UK radio advertising spend starts 2017 in growth
Radio’s Q1 2017 share of display spend has grown to 5.6% from 5.5% in Q1 2016, according to Advertising Association/WARC Expenditure Report data published today.
Within this quarter, radio digital ad formats performed strongly growing by 8.1% year on year, reflecting the growing trend of digital audio both attracting new advertisers to the medium and being used by current advertisers to complement traditional broadcast radio budgets.
Radio’s share performance in this quarter underpins longer term share growth: MAT share of display Q1 2017 has grown to 5.4%, up from 5.3% in Q1 2016.
Siobhan Kenny, CEO of Radiocentre says: “The continued robustness of radio audiences, increased radio listening on new platforms such as Amazon Echo, and the fact that it is a safe environment for advertising are all reasons for radio’s health and ahead-of-market performance.”