Webinar to launch landmark new Radiocentre study

Join us for an exclusive webinar where we will unveil the full findings from Radiocentre’s upcoming research Radio: The Performance Multiplier.

The study offers a world-first exploration of the effect of 1.6 billion multi-media impacts on 30 million web sessions sourced from a range of in-market campaigns. It explores the fallibility of current short-term response window attribution methods for measuring radio’s effect and reveals the true impact of radio advertising for performance marketers.

Come prepared for received wisdom to be challenged and to learn how radio exerts an immediate impact on the effectiveness of pureplay digital response channels.

Presenting the findings will be Radiocentre’s Planning Director, Mark Barber, and Head of Insight, Donna Burns, alongside Founder of research agency Colourtext, Jason Brownlee.

Don’t miss this important date to hear how radio helps brands punch through the ‘Performance Plateau’.

Date: Wednesday 1st May
Time: 10am-11am

Sign up here.