencers to promote your brand on social media but with research suggesting that over half of UK influencers have bought followers or used engagement bots to artificially boost their appeal to marketers, are you really getting the biggest bang for your buck? Commercial radio engages 36m REAL followers every week and offers a regulated and safe environment which is deeply trusted by listeners, more so than any other medium (source: EBU Trust Barometer).

Welcome to radio

BE ON AIR IN THE SPEED OF SOUND

You can speak to the nation with radio advertising and you don't need to wait to do so. Even when working remotely, you can write your ad today, record it in the morning and be on air by the afternoon. No other medium can take your brand to space, to an exotic beach or to a desert road without weeks of production and expensive creative costs. Radio can go from brief to broadcast at the speed of sound.

Welcome to radio

AD TECH FOR THE AGE OF MULTI-TASKING

The multi-tasking nature of audio offers unique advantages to commercial radio advertisers. According to IPA Touchpoints, listeners are participating in other activities while listening on nine out of 10 occasions, which provides brands with a multitude of opportunities to engage mass audiences at relevant moments. Research study Hear and Now demonstrates how advertising that directly relates to tasks or activities that listeners are participating in turbocharges results, turning average performers into star turns.